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Forecasting Models for Marketing Decisions

Foundations of Marketing Analytics,

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
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Rating 3.6★ based on 5 ratings
Length 5 weeks
Starts Oct 31 (21 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

course was quite interactive

The course was quite interactive.

examples through time ser

But expect to see more examples through Time Ser Excelente =) Great insight into Sales forecasting.

help us learn hands

I feel there should have been more excel learnings to help us learn hands on.

insight into sales forecasting

practical based than theoretical

However, it needs to be more practical based than theoretical.

not up

I liked it Not up to the MARK

enjoyed learning

But overall,I enjoyed learning Great!

excel learnings

feel there

excelente = ) great

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Counseling Theories & Models Part-Time Faculty $17k

Trainer of Evidence Based Models $54k

Financial Analyst - Forecasting $58k

Scheduling and Forecasting Analyst $73k

Procurement Analyst/Load Forecasting $84k

Analyst - Planning & Forecasting $88k

Forecasting and Planning Analyst $89k

Budget, Forecasting, and Management Reporting Analyst $98k

Senior Forecasting and Inventory Planning Analyst $102k

Assistant Adjunct Professor Statistical Models $122k

Risk Analytics Tools and Models Program Manager $136k

National Sales Forecasting Manager $141k

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Rating 3.6★ based on 5 ratings
Length 5 weeks
Starts Oct 31 (21 weeks ago)
Cost $79
From Emory University via Coursera
Instructor David Schweidel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

Similar Courses

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