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Создаем бизнес-аккаунт в Instagram

Daria Toropchyn

К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, разработаете контент-стратегию и добавите контент. Бизнес-аккаунты в Instagram могут повысить узнаваемость бренда и охваты среди целевой аудитории, сохраняя активное присутствие вашей компании с социальной сети. Ваши новые навыки помогут вам эффективно управлять своим бизнес-аккаунтом в Instagram.

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What's inside

Syllabus

Обзор проекта

К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, разработаете контент-стратегию и добавите контент.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Подходит для тех, кто хочет начать или расширить присутствие своего бизнеса в Instagram

Помогает разобраться с настройками бизнес-аккаунта, составлением контент-стратегии и публикацией контента

Предлагает практические шаги, которые можно применить сразу для улучшения своего присутствия в Instagram

Помогает повысить узнаваемость бренда, охваты и активность в Instagram

Учит эффективному управлению бизнес-аккаунтом в Instagram

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Создаем бизнес-аккаунт в Instagram with these activities:

Сохраните и организуйте материалы курса

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Повысит доступность и удобство материалов курса, что позволит пересматривать и ссылаться на них в будущем для более эффективного обучения.

Show steps

Создайте папку для хранения материалов курса.
Загрузите или скопируйте все материалы курса (например, лекции, презентации, задания) в эту папку.

Изучите основы Instagram

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Повысит понимание основных функций и возможностей Instagram, что будет полезно для успеха в ведении бизнес-аккаунта.

Browse courses on Instagram

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Прочитайте статью или посмотрите видео о том, что такое Instagram и как им пользоваться.
Создайте личный аккаунт в Instagram и изучите его интерфейс.

Создайте бизнес-аккаунт в Instagram

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Предоставит практический опыт создания и настройки бизнес-аккаунта в Instagram, что поможет в понимании процесса и обеспечит готовность к дальнейшей работе.

Show steps

Перейдите в приложение Instagram и нажмите на кнопку «Создать новый аккаунт».
Выберите опцию «Бизнес-аккаунт».
Заполните необходимую информацию о вашем бизнесе.

Three other activities

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Разработайте контент-стратегию для вашего бизнес-аккаунта

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Улучшит навыки планирования и создания контента, что приведет к более эффективному ведению бизнес-аккаунта.

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Определите свою целевую аудиторию.
Исследуйте конкурентов и вдохновляющие аккаунты.
Разработайте календарь контента.

Создайте и опубликуйте 5 постов в вашем бизнес-аккаунте

Show steps

Обеспечит практику создания и публикации контента, что поможет в совершенствовании навыков ведения бизнес-аккаунта.

Show steps

Выберите тему для вашего поста.
Напишите текст для поста.
Добавьте визуальный контент к посту.
Опубликуйте пост.

Отслеживайте аналитику вашего бизнес-аккаунта

Show steps

Развивает понимание аналитических инструментов Instagram, что позволит отслеживать и оценивать эффективность контент-стратегии.

Show steps

Ознакомьтесь с руководством по аналитике Instagram.
Отслеживайте ключевые показатели эффективности (например, охват, вовлеченность).
Анализируйте данные и корректируйте свою контент-стратегию соответственно.

Career center

Learners who complete Создаем бизнес-аккаунт в Instagram will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers oversee all aspects of marketing for a company or organization, including developing and implementing marketing strategies, managing marketing budgets, and analyzing marketing results. This course may be useful for your career as a Marketing Manager by helping you build a foundation in Instagram marketing, a key social media platform.

See salaries and explore the career path for Marketing Manager

Marketing Analyst

Marketing Analysts analyze marketing data to identify trends and patterns, and to make recommendations for marketing strategies. Marketing Analysts collect and analyze data from a variety of sources, including social media data. This course may be useful for your career as a Marketing Analyst by helping you build a foundation in Instagram marketing, a key social media platform for marketing analysis.

See salaries and explore the career path for Marketing Analyst

Product Manager

Product Managers are responsible for the development and launch of new products and services. Product Managers work with cross-functional teams to define product requirements, develop product roadmaps, and launch new products and services. This course may be useful for your career as a Product Manager by helping you build a foundation in Instagram marketing, a key social media platform for product marketing.

