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Знакомимся с Instagram для бизнеса

Daria Toropchyn

К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, создадите профиль, разработаете контент-стратегию и добавите контент, создадите публикацию с помощью Canva и проанализируете статистику публикации в Instagram. Ваши новые навыки помогут вам эффективно управлять своим бизнес-аккаунтом в Instagram, привлекать новых пользователей как в Instagram, так и на ваш сайт или например канал YouTube, или даже блог. И затем монетизировать сложенные время через увеличение продаж ваших товаров или услуг.

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Syllabus

Обзор проекта
К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, создадите профиль, разработаете контент-стратегию и добавите контент, создадите публикацию с помощью Canva и проанализируете статистику публикации в Instagram.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Формирует навыки в самоорганизации для мотивации на ведении блога
Помогает в достижении монетизации за счет увеличения продаж продуктов и услуг
Позволяет научиться управлять учетной записью в Instagram
Дает знания для привлечения новых пользователей и для продвижения сайтов
Учит использовать программу Canva для создания публикаций
Развивает умения анализа статистики публикаций в Instagram
Позволяет получить бесплатный аккаунт Instagram
Для ведения блога требуются дополнительные навыки, которые не раскрыты в программе курса

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Знакомимся с Instagram для бизнеса with these activities:
Прохождение онлайн-курса по работе с Canva
Поможет освоить базовые навыки работы с Canva для создания визуального контента.
Browse courses on Canva
Show steps
  • Найдите и зарегистрируйтесь на подходящий курс
  • Пройдите весь курс и выполните практические задания
Сбор и систематизация материалов по созданию и продвижению контента в Instagram
Поможет создать базу знаний по теме курса, что будет способствовать лучшему усвоению материала.
Show steps
  • Собирайте материалы из различных источников: книги, статьи, блоги
  • Систематизируйте и структурируйте собранные материалы
Создайте пробную учетную запись Instagram
Даст вам практический опыт работы с интерфейсом и функциями Instagram.
Show steps
  • Зарегистрируйте новую учетную запись
  • Создайте несколько пробных публикаций
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Тренируйтесь в создании привлекательного визуального контента
Улучшит ваши навыки в создании фото и видео, которые привлекут аудиторию в Instagram.
Show steps
  • Сделайте несколько пробных снимков
  • Обработайте изображения с помощью Canva или другого инструмента
  • Создайте короткое видео с помощью Reels или других инструментов
Создание контент-плана на неделю
Позволит на практике применить полученные в курсе знания по созданию контент-плана.
Show steps
  • Выберите тему для недели
  • Определите целевую аудиторию
  • Составьте список идей для постов
  • Запланируйте даты и время публикации
Посещение профильной конференции или семинара
Позволит расширить профессиональные связи и узнать о новых тенденциях в сфере маркетинга в социальных сетях.
Show steps
  • Найдите и зарегистрируйтесь на подходящее мероприятие
  • Заранее подготовьте вопросы и темы для общения
  • Активно участвуйте в дискуссиях и нетворкинге
Изучите руководства по использованию функций Instagram для бизнеса
Поможет вам эффективно использовать инструменты Instagram для достижения бизнес-целей.
Show steps
  • Просмотрите учебные материалы, предоставленные Instagram
  • Следуйте за экспертами в Instagram
  • Присоединитесь к онлайн-форумам и группам
Создайте серию постов для Instagram в едином стиле
Позволит отработать навыки создания визуально привлекательного и информативного контента для Instagram.
Show steps
  • Выберите общую тему и стиль для серии постов
  • Подготовьте качественные фотографии и графику
  • Напишите интересные и цепляющие тексты
Разработайте контент-стратегию для вашего бизнеса
Поможет вам спланировать и организовать контент для достижения максимального охвата и вовлеченности.
Show steps
  • Определите вашу целевую аудиторию
  • Проведите исследование конкурентов
  • Выберите несколько тем контента
Присоединяйтесь к сообществам Instagram для бизнеса
Даст вам возможность общаться с другими предпринимателями, учиться у них и получать ценные советы.
Show steps
  • Присоединяйтесь к местным группам в meetup
  • Присоединяйтесь к онлайн-форумам и группам
Разработка контент-стратегии для собственного блога или бизнеса
Поможет закрепить изученный материал и применить его на практике для собственных проектов.
Show steps
  • Определите цели и задачи контент-стратегии
  • Проанализируйте целевую аудиторию
  • Изучите конкурентов
  • Выберите каналы распространения контента
  • Создайте контент-план
Написание статьи на тему продвижения в Instagram
Позволит систематизировать и углубить полученные знания, а также развить навыки письменной коммуникации.
Show steps
  • Выберите тему и соберите необходимую информацию
  • Составьте план статьи
  • Напишите информативный и интересный текст

