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Tom Collinger,
Ernest Duplessis,
Hud Englehart,
and
Candy Lee
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Register for this course and see more details by visiting:
OpenCourser.com/course/j8ckuk/leadership
What's inside
Syllabus
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
Read more
Syllabus
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
Read more
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores storytelling as a crucial element of leadership
Develops effective storytelling techniques for various audiences
Provides a framework for crafting compelling narratives in crisis situations
Builds storytelling skills for driving innovation and organizational growth
Taught by experienced leaders and communication experts
Save this course
Save Leadership Communication for Maximum Impact: Storytelling to your list so you can find it easily later:
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Reviews summary
Storytelling for enhanced leadership communication
Learners say this course on leadership communication is beneficial for developing their storytelling skills. While one learner found the content to be average, another learner particularly enjoyed the way the course related storytelling to their life.
Focuses on developing storytelling skills.
"Great course, I liked the story telling aspect and how it related to me"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Leadership Communication for Maximum Impact: Storytelling with these
activities:
Watch video tutorials on storytelling
Show steps
Enhance your understanding of storytelling by watching video tutorials.
Browse courses on
Storytelling
Show steps
-
Find video tutorials on storytelling online.
-
Watch the video tutorials and take notes.
-
Apply the storytelling techniques you learn to your own storytelling.
Read 'Creating a Brand Identity' by Allen Adamson
Show steps
Learn the principles of creating a strong brand identity, which is essential for effective leadership storytelling.
Show steps
-
Read the book thoroughly and take notes on key concepts.
-
Identify the key principles of creating a strong brand identity.
-
Apply these principles to your own personal brand.
Practice storytelling exercises
Show steps
Improve your storytelling skills by practicing storytelling exercises.
Browse courses on
Storytelling
Show steps
-
Find a storytelling exercise online or in a book.
-
Practice the storytelling exercises regularly.
-
Get feedback from others on your storytelling.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a personal brand statement
Show steps
Create a clear and concise personal brand statement that articulates your unique value proposition.
Browse courses on
Personal Branding
Show steps
-
Identify your strengths, values, and goals.
-
Brainstorm different ways to express your brand.
-
Write a draft of your personal brand statement.
-
Get feedback from others and revise your statement.
-
Use your personal brand statement to guide your leadership storytelling.
Attend a storytelling workshop or event
Show steps
Expand your knowledge and network by attending a storytelling workshop or event.
Browse courses on
Storytelling
Show steps
-
Find a storytelling workshop or event in your area.
-
Attend the storytelling workshop or event.
-
Network with other storytellers.
-
Learn new storytelling techniques.
Write a blog post or article on a leadership storytelling topic
Show steps
Enhance your storytelling skills by writing a blog post or article on a topic related to leadership storytelling.
Browse courses on
Storytelling
Show steps
-
Choose a topic that you are passionate about and that is relevant to leadership storytelling.
-
Research your topic thoroughly.
-
Write a draft of your blog post or article.
-
Get feedback from others and revise your work.
-
Publish your blog post or article and share it with others.
Design a presentation on leadership storytelling
Show steps
Develop your storytelling and presentation skills by creating a presentation on leadership storytelling.
Browse courses on
Presentation Skills
Show steps
-
Choose a topic for your presentation.
-
Develop an outline for your presentation.
-
Create slides for your presentation.
-
Practice your presentation.
-
Deliver your presentation to an audience.
Watch video tutorials on storytelling
Show steps
Enhance your understanding of storytelling by watching video tutorials.
Browse courses on
Storytelling
Show steps
Show steps
Show steps
- Find video tutorials on storytelling online.
- Watch the video tutorials and take notes.
- Apply the storytelling techniques you learn to your own storytelling.
Read 'Creating a Brand Identity' by Allen Adamson
Show steps
Learn the principles of creating a strong brand identity, which is essential for effective leadership storytelling.
Show steps
Show steps
Show steps
- Read the book thoroughly and take notes on key concepts.
- Identify the key principles of creating a strong brand identity.
- Apply these principles to your own personal brand.
Practice storytelling exercises
Show steps
Improve your storytelling skills by practicing storytelling exercises.
Browse courses on
Storytelling
Show steps
Show steps
Show steps
- Find a storytelling exercise online or in a book.
- Practice the storytelling exercises regularly.
- Get feedback from others on your storytelling.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a personal brand statement
Show steps
Create a clear and concise personal brand statement that articulates your unique value proposition.
Browse courses on
Personal Branding
Show steps
Show steps
Show steps
- Identify your strengths, values, and goals.
- Brainstorm different ways to express your brand.
- Write a draft of your personal brand statement.
- Get feedback from others and revise your statement.
- Use your personal brand statement to guide your leadership storytelling.
Attend a storytelling workshop or event
Show steps
Expand your knowledge and network by attending a storytelling workshop or event.
Browse courses on
Storytelling
Show steps
Show steps
Show steps
- Find a storytelling workshop or event in your area.
