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Юлия Рыбакова
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть...
Read more
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть...
Read more
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть полный комплекс задач современного “продакта”, погрузиться в методологию и познакомиться с инструментами, доступными для эффективного управления продуктом.
Вместе, мы последовательно пройдем путь создания продукта от формирования продуктовой идеи до методологий управления продуктовыми командами.
Добро пожаловать в мир, где создаются новые продукты!
Register for this course and see more details by visiting:
OpenCourser.com/course/rtcr7q/osnovy
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers topic that is considered standard in the IT industry
Delves into a methodology used by product managers
Provides tools that can aid in managing a software product
Guides learners through each step of building a product
Introduces methodologies for directing product development teams
Save this course
Save Основы продакт-менеджмента to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Основы продакт-менеджмента with these
activities:
Organize and review course materials
Show steps
Stay organized and up-to-date with course content
Show steps
-
Create a study schedule
-
Organize notes and assignments
-
Review materials regularly
Review essential business and marketing concept
Show steps
Familiarize yourself with foundational business and marketing concepts covered in this course
Browse courses on
Business Fundamentals
Show steps
-
Read the textbook chapters on business and marketing
-
Review online resources related to business and marketing
-
Attend a workshop or seminar on business and marketing basics
Participate in study groups
Show steps
Engage with peers for enhanced understanding and support
Show steps
-
Join or form a study group
-
Discuss course materials
-
Solve problems together
-
Provide and receive feedback
Five other activities
Expand to see all activities and additional details
Show all eight activities
Conduct market research techniques
Show steps
Develop skills in conducting market research
Browse courses on
Market Research
Show steps
-
Conduct a survey
-
Create a focus group
-
Interview customers
-
Analyze market data
Practice stakeholder management techniques
Show steps
Enhance communication and stakeholder engagement skills
Browse courses on
Stakeholder Management
Show steps
-
Map out stakeholders
-
Analyze stakeholder interests
-
Develop communication strategies
-
Conduct stakeholder meetings
Develop a product roadmap
Show steps
Demonstrate understanding of product development best practices
Browse courses on
Product Development
Show steps
-
Identify product goals
-
Outline product features
-
Estimate development timelines
Apply agile methodologies in product development
Show steps
Gain hands-on experience with agile principles and tools
Browse courses on
Agile Development
Show steps
-
Create user stories
-
Estimate and prioritize tasks
-
Conduct sprint planning meetings
-
Track progress and deliver results
Read Crossing the Chasm
Show steps
Gain insights into the challenges of marketing and selling technology products to a broader audience
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
-
Read the book
-
Summarize the key concepts
-
Apply the learnings to your product development strategy
Organize and review course materials
Show steps
Stay organized and up-to-date with course content
Show steps
Show steps
Show steps
- Create a study schedule
- Organize notes and assignments
- Review materials regularly
Review essential business and marketing concept
Show steps
Familiarize yourself with foundational business and marketing concepts covered in this course
Browse courses on
Business Fundamentals
Show steps
Show steps
Show steps
- Read the textbook chapters on business and marketing
- Review online resources related to business and marketing
- Attend a workshop or seminar on business and marketing basics
Participate in study groups
Show steps
Engage with peers for enhanced understanding and support
Show steps
Show steps
Show steps
- Join or form a study group
- Discuss course materials
- Solve problems together
- Provide and receive feedback
Five other activities
Expand to see all activities and additional details
Show all eight activities
Conduct market research techniques
Show steps
Develop skills in conducting market research
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Conduct a survey
- Create a focus group
- Interview customers
- Analyze market data
Practice stakeholder management techniques
Show steps
Enhance communication and stakeholder engagement skills
Browse courses on
Stakeholder Management
Show steps
Show steps
Show steps
- Map out stakeholders
- Analyze stakeholder interests
- Develop communication strategies
- Conduct stakeholder meetings
Develop a product roadmap
Show steps
Demonstrate understanding of product development best practices
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Identify product goals
- Outline product features
- Estimate development timelines
Apply agile methodologies in product development
Show steps
Gain hands-on experience with agile principles and tools
Browse courses on
Agile Development
Show steps
Show steps
Show steps
- Create user stories
- Estimate and prioritize tasks
- Conduct sprint planning meetings
- Track progress and deliver results
Read Crossing the Chasm
Show steps
Gain insights into the challenges of marketing and selling technology products to a broader audience
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
Show steps
Show steps
- Read the book
- Summarize the key concepts
- Apply the learnings to your product development strategy
Career center
Learners who complete Основы продакт-менеджмента will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers are responsible for leading the development and launch of new products. They work with engineers, designers, and marketing teams to ensure that products meet the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Product Manager. You will learn about product development, product marketing, and product management tools and techniques.
Product Development Manager
Product Development Manager
Product Development Managers are responsible for leading the development of new products. They work with engineers and designers to ensure that products are designed and built to meet the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Product Development Manager. You will learn about product development, engineering management, and quality assurance.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for new products. They work with product managers to identify target markets, develop marketing messages, and create marketing campaigns. This course will provide you with the skills and knowledge you need to be successful as a Product Marketing Manager. You will learn about product marketing, marketing strategy, and marketing communications.
Program Manager
Program Manager
Program Managers are responsible for planning and executing large-scale projects. They work with stakeholders across the organization to ensure that projects are completed on time, within budget, and to the required quality standards. This course will provide you with the skills and knowledge you need to be successful as a Program Manager. You will learn about project management, risk management, and stakeholder management.
