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Интернет-маркетинг. Лидогенерация

Пронин Дмитрий Александрович, Орешников Константин, Загребельный Григорий Вячеславович, Орлов Дмитрий Альбертович, Митькина Анастасия Егоровна, Гнездилова Марина Николаевна, Апухтин Дмитрий, Козьмин Константин Сергеевич, and Аношина Евгения

Курс дает полное представление о ключевых инструментах онлайн-маркетинга. Курс подготовлен командой экспертов-практиков компании Ingate – одного из лидеров российского рынка digital. Поэтому, без воды и отвлеченной теории, курс дает: знание основных принципов и закономерностей интернет-рекламы; понимание работы наиболее эффективных маркетинговых каналов; практические навыки настройки, запуска, аналитики и корректировки инструментов цифровой рекламы. В результате успешного завершения курса вы вы будете уверенно владеть практическими приемами привлечения клиентов из Сети. У вас появится возможность начать карьеру в роли специалиста по рекламным каналам и развиваться в профессии далее.

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Explores core principles & laws of internet advertising

Covers effective marketing channels

Develops practical skills for digital advertising

Provides insights from a team of practicing experts

Is led by instructors from a top digital marketing firm

This course teaches skills and knowledge relevant to industry

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Reviews summary

Effective digital marketing

This course provides a comprehensive overview of digital marketing tools and strategies, with a focus on lead generation. Students appreciate the practical, hands-on approach and the expertise of the instructors, but note that the course structure could be improved for better coherence.

Taught by experienced practitioners from Ingate, a leader in the Russian digital marketing industry.

"Курс подготовлен командой экспертов-практиков компании Ingate – одного из лидеров российского рынка digital."

Emphasizes practical skills for attracting clients online.

"...дает знание основных принципов и закономерностей интернет-рекламы; понимание работы наиболее эффективных маркетинговых каналов; практические навыки настройки, запуска, аналитики и корректировки инструментов цифровой рекламы."

Students may experience delays in receiving feedback on questions posted in the forum.

"...Написала на форум. Прошло 10 дней, ответа от команды курса так и не получила."

Could benefit from improved structure and sequencing.

" ...есть недели, в которых занятия расположены непоследовательно."

"...было задание подобрать ключевые слова и минус-фразы, но практически это не было показано."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Интернет-маркетинг. Лидогенерация with these activities:

Review basic principles of marketing

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Provides a strong foundation for understanding the concepts of online marketing.

Browse courses on Marketing

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Practice writing effective ad copy

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Provides opportunities to develop skills in writing effective ad copy for digital channels.

Browse courses on Ad Copywriting

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Follow tutorials on Google Analytics

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Provides practical skills in using one of the most popular analytics tools for digital marketing.

Browse courses on Marketing Analytics

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Six other activities

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Join a study group for online marketing

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Provides opportunities to collaborate with peers, share knowledge, and enhance understanding of the course material.

Browse courses on Online Marketing

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Find or start a study group
Set regular meeting times and locations
Prepare for and actively participate in the study sessions
Stay organized and share resources with the group

Attend a digital marketing workshop

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Provides opportunities to learn from experts and network with other professionals in the field.

Browse courses on Digital Marketing

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Research and select a workshop
Register for the workshop
Attend the workshop and actively participate
Follow up with the workshop organizers and attendees

Develop a content marketing plan

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Provides hands-on experience in creating a plan for attracting and engaging customers through content.

Browse courses on Content Marketing

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Define your target audience
Research your competitors
Set your content marketing goals
Create a content calendar
Measure your results and adjust your strategy

Launch a social media campaign

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Provides practical experience in implementing a key digital marketing channel.

Browse courses on Social Media Marketing

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Define your target audience
Set your social media goals
Choose the right social media platforms
Create engaging content
Track your results and adjust your strategy

Contribute to an open-source digital marketing project

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Provides opportunities to apply your skills and contribute to the wider digital marketing community.

Browse courses on Digital Marketing

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Find an open-source project to contribute to
Learn about the project and its goals
Identify ways to contribute your skills
Make your contributions and get them reviewed
Continue contributing and collaborating with the project community

Read 'Contagious: Why Things Catch On'

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Provides knowledge of the key principles and laws of internet advertising.

