Communiquer la responsabilité sociétale des entreprises (RSE) from edX

Ebranlées par les crises financières et économiques mondiales, de plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais qu’est-ce que la responsabilité sociétale d’une entreprise (RSE) ? Les parties prenantes aux activités de l’entreprise sont-elles réellement intéressées par la RSE ? Si oui, comment les entreprises devraient-elles communiquer avec ces parties prenantes ? Dans le climat actuel d’incertitude, la RSE est un facteur critique d’évolution voire de révolution du monde des affaires.

Si vous êtes intéressé(e) par les relations entre le monde des affaires et la société, que vous soyez manager ou employé(e), dans une grande ou une plus petite entreprise, ou dans le secteur public, que vous soyez professeur ou étudiant, ce cours est fait pour vous ! Le contenu de ce cours est également accessible pour tous les citoyens désireux de poser des choix plus éclairés de consommation.

Ce cours aborde la RSE de deux manières:

Comme une invitation à la réflexion sur les pratiques des entreprises.
Comme une source d’innovation et un moyen de gérer à la fois une compétition intense, des demandes pour un développement plus durable et un changement de paradigme au niveau de la gouvernance internationale.

En présentant les analyses et expériences d’experts en RSE issus tant du monde académique que de la sphère professionnelle, ce cours invite les managers, les consommateurs et les citoyens à acquérir une compréhension approfondie et un esprit critique face aux activités de RSE et leurs communications.

Les participants seront confrontés à différents cas d’entreprises, cas qui leur permettront de comprendre les défis auxquels font face les managers qui cherchent à développer et à communiquer sur leurs initiatives de RSE. Les participants seront également invités à partager leurs propres expériences en la matière sur les forums de discussion.

Ce cours vise à aider les participants à gérer et à communiquer sur la RSE avec différentes parties prenantes internes et externes. Il vise en particulier à:

soutenir les managers actuels et futurs dans leurs efforts pour positionner un leadership responsable, une production et une consommation durable au centre de leur vision stratégique.
aider les citoyens à jouer plus efficacement leur rôle de vigiles informés et de consommateurs responsables.

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Opens learners to the field of corporate social responsibility

Teaches CSR from the perspective of companies

Teaches CSR from the perspective of business stakeholders

Covers CSR within a context of global economic crises

Analyzes the paradigm shift in international governance and CSR

Illustrates CSR with the use of company case studies

Career center

Learners who complete Communiquer la responsabilité sociétale des entreprises (RSE) will develop knowledge and skills that may be useful to these careers:

Corporate Social Responsibility Manager

Corporate Social Responsibility Managers help companies develop and implement policies, programs, and initiatives that positively impact society and the environment. This course would be helpful for those who want to pursue this career because it provides a comprehensive overview of CSR, including its history, key concepts, and best practices. The course also explores the challenges and opportunities of CSR and how it can be used to create value for businesses and society as a whole.

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Sustainability Consultant

Sustainability Consultants help organizations develop and implement sustainability strategies. They work with businesses, governments, and nonprofits to improve their environmental, social, and economic performance. This course provides a strong foundation for those who want to pursue a career as a Sustainability Consultant. It covers the key concepts of sustainability, as well as the tools and techniques used to develop and implement sustainability strategies.

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Social Impact Investor

Social Impact Investors invest in companies and organizations that are working to solve social and environmental problems. This course provides a strong foundation for those who want to pursue a career as a Social Impact Investor. It covers the key concepts of social impact investing, as well as the tools and techniques used to evaluate social impact investments.

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Public relations manager

Public Relations Managers help organizations build and maintain positive relationships with the public. They develop and implement public relations campaigns, manage media relations, and respond to crises. This course may be useful for those who want to pursue a career as a Public Relations Manager because it provides a solid understanding of the principles and practices of public relations.

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Communications Manager

Communications Managers oversee all aspects of an organization's communication, including internal and external communications, media relations, and public relations. This course may be useful for those who want to pursue a career as a Communications Manager because it provides a solid understanding of the principles and practices of communication.

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Journalist

Journalists research, write, and report on news stories for a variety of media outlets, including newspapers, magazines, websites, and television. This course may be useful for those who want to pursue a career as a Journalist because it provides a strong foundation in the principles and practices of journalism.

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Environmental Lawyer

Environmental Lawyers work to protect the environment and human health. They represent clients in a variety of cases, including pollution cases, land use disputes, and climate change litigation. This course may be useful for those who want to pursue a career as an Environmental Lawyer because it provides a solid understanding of the legal framework governing environmental protection.

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Fundraising Manager

Fundraising Managers develop and implement fundraising campaigns for nonprofit organizations. They work with a variety of donors, including individuals, corporations, and foundations, to raise money for a variety of causes. This course may be useful for those who want to pursue a career as a Fundraising Manager because it provides a solid understanding of the principles and practices of fundraising.

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Nonprofit Manager

Nonprofit Managers oversee the day-to-day operations of nonprofit organizations. They work with a variety of stakeholders, including staff, volunteers, donors, and clients, to ensure that the organization is meeting its mission and goals. This course may be useful for those who want to pursue a career as a Nonprofit Manager because it provides a solid understanding of the principles and practices of nonprofit management.

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Business Analyst

Business Analysts analyze business processes and systems to identify areas for improvement. They work with stakeholders to develop and implement solutions that improve efficiency and effectiveness. This course may be useful for those who want to pursue a career as a Business Analyst because it provides a solid understanding of the principles and practices of business analysis.

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Grant Writer

Grant Writers write and submit grant proposals to foundations and government agencies. They work with nonprofit organizations and other organizations to secure funding for a variety of projects. This course may be useful for those who want to pursue a career as a Grant Writer because it provides a solid understanding of the principles and practices of grant writing.

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Policy Analyst

Policy Analysts research and analyze public policy issues. They work with policymakers to develop and implement policies that address a variety of social and economic issues. This course may be useful for those who want to pursue a career as a Policy Analyst because it provides a solid understanding of the principles and practices of public policy analysis.

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Marketing Manager

Marketing Managers develop and implement marketing campaigns to promote products and services. They work with a variety of teams, including sales, product development, and customer service, to ensure that marketing campaigns are aligned with the overall business strategy. This course may be useful for those who want to pursue a career as a Marketing Manager because it provides a strong foundation in the principles and practices of marketing.

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