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Hoda Younes
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على طرق متعددة لفهم مستخدم فيسبوك وكيفية الإستفادة منها لتطوير نشاطك التجاري.
في نهاية هذه الدورة، ستصبح قادرا على الإطلاع على أحدث الإحصائيات حول طبيعة مستخدم فيسبوك، كما ستتمكن من مراقبة تفاعل جمهورك المستهدف ومعرفة اهتماماته عبر رؤى الصفحة التجارية الخاصة بك.
Register for this course and see more details by visiting:
OpenCourser.com/course/l8l0sd/fhm
What's inside
Syllabus
Module 1
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على طرق متعددة لفهم مستخدم فيسبوك وكيفية الإستفادة منها لتطوير نشاطك التجاري. في نهاية هذه الدورة، ستصبح قادرا على الإطلاع على أحدث الإحصائيات حول طبيعة مستخدم فيسبوك، كما ستتمكن من مراقبة تفاعل جمهورك المستهدف ومعرفة اهتماماته عبر رؤى الصفحة التجارية الخاصة بك.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
يساعدك هذا البرنامج التدريبي لمدة ساعة واحدة على اكتساب فهم كامل لجمهور منصة فيسبوك، مما يوفر لك رؤى مهمة لتحسين عملك
يقدم البرنامج التدريبي رؤى مهمة حول البيانات الديموغرافية والسلوكيات لجمهور منصة فيسبوك، مما يتيح لك استهداف حملاتك التسويقية بشكل أفضل
يتيح لك البرنامج التدريبي اكتساب مهارات عملية لفهم تفاعلات جمهورك المستهدف، مما يمكن عملك من النمو والازدهار
يقدم البرنامج التدريبي أمثلة حقيقية ودراسات حالة، مما يجعله أكثر فائدة وقابلية للتنفيذ
Save this course
Save فهم مستخدم فيسبوك المعتدل to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in فهم مستخدم فيسبوك المعتدل with these
activities:
Review audience segmentation
Show steps
Review audience segmentation concepts and hone your targeting skills.
Browse courses on
Audience Segmentation
Show steps
-
Read articles and case studies
-
Practice creating target audience profiles
Solve Facebook page insights quizzes
Show steps
Reinforce your understanding by completing quizzes covering Facebook page insights.
Browse courses on
Facebook Insights
Show steps
-
Find quizzes on Facebook page insights
-
Attempt the quizzes and track your progress
Follow tutorials on Facebook audience optimization
Show steps
Enhance your skills by following tutorials that provide step-by-step guidance on optimizing Facebook audiences.
Browse courses on
Social Media Marketing
Show steps
-
Search for tutorials on Facebook audience optimization
-
Choose reputable and relevant tutorials
-
Follow the instructions and apply the techniques
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Facebook ad campaign
Show steps
Apply your knowledge by creating and running a real-world ad campaign to gain practical experience.
Browse courses on
Facebook Ads
Show steps
-
Define campaign goals and target audience
-
Choose ad formats and placements
-
Set budgets and bidding strategies
-
Monitor and optimize campaign performance
Attend Facebook marketing webinars
Show steps
Stay updated on industry best practices and connect with professionals by attending Facebook marketing webinars.
Browse courses on
Facebook Marketing
Show steps
-
Find Facebook marketing webinars
-
Register and attend the webinars
Participate in a Facebook Ads workshop
Show steps
Acquire hands-on experience and guidance by attending a comprehensive Facebook Ads workshop.
Browse courses on
Facebook Ads
Show steps
-
Find and register for a reputable workshop
-
Attend all sessions and participate actively
Write a blog post on Facebook user demographics
Show steps
Consolidate your knowledge and share insights with others by writing about Facebook user demographics.
Show steps
-
Gather data on Facebook user demographics
-
Analyze the data and identify insights
-
Write and publish the blog post
Contribute to open-source projects related to Facebook Marketing
Show steps
Deepen your understanding by actively participating in the open-source ecosystem surrounding Facebook Marketing.
Browse courses on
Facebook Marketing
Show steps
-
Identify open-source projects related to Facebook Marketing
-
Join the project communities and contribute your skills
Review audience segmentation
Show steps
Review audience segmentation concepts and hone your targeting skills.
Browse courses on
Audience Segmentation
Show steps
Show steps
Show steps
- Read articles and case studies
- Practice creating target audience profiles
Solve Facebook page insights quizzes
Show steps
Reinforce your understanding by completing quizzes covering Facebook page insights.
