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Основы продакт-менеджмента
Юлия Рыбакова
Юлия Рыбакова
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть...
Read more
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть...
Read more
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”.
Данный курс позволит увидеть полный комплекс задач современного “продакта”, погрузиться в методологию и познакомиться с инструментами, доступными для эффективного управления продуктом.
Вместе, мы последовательно пройдем путь создания продукта от формирования продуктовой идеи до методологий управления продуктовыми командами.
Добро пожаловать в мир, где создаются новые продукты!
Register for this course and see more details by visiting:
OpenCourser.com/course/rtcr7q/osnovy
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers topic that is considered standard in the IT industry
Delves into a methodology used by product managers
Provides tools that can aid in managing a software product
Guides learners through each step of building a product
Introduces methodologies for directing product development teams
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Activities
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Основы продакт-менеджмента.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Основы продакт-менеджмента will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers are responsible for leading the development and launch of new products. They work with engineers, designers, and marketing teams to ensure that products meet the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Product Manager. You will learn about product development, product marketing, and product management tools and techniques.
Product Development Manager
Product Development Manager
Product Development Managers are responsible for leading the development of new products. They work with engineers and designers to ensure that products are designed and built to meet the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Product Development Manager. You will learn about product development, engineering management, and quality assurance.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for new products. They work with product managers to identify target markets, develop marketing messages, and create marketing campaigns. This course will provide you with the skills and knowledge you need to be successful as a Product Marketing Manager. You will learn about product marketing, marketing strategy, and marketing communications.
Program Manager
Program Manager
Program Managers are responsible for planning and executing large-scale projects. They work with stakeholders across the organization to ensure that projects are completed on time, within budget, and to the required quality standards. This course will provide you with the skills and knowledge you need to be successful as a Program Manager. You will learn about project management, risk management, and stakeholder management.
Consultant
Consultant
Consultants provide advice and guidance to organizations on a variety of topics, including product development, marketing, and operations. They work with clients to identify problems and develop solutions. This course will provide you with the skills and knowledge you need to be successful as a Consultant. You will learn about consulting, problem-solving, and communication.
Business Analyst
Business Analyst
Business Analysts are responsible for gathering and analyzing data to help organizations make informed decisions. They work with stakeholders across the organization to identify business needs and develop solutions. This course will provide you with the skills and knowledge you need to be successful as a Business Analyst. You will learn about business analysis, data analysis, and decision-making.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including product development, marketing, and sales. This course will provide you with the skills and knowledge you need to be successful as an Entrepreneur. You will learn about entrepreneurship, business planning, and marketing.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They work with data to identify patterns, trends, and insights. This course will provide you with the skills and knowledge you need to be successful as a Data Scientist. You will learn about data science, machine learning, and data analysis.
UX Designer
UX Designer
UX Designers are responsible for designing the user experience for products and services. They work with product managers and engineers to ensure that products are easy to use and enjoyable to use. This course will provide you with the skills and knowledge you need to be successful as a UX Designer. You will learn about UX design, user research, and prototyping.
Software Engineer
Software Engineer
Software Engineers design, develop, and test software applications. They work with product managers and designers to ensure that software meets the needs of customers. This course will provide you with the skills and knowledge you need to be successful as a Software Engineer. You will learn about software development, programming languages, and software testing.
Salesforce Administrator
Salesforce Administrator
Salesforce Administrators are responsible for managing and configuring Salesforce software. They work with users to ensure that Salesforce is meeting their needs and that data is being managed effectively. This course will provide you with the skills and knowledge you need to be successful as a Salesforce Administrator. You will learn about Salesforce administration, data management, and user management.
Technical Writer
Technical Writer
Technical Writers create and maintain documentation for software and hardware products. They work with engineers and product managers to ensure that documentation is accurate and easy to understand. This course will provide you with the skills and knowledge you need to be successful as a Technical Writer. You will learn about technical writing, documentation, and user manuals.
Quality Assurance Analyst
Quality Assurance Analyst
Quality Assurance Analysts are responsible for testing and verifying the quality of products and services. They work with developers and product managers to identify and fix defects. This course will provide you with the skills and knowledge you need to be successful as a Quality Assurance Analyst. You will learn about quality assurance, testing, and defect management.
Project Coordinator
Project Coordinator
Project Coordinators are responsible for coordinating the activities of project teams. They work with project managers to ensure that projects are completed on time, within budget, and to the required quality standards. This course will provide you with the skills and knowledge you need to be successful as a Project Coordinator. You will learn about project coordination, project management, and stakeholder management.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products and services. They work with customers to identify and resolve problems and to provide support. This course will provide you with the skills and knowledge you need to be successful as a Customer Success Manager. You will learn about customer success, customer relationship management, and communication.
For more career information including salaries, visit:
OpenCourser.com/course/rtcr7q/osnovy
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Основы продакт-менеджмента.
Save
Starts by introducing the Four Disciplines of Execution framework, which practical framework for driving execution and improving results. It then provides specific advice on how to apply this framework to product management, including how to set goals, measure progress, and make decisions.
Provides a detailed overview of the Lean Startup methodology, which process for developing and validating new products and services. It is written for entrepreneurs and product managers, and it provides specific advice on how to use the Lean Startup methodology to build successful businesses.
Save
Provides a practical guide to getting traction for your startup. It covers a variety of topics, including how to identify your target market, how to develop a marketing strategy, and how to measure your results.
Provides a framework for understanding why large companies often fail to innovate. It argues that large companies are often too focused on their existing customers and products, and they are not willing to take risks on new technologies.
Provides a framework for marketing and selling technology products to mainstream customers. It argues that there chasm between early adopters and mainstream customers, and that different marketing and sales strategies are needed to cross this chasm.
Provides a practical guide to using the Lean Product Playbook methodology to develop and launch new products. It covers a variety of topics, including how to identify your target market, how to develop a product roadmap, and how to measure your results.
Provides a framework for understanding how companies can create and sustain successful growth. It argues that companies need to focus on creating disruptive innovations, which are new products or services that create new markets.
Save
Provides a framework for understanding what makes a good strategy. It argues that a good strategy is clear, focused, and aligned with the company's capabilities.
Provides a candid look at the challenges of building a successful business. It covers a variety of topics, including how to deal with failure, how to manage your team, and how to raise capital.
Provides a unique perspective on building a successful startup. It argues that startups should focus on creating a monopoly, and that they should be willing to take risks.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rtcr7q/osnovy
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Time
20 hours
Via
Coursera
Institution
Moscow Institute of Physics and Technology
Instructor
Юлия Рыбакова
This course belongs to a
collection
called
Управление продуктом. It's comprised of four courses:
- Основы продакт-менеджмента (viewing)
- Управление клиентским опытом
- CustDev: поиск, создание и развитие лояльных потребителей
- Трендвотчинг. Поиск трендов для перспективных продуктов
Good to know
Covers topic that is considered standard in the IT industry
Delves into a methodology used by product managers
Provides tools that can aid in managing a software product
Guides learners through each step of building a product
Introduces methodologies for directing product development teams
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