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Sara Nefzaoui
À la fin de ce projet, vous aurez toutes les compétences de base pour utiliser la suite Business de Facebook. Vous serez en mesure de vous familiariser avec les outils et différentes fonctionnalités qu’offre Facebook Business Manager. Vous apprendrez aussi à gérer vos activités de Marketing en un seul endroit. Ce projet vous permettra de débuter sur Facebook Business et de comprendre son utilité à travers plusieurs étapes que l’on verra ensemble.
Register for this course and see more details by visiting:
OpenCourser.com/course/lvp3au/facebook
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What's inside
Syllabus
Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour utiliser la suite Business de Facebook. Vous serez en mesure de vous familiariser avec les outils et différentes fonctionnalités qu’offre Facebook Business Manager.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ce cours est idéal pour les débutants qui souhaitent apprendre les bases de Facebook Business Suite, car il fournit une introduction complète à l'interface et aux fonctionnalités de l'outil
Ce cours couvre les aspects essentiels de la gestion d'une entreprise sur Facebook, ce qui est particulièrement utile pour les entrepreneurs et les propriétaires de petites entreprises
Les exercices pratiques et les exemples concrets permettent aux apprenants d'appliquer immédiatement ce qu'ils ont appris, ce qui renforce la compréhension et les compétences
Save this course
Save Facebook Business pour les débutants to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Facebook Business pour les débutants with these
activities:
Revisit marketing principles
Show steps
This activity will allow you to brush up on the fundamentals of marketing, which will be essential for understanding the concepts covered in this course.
Show steps
-
Review your notes from previous marketing courses
-
Read articles and blog posts on marketing basics
Read "The Lean Startup"
Show steps
This book provides a practical guide to building and launching successful businesses, which will be valuable for anyone interested in marketing or entrepreneurship.
Show steps
-
Read the book in its entirety
-
Take notes on key concepts
-
Apply the concepts to your own business or marketing endeavors
Complete the Facebook Business Manager Tutorial
Show steps
This tutorial will provide you with a hands-on introduction to Facebook Business Manager, which will be essential for managing your marketing campaigns.
Browse courses on
Facebook Business Manager
Show steps
-
Follow the steps outlined in the tutorial
-
Create a Facebook Business Manager account
-
Add your business pages and ad accounts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create sample Facebook ads
Show steps
This activity will allow you to practice creating Facebook ads, which will be essential for running successful marketing campaigns.
Browse courses on
Facebook Advertising
Show steps
-
Choose a target audience
-
Write ad copy
-
Design ad visuals
-
Set a budget
Join a Facebook Business Manager study group
Show steps
This activity will provide you with the opportunity to connect with other students and learn from their experiences with Facebook Business Manager.
Browse courses on
Facebook Business Manager
Show steps
-
Find a study group online or in your local area
-
Attend study group meetings regularly
-
Participate in discussions and ask questions
Create a blog post about your experiences using Facebook Business Manager
Show steps
This activity will allow you to reflect on your experiences using Facebook Business Manager and share your insights with others.
Browse courses on
Facebook Business Manager
Show steps
-
Write about the challenges you faced
-
Share your tips and tricks
-
Promote your blog post on social media
Contribute to the Facebook Business Manager Open Source Project
Show steps
This activity will allow you to contribute to the open source community and learn more about Facebook Business Manager.
Show steps
-
Find a project to contribute to
-
Submit a pull request
-
Help maintain the project
Attend a Facebook Business Manager workshop
Show steps
This activity will provide you with the opportunity to learn more about Facebook Business Manager from experts in the field.
Browse courses on
Facebook Business Manager
Show steps
-
Find a workshop that fits your schedule
-
Register for the workshop
-
Attend the workshop
Revisit marketing principles
Show steps
This activity will allow you to brush up on the fundamentals of marketing, which will be essential for understanding the concepts covered in this course.
Show steps
Show steps
Show steps
- Review your notes from previous marketing courses
- Read articles and blog posts on marketing basics
Read "The Lean Startup"
Show steps
This book provides a practical guide to building and launching successful businesses, which will be valuable for anyone interested in marketing or entrepreneurship.