Browse courses on
Facebook Insights
Show steps
Show steps
Show steps
- Find quizzes on Facebook page insights
- Attempt the quizzes and track your progress
Follow tutorials on Facebook audience optimization
Show steps
Enhance your skills by following tutorials that provide step-by-step guidance on optimizing Facebook audiences.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Search for tutorials on Facebook audience optimization
- Choose reputable and relevant tutorials
- Follow the instructions and apply the techniques
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Facebook ad campaign
Show steps
Apply your knowledge by creating and running a real-world ad campaign to gain practical experience.
Browse courses on
Facebook Ads
Show steps
Show steps
Show steps
- Define campaign goals and target audience
- Choose ad formats and placements
- Set budgets and bidding strategies
- Monitor and optimize campaign performance
Attend Facebook marketing webinars
Show steps
Stay updated on industry best practices and connect with professionals by attending Facebook marketing webinars.
Browse courses on
Facebook Marketing
Show steps
Show steps
Show steps
- Find Facebook marketing webinars
- Register and attend the webinars
Participate in a Facebook Ads workshop
Show steps
Acquire hands-on experience and guidance by attending a comprehensive Facebook Ads workshop.
Browse courses on
Facebook Ads
Show steps
Show steps
Show steps
- Find and register for a reputable workshop
- Attend all sessions and participate actively
Write a blog post on Facebook user demographics
Show steps
Consolidate your knowledge and share insights with others by writing about Facebook user demographics.
Show steps
Show steps
Show steps
- Gather data on Facebook user demographics
- Analyze the data and identify insights
- Write and publish the blog post
Contribute to open-source projects related to Facebook Marketing
Show steps
Deepen your understanding by actively participating in the open-source ecosystem surrounding Facebook Marketing.
Browse courses on
Facebook Marketing
Show steps
Show steps
Show steps
- Identify open-source projects related to Facebook Marketing
- Join the project communities and contribute your skills
Career center
Learners who complete فهم مستخدم فيسبوك المعتدل will develop knowledge and skills
that may be useful to these careers:
Advertising Manager
Advertising Manager
An Advertising Manager develops advertising campaigns across channels, including paid social media. Having this course behind you shows that you have a solid understanding of Facebook usage across demographics. This can help you to determine where to place ads for your clients and how to adapt creative messaging for different audiences. Additionally, having a strong sense of Facebook analytics will help you to track the performance of these advertising campaigns. You'll be able to demonstrate to clients that you have familiarity and comfort with a major social media advertising platform, which may make you a more desirable candidate.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and executing strategies to build and maintain a brand's identity, reputation, and image. This course will help you to build a foundation in understanding what drives Facebook users. You'll learn how to research, analyze, and reach your target audience through Facebook, which will in turn help you to develop effective brand messaging and campaigns. Furthermore, you'll learn how to track and evaluate the effectiveness of your campaigns, which is a critical skill for any Brand Manager.
Market Researcher
Market Researcher
A Market Researcher gathers, analyzes, and interprets market data to help businesses understand their customers. This course will help you to develop the skills you need to conduct market research on Facebook. You'll learn how to use Facebook's tools to collect data on your target audience, and you'll also learn how to analyze and interpret this data to gain insights into their behavior. This information can then be used to develop marketing strategies that are more likely to be successful.
Product Manager
Product Manager
A Product Manager is responsible for overseeing the development and launch of new products. This course will help you to develop a deep understanding of Facebook users. You'll learn about their demographics, interests, and behaviors. This information can then be used to develop products that are tailored to their needs. Additionally, you'll learn how to use Facebook's tools to collect data on user feedback, which can be used to improve the product development process.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies. This course will help you to build a strong foundation in understanding Facebook usage across demographics. This can help you to determine where to focus your efforts and how to adapt your content for different audiences. Additionally, you'll learn how to use Facebook's tools to track the performance of your campaigns, which is a critical skill for any Social Media Manager.
User Experience (UX) Designer
User Experience (UX) Designer
A UX Designer is responsible for designing user interfaces that are easy to use and navigate. This course will help you to develop a deep understanding of Facebook users. You'll learn about their demographics, interests, and behaviors. This information can be used to inform your design decisions and ensure that you're creating interfaces that are tailored to their needs.
