Managing Uncertainty in Marketing Analytics
Foundations of Marketing Analytics,
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.
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| Rating | 4.4★ based on 5 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Nov 7 (20 weeks ago) |
| Cost | $79 |
| From | Emory University via Coursera |
| Instructor | David Schweidel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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What people are saying
applicable skills for professional
Great course with very applicable skills for professional or personal life.
many opportunities to apply
Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.
professional or personal life
apply acquired learnings
offers hands-on experience
just as
but informative
tough but informative course
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I needed a lot more guidance in this course.
excel tools ) everyday
everyday ! great
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| Rating | 4.4★ based on 5 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Nov 7 (20 weeks ago) |
| Cost | $79 |
| From | Emory University via Coursera |
| Instructor | David Schweidel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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