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Introduction to Social Media Analytics

Foundations of Marketing Analytics,

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.

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Rating 4.6 based on 8 ratings
Length 5 weeks
Starts Jan 24 (24 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

social media

this course is for those who have little knowledge about social media listening.

Very good introdctory course on Social Media.

too many peer rated

Too many peer rated tasks, too few quizzes

about crimson hexagon tool

You will get to learn about crimson hexagon tool in this course.

but as said

But as said, very good This course did great at giving you a basic understanding to social media analytics.

without practical exposures

Without practical exposures to Crimson Hexagon, the modules were of little use.

how businesses interpret

The lectures were entertaining, informative, and opened my mind to understanding how businesses interpret social media data and use it to their advantage.

opened my mind

perfect walk through

Very useful tools presented, great explanations and perfect walk through with Excel.

show more info

Areas for improvement: show more info and detail over other analytical tools.

also enjoyed

also enjoyed the peer graded review The course should move away from the contents in week 3 and 4.

at giving

detail over

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

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Rating 4.6 based on 8 ratings
Length 5 weeks
Starts Jan 24 (24 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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