Consultant
Consultant
Consultants provide advice and guidance to organizations on a variety of topics, including product development, marketing, and operations. They work with clients to identify problems and develop solutions. This course will provide you with the skills and knowledge you need to be successful as a Consultant. You will learn about consulting, problem-solving, and communication.
Business Analyst
Business Analyst
Business Analysts are responsible for gathering and analyzing data to help organizations make informed decisions. They work with stakeholders across the organization to identify business needs and develop solutions. This course will provide you with the skills and knowledge you need to be successful as a Business Analyst. You will learn about business analysis, data analysis, and decision-making.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including product development, marketing, and sales. This course will provide you with the skills and knowledge you need to be successful as an Entrepreneur. You will learn about entrepreneurship, business planning, and marketing.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They work with data to identify patterns, trends, and insights. This course will provide you with the skills and knowledge you need to be successful as a Data Scientist. You will learn about data science, machine learning, and data analysis.
UX Designer
UX Designer
UX Designers are responsible for designing the user experience for products and services. They work with product managers and engineers to ensure that products are easy to use and enjoyable to use. This course will provide you with the skills and knowledge you need to be successful as a UX Designer. You will learn about UX design, user research, and prototyping.
Software Engineer
Software Engineer
Software Engineers design, develop, and test software applications. They work with product managers and designers to ensure that software meets the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Software Engineer. You will learn about software development, programming languages, and software testing.
Salesforce Administrator
Salesforce Administrator
Salesforce Administrators are responsible for managing and configuring Salesforce software. They work with users to ensure that Salesforce is meeting their needs and that data is being managed effectively. This course will provide you with the skills and knowledge you need to be successful as a Salesforce Administrator. You will learn about Salesforce administration, data management, and user management.
Technical Writer
Technical Writer
Technical Writers create and maintain documentation for software and hardware products. They work with engineers and product managers to ensure that documentation is accurate and easy to understand. This course will provide you with the skills and knowledge you need to be successful as a Technical Writer. You will learn about technical writing, documentation, and user manuals.
Quality Assurance Analyst
Quality Assurance Analyst
Quality Assurance Analysts are responsible for testing and verifying the quality of products and services. They work with developers and product managers to identify and fix defects. This course will provide you with the skills and knowledge you need to be successful as a Quality Assurance Analyst. You will learn about quality assurance, testing, and defect management.
Project Coordinator
Project Coordinator
Project Coordinators are responsible for coordinating the activities of project teams. They work with project managers to ensure that projects are completed on time, within budget, and to the required quality standards. This course will provide you with the skills and knowledge you need to be successful as a Project Coordinator. You will learn about project coordination, project management, and stakeholder management.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products and services. They work with customers to identify and resolve problems and to provide support. This course will provide you with the skills and knowledge you need to be successful as a Customer Success Manager. You will learn about customer success, customer relationship management, and communication.
For more career information including salaries, visit:
OpenCourser.com/course/rtcr7q/osnovy
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Основы продакт-менеджмента.
Save
Starts by introducing the Four Disciplines of Execution framework, which practical framework for driving execution and improving results. It then provides specific advice on how to apply this framework to product management, including how to set goals, measure progress, and make decisions.
Provides a detailed overview of the Lean Startup methodology, which process for developing and validating new products and services. It is written for entrepreneurs and product managers, and it provides specific advice on how to use the Lean Startup methodology to build successful businesses.
Save
Provides a practical guide to getting traction for your startup. It covers a variety of topics, including how to identify your target market, how to develop a marketing strategy, and how to measure your results.
Provides a framework for understanding why large companies often fail to innovate. It argues that large companies are often too focused on their existing customers and products, and they are not willing to take risks on new technologies.
Provides a framework for marketing and selling technology products to mainstream customers. It argues that there chasm between early adopters and mainstream customers, and that different marketing and sales strategies are needed to cross this chasm.
Provides a practical guide to using the Lean Product Playbook methodology to develop and launch new products. It covers a variety of topics, including how to identify your target market, how to develop a product roadmap, and how to measure your results.
Provides a framework for understanding how companies can create and sustain successful growth. It argues that companies need to focus on creating disruptive innovations, which are new products or services that create new markets.
Save
Provides a framework for understanding what makes a good strategy. It argues that a good strategy is clear, focused, and aligned with the company's capabilities.
Provides a candid look at the challenges of building a successful business. It covers a variety of topics, including how to deal with failure, how to manage your team, and how to raise capital.
Provides a unique perspective on building a successful startup. It argues that startups should focus on creating a monopoly, and that they should be willing to take risks.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rtcr7q/osnovy
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Time
20 hours
Via
Coursera
Institution
Moscow Institute of Physics and Technology
Instructor
Юлия Рыбакова
This course belongs to a
collection
called
Управление продуктом. It's comprised of four courses:
- Основы продакт-менеджмента (viewing)
- Управление клиентским опытом
- CustDev: поиск, создание и развитие лояльных потребителей
- Трендвотчинг. Поиск трендов для перспективных продуктов
Good to know
Covers topic that is considered standard in the IT industry
Delves into a methodology used by product managers
Provides tools that can aid in managing a software product
Guides learners through each step of building a product
Introduces methodologies for directing product development teams
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