Business Analysis: Key Definitions & Strategy Analysis from Coursera

This comprehensive course provides a strong foundation in business analysis principles, techniques, and strategies. It covers essential topics such as the definition of business analysis, various requirement types, career paths in business analysis, and the Business Analysis Body of Knowledge (BABOK) guide. It also delves into key definitions and practical techniques used in business analysis. Additionally, the course focuses on strategic aspects, including analyzing the current state, defining future states, managing risks, and developing change strategies. Learners will gain hands-on experience through case studies and practical exercises, preparing them for success in the field of business analysis and beyond.

This course is suitable for individuals aspiring to become business analysts, current junior business analysts looking to strengthen their skills, mid-career professionals seeking to transition into business analysis roles, and those preparing for business analysis certifications. It accommodates learners with varying levels of prior knowledge and experience in the field.

While no strict prerequisites are required, a basic understanding of business concepts and organizational operations can be advantageous. Familiarity with project management or experience in a business-related role is helpful but not mandatory. This course is structured to accommodate learners with varying levels of prior knowledge.

What's inside

Syllabus

Introduction

In this introductory module, students will be familiarized with the course's content and the role of business analysis in organizations. They will learn about the career path of a Business Analyst and gain an overview of the Business Analysis Body of Knowledge.

Key definitions

This module focuses on key definitions and concepts essential for a solid foundation in business analysis. It covers the Business Analysis Core Concept Model, concept modeling techniques, and the relationship between requirements and designs.

Strategy Analysis

This module delves into Strategy Analysis, a critical aspect of business analysis. Students will explore techniques such as analyzing the current state, using tools like the Business Model Canvas, SWOT analysis, and Business Process Analysis. They will also learn about bench marking, document analysis, and risk assessment.

Final Assessment

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Builds a strong foundation for beginners in business analysis

Strengthens an existing foundation for intermediate business analysts

Covers unique perspectives and ideas that may add color to other topics and subjects

Develops professional skills or deep expertise in business analysis

Taught by Igor Arkhipov, who are recognized for their work in business analysis

Requires no strict prerequisites and is suitable for learners with varying levels of prior knowledge and experience

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Analysis: Key Definitions & Strategy Analysis with these activities:

Review: Business Analysis for Dummies

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Gain a comprehensive overview of business analysis concepts and methodologies to supplement course materials.

View Business Analysis For Dummies on Amazon

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Read the book thoroughly, making notes of key concepts and definitions.
Summarize the main takeaways from each chapter in your own words.
Relate the concepts to real-world examples or your own experiences.
Identify areas where you need further clarification or support.

Review Key Business Analysis Concepts

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Ensure a solid grasp of essential business analysis concepts to facilitate a smooth start in the course.

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Revisit the official BABOK® Guide to review fundamental definitions and principles
Explore industry blogs and forums to stay updated on current trends and best practices
Engage in discussions with peers or mentors to gain diverse perspectives and insights

Participate in a Business Analysis Study Group

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Foster a sense of community while solidifying understanding, engaging in discussions, and sharing insights with peers.

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Join an online or in-person study group
Participate actively in discussions, sharing knowledge and perspectives
Collaborate on practice exercises and case studies to enhance problem-solving skills

Five other activities

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Follow Best Practices for Business Analysis Documentation

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Enhance communication and documentation abilities by exploring industry-standard practices, ensuring clear and effective delivery of analysis results.

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Review templates and guidelines for creating business requirements documents (BRDs), use cases, and other artifacts
Explore online tutorials or workshops on effective documentation techniques
Practice creating documentation that is concise, complete, and tailored to specific stakeholder needs

Analyze Case Studies and Practice Requirements Gathering

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Reinforce theoretical knowledge by applying it to real-world scenarios, improving analytical and problem-solving skills.

