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Пронин Дмитрий Александрович
and
Апухтин Дмитрий
Курс дает полное представление о поисковом продвижении (SEO) – одном из самых выгодных каналов привлечения клиентов на сайт. В отличие от платной рекламы, из поисковых систем можно получать целевых посетителей бесплатно – но только при условии, что сайт по уровню технической оптимизации, полезности контента и функционала, удобству использования не уступает конкурентам, тоже претендующим на топ 10 в поисковиках.
Register for this course and see more details by visiting:
OpenCourser.com/course/dv5bbw/prodvizhenie
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches SEO, a highly relevant skill for search engine optimization professionals
Taught by Proin Dmitry Alexandrovich and Dmitry Apukhtin, recognized experts in SEO
Save this course
Save Продвижение в поиске to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Продвижение в поиске with these
activities:
Review a primer on search engine optimization
Show steps
Review the basics of SEO, including keyword research, content optimization, and link building, by reading a highly recommended introductory book.
View
The Art of SEO
on Amazon
Show steps
-
Read the first three chapters of the book.
-
Take notes on the key concepts and strategies discussed in the book.
-
Discuss the book with a classmate or colleague.
Run keyword research
Show steps
Identify the most relevant keywords and phrases for your website or blog to improve visibility in search engine results pages.
Browse courses on
Keyword Research
Show steps
-
Use a keyword research tool to generate a list of potential keywords.
-
Analyze the search volume and competition for each keyword.
-
Select the most relevant and high-performing keywords to target.
Implement on-page SEO
Show steps
Optimize your website's content, structure, and code to improve its ranking in search engine results.
Browse courses on
On-Page SEO
Show steps
-
Follow a tutorial on how to implement on-page SEO best practices.
-
Optimize your website's title tags and meta descriptions.
-
Create high-quality content that is relevant to your target keywords.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a blog post about SEO
Show steps
Put your newfound SEO knowledge into practice by writing a blog post to help others understand the importance of SEO.
Show steps
-
Choose a specific topic related to SEO.
-
Research and gather information from credible sources.
-
Create an outline for your blog post.
-
Write the blog post.
-
Optimize the blog post for SEO using your newfound knowledge.
Answer questions and provide guidance on SEO
Show steps
Enhance your understanding of SEO and strengthen your skills by helping others with their SEO-related questions.
Browse courses on
Mentoring
Show steps
-
Join an online forum or community related to SEO.
-
Answer questions and provide guidance to other members of the community.
Contribute to an open-source SEO tool
Show steps
Deepen your technical understanding of SEO and contribute to the broader SEO community by working on an open-source project.
Browse courses on
Open Source
Show steps
-
Identify an open-source SEO tool that you are interested in contributing to.
-
Review the project's documentation and codebase.
-
Identify an area where you can make a contribution.
-
Make your contribution to the project.
Volunteer for an SEO agency
Show steps
Gain practical experience and make valuable connections by volunteering at an SEO agency.
Browse courses on
SEO
Show steps
-
Research local SEO agencies and identify those that align with your interests.
-
Reach out to the agencies and inquire about volunteer opportunities.
-
Attend a volunteer orientation.
-
Complete the required volunteer training.
-
Assist the SEO team with tasks such as keyword research, content optimization, and link building.
Review a primer on search engine optimization
Show steps
Review the basics of SEO, including keyword research, content optimization, and link building, by reading a highly recommended introductory book.
View
The Art of SEO
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters of the book.
- Take notes on the key concepts and strategies discussed in the book.
- Discuss the book with a classmate or colleague.
Run keyword research
Show steps
Identify the most relevant keywords and phrases for your website or blog to improve visibility in search engine results pages.
Browse courses on
Keyword Research
Show steps
Show steps
Show steps
- Use a keyword research tool to generate a list of potential keywords.
- Analyze the search volume and competition for each keyword.
- Select the most relevant and high-performing keywords to target.
Implement on-page SEO
Show steps
Optimize your website's content, structure, and code to improve its ranking in search engine results.
Browse courses on
On-Page SEO
Show steps
Show steps
Show steps
- Follow a tutorial on how to implement on-page SEO best practices.
- Optimize your website's title tags and meta descriptions.
- Create high-quality content that is relevant to your target keywords.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a blog post about SEO
Show steps
Put your newfound SEO knowledge into practice by writing a blog post to help others understand the importance of SEO.
Show steps
Show steps
Show steps
- Choose a specific topic related to SEO.