Content Strategist
Content Strategist
A Content Strategist is responsible for developing and executing content strategies. This course will help you to understand how to create content that is engaging and relevant to Facebook users. You'll learn about the different types of content that perform well on Facebook, and you'll also learn how to use Facebook's tools to promote your content. This course will give you a leg up when applying for Content Strategist roles or if you're looking to take on content strategy responsibilities in your current role.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. This course will help you to build a strong foundation in data analysis. You'll learn how to use Facebook's tools to collect data on user behavior, and you'll also learn how to analyze and interpret this data to gain insights into their behavior. This information can then be used to improve marketing campaigns and make better business decisions.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. This course will help you to develop a deep understanding of Facebook users. You'll learn about their demographics, interests, and behaviors. This information can be used to develop public relations campaigns that are tailored to their needs. Additionally, you'll learn how to use Facebook's tools to track the performance of your campaigns, which is a critical skill for any Public Relations Specialist.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and developing a sales team. This course will help you to develop a deep understanding of Facebook users. You'll learn about their demographics, interests, and behaviors. This information can be used to develop sales strategies that are tailored to their needs. Additionally, you'll learn how to use Facebook's tools to track the performance of your team, which is a critical skill for any Sales Manager.
Market Research Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting market research to help businesses understand their customers. This course will help you to develop the skills you need to conduct market research on Facebook. You'll learn how to use Facebook's tools to collect data on your target audience, and you'll also learn how to analyze and interpret this data to gain insights into their behavior. This information can then be used to develop marketing strategies that are more likely to be successful.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course will help you to build a strong foundation in marketing. You'll learn about the different types of marketing channels, and you'll also learn how to use Facebook to reach your target audience. This course will give you a leg up when applying for Marketing Manager roles or if you're looking to take on marketing responsibilities in your current role.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes to identify areas for improvement. This course will help you to develop the skills you need to conduct business analysis. You'll learn how to use Facebook's tools to collect data on your target audience, and you'll also learn how to analyze and interpret this data to gain insights into their behavior. This information can then be used to improve business processes and make better decisions.
Social Media Specialist
Social Media Specialist
A Social Media Specialist is an entry-level role that is responsible for managing social media accounts. This course will help you to build a strong foundation in social media marketing. You'll learn about the different types of social media platforms, and you'll also learn how to use Facebook to reach your target audience. This course will give you a leg up when applying for Social Media Specialist roles or if you're looking to take on social media responsibilities in your current role.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course will help you to develop a deep understanding of Facebook users. You'll learn about their demographics, interests, and behaviors. This information can be used to develop customer success strategies that are tailored to their needs. Additionally, you'll learn how to use Facebook's tools to track the performance of your team, which is a critical skill for any Customer Success Manager.
For more career information including salaries, visit:
OpenCourser.com/course/l8l0sd/fhm
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
فهم مستخدم فيسبوك المعتدل.
Save
Offers valuable insights into creating engaging and shareable content on social media, focusing on providing value to the audience rather than directly promoting products or services.
Provides a strategic framework for developing and implementing effective social media marketing campaigns, including audience research, content creation, and measurement.
Serves as a comprehensive reference manual for all aspects of Facebook, including profiles, pages, groups, events, and advertising, providing practical advice and step-by-step instructions.
Serves as a comprehensive reference guide to social media marketing, offering practical advice and case studies to help businesses navigate the social media landscape.
Highlights the importance of visual content in social media marketing, offering strategies for creating visually appealing content that resonates with audiences.
Save
Provides a framework for measuring the return on investment of social media marketing efforts, helping businesses track and justify their social media spend.
Provides a deep understanding of the principles of persuasion and influence, which can be applied to social media marketing to increase engagement and drive desired actions.
While not directly focused on Facebook marketing, it provides valuable insights into creating compelling and shareable content that resonates with audiences across multiple platforms.
While not directly related to Facebook marketing, it offers valuable insights into building and growing a business using iterative development and feedback from customers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/l8l0sd/fhm
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Hoda Younes
Language
العربية
Good to know
يساعدك هذا البرنامج التدريبي لمدة ساعة واحدة على اكتساب فهم كامل لجمهور منصة فيسبوك، مما يوفر لك رؤى مهمة لتحسين عملك
يقدم البرنامج التدريبي رؤى مهمة حول البيانات الديموغرافية والسلوكيات لجمهور منصة فيسبوك، مما يتيح لك استهداف حملاتك التسويقية بشكل أفضل
يتيح لك البرنامج التدريبي اكتساب مهارات عملية لفهم تفاعلات جمهورك المستهدف، مما يمكن عملك من النمو والازدهار
يقدم البرنامج التدريبي أمثلة حقيقية ودراسات حالة، مما يجعله أكثر فائدة وقابلية للتنفيذ
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