Show steps
Show steps
Show steps
- Read the book in its entirety
- Take notes on key concepts
- Apply the concepts to your own business or marketing endeavors
Complete the Facebook Business Manager Tutorial
Show steps
This tutorial will provide you with a hands-on introduction to Facebook Business Manager, which will be essential for managing your marketing campaigns.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Follow the steps outlined in the tutorial
- Create a Facebook Business Manager account
- Add your business pages and ad accounts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create sample Facebook ads
Show steps
This activity will allow you to practice creating Facebook ads, which will be essential for running successful marketing campaigns.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Choose a target audience
- Write ad copy
- Design ad visuals
- Set a budget
Join a Facebook Business Manager study group
Show steps
This activity will provide you with the opportunity to connect with other students and learn from their experiences with Facebook Business Manager.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Find a study group online or in your local area
- Attend study group meetings regularly
- Participate in discussions and ask questions
Create a blog post about your experiences using Facebook Business Manager
Show steps
This activity will allow you to reflect on your experiences using Facebook Business Manager and share your insights with others.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Write about the challenges you faced
- Share your tips and tricks
- Promote your blog post on social media
Contribute to the Facebook Business Manager Open Source Project
Show steps
This activity will allow you to contribute to the open source community and learn more about Facebook Business Manager.
Show steps
Show steps
Show steps
- Find a project to contribute to
- Submit a pull request
- Help maintain the project
Attend a Facebook Business Manager workshop
Show steps
This activity will provide you with the opportunity to learn more about Facebook Business Manager from experts in the field.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Find a workshop that fits your schedule
- Register for the workshop
- Attend the workshop
Career center
Learners who complete Facebook Business pour les débutants will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are responsible for planning, developing, and executing social media strategies for businesses. They work with marketing teams to develop campaigns, create content, and manage social media accounts. This course can help Social Media Managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing social media marketing activities. The course will teach Social Media Managers how to use Facebook Business Manager to create and manage ads, track campaign performance, and measure results.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for overseeing all aspects of marketing for a business. They work with sales teams to develop and execute marketing plans, and they manage marketing budgets. This course can help Marketing Managers learn how to use Facebook Business Manager to create and manage marketing campaigns, track campaign performance, and measure results. The course will also teach Marketing Managers how to use Facebook Business Manager to integrate with other marketing tools and platforms.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. They work with marketing teams to develop and implement digital marketing strategies, and they use a variety of digital marketing tools and platforms. This course can help Digital Marketing Specialists learn how to use Facebook Business Manager to create and manage digital marketing campaigns, track campaign performance, and measure results. The course will also teach Digital Marketing Specialists how to use Facebook Business Manager to integrate with other digital marketing tools and platforms.
Content Marketing Specialist
Content Marketing Specialist
Content Marketing Specialists are responsible for planning and executing content marketing campaigns. They work with marketing teams to develop and implement content marketing strategies, and they create and manage content across a variety of platforms. This course can help Content Marketing Specialists learn how to use Facebook Business Manager to create and manage content marketing campaigns, track campaign performance, and measure results. The course will also teach Content Marketing Specialists how to use Facebook Business Manager to integrate with other content marketing tools and platforms.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for planning and executing email marketing campaigns. They work with marketing teams to develop and implement email marketing strategies, and they create and manage email campaigns. This course can help Email Marketing Specialists learn how to use Facebook Business Manager to create and manage email marketing campaigns, track campaign performance, and measure results. The course will also teach Email Marketing Specialists how to use Facebook Business Manager to integrate with other email marketing tools and platforms.
Social Media Analyst
Social Media Analyst
Social Media Analysts are responsible for analyzing social media data to help businesses understand their social media performance. They work with marketing teams to develop and implement social media strategies, and they use a variety of social media analytics tools and platforms. This course can help Social Media Analysts learn how to use Facebook Business Manager to track campaign performance and measure results. The course will also teach Social Media Analysts how to use Facebook Business Manager to integrate with other social media analytics tools and platforms.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for analyzing marketing data to help businesses understand their marketing performance. They work with marketing teams to develop and implement marketing strategies, and they use a variety of marketing analytics tools and platforms. This course can help Marketing Analysts learn how to use Facebook Business Manager to track campaign performance and measure results. The course will also teach Marketing Analysts how to use Facebook Business Manager to integrate with other marketing analytics tools and platforms.
