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Орлов Дмитрий Альбертович,
Аношина Евгения,
and
Орешников Константин
Курс дает полное представление об основных рекламных каналах, используемых для продвижения бренда и повышения лояльности целевой аудитории. Это важнейший инструментарий интернет-маркетолога. Если компания известна аудитории и имеет положительную репутацию, люди охотнее кликают на ее рекламные объявления, растет конверсия из трафика в продажи. В результате стоимость привлечения клиента снижается в несколько раз, и компания выигрывает конкурентную борьбу.
Register for this course and see more details by visiting:
OpenCourser.com/course/mudlw7/kommunikatsii
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Meant for learners who wish to expand their understanding of internet marketing techniques and principles
Taught by instructors who are recognized for their work in marketing and advertising
Explores core concepts and strategies utilized in digital marketing and advertising
Offers insights into effective methods for building brand recognition and fostering customer loyalty
May require prerequisite knowledge or experience in marketing and advertising
May not delve deeply into advanced or specialized topics in digital marketing
Save this course
Save Коммуникации и продвижение бренда to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Коммуникации и продвижение бренда with these
activities:
Review Basic Marketing Principles
Show steps
Refresh your understanding of fundamental marketing concepts to lay a solid foundation for this course.
Show steps
-
Identify the four Ps of marketing
-
Describe the marketing mix
-
Explain the concept of target market
Read 'Marketing Management' by Philip Kotler
Show steps
Gain a comprehensive understanding of marketing principles and strategies from a renowned expert in the field.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
-
Read chapters 1-5
-
Take notes on key concepts
-
Summarize the main points of each chapter
Review Course Materials
Show steps
Stay up-to-date with the latest lessons and concepts covered in the course.
Show steps
-
Go through lecture notes
-
Watch video lectures
-
Complete practice exercises
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Tutorials on Google AdWords and Google Analytics
Show steps
Develop practical skills in using industry-standard tools for online advertising and data analysis.
Browse courses on
Google AdWords
Show steps
-
Find beginner tutorials on Google AdWords and Google Analytics
-
Follow the tutorials step-by-step
-
Create your own test campaigns and track results
Attend a Marketing Industry Conference
Show steps
Network with professionals, learn about industry trends, and get inspired by success stories.
Show steps
-
Find a relevant conference
-
Register and attend the conference
-
Connect with other attendees
Develop a Marketing Plan for a Small Business
Show steps
Apply your knowledge to create a comprehensive marketing plan that can be implemented in a real-world setting.
Show steps
-
Define the business objectives
-
Conduct market research
-
Identify target audience
-
Develop marketing strategies
-
Create a budget and timeline
Solve Marketing Case Studies
Show steps
Test your understanding and decision-making skills by analyzing real-world marketing scenarios.
Browse courses on
Marketing Case Studies
Show steps
-
Find marketing case studies online
-
Analyze the case and identify the key issues
-
Develop and evaluate alternative solutions
Participate in a Marketing Competition
Show steps
Challenge yourself, showcase your skills, and gain recognition in the marketing community.
Show steps
-
Find a relevant competition
-
Develop a winning strategy
-
Create and submit your entry
Review Basic Marketing Principles
Show steps
Refresh your understanding of fundamental marketing concepts to lay a solid foundation for this course.
Show steps
Show steps
Show steps
- Identify the four Ps of marketing
- Describe the marketing mix
- Explain the concept of target market
Read 'Marketing Management' by Philip Kotler
Show steps
Gain a comprehensive understanding of marketing principles and strategies from a renowned expert in the field.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-5
- Take notes on key concepts
- Summarize the main points of each chapter
Review Course Materials
Show steps
Stay up-to-date with the latest lessons and concepts covered in the course.
Show steps
Show steps
Show steps
- Go through lecture notes
- Watch video lectures
- Complete practice exercises
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Tutorials on Google AdWords and Google Analytics
Show steps
Develop practical skills in using industry-standard tools for online advertising and data analysis.