See salaries and explore the career path for Product Manager

Communications Manager

Communications Managers are responsible for managing a company's internal and external communications. Communications Managers develop and implement communications strategies, manage communications budgets, and analyze communications results. This course may be useful for your career as a Communications Manager by helping you build a foundation in Instagram marketing, a key social media platform for corporate communications.

See salaries and explore the career path for Communications Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing a company's public relations. Public Relations Specialists develop and implement public relations campaigns, manage public relations budgets, and analyze public relations results. This course may be useful for your career as a Public Relations Specialist by helping you build a foundation in Instagram marketing, a key social media platform for public relations.

See salaries and explore the career path for Public Relations Specialist

Public relations manager

Public Relations Managers are responsible for managing a company's public relations. Public Relations Managers develop and implement public relations strategies, manage public relations budgets, and analyze public relations results. This course may be useful for your career as a Public Relations Manager by helping you build a foundation in Instagram marketing, a key social media platform for public relations.

See salaries and explore the career path for Public relations manager

Social Media Manager

A Social Media Manager plans, executes, and analyzes social media campaigns to achieve marketing and business goals. Social Media Managers implement content strategies, engage with customers, and monitor social media trends. This course may be useful for your career as a Social Media Manager by helping you build a foundation in Instagram marketing, a key social media platform.

See salaries and explore the career path for Social Media Manager

Media Planner

Media Planners are responsible for planning and buying advertising space in various media outlets. Media Planners work with clients to develop advertising campaigns, negotiate advertising rates, and place advertising. This course may be useful for your career as a Media Planner by helping you build a foundation in Instagram marketing, a key social media platform for advertising.

See salaries and explore the career path for Media Planner

E-commerce Manager

E-commerce Managers are responsible for the development and management of e-commerce websites. E-commerce Managers work with cross-functional teams to develop e-commerce strategies, manage e-commerce budgets, and analyze e-commerce performance. This course may be useful for your career as an E-commerce Manager by helping you build a foundation in Instagram marketing, a key social media platform for e-commerce.

See salaries and explore the career path for E-commerce Manager

Brand Manager

Brand Managers are responsible for developing and maintaining a company's brand identity. Brand Managers develop and implement brand strategies, manage brand budgets, and analyze brand performance. This course may be useful for your career as a Brand Manager by helping you build a foundation in Instagram marketing, a key social media platform for building brand awareness and engagement.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns to achieve marketing and business goals. Digital Marketing Specialists implement digital marketing strategies, manage digital marketing budgets, and analyze digital marketing results. This course may be useful for your career as a Digital Marketing Specialist by helping you build a foundation in Instagram marketing, a key social media platform for digital marketing.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

Content Creators are responsible for producing engaging and informative written, visual, and audio content for a variety of platforms. Content Creators develop and implement content strategies, manage content calendars, and analyze content performance. This course may be useful for your career as a Content Creator by helping you build a foundation in Instagram marketing, a key social media platform for content distribution.

See salaries and explore the career path for Content Creator

Community Manager

Community Managers are responsible for building and managing online communities. Community Managers develop and implement community management strategies, manage community budgets, and analyze community performance. This course may be useful for your career as a Community Manager by helping you build a foundation in Instagram marketing, a key social media platform for community management.

See salaries and explore the career path for Community Manager

Social Media Specialist

Social Media Specialists are responsible for managing a company's social media presence. Social Media Specialists develop and implement social media strategies, manage social media accounts, and analyze social media performance. This course may be useful for your career as a Social Media Specialist by helping you build a foundation in Instagram marketing, a key social media platform.

See salaries and explore the career path for Social Media Specialist

Influencer Marketing Manager

Influencer Marketing Managers are responsible for planning and executing influencer marketing campaigns. Influencer Marketing Managers work with influencers to develop influencer marketing strategies, negotiate influencer marketing contracts, and track influencer marketing results. This course may be useful for your career as an Influencer Marketing Manager by helping you build a foundation in Instagram marketing, a key social media platform for influencer marketing.

See salaries and explore the career path for Influencer Marketing Manager

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Создаем бизнес-аккаунт в Instagram.

The Stripped-Down Guide to Content Marketing:...

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Specifically tailored for entrepreneurs, this book provides guidance on using Instagram to build a personal brand, promote products, and drive sales.

Создаем бизнес-аккаунт в Instagram

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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