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Access online repositories or textbooks for case studies and requirements gathering exercises
Break down the case study into smaller, manageable parts for analysis
Apply requirement elicitation techniques to gather and document functional and non-functional requirements
Validate and prioritize requirements using industry-standard tools and frameworks
Seek feedback from peers or a mentor to refine your analysis and recommendations

Create a Business Analysis Plan

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Develop critical planning skills by outlining the scope, deliverables, timeline, and resources for a business analysis project, ensuring a well-defined roadmap for success.

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Define the project objectives, scope, and boundaries
Identify stakeholders and their involvement throughout the project lifecycle
Develop a detailed project plan, including timeline, milestones, and resource allocation
Document assumptions, risks, and mitigation strategies
Obtain approval and buy-in from key stakeholders

Volunteer at a Non-Profit Organization to Gain Practical Experience

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Apply business analysis skills in a real-world setting, gain hands-on experience, and contribute to a meaningful cause.

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Identify non-profit organizations that align with your interests and skills
Inquire about opportunities to assist with business analysis-related tasks
Actively participate in projects, applying your knowledge to solve real-world problems
Network with professionals and gain valuable insights into the industry

Become a Business Analysis Mentor

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Deepen your understanding by sharing knowledge, providing guidance, and supporting the growth of aspiring business analysts.

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Identify opportunities to mentor junior business analysts or students
Provide guidance on industry best practices, tools, and techniques
Offer support and encouragement, fostering a positive learning environment
Reflect on your own experiences and share valuable insights

Career center

Learners who complete Business Analysis: Key Definitions & Strategy Analysis will develop knowledge and skills that may be useful to these careers:

Business Analyst

The Business Analyst (BA) plays a critical role in bridging the gap between business and technology, analyzing business needs, and translating them into technical requirements. This course provides a comprehensive foundation in BA principles, techniques, and strategies, empowering you to succeed as a BA. The syllabus covers essential topics such as requirement types, industry best practices (BABOK guide), and practical techniques for analyzing current states and defining future states. As a BA, you will lead strategic initiatives and work cross-functionally, making this course highly relevant to your success in the field.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants provide expert guidance to businesses, helping them optimize operations, improve efficiency, and achieve their strategic goals. This course will equip you with the analytical skills and strategic thinking necessary for a successful career as a Management Consultant. Through case studies and practical exercises, you will develop a deep understanding of business analysis techniques, risk management, and change strategies. This knowledge will enable you to identify and address complex business challenges, driving positive outcomes for clients.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for the development and success of products, ensuring they meet customer needs and achieve business objectives. This course provides a solid foundation in business analysis, equipping you to excel as a Product Manager. The syllabus focuses on defining requirements, analyzing market trends, and developing product strategies. You will learn how to prioritize features, manage stakeholders, and track product performance. With this knowledge, you can drive product innovation and create value for customers.

See salaries and explore the career path for Product Manager

Business Process Analyst

Business Process Analysts (BPA) optimize business processes to improve efficiency and effectiveness. This course offers a comprehensive overview of business analysis techniques and strategic thinking, preparing you for success as a BPA. The syllabus includes in-depth coverage of current state analysis, future state design, and risk assessment. You will learn how to identify and address process bottlenecks, implement process improvements, and measure their impact. With this expertise, you can drive operational excellence and contribute to organizational success.

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Change Management Consultant

Change Management Consultants guide organizations through complex transitions and transformations. This course provides a strong foundation in business analysis, change management principles, and strategic thinking, empowering you to excel as a Change Management Consultant. The syllabus emphasizes stakeholder management, risk assessment, and communication strategies. You will learn how to plan, implement, and evaluate change initiatives, ensuring that they align with business objectives and minimize disruption. With this expertise, you can help organizations navigate change successfully and achieve their desired outcomes.

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Data Analyst

Data Analysts play a crucial role in transforming raw data into actionable insights. This course provides a solid foundation in business analysis, enabling you to excel as a Data Analyst. The syllabus emphasizes data analysis techniques, including data visualization, data mining, and statistical methods. You will learn how to extract meaningful patterns and trends from data, derive insights, and communicate them effectively to stakeholders. With this knowledge, you can support data-driven decision-making and drive business growth.

