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Marketing Analytics Capstone Project

Foundations of Marketing Analytics,

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
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Rating 1.0 based on 1 ratings
Length 7 weeks
Starts Feb 21 (20 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

far from complete

I reviewed numerous assignments, and they were far from complete.

set at 80

A passing grade is set at 80% which is reasonable, but students grade assignments in increments of 25%.

total let down

What a total let down....

achieve 100

This basically means that you need to achieve 100% on the final assignment, which is not realistic given the knowledge of the students.

align with

The feedback I received didn't align with the requirements of the assignment, and now there is a chance I will have to wait until the next course is available to try it all again.

basically means

come close

The same students that could not come close to completing the assignment are grading other students' assignments.

fixed by

As I mentioned, the capstone course is a mess and should be fixed by the course staff.

grading other

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Analyst - Marketing Analytics $72k

Marketing & Analytics Coordinator $73k

Analyst, Marketing Analytics $77k

Marketing Research and Analytics $81k

Marketing Research and Analytics $81k

Internet Marketing and Analytics $82k

Digital Marketing Analytics $83k

Analytics Product and Marketing $87k

Marketing Analytics Manager 3 $102k

Strategic Marketing Analytics $129k

Marketing Insights & Analytics $134k

Marketing Analytics Manger $146k

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Rating 1.0 based on 1 ratings
Length 7 weeks
Starts Feb 21 (20 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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