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Leadership Communication for Maximum Impact

Organizational Leadership,

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
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Rating 4.2 based on 147 ratings
Length 5 weeks
Starts Jul 3 (43 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructors Tom Collinger, Ernest Duplessis, Hud Englehart, Candy Lee
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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What people are saying

story telling

Great course, I liked the story telling aspect and how it related to me A good course for someone who has just taken a leadership role or have been elevated from his/her present position.

Good basic understanding of the importance of story telling.

I seek one of your contact to explore story telling in detail.

Great Story Telling Course Thank you for providing practical methodologies for building the stories.

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little bit

The course is a little bit confusing.

greate amazing though challenging the course is very good, but in comparison with the first course with dr Leigh Thompson, the instructor in a little bit monotonus, and the screenplay does not have any illustrations which is needed badly.

I think it is a little bit incoherent.

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crisis management

Solid to the point information - especially in crisis management and understanding your brand.

I also found very valuable the crisis management chapter, because any professional can find him or herself in a crisis when communication is the key to minimize the damage, and knowing how to make a plan to deal with it can be the savior of your career and business.

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final assignment

Course seemed like a bit of an afterthought, and the final assignment was a hypothetical scenario, which made it significantly less interesting and valuable.

The "tips" are not useful, which is evident by the final assignment, which is poorly conceived.

assignments from

Interesting, a bit short I missed the weekly assignments from the previous course.

Also, the title of this course barely matches the expectation one has about the content Huge backlog of assignments from other sessions of the course that are waiting for peer reviews makes it very difficult to get your own assignment peer reviewed, even if you submit before deadline.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Effective Behavior and Instructional Support Services (EBISS) Coordinator $34k

Head of Content + Storytelling Hub $46k

Store Leaders $51k

smART Leaders Program Coordinator $53k

Coordinator, Digital Storytelling $53k

Future Leaders Exchange Program Recruiter $56k

Emerging Leaders Program $65k

Product Engineer – Group Leaders #TN072 $100k

Effective Parenting & Dental Managed Care Program Planner $100k

Area Manager- Gartner for Marketing Leaders $117k

Product Manager, Storytelling Tools $130k

Senior Product Manager, Storytelling Tools $135k

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Rating 4.2 based on 147 ratings
Length 5 weeks
Starts Jul 3 (43 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructors Tom Collinger, Ernest Duplessis, Hud Englehart, Candy Lee
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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