- Attend the storytelling workshop or event.
- Network with other storytellers.
- Learn new storytelling techniques.
Write a blog post or article on a leadership storytelling topic
Show steps
Enhance your storytelling skills by writing a blog post or article on a topic related to leadership storytelling.
Browse courses on
Storytelling
Show steps
Show steps
Show steps
- Choose a topic that you are passionate about and that is relevant to leadership storytelling.
- Research your topic thoroughly.
- Write a draft of your blog post or article.
- Get feedback from others and revise your work.
- Publish your blog post or article and share it with others.
Design a presentation on leadership storytelling
Show steps
Develop your storytelling and presentation skills by creating a presentation on leadership storytelling.
Browse courses on
Presentation Skills
Show steps
Show steps
Show steps
- Choose a topic for your presentation.
- Develop an outline for your presentation.
- Create slides for your presentation.
- Practice your presentation.
- Deliver your presentation to an audience.
Career center
Learners who complete Leadership Communication for Maximum Impact: Storytelling will develop knowledge and skills
that may be useful to these careers:
Public relations manager
Public relations manager
In order to succeed as a Public Relations Manager, it is imperative to be able to effectively communicate an organization's message to the public. This course can help Public Relations Managers build a foundation in the art of storytelling, which is a powerful tool that can be used to engage audiences and build relationships.
Marketing Manager
Marketing Manager
Storytelling is a key element of Marketing and those who excel in the field are able to create compelling narratives that resonate with consumers. This course will equip Marketing Managers with the storytelling skills they need to increase brand awareness, sales, and customer loyalty.
Corporate Communications Manager
Corporate Communications Manager
Corporate Communications Managers play a vital role in managing a company's reputation and communicating its message to the public. This course will help Corporate Communications Managers develop the skills they need to effectively tell their company's story and build relationships with key stakeholders.
Advertising Account Executive
Advertising Account Executive
Advertising Account Executives are responsible for developing and executing marketing campaigns for their clients. Storytelling is a key skill for Advertising Account Executives to have as it is a powerful tool that can be used to create compelling ads that resonate with consumers.
Communications Director
Communications Director
Effective storytelling skills are essential for Communications Directors as they need to be able to effectively communicate their organization's message to a variety of audiences. This course will help Communications Directors fine-tune their storytelling skills and enhance their ability to build relationships with key stakeholders.
Event Planner
Event Planner
Storytelling is an important skill for Event Planners to have as it can be used to create memorable and engaging events. This course will help Event Planners develop the skills they need to tell their event's story and create a lasting impression on attendees.
Human Resources Manager
Human Resources Manager
Human Resources Managers need to be able to effectively communicate with employees and build a positive work environment. Storytelling can be a powerful tool for Human Resources Managers to use to connect with employees and create a cohesive team.
Sales Manager
Sales Manager
Storytelling is a key skill for a Sales Manager to have as it can be used to build relationships with customers and close deals. This course will help Sales Managers develop the skills they need to tell their products' or services' stories and persuade customers to buy.
Business Development Manager
Business Development Manager
Effective storytelling can help Business Development Managers build relationships with potential clients and close deals. This course will help Business Development Managers develop the skills they need to tell their company's story and persuade clients to do business with them.
Social Media Manager
Social Media Manager
Social Media Managers need to be able to create engaging and shareable content. Storytelling is a key skill for Social Media Managers to have as it can be used to create content that resonates with audiences and builds relationships.
Content Writer
Content Writer
Storytelling is essential for Content Writers as it allows them to create compelling and engaging content that captivates readers. This course will help Content Writers develop the skills they need to tell their stories and connect with their audience.
Brand Manager
Brand Manager
Storytelling is a powerful tool that Brand Managers can use to create a strong and memorable brand identity. This course will help Brand Managers develop the skills they need to tell their brand's story and build relationships with customers.
Journalist
Journalist
Storytelling is at the heart of Journalism and those who excel in the field are able to write compelling and informative stories. This course will help Journalists develop the skills they need to tell their stories and make an impact on their readers.
Public Speaker
Public Speaker
Storytelling is a key skill for Public Speakers as it can be used to engage audiences and deliver memorable speeches. This course will help Public Speakers develop the skills they need to tell their stories and connect with their audience.
Teacher
Teacher
Storytelling is a powerful tool that Teachers can use to engage students and make learning more memorable. This course may be useful to Teachers who want to develop their storytelling skills and create a more engaging learning environment for their students.
For more career information including salaries, visit:
OpenCourser.com/course/j8ckuk/leadership
Reading list
We've selected 41 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Leadership Communication for Maximum Impact: Storytelling.
Provides a framework for using storytelling to create a persuasive and impactful message, whic can be applied bu leaders.
Save
Provides a comprehensive overview of the art of leadership storytelling, with a focus on how to use narrative to inspire and influence others. It offers practical tips and techniques for developing and delivering effective leadership stories, and includes case studies of leaders who have successfully used storytelling to achieve their goals.