Data Analyst
Data Analyst
Data Analysts are responsible for analyzing data to help businesses understand their performance. They work with a variety of data sources and tools to identify trends and patterns, and they develop insights that can help businesses make better decisions. This course can help Data Analysts learn how to use Facebook Business Manager to track campaign performance and measure results. The course will also teach Data Analysts how to use Facebook Business Manager to integrate with other data analytics tools and platforms.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for building and maintaining relationships with customers. They work with customers to ensure that they are satisfied with their products or services, and they identify opportunities to upsell or cross-sell additional products or services. This course may be useful for Customer Success Managers who want to learn how to use Facebook Business Manager to manage customer relationships and track customer satisfaction.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with key customers. They work with customers to understand their needs and develop solutions that meet those needs. They also track customer activity and identify opportunities to upsell or cross-sell additional products or services. This course may be useful for Account Managers who want to learn how to use Facebook Business Manager to manage customer relationships and track customer activity.
Project Manager
Project Manager
Project Managers are responsible for planning, organizing, and executing projects. They work with a variety of stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Project Managers who want to learn how to use Facebook Business Manager to track project progress and communicate with stakeholders.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics. They work with businesses to identify problems and opportunities, and they develop solutions that can help businesses achieve their goals. This course may be useful for Consultants who want to learn how to use Facebook Business Manager to track project progress and communicate with stakeholders.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They work with sales teams to develop and implement sales strategies, and they track sales performance to ensure that goals are met. This course may be useful for Sales Managers who want to learn how to use Facebook Business Manager to track sales performance and manage customer relationships.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes to help businesses improve their performance. They work with a variety of stakeholders to identify problems and opportunities, and they develop solutions that can help businesses achieve their goals. This course may be useful for Business Analysts who want to learn how to use Facebook Business Manager to track campaign performance and measure results.
Operations Manager
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. They work with a variety of departments to ensure that the business runs smoothly and efficiently. This course may be useful for Operations Managers who want to learn how to use Facebook Business Manager to track employee performance and manage customer relationships.
For more career information including salaries, visit:
OpenCourser.com/course/lvp3au/facebook
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Facebook Business pour les débutants.
Ce guide complet couvre tout ce que vous devez savoir sur la publicité Facebook, des concepts de base aux stratégies avancées. Il est particulièrement utile pour les professionnels du marketing qui souhaitent optimiser leurs campagnes publicitaires.
Is written for beginners in Facebook marketing. It will provide you with the basics of how to use Facebook to connect with your target audience and grow your business.
provides an overview of digital marketing analytics. It covers everything from collecting data to analyzing data and using data to improve your marketing campaigns.
Save
Provides a beginner's guide to social media marketing for business.
Ce guide complet fournit des instructions détaillées sur la façon de créer et de gérer des campagnes publicitaires Facebook efficaces. Il couvre des sujets tels que le ciblage des audiences, la budgétisation et l'optimisation des performances.
Ce guide étape par étape fournit des instructions claires sur la façon de créer et de mettre en œuvre un plan marketing Facebook efficace. Il couvre des sujets tels que la création de contenu, le ciblage des audiences et le suivi des résultats.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lvp3au/facebook
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Sara Nefzaoui
Language
Français
Good to know
Ce cours est idéal pour les débutants qui souhaitent apprendre les bases de Facebook Business Suite, car il fournit une introduction complète à l'interface et aux fonctionnalités de l'outil
Ce cours couvre les aspects essentiels de la gestion d'une entreprise sur Facebook, ce qui est particulièrement utile pour les entrepreneurs et les propriétaires de petites entreprises
Les exercices pratiques et les exemples concrets permettent aux apprenants d'appliquer immédiatement ce qu'ils ont appris, ce qui renforce la compréhension et les compétences
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