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Hurix Digital

In this course, you'll learn how to project executive presence, tailor your leadership approach across hierarchical levels, and tell compelling stories that highlight your value and strategic contribution. You'll explore practical tools like the Influence Matrix and narrative frameworks to gain traction upward, downward, and laterally—especially when authority alone isn't enough.

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In this course, you'll learn how to project executive presence, tailor your leadership approach across hierarchical levels, and tell compelling stories that highlight your value and strategic contribution. You'll explore practical tools like the Influence Matrix and narrative frameworks to gain traction upward, downward, and laterally—especially when authority alone isn't enough.

Through concise videos, real-world case studies, interactive hands-on activities, and Coach-supported reflection, you'll develop the presence, messaging, and influence skills needed to lead through others and earn appreciation for the impact you create.

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What's inside

Syllabus

Leadership isn't linear—it flows in all directions. This lesson teaches learners how to lead upward (to senior execs), downward (to teams), and outward (to peers and partners). It explores how to shift tone, message framing, and strategy based on the audience’s needs, power dynamics, and expectations.
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Career center

Learners who complete Manager of Managers_Leading Up, Down and Out will develop knowledge and skills that may be useful to these careers:
Chief of Staff
A Chief of Staff serves as a strategic partner to senior executives, managing complex initiatives, facilitating communication, and ensuring organizational alignment. The role of Chief of Staff demands exceptional executive presence and the ability to influence without direct authority across all organizational levels. This course profoundly supports this need by focusing on leading up, down, and out, tailoring leadership approaches across hierarchical levels. Lessons like cultivating executive presence and strategic storytelling empower learners to project authority authentically, build trust, and communicate impact compellingly, which are fundamental for aligning stakeholders and acting as a trusted advisor in high-stakes environments.
Investor Relations Manager
An Investor Relations Manager serves as the primary liaison between a public company and its investors, conveying financial performance, strategic direction, and corporate news. An Investor Relations Manager consistently engages with a critical external audience, making the course's insights into strategic storytelling and making impact known exceptionally relevant. Cultivating executive presence is vital for trust-building and projecting authority, especially when communicating financial performance and strategic direction to investors and analysts. This course is a strong fit for enhancing influence and communication in high-stakes environments, directly supporting the need to tell compelling stories that move audiences to understand, align, and invest. This role often requires an advanced degree.
Senior Leader Development Specialist
A Senior Leader Development Specialist designs and implements programs to cultivate leadership capabilities within an organization, focusing on high-potential or existing senior-level managers. This course directly addresses the core competencies such professionals aim to foster. It enhances understanding of how to elevate leadership visibility, influence, and strategic communication, which are critical areas for senior leaders. By exploring topics like cultivating executive presence, leading in 360 degrees, and strategic storytelling and reporting, the course provides practical tools and frameworks. Learners will develop the presence, messaging, and influence skills necessary to lead through others and achieve impact, skills a specialist would want to instill.
Director of Strategic Communications
A Director of Strategic Communications crafts and executes comprehensive communication strategies to shape perceptions and build reputation for an organization or its senior leadership. This course is exceptionally pertinent for a Director of Strategic Communications, as it directly addresses the art of making impact known through strategic narratives. The lessons on framing team impact and linking work to business outcomes are vital for crafting compelling messages that resonate with diverse audiences. Cultivating executive presence, as taught in this course, also enhances the ability to project authority and build trust, which is critical when presenting high-stakes communications and influencing stakeholders.
Corporate Affairs Director
A Corporate Affairs Director is responsible for managing an organization's reputation, public relations, and stakeholder engagement strategies across various internal and external groups. This course is highly relevant for a Corporate Affairs Director, as it delves deeply into shaping perceptions and communicating impact effectively. The lessons on strategic storytelling and reporting, specifically crafting strategic narratives and linking work to business outcomes, are central to this role. Cultivating executive presence, as taught in this course, is also crucial for building trust and projecting authority when engaging with media, investors, and other high-stakes stakeholders, thereby enhancing influence and visibility.
Organizational Change Manager
An Organizational Change Manager guides organizations through significant transitions, ensuring smooth adoption of new processes, technologies, or strategies. Influence without direct authority, as highlighted in this course, is paramount for an Organizational Change Manager. The course content on leading in 360 degrees—upward to senior executives, downward to teams, and outward to peers—is essential for aligning diverse stakeholders. Lessons on strategic storytelling and reporting help frame the necessity and benefits of change, while cultivating executive presence supports trust-building and reinforces leadership perception, vital for navigating resistance and driving successful adoption.
Executive Coach