Save
Explores the power of storytelling in leadership and communication, and provides a framework for developing and delivering effective leadership stories. It includes practical exercises and examples to help readers apply the principles of storytelling to their own work.
Focuses on the importance of aligning brand strategy and design, providing guidance on how to develop a strong brand narrative and communicate it effectively.
Save
Explores the neuroscience behind charisma and provides practical techniques for developing it.
Save
Discusses the importance of vulnerability in leadership and provides strategies for overcoming fear and shame.
Shows how storytelling can be used to create a competitive advantage in business.
This practical guide focuses on using data to create compelling stories and visualizations, providing valuable techniques for communicating complex information effectively.
Save
Emphasizes the importance of purpose and meaning in leadership and offers a framework for finding your why.
Explores the concept of emotional intelligence and provides strategies for developing it.
Save
Provides a scientific approach to understanding charisma and influence, and offers practical tips on how to develop these qualities. It includes exercises and techniques that readers can use to improve their communication skills and build relationships.
This influential book provides a deep understanding of the psychological principles that influence persuasion, offering valuable insights into how leaders can effectively communicate their messages and motivate action.
Explores the science of habits and how they shape our behavior, providing insights into how leaders can create positive habits and break negative ones, both personally and within their organizations.
Provides a framework for leading change and overcoming resistance.
Save
Explores the science of sticky ideas, and provides a framework for developing ideas that are more likely to be remembered and shared. It includes practical tips for creating and delivering sticky messages, and provides case studies of ideas that have successfully stuck in the public consciousness.
Examines the challenges that established companies face when innovating and provides strategies for overcoming them.
Provides insights into how to create a more engaged and productive workplace.
Provides a timeless overview of the fundamental principles of marketing, and offers insights into how to create and maintain a successful brand. It includes practical advice on how to position your brand, target your audience, and communicate your message.
Save
Provides a framework for developing effective strategies and discusses the common pitfalls to avoid.
Explores the challenges that established companies face when they are faced with disruptive innovation. It provides a framework for understanding the Innovator's Dilemma, and offers advice on how to avoid falling victim to it.
Save
This Nobel Prize-winning book explores the two systems of thinking that shape our decision-making, providing insights into how leaders can make more rational and effective choices.
Offers practical advice on the challenges of building and running a business.
Provides a practical guide to building a successful startup using the Lean Startup methodology. It includes step-by-step instructions on how to test your ideas, validate your assumptions, and pivot your business as needed.
Save
Provides insights into how to create change and make a big impact.
Explores the challenges of marketing and selling technology products to mainstream customers. It provides a framework for understanding the Chasm between early adopters and mainstream customers, and offers advice on how to cross this Chasm successfully.
Save
Discusses the importance of innovation and provides a framework for building successful startups.
This classic work of military strategy provides timeless insights into the nature of conflict and how to achieve victory.
Save
Provides insights into how to create a more positive and productive culture.
This classic book provides a framework for personal and professional effectiveness.
Save
Explores the science of motivation and provides insights into what drives human behavior.
Save
Provides insights into how to develop your talents and achieve your full potential.
Save
This classic work of political philosophy provides insights into the nature of power and how to maintain it.
Analyzes the presentation techniques of the legendary Steve Jobs, offering valuable lessons on how leaders can deliver captivating and memorable presentations that inspire audiences and drive action.
Save
Explores the evolutionary and psychological basis of storytelling, providing insights into why stories are so powerful and how they shape our understanding of the world.
Save
Examines the science of habits and provides strategies for changing them.
Explores the science of habit formation, and provides insights into how to change our habits and improve our lives.
Save
Provides practical advice on how to achieve financial freedom and live a more fulfilling life.
Save
Explores the power of introversion, and provides insights into how introverts can succeed in a world that is often dominated by extroverts.
Provides insights into how to create a creative environment in which innovation can flourish.
Explores the strengths of introverts and provides strategies for leveraging them in the workplace.
Provides insights into how to become a more innovative leader.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/j8ckuk/leadership
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Via
Coursera
Institution
Northwestern University
Instructors
Tom Collinger
Ernest Duplessis
Hud Englehart
Candy Lee
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
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हिंदी
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آذربایجان دیلی
This course belongs to a
collection
called
Organizational Leadership. It's comprised of six courses:
- Leadership Through Marketing
- Leadership Communication for Maximum Impact: Storytelling (viewing)
- High Performance Collaboration: Leadership, Teamwork, and Negotiation
- Organizational Leadership Capstone
- Leadership Through Design Innovation
- Leadership Through Social Influence
Good to know
Explores storytelling as a crucial element of leadership
Develops effective storytelling techniques for various audiences
Provides a framework for crafting compelling narratives in crisis situations
Builds storytelling skills for driving innovation and organizational growth
Taught by experienced leaders and communication experts
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