Трендвотчинг. Поиск трендов для перспективных продуктов from Coursera

Трендвочинг — одно из самых актуальных направлений актуализации стратегий в сегодняшнем стремительно изменяющемся мире. Трендвотчинг позволяет обрести уверенность в завтрашнем дне, актуализировать стратегию саморазвития и видеть точки роста ваших бизнес-проектов. В рамках курса вы поймете, что будущее – это не магия, а доступный набор алгоритмов и инструментов для анализа тенденций и принятия перспективных решений. А будущее принадлежит тем, кто к нему открыт и делает шаги к нему навстречу. Вы разберете механику зарождения трендов, их жизненные циклы и роль в жизни людей и влияние на бизнес, а также узнаете, какие тренды будут влиять непосредственно на вас и что конкретно будет актуально в ближайшем будущем. Отдельная уроки направлены на развитие инновационного мышления, разработке новых востребованных продуктов и практическому применению полученных знаний на вашем проекте или в существующем бизнесе

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Know what's good

, what to watch for

, and possible dealbreakers

Develops trendwatching and analysis skills, which are core skills for strategic decision-making and business growth

Taught by Igor Pomerantsev, who is recognized for their work in trendwatching and futurology

Examines trends and their impact on business and personal life, which is highly relevant to professionals and individuals alike

Provides practical tools and frameworks for applying trendwatching insights to projects and businesses

Requires no prerequisites, making it accessible to learners with varying backgrounds

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Learners who complete Трендвотчинг. Поиск трендов для перспективных продуктов will develop knowledge and skills that may be useful to these careers:

Trend Analyst

Trend Analysts identify emerging trends and forecast their impact on products, services, and industries. The Трендвотчинг course provides a comprehensive understanding of trendwatching methodologies and tools, enabling professionals to effectively analyze and leverage trends to inform decision-making and drive innovation.

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Market Researcher

Market Researchers conduct studies to gather data on consumer behavior, market trends, and industry dynamics. The Трендвотчинг course enhances their ability to identify and interpret emerging trends, providing valuable insights for product and service development, marketing campaigns, and business strategies.

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Futurist

Futurists explore potential future scenarios and develop strategies to prepare for them. The Трендвотчинг course provides futurists with a structured approach to identifying and evaluating trends, enabling them to make informed predictions and develop innovative solutions for future challenges.

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Innovation Consultant

Innovation Consultants help organizations develop and implement new products, services, and processes. The Трендвотчинг course equips them with the skills to identify and assess emerging trends, providing valuable insights for generating innovative ideas and driving organizational growth.

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Product Manager

Product Managers oversee the development and launch of new products. The Трендвотчинг course helps them understand consumer trends and market dynamics, enabling them to make informed decisions about product features, target markets, and marketing strategies.

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Brand Strategist

Brand Strategists develop and manage brand identities and marketing campaigns. The Трендвотчинг course provides them with insights into consumer behavior and emerging trends, enabling them to create effective strategies that resonate with target audiences.

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Business Analyst

Business Analysts identify and solve business problems by analyzing data and developing solutions. The Трендвотчинг course enhances their ability to analyze market trends and identify opportunities for improvement, enabling them to make data-driven recommendations and drive business growth.

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Consultant

Consultants provide advice and guidance to businesses on a wide range of issues. The Трендвотчинг course may be helpful for consultants who specialize in areas such as innovation, strategy, or marketing, as it provides insights into emerging trends and helps them develop innovative solutions for clients.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. The Трендвотчинг course may be helpful for Marketing Managers as it provides insights into consumer behavior and emerging trends, enabling them to develop effective marketing strategies that resonate with target audiences.

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Entrepreneur

Entrepreneurs start and operate their own businesses. The Трендвотчинг course may be helpful for Entrepreneurs as it provides insights into emerging trends and market dynamics, enabling them to identify opportunities, develop innovative products or services, and build successful businesses.

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Investment Analyst

Investment Analysts research and analyze financial markets and investments. The Трендвотчинг course may be helpful for Investment Analysts as it provides insights into emerging trends and economic factors that can influence investment decisions.

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Data Scientist

Data Scientists analyze and interpret data to uncover patterns and insights. The Трендвотчинг course may be helpful for Data Scientists who specialize in areas such as trend analysis or predictive modeling, as it provides a structured approach to identifying and evaluating trends from data.

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Software Engineer

Software Engineers design, develop, and maintain computer software. The Трендвотчинг course may be helpful for Software Engineers who work on products or services that are influenced by emerging trends, as it provides insights into consumer behavior and market dynamics.

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UX Designer

UX Designers create user interfaces for websites and mobile applications. The Трендвотчинг course may be helpful for UX Designers as it provides insights into consumer behavior and emerging trends, enabling them to design user experiences that are both intuitive and engaging.

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Content Writer

Content Writers create written content for websites, blogs, and other marketing materials. The Трендвотчинг course may be helpful for Content Writers as it provides insights into emerging trends and consumer behavior, enabling them to create content that is relevant and engaging to target audiences.

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Трендвотчинг. Поиск трендов для перспективных продуктов

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