User Experience, Conversion Optimization for eCommerce Store from Udemy

If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers

If you are facing any of these eCommerce business issues/problems

If your customers/users are unable to find your product online
A lot of customers immediately leave your website after landing (High bounce rate)
Customers are mostly unsatisfied with your eCommerce store website
You want to study the psychology and A/B tested design patters for better conversion
Your customers don't trust purchasing from your online store
You are running an Etsy or Amazon store and want to get more sales

This course is for you to get familiar with the conversion psychology, User Experience

You will learn these practical skills

Shopping Behavior of users - How user's shop on online stores
Pricing tips to trick your customers
Easing the pain of shoppers to shop online
Ways to improve checkout process
Methods to improve store credibility
Improve Search Bar and search filters
Enhance Navigation with different design patterns
Using Proper tone to write buttons, product titles and labels
5 must have things on a Product page
Tons of real examples and A/B tests and researches for better conversion and proven design patterns

And then most importantly

Airbnb Case Study - What improvements they did for better UX and Conversion
Etsy Case Study - How Etsy improved their product page and increased store credibility

Let's get started

What's inside

Learning objectives

A lot of proven a/b tests and design patters for ecommerce websites
Practical ways to increase conversion of your ecommerce store
Case study of etsy + airbnb of their product page improvements

Sell more by using conversion optimization
Satisfy your online store customers more
Practical tips for better user experience of ecommerce website

A lot of proven a/b tests and design patters for ecommerce websites
Practical ways to increase conversion of your ecommerce store
Case study of etsy + airbnb of their product page improvements
Sell more by using conversion optimization
Satisfy your online store customers more
Practical tips for better user experience of ecommerce website

Syllabus

Major reasons why users leave your online eCommerce store and what is their major behaviors when they shop online

What are the UX and Conversion Optimization Topics are we going to cover in our course

Why first impressions of your eCommerce store or website matters a lot

Learn how most of the users search products online and how search bars can help and what are the things that must be present in an eCommerce search bar for better and easier search

What is the one most essential thing that must be present in your Help and Support of your website or online business that soothes your angry customers?

What are the 4 stages of Conversion and how you can use them while selling things online

Top 10 reasons why customers abandon their carts and leave your eCommerce store online

So how do you learn what your customers are looking for on your website. Your Landing page matters and can engage your customers more

Proper feedback with examples of how Dominos is using feedback on their App to engage customers

How to properly use tone and how to label your buttons so your customers take action and start purchasing or using your services

How you can make signups easier for your users so they can easily create their new account on eCommerce ?

Course PDF notes download here

Answer these questions about UX and Conversion

Tips tricks and user experience upgrades you can do to your online eCommerce store and get more sales and improved conversion

Steps to make your checkout process easier with a lot of examples

What are edge cases and how you can use them to plan your eCommerce store better

Why mobile commerce is the next big thing and how you can prepare your website for it?

How to write product titles so users can easily search and can find all the necessary information inside the product title to make the process of purchasing easier

How to improve the customer experience by using proven Design Patterns for your Navigation

What must be present on your Product Page?

How to write your product details for a quick and easy glance on your eCommerce product page

How to use product images and videos for better conversion and help your customer make the purchase decision

How you can use Power of suggestion to upsell or sell more items on your eCommerce store and how many patterns there are which you can implement on your own online store

Search Bar Design Patterns for better search

Search Filter Design Patterns

5 pricing tricks that can drastically improve your selling on your eCommerce website

What else you can do to improve the usability and user experience of ecommerce websites and better customer satisfaction

Which ADD TO CART button colors works the best - Research based evidence

Design Pattersn for your Cart to decrease cart abondonment

Must have's in Reviews and Ratings of your Products

Why Loading Speed of your Website is killing your sales

How you should store your customer/user's data using cookies and keep it saved for at least few days

Step by step improvements and case studies how major eCommerce brands have improved their conversion and sales by implementing A/B tested improvements

AirBnb Case Study- How they A/B tested product page

Etsy Case Study - 10+ Improvements Etsy implemented to increase conversion

List 6 UX or Conversion Improvements you can find for your local eCommerce store

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills that are useful for increasing sales and conversion in an e-commerce business

Taught by instructors who are experienced in the field of e-commerce

Provides case studies of real-world businesses that have used conversion optimization to improve their results

Covers a wide range of topics related to e-commerce conversion optimization, including product page design, checkout process, and customer psychology

Includes interactive exercises and quizzes to help learners apply the concepts they learn

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in User Experience, Conversion Optimization for eCommerce Store with these activities:

Review Core Web Design Principles

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Refresh your understanding of key principles that influence the design and effectiveness of eCommerce websites.