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Systems Analyst

Systems Analysts bridge the gap between business and technology, analyzing and designing IT systems to meet business needs. This course provides a comprehensive overview of business analysis principles and techniques, preparing you for a successful career as a Systems Analyst. The syllabus covers topics such as requirements gathering, system design, and implementation. You will learn how to analyze user needs, develop technical specifications, and manage system development projects. With this knowledge, you can ensure that IT systems align with business objectives and drive organizational success.

See salaries and explore the career path for Systems Analyst

IT Project Manager

IT Project Managers plan, execute, and deliver IT projects successfully. This course provides a comprehensive overview of project management principles and best practices, preparing you for a successful career as an IT Project Manager. The syllabus covers topics such as project planning, risk management, and stakeholder management. You will learn how to manage IT projects effectively, ensure their alignment with business objectives, and deliver value to the organization. With this knowledge, you can lead IT initiatives and drive organizational success.

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Business Intelligence Analyst

Business Intelligence Analysts transform raw data into actionable insights to support decision-making. This course provides a solid foundation in business analysis, data analysis, and strategic thinking, enabling you to excel as a Business Intelligence Analyst. The syllabus covers topics such as data visualization, data mining, and predictive analytics. You will learn how to extract meaningful patterns and trends from data, communicate insights effectively, and support data-driven decision-making. With this knowledge, you can help organizations gain a competitive edge and achieve their goals.

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Market Research Analyst

Market Research Analysts gather and interpret market data to inform business decisions. This course provides a solid foundation in business analysis and strategic thinking, equipping you to succeed as a Market Research Analyst. The syllabus covers topics such as survey design, data collection, and statistical analysis. You will learn how to conduct market research studies, analyze competitors, and identify market trends. With this knowledge, you can provide actionable insights that drive product development, marketing strategies, and business growth.

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Operations Research Analyst

Operations Research Analysts use mathematical and analytical techniques to optimize business processes and operations. This course provides a foundation in business analysis and operations research methods, preparing you for a successful career as an Operations Research Analyst. The syllabus covers topics such as linear programming, simulation, and queuing theory. You will learn how to model business problems, analyze data, and develop solutions that improve efficiency, reduce costs, and maximize profits. With this knowledge, you can contribute to the development of innovative and data-driven solutions for complex business challenges.

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Risk Analyst

Risk Analysts identify, assess, and manage risks to protect organizations. This course provides a foundation in business analysis and risk management principles, preparing you for a successful career as a Risk Analyst. The syllabus covers topics such as risk assessment, risk mitigation, and risk reporting. You will learn how to analyze risks, develop risk management strategies, and communicate risk information effectively. With this knowledge, you can contribute to the development of a robust risk management framework and support organizational resilience.

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Data Scientist

Data Scientists extract knowledge and insights from large amounts of data. This course provides a solid foundation in business analysis, data analysis, and machine learning, equipping you to excel as a Data Scientist. The syllabus covers topics such as data wrangling, data visualization, and predictive modeling. You will learn how to apply data science techniques to solve business problems, make predictions, and drive informed decision-making. With this knowledge, you can contribute to the development of data-driven solutions and support organizational success.

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User Experience (UX) Researcher

UX Researchers study user behavior and design user-centered products and services. This course provides a foundation in business analysis and user research methods, preparing you for a successful career as a UX Researcher. The syllabus covers topics such as user interviews, usability testing, and data analysis. You will learn how to understand user needs, evaluate user experiences, and design products that meet their expectations. With this knowledge, you can contribute to the development of innovative and user-friendly products and services.

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Financial Analyst

Financial Analysts evaluate and make recommendations on investment opportunities. This course provides a foundation in business analysis and financial principles, preparing you for a successful career as a Financial Analyst. The syllabus covers topics such as financial statement analysis, valuation, and portfolio management. You will learn how to analyze financial data, make investment decisions, and provide financial advice to clients. With this knowledge, you can contribute to the development of investment strategies and support organizational financial success.

See salaries and explore the career path for Financial Analyst