Introduction to Social Media Analytics
Foundations of Marketing Analytics,
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
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| Rating | 4.6★ based on 8 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jun 26 (43 weeks ago) |
| Cost | $79 |
| From | Emory University via Coursera |
| Instructor | David Schweidel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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What people are saying
social media
this course is for those who have little knowledge about social media listening.
Very good introdctory course on Social Media.
too many peer rated
Too many peer rated tasks, too few quizzes
about crimson hexagon tool
You will get to learn about crimson hexagon tool in this course.
but as said
But as said, very good This course did great at giving you a basic understanding to social media analytics.
without practical exposures
Without practical exposures to Crimson Hexagon, the modules were of little use.
how businesses interpret
The lectures were entertaining, informative, and opened my mind to understanding how businesses interpret social media data and use it to their advantage.
opened my mind
perfect walk through
Very useful tools presented, great explanations and perfect walk through with Excel.
show more info
Areas for improvement: show more info and detail over other analytical tools.
also enjoyed
also enjoyed the peer graded review The course should move away from the contents in week 3 and 4.
at giving
detail over
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | 4.6★ based on 8 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jun 26 (43 weeks ago) |
| Cost | $79 |
| From | Emory University via Coursera |
| Instructor | David Schweidel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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