Driving Value from Data from FutureLearn

We explore the ways in which people drive value from data so that you can start to identify the opportunities within your own organisation. We also introduce the course workbook that highlights the various dimensions you need to consider to increase your likelihood of success. We explore a couple of case studies so that you can learn from practitioners and apply their experiences to your emerging data strategy and data opportunity list. We also introduce the data analytics maturity model, allowing you to map where you are today and where you need to get to to release the value of your opportunities identified so far. We build upon the data analytics assessment and introduce the full data maturity matrix that looks at what, beyond the data, is needed for success. We bring this to life by learning from the experience of recognised industry leaders so that your actions are realistic, pragmatic and informed by their experiences. In line with the main goal of this course to give you the confidence to start adding value through better use of data, this final week will focus on execution. 3 themes run through this section: Value - overcoming challenges by focusing on the business value; Leadership - overcome inertia by appointing an accountable person to lead the change; Foundations - overcome that lack of assets and skill by taking small steps with partners. Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This is a course for leaders, for those of you setting up data capabilities for the 1st time, or those of you taking steps to the next level of data maturity. This is for you if you are the one leading the change to make your organisation more data savvy. The target learners are: The main goal of this course is to give you the confidence to start adding value through better use of data. You can use the hashtag #FLValueFromData to talk about this course on social media.

Topics Covered

Week 1 - Driving value from data
Week 2 - Case studies and data analytics maturity assessment
Week 3 - Fully data maturity assessment
Week 4. Execution
Individuals who are directly or indirectly accountable for driving value in their organisations.
Small to medium size business owners who want to drive more value from the information they already have.
Data professionals who are struggling to get business buy-in to driving value from data.

Reviews summary

Data strategy for business impact

According to learners, "Driving Value from Data" is a highly effective course for business leaders, managers, and small business owners aiming to leverage data strategically. Students praise its clear focus on business value, practical insights, and the valuable case studies that offer real-world application. Many highlight the utility of the data maturity models and the actionable advice provided in the execution-focused final week, which truly builds confidence. However, some data professionals note that the course is high-level and lacks technical depth or hands-on exercises, making it less suitable for those seeking advanced analytics skills.

Uses insightful case studies and maturity models.

"The case studies were particularly insightful, offering practical examples."

"I found the concept of mapping our data maturity invaluable."

"I appreciated the real-world examples shared by industry leaders."

"The maturity model was a key takeaway for me."

Provides practical insights for immediate application.

"The final week on execution provided me with actionable insights."

"Fantastic! This course shifted my perspective... The framework for execution is exactly what I needed to get buy-in from my team."

"As a small business owner, this course demystified how to leverage the data I already have."

"It gave me the confidence to start small, focusing on immediate business value."

Empowers leaders to drive data value strategically.

"This course was a fantastic eye-opener for understanding how to integrate data strategy into business."

"I found it excellent for anyone in a leadership role looking to understand the strategic side of data."

"The focus on 'driving value' instead of just 'data analysis' was refreshing; it truly empowered me."

"I gained a very useful understanding of the big picture of data in an organization."

High-level overview, not for hands-on application.

"Some parts felt a bit high-level, lacking deep dives into implementation details."

"I expected more practical tools and less theory."

"I found myself wishing for slightly more hands-on exercises or templates."

"I missed practical exercises."

Ideal for leaders, less for technical data professionals.

"It's a great starting point for those new to data strategy, but not for technical data professionals looking for advanced techniques."

"I struggled to see how to apply the content directly in my day-to-day as a data analyst; it's probably better suited for managers."

"As a data professional, I already knew most of what was covered. There wasn't enough depth or new information for my role."

"This course is definitely for a strategic audience, not for those looking for technical skills."

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Learners who complete Driving Value from Data will develop knowledge and skills that may be useful to these careers:

Driving Value from Data

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Data strategy for business impact

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