Freelance Copywriting: How To Succeed As An Elite Copywriter from Udemy

Or are you already a freelance writer but you're struggling to find clients?

Maybe you've had some success as a writer but you'd like to find more and better-paying freelance writing jobs?

I've been writing professionally for more than two decades and, in that time, I've learned all there is to know about building a successful freelance writing career. This course lifts the lid on exactly what it takes to be a successful freelance copywriter. It's packed with proven tips for building a business from your writing talent.

I created the course out of a desire to give something back to a profession that's given me so much. I've lost count of the number of times fellow writers have told me I've got a real knack for negotiating great rates with clients. This knack stems from my firm inner belief that writing is highly skilled work that deserves to be rewarded well.

That's why I'm always here for my students. When you sign up for this course, you won't just get a stack of great info and templates. You'll also have a writer's champion right by your side.

Not sure what to quote on that job a client's asked you to pitch for? Struggling to find new writing gigs? Stuck in a rut with clients who don't seem to value what you do? Whatever's on your mind, message me through the course and we'll thrash out your options together.

If you want to earn more from your writing talent, enrol today and I'll show you how to:

Calculate your writing day rate with a simple formula
Discover what other writers are charging for their work
Price any writing job accurately
Find the highest-paying writing jobs (and avoid the lowest ones)
Identify the writing niche that suits you best
Break free of badly paying 'content mill' writing
Land more - and better - writing jobs
Pitch your work to editors
Market yourself as a writer
Present a slick, professional image to current and potential clients
Protect yourself from nightmare writing jobs

Along with a wealth of tips and advice, you'll get the following free templates to download and adapt for your own use:

Enquiry email for when you're looking for work
Copywriting briefing form - the must-have tool for producing a brilliant first draft for any job
Copy deck - for presenting your work to clients in a stand-out professional format
Contract with terms and conditions specific to writers
Invoice - to increase your chances of swift payment
Client feedback form - for gathering those glowing client testimonials

I'm confident you'll return to this course again and again throughout your freelance writing career. But in the unlikely event that you're not satisfied, you can take advantage of Udemy's 30-day, no-questions-asked money-back guarantee.

What's inside

Learning objectives

Know how much to charge for every writing job.
Get your first freelancing job.
Attract the best-paying clients.

Know exactly how much you should - and could - earn as a copywriter.
Distinguish between low-paying grunt work and highly skilled jobs clients will pay good money for.
Use ready-made templates for presenting a professional image to your clients.

Know how much to charge for every writing job.
Get your first freelancing job.
Attract the best-paying clients.
Know exactly how much you should - and could - earn as a copywriter.
Distinguish between low-paying grunt work and highly skilled jobs clients will pay good money for.
Use ready-made templates for presenting a professional image to your clients.

Syllabus

By the end of this section, you'll have a clear idea of what to expect from the course - and whether it's for you.

Learn why I made this course on the business of copywriting - and discover if it's the right course for you.

A brief overview of the content of this course on the business of copywriting.

Tell me and your fellow writers all about yourself!

Understand the hidden expenses of freelance copywriting - and get a formula for working out the minimum you should be charging as a copywriter. Hint: it's probably more than you think.

Establish your ball-park copywriting day rate.

Ever wondered much other writers are getting paid? Here's how to find out.

Test yourself on your earning power as a copywriter!

The top ten reasons not to bill by the hour.

The three little words that prove once and for all that pricing by the word is a short-cut to ripping yourself off.

They've asked you to provide an estimate. Quote too high and you'll scare them off. Quote too low and you'll resent them for turning you into a drudge. What to do? Find out here.

You've been writing for a client for a while - maybe it's time to take your relationship to the next level?

How have you priced your writing in the past? Will you change your approach?

Test your knowledge of pricing strategies for copywriters.

Great copywriters can write about anything, but a copywriter's clients still feel happier if you're an expert in their field. Here's how to become one.

Choose the right type of writing and you could be earning 600 times your current rate. Yes, you read that right - 600.

The lowdown on why some clients pay their copywriters nothing, while others pay over $1,200 a day. Oh, and my tip on a growing niche for copywriters.

Did you rise to the challenge I set in the last video? If not, do it now!

Test your knowledge of the niche!

Discover why most professional copywriters steer clear of content mills.

Thinking of looking for writing jobs online? Some sites to check out (and some to avoid).

Where to find your next writing job.

Thinking of emailing a client to offer your services? Which approach would work best?

Here's why Bob bombed and Lucy nailed it.

Use this template to introduce yourself to a potential client.

Got an idea for an article you'd like to write? Here's how to sell it to the editor.

Try your hand at writing a pitch.

In these extracts from my Podcast, Coffee, Tea or Something Stronger?, a conversion copywriter shares 6 unusual strategies for winning your dream copywriting client.

Find copywriting clients using one of Robbie's strategies.

The number-one secret for marketing your writing business effectively.

Let's get marketing!

Test your knowledge of ways to bring in the writing work.

The secret to success as a writer is getting the best brief you can. Here's how.

Use the template in the resources to create a briefing form for your next client job.

How to show your writing off to best effect - so your client falls in love with that sparkling first draft.

Use this template to create a copy deck that will wow your clients.

Sometimes the dull stuff is the most important. Yes, I'm talking about your terms and conditions as a writer. But get them sorted now and you'll never need to worry about them again.

Use this template to create your own estimates with terms and conditions attached.

Disclaimer: I'm not a lawyer, so do get the T&Cs checked by a legal eagle!

A professional looking invoice will increase your chances of being paid on time. Here's what to include.

Use this template to create your own invoices.

Have you ever asked a client for feedback on a writing job? Here's why you should - and how to do it.

Use this template to create your own client feedback survey.

Test your knowledge of the ways to show your copywriting clients you mean business!

Congratulations - you're well on your way to becoming a well-paid, happy writer!

NEW July 2018: Student question: How should I admit to being a newbie copywriter?

Got the writing bug and want to dig deeper into the topic? Check out our other courses.

Career center

Learners who complete Freelance Copywriting: How To Succeed As An Elite Copywriter will develop knowledge and skills that may be useful to these careers:

Freelance Copywriting

How To Succeed As An Elite Copywriter

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