Career center

Learners who complete Знакомимся с Instagram для бизнеса will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for managing a company's social media accounts, including Instagram. In this role, you will be responsible for creating and posting content, as well as engaging with your audience and tracking results. The course will equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Social Media Manager
Marketing Manager
A Marketing Manager is in charge of developing a company's marketing strategy, including its social media strategy. The course will help equip you with the essential skills you need to manage a business's Instagram, which will be an integral part of this strategy. It will teach you how to create a business profile, develop a content strategy, and use tools like Canva to create engaging content that will help you attract new customers and grow your business. The course will also cover how to track and analyze your Instagram performance, which is crucial in order to refine your strategy and maximize results.
See salaries and explore the career path for Marketing Manager
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and implementing digital marketing campaigns, including social media marketing. In this role, you will be responsible for creating and posting content, as well as engaging with your audience and tracking results. The course will equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Digital Marketing Specialist
Small Business Owner
Small Business Owners are responsible for all aspects of running their business, including marketing and social media. In this role, you will need to be able to create a successful Instagram strategy and manage your account effectively. The course will help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Small Business Owner
E-commerce Manager
E-commerce Managers are responsible for managing all aspects of an e-commerce business, including marketing and social media. In this role, you will need to be able to create a successful Instagram strategy and manage your account effectively. The course will help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for E-commerce Manager
Content Creator
Content Creators are responsible for creating content for a variety of platforms, including Instagram. This content can include photos, videos, blog posts, and more. In this role, you will need to be able to create engaging content that will capture the attention of your audience and convey your message effectively. The course will help equip you with the essential skills you need to create high-quality content for Instagram. The course topics include developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Content Creator
Freelance Writer
Freelance Writers are responsible for writing content for a variety of clients, including businesses, bloggers, and website owners. In this role, you may be asked to write content for Instagram posts, captions, and ads. The course will help equip you with the essential skills you need to write effective Instagram content that will capture the attention of your audience and convey your message effectively. The course topics include developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Freelance Writer
Media Buyer
Media Buyers are responsible for buying advertising space for their clients. In this role, you may be asked to place ads on Instagram. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Media Buyer
Product Manager
Product Managers are responsible for managing the development and launch of new products. In this role, you will need to be able to create a successful Instagram strategy and manage your account effectively. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Product Manager
Sales Manager
Sales Managers are responsible for managing a team of sales representatives and developing sales strategies. In this role, you may be asked to use Instagram to generate leads and close deals. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Sales Manager
Business Analyst
Business Analysts are responsible for analyzing business data and making recommendations to improve performance. In this role, you may be asked to use Instagram data to track results and make recommendations for improvement. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Business Analyst
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. In this role, you may be asked to use Instagram to communicate with customers and resolve their issues. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Customer Success Manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. In this role, you may be asked to use Instagram to promote your company and build relationships with key stakeholders. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Public relations manager
Event Manager
Event Managers are responsible for planning and executing events. In this role, you may be asked to use Instagram to promote your events and attract attendees. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for Event Manager
UX Designer
UX Designers are responsible for designing the user experience for websites and apps. In this role, you may be asked to use Instagram to conduct user research and gather feedback. The course may help equip you with the essential skills you need to create a successful Instagram strategy and manage a business's account. The course topics include creating a business profile, developing a content strategy, using tools like Canva to create engaging content, and tracking and analyzing your Instagram performance.
See salaries and explore the career path for UX Designer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Знакомимся с Instagram для бизнеса.
Cover image
Instagram For Business For Dummies
Save
Provides a comprehensive overview of Instagram marketing, covering everything from creating a strategy to measuring results. It valuable resource for businesses of all sizes looking to use Instagram to grow their brand.
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Business For Dummies
Kindle Edition
$$
Cover image
Run Like a Woman
Save
Features case studies of businesses that have successfully used Instagram to grow their brand. It valuable resource for businesses looking to learn from the success of others.
(English) Run Like a Woman: Menstrual Cycle-Based Training...
Paperback
$$
Cover image
Social Media ROI
Save
Provides a detailed overview of social media ROI. It covers everything from setting up a measurement plan to tracking your results. It's a great resource for business owners and marketers who want to learn how to measure the impact of their social media campaigns.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Digital Marketing For Dummies
Save
Provides a basic overview of Instagram marketing. It covers everything from creating a successful profile to running ads, and it's packed with practical tips and advice. It's a great resource for beginners who want to learn how to use Instagram to grow their business.
(English) Digital Marketing For Dummies (For Dummies...
Paperback
$$
(Deutsch) Digitales Marketing für Dummies (German Edition)
Kindle Edition
$$
(English) DIGITAL MARKETING FOR DUMMIES
Paperback
$$
Cover image
Crushing It!
Save
Provides a basic overview of Instagram marketing for entrepreneurs. It covers everything from creating a successful profile to running ads, and it's packed with practical tips and advice. It's a great resource for entrepreneurs who want to learn how to use Instagram to grow their business.
Crushing It!
Paperback
Check
Crushing It!
Kindle Edition
Check
Cover image
Two Weeks Notice
Save
Guide to Instagram marketing for bloggers. It covers everything from creating a strategy to measuring results.
(English) Two Weeks Notice: Find the Courage to Quit Your Job...
Hardcover
$$
(English) Two Weeks Notice: Find the Courage to Quit Your Job...
Kindle Edition
$$

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Course image
Effort
2 часа
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Daria Toropchyn
Language
Pусский
Good to know
Формирует навыки в самоорганизации для мотивации на ведении блога
Помогает в достижении монетизации за счет увеличения продаж продуктов и услуг
Позволяет научиться управлять учетной записью в Instagram
Дает знания для привлечения новых пользователей и для продвижения сайтов
Учит использовать программу Canva для создания публикаций
Развивает умения анализа статистики публикаций в Instagram
Позволяет получить бесплатный аккаунт Instagram
Для ведения блога требуются дополнительные навыки, которые не раскрыты в программе курса
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