Browse courses on
Google AdWords
Show steps
Show steps
Show steps
- Find beginner tutorials on Google AdWords and Google Analytics
- Follow the tutorials step-by-step
- Create your own test campaigns and track results
Attend a Marketing Industry Conference
Show steps
Network with professionals, learn about industry trends, and get inspired by success stories.
Show steps
Show steps
Show steps
- Find a relevant conference
- Register and attend the conference
- Connect with other attendees
Develop a Marketing Plan for a Small Business
Show steps
Apply your knowledge to create a comprehensive marketing plan that can be implemented in a real-world setting.
Show steps
Show steps
Show steps
- Define the business objectives
- Conduct market research
- Identify target audience
- Develop marketing strategies
- Create a budget and timeline
Solve Marketing Case Studies
Show steps
Test your understanding and decision-making skills by analyzing real-world marketing scenarios.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Find marketing case studies online
- Analyze the case and identify the key issues
- Develop and evaluate alternative solutions
Participate in a Marketing Competition
Show steps
Challenge yourself, showcase your skills, and gain recognition in the marketing community.
Show steps
Show steps
Show steps
- Find a relevant competition
- Develop a winning strategy
- Create and submit your entry
Career center
Learners who complete Коммуникации и продвижение бренда will develop knowledge and skills
that may be useful to these careers:
Marketing Communications Specialist
Marketing Communications Specialist
A Marketing Communications Specialist is responsible for developing and executing marketing communications strategies for a company or organization. They are also responsible for coordinating with other departments to ensure that marketing communications are consistent with the company's overall marketing goals. This course may be useful for Marketing Communications Specialists as it provides an overview of the fundamentals of marketing communications and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as media relations and public relations, which are essential skills for success in this role.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning, developing, and executing advertising campaigns for a company or client. They are also responsible for managing the company's advertising budget and ensuring that campaigns are effective. This course may be useful for Advertising Managers as it provides an overview of the advertising landscape and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as creative development and media planning, which are essential skills for success in this role.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist is responsible for optimizing websites and content for search engines. They are also responsible for tracking and analyzing website traffic to ensure that SEO efforts are effective. This course may be useful for SEO Specialists as it provides an overview of the fundamentals of SEO and the different techniques that can be used to improve website rankings. Additionally, the course covers topics such as keyword research and link building, which are essential skills for success in this role.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. They are also responsible for managing the company's marketing budget and ensuring that campaigns are effective. This course may be useful for Marketing Managers as it provides an overview of the fundamentals of marketing and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as brand management and customer relationship management (CRM), which are essential skills for success in this role.
Communications Manager
Communications Manager
A Communications Manager is responsible for developing and executing communications strategies for a company or organization. They are also responsible for managing relationships with the media and other stakeholders. This course may be useful for Communications Managers as it provides an overview of the fundamentals of communications and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as media relations and crisis communications, which are essential skills for success in this role.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public relations activities of a company or organization. They are also responsible for building relationships with the media and other stakeholders. This course may be useful for Public Relations Managers as it provides an overview of the fundamentals of public relations and the different strategies that can be used to build a positive public image. Additionally, the course covers topics such as media relations and crisis communications, which are essential skills for success in this role.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for planning and executing social media campaigns for a company or organization. They are also responsible for managing the company's social media accounts and ensuring that content is engaging and relevant to target audiences. This course may be useful for Social Media Managers as it provides an overview of the fundamentals of social media marketing and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as content creation and social media analytics, which are essential skills for success in this role.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns for a company or organization. They are also responsible for managing the company's digital marketing budget and ensuring that campaigns are effective. This course may be useful for Digital Marketing Managers as it provides an overview of the digital marketing landscape and the different channels that can be used to reach target audiences. Additionally, the course covers topics such as search engine optimization (SEO), social media marketing, and email marketing, which are essential skills for success in this role.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand. They are also responsible for ensuring that the brand is consistent across all channels and that it resonates with target audiences. This course may be useful for Brand Managers as it provides an overview of the fundamentals of brand management and the different strategies that can be used to build a strong brand. Additionally, the course covers topics such as brand positioning and reputation management, which are essential skills for success in this role.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing content that is valuable and engaging to target audiences. They are also responsible for promoting this content through a variety of channels. This course may be useful for Content Marketers as it provides an overview of the fundamentals of content marketing and the different strategies that can be used to create effective content. Additionally, the course covers topics such as search engine optimization (SEO) and social media marketing, which are essential skills for success in this role.