Browse courses on User Interface Design

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Review articles, tutorials, or books on the basics of web design, focusing on factors such as layout, typography, and color theory.
Analyze the visual elements of successful eCommerce websites and identify common design patterns.

Follow a Course on eCommerce Analytics

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Gain insights into data analysis techniques and tools to evaluate the performance of your eCommerce store.

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Enroll in an online course or find tutorials on eCommerce analytics.
Learn how to collect, analyze, and interpret data related to website traffic, customer behavior, and sales performance.
Identify metrics and KPIs that are important for tracking the success of your eCommerce business.

Analyze Real-World eCommerce Websites

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Develop your analytical skills by evaluating real-world eCommerce websites.

Browse courses on conversion optimization

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Select a few eCommerce websites representing different industries or business models.
Examine the websites' user interface, navigation, and product display.
Evaluate the checkout process and identify potential friction points or areas for improvement.
Analyze the overall user experience and provide constructive feedback.
Document your findings and insights for future reference.

Two other activities

Expand to see all activities and additional details

Show all five activities

Attend an eCommerce Conference or Workshop

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Expand your knowledge and network with experts by attending industry-specific events.

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Research upcoming eCommerce conferences or workshops relevant to your interests.
Register for the event and actively participate in sessions, workshops, and networking opportunities.
Connect with speakers, industry leaders, and other attendees to exchange ideas and learn from their experiences.

Volunteer as an eCommerce Mentor

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Share your knowledge and experience by mentoring aspiring or less experienced eCommerce professionals.

Browse courses on Peer Support

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Identify platforms or organizations where you can volunteer as an eCommerce mentor.
Connect with mentees and provide guidance on various aspects of eCommerce, such as website optimization, marketing, and customer service.
Share resources, provide feedback, and support your mentees through their learning journey.

Career center

Learners who complete User Experience, Conversion Optimization for eCommerce Store will develop knowledge and skills that may be useful to these careers:

User Experience Researcher

User Experience Researchers are responsible for studying user behavior and designing products and services that are easy to use and enjoyable. This course can help you develop the skills you need to conduct user research, analyze data, and design effective user interfaces. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for User Experience Researcher

Web Designer

Web Designers are responsible for designing and developing websites. This course can help you develop the skills you need to create websites that are both visually appealing and easy to use. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Web Designer

Product Manager

Product Managers are responsible for managing the development and launch of new products. This course can help you develop the skills you need to understand user needs, define product requirements, and manage the product development process. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. This course can help you develop the skills you need to understand your target audience, develop marketing strategies, and measure the effectiveness of your campaigns. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Marketing Manager

E-commerce Manager

E-commerce Managers are responsible for managing the online sales of products and services. This course can help you develop the skills you need to understand the e-commerce landscape, develop e-commerce strategies, and manage the day-to-day operations of an e-commerce business. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for E-commerce Manager

Sales Manager

Sales Managers are responsible for managing sales teams and driving sales growth. This course can help you develop the skills you need to understand your customers, develop sales strategies, and motivate your sales team. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products and services. This course can help you develop the skills you need to understand your customers, identify their needs, and resolve their problems. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Customer Success Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. This course can help you develop the skills you need to understand business processes, collect and analyze data, and make recommendations for improvement. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course can help you develop the skills you need to manage projects effectively, including defining project scope, developing project plans, and managing project risks. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Project Manager

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. This course can help you develop the skills you need to collect and analyze data, identify trends, and make recommendations for improvement. It will also provide you with a strong foundation in the principles of user experience design, which will be essential for success in this role.

See salaries and explore the career path for Data Analyst

Software Engineer

Software Engineers are responsible for designing, developing, and testing software applications. This course may be useful for Software Engineers who want to learn more about user experience design and how to integrate it into their work.

See salaries and explore the career path for Software Engineer

UX Writer

UX Writers are responsible for writing clear and concise content for user interfaces. This course may be useful for UX Writers who want to learn more about user experience design and how to write content that is both effective and engaging.

See salaries and explore the career path for UX Writer

User Researcher

User Researchers are responsible for conducting user research to understand user needs and behaviors. This course may be useful for User Researchers who want to learn more about user experience design and how to conduct user research effectively.

See salaries and explore the career path for User Researcher

Information Architect

Information Architects are responsible for designing the structure and organization of websites and other digital products. This course may be useful for Information Architects who want to learn more about user experience design and how to create effective information architectures.

See salaries and explore the career path for Information Architect

Interaction Designer

Interaction Designers are responsible for designing the way users interact with websites and other digital products. This course may be useful for Interaction Designers who want to learn more about user experience design and how to create effective user interfaces.

See salaries and explore the career path for Interaction Designer