An Executive Coach partners with leaders to enhance their professional performance, focusing on areas like communication, influence, leadership style, and strategic decision-making. This course is particularly valuable for an Executive Coach, as its modules directly cover the foundational elements of effective leadership. By exploring cultivating executive presence, leading in 360 degrees, and strategic storytelling, the course provides frameworks for understanding and guiding leaders. An Executive Coach can leverage this comprehensive understanding of how to project authority, build trust, and communicate impact to better support clients in elevating their leadership visibility and influence. This role typically requires an advanced degree or significant experience.
Vice President of Operations
A Vice President of Operations oversees the efficiency and effectiveness of an organization's operational functions, managing multiple departmental leaders and contributing to strategic planning. This course is highly relevant for a Vice President of Operations, who must lead through other managers and influence across all organizational levels. The emphasis on leading in 360 degrees, tailoring leadership approaches based on audience needs, and cultivating executive presence directly supports the multifaceted demands of this executive role. Strategic storytelling to communicate operational impact and link it to business outcomes is also crucial for gaining appreciation and securing investment in operational improvements.
Head of Department
A Head of Department oversees multiple teams, often led by managers, and is responsible for their strategic direction, performance, and alignment with overall organizational goals. This course is highly relevant for a Head of Department, who must master leading both direct reports and influencing across all hierarchical levels. The focus on leading up, down, and out, by shifting tone, message framing, and strategy based on audience needs, is crucial for effectively managing an entire department. Furthermore, cultivating executive presence and utilizing strategic storytelling to communicate team impact and link work to business outcomes directly supports the visibility and appreciation needed to excel in this senior leadership role.
Management Consultant
A Management Consultant advises organizations on improving performance, solving problems, and achieving strategic goals across various industries and functions. This course is highly beneficial for a Management Consultant, who must consistently command the room and influence clients and internal teams across all organizational levels. The course's focus on cultivating executive presence, leading in 360 degrees, and strategic storytelling empowers consultants to build trust, project authority, and articulate complex solutions compellingly. These skills are fundamental for gaining traction with clients, aligning stakeholders, and driving the adoption of recommendations, especially when authority alone is insufficient. This role typically requires an advanced degree.
Program Director
A Program Director oversees the successful execution of multiple, interconnected projects, often requiring coordination across various departments and influencing diverse stakeholders. This course may be helpful for a Program Director who frequently needs to gain traction and align stakeholders across the organization, especially when direct authority is limited. The course's insights into leading in 360 degrees—upward, downward, and outward—are relevant for navigating complex program environments. Cultivating executive presence and employing strategic storytelling to communicate program impact and secure understanding and investment from key audiences can enhance a Program Director's ability to drive multi-faceted initiatives.
Head of People Operations
A Head of People Operations leads strategic human resources initiatives, focusing on talent management, organizational development, and fostering a high-performance culture. This course may be useful for a Head of People Operations as it addresses the critical need to influence across all organizational levels regarding people strategies. Lessons on leading up, down, and out can help in aligning leadership, managers, and employees with HR initiatives. Cultivating executive presence and employing strategic storytelling to communicate the impact of people programs and link them to business outcomes can enhance a Head of People Operations' ability to build trust and gain appreciation for their contributions. This role often requires an advanced degree.
Senior Project Manager
A Senior Project Manager is responsible for leading complex projects, often involving cross-functional teams and numerous stakeholders, ensuring delivery on time and within budget. This course may be useful for a Senior Project Manager, who must frequently influence team members, stakeholders, and senior leadership without relying solely on direct authority. The emphasis on leading in 360 degrees—upward, downward, and outward—can help in navigating project complexities. Strategic storytelling to frame team impact and link project work to business outcomes, as discussed in the course, may also aid a Senior Project Manager in communicating progress and securing continued buy-in and investment.
Practice Lead
A Practice Lead manages a team of professionals within a specific domain, guiding their technical and professional development, and representing the practice's capabilities. This course may be helpful for a Practice Lead who needs to effectively lead their team (downward), collaborate with peers and partners (outward), and advocate for their practice's value to senior leadership (upward). The course's emphasis on leading in 360 degrees and cultivating executive presence can enhance a Practice Lead's ability to project authority and build trust. Strategic storytelling, as taught, can also assist in communicating the team's impact and securing resources or buy-in.
Product Lead
A Product Lead guides the strategy, development, and launch of products, often requiring influence over diverse cross-functional teams without direct managerial authority. This course may be useful for a Product Lead who frequently needs to influence engineering, design, and marketing teams to align on product vision and execution. The course's insights into leading in 360 degrees and crafting strategic narratives to move audiences to understand and invest can help a Product Lead articulate product value and secure buy-in across the organization. Cultivating executive presence can also assist in projecting authority and building trust with diverse stakeholders.