View Magic Words on Amazon

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Career center

Learners who complete Интернет-маркетинг. Лидогенерация will develop knowledge and skills that may be useful to these careers:

Search Engine Marketing (SEM) Specialist

A Search Engine Marketing (SEM) Specialist plans, implements, and analyzes search engine marketing campaigns to increase website traffic and visibility. This course provides a comprehensive understanding of the key principles and practices of internet marketing, including search engine advertising. By completing this course, you will gain the knowledge and skills necessary to effectively manage SEM campaigns and drive traffic to your website.

See salaries and explore the career path for Search Engine Marketing (SEM) Specialist

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing campaigns across multiple channels. This course provides a solid foundation in the key principles and tools of digital marketing. By completing this course, you will gain the knowledge and skills necessary to effectively plan, execute, and measure digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Marketer

A Social Media Marketer is responsible for developing and executing social media strategies to engage target audiences and build brand awareness. This course provides a comprehensive overview of social media marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively manage social media campaigns and drive engagement.

See salaries and explore the career path for Social Media Marketer

Content Marketer

A Content Marketer is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. This course provides a solid foundation in the key principles and practices of content marketing. By completing this course, you will gain the knowledge and skills necessary to effectively plan, create, and distribute content that engages your target audience.

See salaries and explore the career path for Content Marketer

Email Marketing Specialist

An Email Marketing Specialist is responsible for developing and executing email marketing campaigns to nurture leads, drive sales, and build customer relationships. This course provides a comprehensive overview of email marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively plan, create, and execute email marketing campaigns.

See salaries and explore the career path for Email Marketing Specialist

Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course provides a solid foundation in the key principles and practices of marketing analytics. By completing this course, you will gain the knowledge and skills necessary to effectively analyze marketing data and make data-driven decisions.

See salaries and explore the career path for Marketing Analyst

Marketing Automation Specialist

A Marketing Automation Specialist is responsible for implementing and managing marketing automation software to streamline marketing processes and improve efficiency. This course provides a comprehensive overview of marketing automation principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively implement and manage marketing automation software.

See salaries and explore the career path for Marketing Automation Specialist

Online Advertising Specialist

An Online Advertising Specialist is responsible for planning, buying, and managing online advertising campaigns. This course provides a comprehensive overview of online advertising principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively plan, buy, and manage online advertising campaigns.

See salaries and explore the career path for Online Advertising Specialist

Affiliate Marketing Manager

An Affiliate Marketing Manager is responsible for developing and managing affiliate marketing programs to drive traffic and sales. This course provides a comprehensive overview of affiliate marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively develop and manage affiliate marketing programs.

See salaries and explore the career path for Affiliate Marketing Manager

E-commerce Marketing Manager

An E-commerce Marketing Manager is responsible for developing and executing marketing strategies for e-commerce businesses. This course provides a comprehensive overview of e-commerce marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively develop and execute e-commerce marketing strategies.

See salaries and explore the career path for E-commerce Marketing Manager

Mobile Marketing Manager

A Mobile Marketing Manager is responsible for developing and executing marketing strategies for mobile devices. This course provides a comprehensive overview of mobile marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively develop and execute mobile marketing strategies.

See salaries and explore the career path for Mobile Marketing Manager

Video Marketing Specialist

A Video Marketing Specialist is responsible for developing and executing video marketing strategies to engage target audiences and drive results. This course provides a comprehensive overview of video marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively develop and execute video marketing strategies.

See salaries and explore the career path for Video Marketing Specialist

Influencer Marketing Manager

An Influencer Marketing Manager is responsible for developing and executing influencer marketing campaigns to reach target audiences and drive results. This course provides a comprehensive overview of influencer marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively develop and execute influencer marketing campaigns.

See salaries and explore the career path for Influencer Marketing Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of an organization or individual. This course provides a comprehensive overview of public relations principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively manage the public image of an organization or individual.

See salaries and explore the career path for Public Relations Specialist

Event Marketing Manager

An Event Marketing Manager is responsible for planning, promoting, and executing events to achieve marketing objectives. This course provides a comprehensive overview of event marketing principles and practices. By completing this course, you will gain the knowledge and skills necessary to effectively plan, promote, and execute events.

See salaries and explore the career path for Event Marketing Manager

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Интернет-маркетинг. Лидогенерация.

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Collection of essays by David Ogilvy, one of the most influential advertising executives of all time. It great resource for anyone who wants to learn about the art and science of advertising.

Интернет-маркетинг. Лидогенерация

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Reviews summary

Effective digital marketing

Activities

Career center

Reading list

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