- Research and gather information from credible sources.
- Create an outline for your blog post.
- Write the blog post.
- Optimize the blog post for SEO using your newfound knowledge.
Answer questions and provide guidance on SEO
Show steps
Enhance your understanding of SEO and strengthen your skills by helping others with their SEO-related questions.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Join an online forum or community related to SEO.
- Answer questions and provide guidance to other members of the community.
Contribute to an open-source SEO tool
Show steps
Deepen your technical understanding of SEO and contribute to the broader SEO community by working on an open-source project.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify an open-source SEO tool that you are interested in contributing to.
- Review the project's documentation and codebase.
- Identify an area where you can make a contribution.
- Make your contribution to the project.
Volunteer for an SEO agency
Show steps
Gain practical experience and make valuable connections by volunteering at an SEO agency.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Research local SEO agencies and identify those that align with your interests.
- Reach out to the agencies and inquire about volunteer opportunities.
- Attend a volunteer orientation.
- Complete the required volunteer training.
- Assist the SEO team with tasks such as keyword research, content optimization, and link building.
Career center
Learners who complete Продвижение в поиске will develop knowledge and skills
that may be useful to these careers:
Search Engine Optimization Specialist
Search Engine Optimization Specialist
Search Engine Optimization Specialists are responsible for improving the visibility of websites in search engine results. This course provides a comprehensive overview of SEO, including technical optimization, content optimization, and link building. By taking this course, you will gain the skills and knowledge necessary to succeed as a Search Engine Optimization Specialist.
For more career information including salaries, visit:
OpenCourser.com/course/dv5bbw/prodvizhenie
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Продвижение в поиске.
Save
This comprehensive guide provides in-depth coverage of advanced SEO techniques. It is highly regarded as one of the most authoritative resources on the subject.
Save
Practical guide to SEO, covering topics such as keyword research, on-page optimization, and link building. It's a great resource for SEOs who want to improve their website's visibility in search results.
Save
Offers a practical approach to SEO, focusing on how to use it to drive business growth. It provides valuable insights for entrepreneurs and marketers.
This beginner-friendly book covers the fundamentals of SEO, making it an accessible introduction to the subject. It is particularly useful for those with limited technical knowledge.
Comprehensive guide to inbound marketing, covering topics such as creating a buyer persona, developing a content strategy, and using social media to attract and engage customers. It's a valuable resource for marketers who want to attract and retain customers online.
Comprehensive guide to content marketing, covering topics such as content strategy, content creation, and content promotion. It's a valuable resource for marketers who want to create and distribute content that attracts and engages their target audience.
Save
Comprehensive guide to social media marketing, covering topics such as creating a social media strategy, developing social media content, and using social media advertising. It's a valuable resource for marketers who want to use social media to reach and engage their target audience.
Comprehensive guide to Google Analytics, covering topics such as setting up a Google Analytics account, tracking website traffic, and using Google Analytics data to improve your website. It's a valuable resource for marketers who want to use Google Analytics to track and analyze their website's performance.
Provides in-depth coverage of Google AdWords, a key component of online marketing. It is particularly useful for those who want to optimize their paid search campaigns.
Great resource for entrepreneurs who want to learn about the lean startup methodology. It covers topics such as building a minimum viable product, testing your hypotheses, and iterating on your product based on customer feedback.
Practical guide to building a successful business. It covers topics such as hiring and firing, raising money, and dealing with competition.
Classic work on innovation and disruption. It explains why large companies often struggle to innovate and how they can avoid the innovator's dilemma.
Collection of essays by Peter Thiel, a venture capitalist and entrepreneur. It covers topics such as the importance of building a monopoly, the power of contrarian thinking, and the future of technology.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/dv5bbw/prodvizhenie
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Time
4 hours
Via
Coursera
Institutions
E-Learning Development Fund
Ingate Management and Business Academy (IMBA)
Instructors
Пронин Дмитрий Александрович
Апухтин Дмитрий
This course belongs to a
collection
called
Интернет-маркетолог. It's comprised of four courses:
- Интернет-маркетинг. Лидогенерация
- Веб-аналитика и медиапланирование
- Коммуникации и продвижение бренда
- Продвижение в поиске (viewing)
Good to know
Teaches SEO, a highly relevant skill for search engine optimization professionals
Taught by Proin Dmitry Alexandrovich and Dmitry Apukhtin, recognized experts in SEO
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