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Manager of Managers_Leading Up, Down and Out .
This comprehensive handbook covers all aspects of strategic communication, providing a detailed overview of theories, models, and best practices. It includes contributions from leading experts in the field and offers case studies and examples to illustrate the practical application of strategic communication principles.
This recent edition of Cialdini's classic, updated with new research, examples, and the addition of a seventh principle: Unity. It offers the most current and comprehensive look at the psychology of persuasion from the leading expert in the field. must-read for anyone serious about understanding influence and serves as an updated essential reference.
This updated edition of a foundational text provides a comprehensive overview of executive presence, incorporating contemporary issues like inclusivity and virtual communication. It's highly relevant for understanding the core components of EP and how they manifest in today's workplace. is essential for gaining a broad understanding and serves as a current reference.
This comprehensive guide by award-winning professional storyteller Jamie Cat Callan covers a variety of topics essential to the craft, including story structure, character development, and performance techniques.
A foundational text in management thought, Drucker outlines the practices that make an executive effective. classic that provides timeless principles on time management, prioritization, and decision-making, crucial for leaders at all levels.
This edition offers the core principles of Cialdini's seminal work in a more concise format, suitable for a broader business audience. It covers the essential six principles of influence and their application in various business contexts. This version good starting point for those who want a quicker overview of the foundational concepts before potentially delving into the more comprehensive editions.
Focuses specifically on developing gravitas, a key component of executive presence. It offers practical exercises and techniques to improve vocal presence, body language, and overall communication authority. It's a useful reference tool for honing specific aspects of executive presence.
Sinek explores the concept of creating a 'Circle of Safety' where team members feel secure and supported. emphasizes the leader's role in fostering trust and cooperation, offering valuable insights into building strong, resilient teams.
A timeless classic that provides essential principles for building strong interpersonal relationships, a fundamental aspect of career advancement and networking. is foundational for understanding human interaction in a professional setting. While first published decades ago, its insights remain highly relevant, making it a valuable reference tool for navigating workplace dynamics.
Daniel Goleman's seminal work highlights the crucial role of emotional intelligence in professional success. Understanding and managing emotions, both your own and others', is vital for effective leadership, teamwork, and communication. provides essential background knowledge for developing strong interpersonal skills, relevant across all career stages.
Provides a practical guide to building executive presence through a 3x3 model focusing on gravitas, authority, and expression. It offers actionable strategies and exercises based on the author's coaching experience. It's a helpful resource for those seeking concrete steps to improve their presence.
Considered a classic in leadership literature, Bennis explores the qualities that define leaders and the process of becoming one. offers deep insights into self-discovery and personal development as integral to leadership.
Provides a framework for having difficult conversations in a productive way. It offers practical tips and tools that can help you to manage conflict, build trust, and achieve your goals.
Presents a framework for achieving high performance in organizations, emphasizing the importance of setting clear goals, measuring progress, and providing feedback.
Explores the two systems of thought that drive the way we think and make choices: System 1 (fast, intuitive) and System 2 (slow, logical). Understanding these cognitive processes is fundamental to grasping how influence works and why people make certain decisions. It provides essential background knowledge in behavioral economics and psychology, which are closely related to the study of influence. This book is valuable for deepening one's understanding and significant academic work.
Provides comprehensive guidance on developing strategic communication plans, implementing them across various channels, and measuring their effectiveness. It covers topics like message development, media relations, crisis communication, and the use of social media.
Based on a true story from a US Navy submarine, this book presents a compelling case for a leader-leader model rather than a leader-follower model. It's highly practical and offers actionable strategies for empowering teams and fostering ownership.
Delves into the irrationality of human behavior and how predictable these irrationalities are. Understanding these behavioral patterns is essential for comprehending why people respond to influence in certain ways. It offers insights from behavioral economics that are highly relevant to the study of influence and decision-making.
Amy Edmondson's extensive research on psychological safety in teams is crucial for understanding how to create an environment where team members feel safe to speak up, take risks, and learn from failure. is highly relevant for fostering innovation and a culture of continuous improvement within teams.
Building on the concepts of emotional intelligence, this book focuses on how leaders can create resonance and drive performance through their emotional leadership. Provides practical insights and is suitable for those looking to deepen their understanding of the behavioral aspects of leadership.
Angela Duckworth's research on the importance of grit and resilience provides valuable insights into the mindset required for long-term career success. emphasizes the power of passion and perseverance over talent alone. It's highly relevant for understanding the personal attributes that contribute to overcoming challenges and achieving goals in one's career.
