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John Doerr, Ryan Panchadsaram, and Lisa Shufro

“Ideas are easy. Execution is everything.” -John Doerr

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“Ideas are easy. Execution is everything.” -John Doerr

In this one-of-a-kind OKR Certification, John Doerr builds on his New York Times best-selling book, Measure What Matters. The chairman of the venture capital firm Kleiner Perkins, Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) can lead to exponential growth.

This simple yet often misunderstood framework can help any organization thrive through meaningful, ambitious goal setting.

After taking the course, you will be able to use the OKR system to:

- clearly define and communicate your most important priorities;

- align everyone's goals, from entry level to the CEO;

- guarantee a commitment to excellence throughout the organization;

- definitively track and measure progress for transparent accountability;

- stretch for ambitious, amazing achievements;

- implement a robust OKR practice within an organization.

You’ll learn from real-world examples on how to turn strategies into action plans. You’ll unlock the power of the business community’s goal-setting system of choice. You’ll learn to write effective OKRs, and how to roll out the system within an organization.

Ever since they were introduced at Intel by iconic CEO Andy Grove in the 1970s, OKRs have engineered the success of some of the world’s most innovative businesses. John Doerr learned the method from Grove during his time at Intel and famously taught it to founders Larry Page and Sergey Brin at Google, one of his standout investments.

Doerr has continued to refine the system as he passes it on to the founders of his investment portfolio companies at Kleiner Perkins, where he serves as chairman. For the first time, he has gathered his wealth of experience and knowledge into a single educational program.

This course is presented by John Doerr and Kleiner Perkins technical advisor Ryan Panchadsaram, former Deputy Chief Technology Officer of the United States.

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What's inside

Syllabus

Introduction to OKRs
In this introduction to OKRs, you will learn the basic definition and construction of OKRs.
Using OKRs within an Organization
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In this module, you will learn how to OKRs function within an organization. Discover how OKRs can align many teams to the most important priorities at the top and how to adjust the system to meet your organizational structure and needs.
CFRs and the Work of an OKR Cycle
In this module, you'll learn how to effectively communicate about your organization's top priorities using CFRs (Conversation, Feedback, Recognition). You'll also understand the components of a full OKR cycle, including tracking, grading, and setting up for the next cycle.
Improving Your "Goal Setting Muscle"
In this module, we'll cover advanced OKR topics, including strategies for the most effective approaches to OKRs and solutions to the most common OKR stumbling blocks.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches OKRs, which are foundational for effective goal setting
Taught by John Doerr, a recognized expert in the field
Provides real-world examples of how to implement OKRs
Introduces CFRs, which are essential for effective communication
Covers advanced OKR topics, including strategies for common challenges
Assumes prior knowledge of goal setting and project management

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in OKR Certification: Leadership and Goal Setting with these activities:
Revisit your OKR knowledge
Understand the core principles of OKRs before diving into the course.
Show steps
  • Review your notes from a previous OKR course or workshop
  • Reread a blog post or article that provides an overview of OKRs
  • Watch a video on YouTube to refresh your understanding
Show all one activities