Copywriter
Copywriter
A Copywriter is responsible for writing persuasive and engaging copy for a variety of purposes, such as advertising, marketing, and public relations. This course may be useful for Copywriters as it provides an overview of the fundamentals of copywriting and the different techniques that can be used to create effective copy. Additionally, the course covers topics such as creative writing and editing, which are essential skills for success in this role.
Creative Director
Creative Director
A Creative Director is responsible for overseeing the creative vision of a company or organization. They are also responsible for developing and executing creative campaigns and ensuring that they are consistent with the company's brand. This course may be useful for Creative Directors as it provides an overview of the fundamentals of creative direction and the different strategies that can be used to create effective campaigns. Additionally, the course covers topics such as art direction and project management, which are essential skills for success in this role.
Web Developer
Web Developer
A Web Developer is responsible for developing and maintaining websites. They are also responsible for ensuring that websites are user-friendly and accessible to all users. This course may be useful for Web Developers as it provides an overview of the fundamentals of web development and the different technologies that can be used to create websites. Additionally, the course covers topics such as HTML, CSS, and JavaScript, which are essential skills for success in this role.
Writer
Writer
A Writer is responsible for creating written content for a variety of purposes, such as articles, blog posts, and marketing materials. This course may be useful for Writers as it provides an overview of the fundamentals of writing and the different techniques that can be used to create effective content. Additionally, the course covers topics such as grammar and style, which are essential skills for success in this role.
Account Executive
Account Executive
An Account Executive is responsible for acquiring and servicing accounts for a company. They are also responsible for managing relationships with existing clients and developing new business opportunities. This course may be useful for Account Executives as it provides an overview of the fundamentals of marketing and communications, which are essential skills for success in this role. Additionally, the course covers topics such as brand positioning and reputation management, which are important for Account Executives who are responsible for representing their company's brand to clients.
For more career information including salaries, visit:
OpenCourser.com/course/mudlw7/kommunikatsii
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Коммуникации и продвижение бренда.
Classic work on brand building. It provides a comprehensive overview of the topic, including chapters on brand strategy, brand equity, and brand management. It valuable resource for students and professionals who want to learn more about the fundamentals of brand building.
Provides a comprehensive overview of brand management. It valuable resource for students and professionals who want to learn more about the fundamentals of brand building.
Presents 22 essential principles for building strong brands. It practical guide for marketers and business owners who want to learn how to create and manage brands that will stand the test of time.
Save
Provides a practical framework for brand building. It valuable resource for marketers and business owners who want to learn how to create and manage strong brands.
Provides a practical framework for aligning brand strategy with customer experience. It valuable resource for marketers and business owners who want to create brands that are both profitable and customer-centric.
Save
Exposes the hidden techniques that companies use to influence our buying decisions. It fascinating read for anyone who wants to learn more about how brands work and how to resist their persuasive power.
Save
Explores the psychological principles that underlie brand building. It valuable resource for students and professionals who want to learn more about how to create brands that resonate with consumers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mudlw7/kommunikatsii
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Time
5 hours
Via
Coursera
Institution
E-Learning Development Fund
Instructors
Орлов Дмитрий Альбертович
Аношина Евгения
Орешников Константин
This course belongs to a
collection
called
Интернет-маркетолог. It's comprised of four courses:
- Интернет-маркетинг. Лидогенерация
- Веб-аналитика и медиапланирование
- Коммуникации и продвижение бренда (viewing)
- Продвижение в поиске
Good to know
Meant for learners who wish to expand their understanding of internet marketing techniques and principles
Taught by instructors who are recognized for their work in marketing and advertising
Explores core concepts and strategies utilized in digital marketing and advertising
Offers insights into effective methods for building brand recognition and fostering customer loyalty
May require prerequisite knowledge or experience in marketing and advertising
May not delve deeply into advanced or specialized topics in digital marketing
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