A recent publication focusing on practical strategies for increasing visibility and influence in the modern workplace. It addresses contemporary challenges and offers actionable advice for building a memorable presence. is particularly relevant for those looking to enhance their EP in the current professional landscape.
Written by former Navy SEALs, this book translates military leadership principles to business and life. It emphasizes taking ownership of everything in your world, offering a tough yet practical approach to leadership and problem-solving.
Presents a clear and accessible framework of leadership principles. It's a popular guide for developing leadership skills and is often recommended for those seeking a structured approach to understanding the fundamentals of influence.
Examines the science behind why certain products, ideas, and behaviors become popular and spread. It outlines six principles of contagiousness, offering insights into social transmission and word-of-mouth influence. This book is highly relevant to contemporary topics in influence, particularly in marketing and social media, and provides actionable strategies for making ideas catch on. It valuable resource for understanding modern influence dynamics.
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Based on the principles in Cialdini's work, this book offers 50 short, practical, and scientifically supported tips for increasing your powers of persuasion. It translates the core concepts into actionable strategies. is excellent for those looking for practical, evidence-based techniques to immediately apply in their interactions.
Similar to Caroline Goyder's book, this text specifically targets the development of gravitas. It provides a structured approach with six key areas to focus on for increasing impact and influence. It's a practical guide for refining a crucial element of executive presence.
Another valuable book by Patrick Lencioni, this focuses on the characteristics of individuals who make great team members: humble, hungry, and smart. It provides practical guidance for identifying and developing these virtues in individuals to build stronger teams. It complements 'The Five Dysfunctions of a Team'.
Addresses the non-linear nature of modern careers, offering a framework for navigating uncertainty and creating your own opportunities. It's highly relevant for understanding contemporary career paths and developing the skills needed to thrive in a changing world. It provides a fresh perspective on career advancement beyond traditional hierarchical models.
Explores why some ideas are memorable and impactful while others are not, outlining principles for making ideas 'sticky.' Understanding these principles is crucial for effectively communicating and influencing others with your ideas. It is highly relevant for anyone looking to enhance their communication and persuasion skills, particularly in presenting information effectively. It provides practical frameworks and examples.
Introduces the concept of fixed and growth mindsets and their impact on learning, resilience, and achievement. Cultivating a growth mindset is crucial for embracing challenges and developing new skills throughout your career. It offers a valuable perspective on personal development that underpins successful career advancement.
Offers practical guidance on how to give and receive feedback effectively, a crucial element of high-performing teams. Kim Scott introduces the framework of Radical Candor, emphasizing caring personally while challenging directly. It's highly relevant for managers and team leaders looking to improve communication and performance within their teams. This book is particularly useful for navigating difficult conversations.
Authored by the founders of The Muse, this book offers a contemporary guide to navigating the modern job market and building a fulfilling career. It covers topics like personal branding, networking, and skill development in today's work landscape. is highly relevant for understanding current career trends and strategies.
Provides a framework for creating products that people use habitually, outlining a four-step 'Hook Model.' While focused on product design, the underlying principles of triggering behavior and creating habits are directly applicable to understanding and leveraging influence in digital contexts. This book is particularly relevant for those interested in contemporary forms of influence in technology and marketing.
Provides a principled approach to negotiation, focusing on reaching mutually acceptable agreements. While not solely about influence, effective negotiation key application of influence principles, particularly in achieving desired outcomes through collaboration and understanding interests. It widely recognized and practical guide for anyone involved in negotiation.
Provides a framework for understanding how innovation can lead to sustained growth. It offers practical advice on how to create and sustain a competitive advantage. Christensen and Raynor are leading experts on innovation and their work has had a significant impact on the field.
Provides practical advice on how to communicate effectively in both personal and professional settings. It draws on the teachings of Buddhism and offers a unique perspective on the role of communication in our lives.
Based on the experiences of General McChrystal in the Joint Special Operations Task Force, this book explores how to adapt traditional hierarchical structures to create a more agile and effective network of teams. It's highly relevant for understanding leadership in complex and rapidly changing environments and offers insights into fostering communication and trust across different teams.
Focuses on the critical importance of execution in achieving results. It provides a practical guide for leaders on how to build the capabilities for execution within an organization, essential for translating strategy into action.
Presents a new paradigm for organizational design, focusing on self-management, purpose, and wholeness.

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