Career center

Learners who complete OKR Certification: Leadership and Goal Setting will develop knowledge and skills that may be useful to these careers:
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data to identify trends and insights. OKR Certification: Leadership and Goal Setting can help equip a Data Analyst with the skills to effectively define goals, manage data, and communicate their findings.
Product Manager
Product Managers are responsible for the development and management of products. OKR Certification: Leadership and Goal Setting can help equip a Product Manager with the skills to set clear goals, track progress, and communicate effectively with stakeholders.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This includes defining project scope, creating project plans, and managing project resources. OKR Certification: Leadership and Goal Setting can help equip a Project Manager with the skills to set clear goals, track progress, and communicate effectively with stakeholders.
Systems Analyst
Systems Analysts are responsible for studying the problems and needs of an organization with the aim of improving its systems and procedures. OKR Certification: Leadership and Goal Setting can help prepare a Systems Analyst to more effectively align their solutions with the organization's goals and clearly communicate the benefits of their recommendations.
Business Analyst
Business Analysts are responsible for understanding the needs of a business and developing solutions to meet those needs. OKR Certification: Leadership and Goal Setting can help equip a Business Analyst with the skills to effectively set goals, analyze data, and communicate recommendations.
Market Research Analyst
Market Research Analysts are responsible for studying market trends and customer behavior to provide organizations with insights that can be used to develop new products, services, and marketing campaigns. OKR Certification: Leadership and Goal Setting can help equip a Market Research Analyst with the skills to set clear goals, effectively communicate their findings, and track progress towards achieving these goals.
User Experience (UX) Designer
UX Designers are responsible for designing the user interface and user experience of websites, software, and other products. OKR Certification: Leadership and Goal Setting may equip a UX Designer with the skills to better understand the needs of users, set clear goals, and iterate on designs to meet those goals.
Executive
Executives are those who manage other managers. They frequently create the vision of a company and set up systems to achieve it. OKR Certification: Leadership and Goal Setting may be useful for an Executive to strengthen their leadership and goal setting abilities, which are critical to their role.
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. This includes planning, coordinating, and directing the activities of staff to ensure that the business runs smoothly. OKR Certification: Leadership and Goal Setting may be useful for an Operations Manager to strengthen their leadership skills and effectively implement and manage processes to meet goals.
Consultant
Consultants are responsible for providing advice to individuals and businesses. Through research, analysis, and expertise in their field, Consultants create solutions to problems that their clients face. This OKR Certification: Leadership and Goal Setting course can help equip a Consultant with the skills to help clients set and achieve their objectives.
Technical Writer
Technical Writers are responsible for creating and maintaining technical documentation, such as user manuals, training materials, and help files. OKR Certification: Leadership and Goal Setting may be useful for a Technical Writer in sharpening their skills in clearly defining goals, organizing information, and presenting it in a way that is easy to understand.
Information Technology Manager
Information Technology Managers are responsible for the IT operations of an organization. This includes planning, implementing, and managing computer systems, as well as ensuring IT infrastructure meets the organization's needs. OKR Certification: Leadership and Goal Setting can help prepare a future Information Technology Manager to align goals with the organization's top priorities and effectively implement and manage IT systems.
Human Resources Manager
HR Managers are responsible for managing the hiring and firing of staff, as well as their training and professional development, by providing them with the resources necessary to perform their work. OKR Certification: Leadership and Goal Setting can help equip a HR Manager to be more effective at clarifying goals in their organization and aiding employees in setting and reaching their own objectives.
Management Analyst
Management Analysts are responsible for studying and proposing ways to improve the efficiency and effectiveness of an organization. Their role includes collecting and analyzing data to understand the organization's structure and processes. OKR Certification: Leadership and Goal Setting may be useful for a Management Analyst to sharpen their skills in setting clear and concise goals and accurately presenting their findings.
Career Coach
Career Coaches are responsible for helping individuals manage their careers by developing résumés, practicing interviewing skills, tracking job postings, discovering job opportunities, and negotiating contracts. Given its coverage of clarifying goals and presenting information in an effective format, OKR Certification: Leadership and Goal Setting may be useful for a Career Coach to master their craft.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in OKR Certification: Leadership and Goal Setting.
Is the basis of the course material, and is written by the lead instructor.
Provides background to the OKR system, which was developed by the author while he was CEO of Intel.
Provides background on the lean startup methodology, which can be used in conjunction with OKRs to achieve rapid growth.
Provides practical advice on how to get customers for your business, which can be used in conjunction with OKRs to achieve growth.
Provides a framework for developing good strategy, which can be used in conjunction with OKRs to achieve your goals.
Provides a framework for improving the performance of any organization, which can be used in conjunction with OKRs to achieve your goals.
Provides insights into the Toyota Production System, which can be used in conjunction with OKRs to achieve operational excellence.
Provides insights into the McKinsey & Company consulting methodology, which can be used in conjunction with OKRs to achieve strategic success.

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