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David LaFontaine
This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.
and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.
Register for this course and see more details by visiting:
OpenCourser.com/course/m3psty/google
What's inside
Syllabus
Course Overview
What's New in GA4 and Why
Installing and Configuring GA4
Learning the New User Interface and Configuring GA4
Read more
Syllabus
Course Overview
What's New in GA4 and Why
Installing and Configuring GA4
Learning the New User Interface and Configuring GA4
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches the new Google Analytics 4 suite, which is the current industry standard for website and app analytics
Covers the new user interface and configuration settings for Google Analytics 4
Provides hands-on labs and interactive materials to help learners apply what they learn
Explores the Analysis Hub and Lifecycle Reports, which are new features in Google Analytics 4
Develops skills and knowledge needed for a web traffic analyst role
Save this course
Save Google Analytics 4 Fundamentals to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Google Analytics 4 Fundamentals with these
activities:
Review digital analytics fundamentals
Show steps
Review the basic building blocks of digital analytics, such as key metrics, data sources, and analysis techniques, to strengthen your foundation and build a solid understanding of Google Analytics 4
Browse courses on
Marketing Analytics
Show steps
-
Read online articles and blog posts on digital analytics basics
-
Watch online tutorials or videos on digital analytics fundamentals
Review the GA4 documentation
Show steps
The GA4 documentation is a comprehensive resource that students can refer to throughout the course to enhance their understanding.
Show steps
-
Identify the specific sections of the documentation relevant to the topic being covered
-
Read the documentation thoroughly and take notes
-
Refer back to the documentation as needed
Watch GA4 YouTube tutorials
Show steps
YouTube tutorials offer a wide variety of content on GA4, making it easy for students to find specific topics and learn at their own pace.
Show steps
-
Search for beginner-friendly GA4 tutorials on YouTube
-
Watch the tutorials and take notes on key concepts
-
Practice implementing the techniques shown in the tutorials
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Follow GA4 webinars
Show steps
Google Analytics 4 offers online webinars to introduce and teach the basics of its platform.
Show steps
-
Identify a beginner-friendly webinar
-
Attend the webinar live or watch the recording
-
Take notes on the important concepts covered
Join a GA4 community or forum
Show steps
Participating in GA4 communities allows learners to connect with other users, ask questions, and stay up-to-date on the latest trends.
Show steps
-
Find a relevant community or forum
-
Join the community and introduce yourself
-
Participate in discussions and ask questions
Practice using Google Analytics 4 interface
Show steps
Practice navigating the Google Analytics 4 interface, setting up custom reports, and exploring data, to familiarize yourself with the new tool and build proficiency in using its features
Show steps
-
Create a Google Analytics 4 account and property
-
Configure tracking code and implement it on a website or app
-
Create custom reports for key metrics like website traffic, user engagement, and conversions
Follow guided tutorials on Google Analytics 4
Show steps
Follow online tutorials or workshops offered by Google or other reputable sources to learn about the latest features and best practices of Google Analytics 4, reinforcing your understanding and expanding your knowledge
Show steps
-
Search for Google Analytics 4 tutorials on official Google resources or reputable educational platforms
-
Enroll in guided workshops or online courses to learn from experts
Join a Google Analytics 4 user group or online forum
Show steps
Connect with other users of Google Analytics 4 in online forums or user groups to exchange knowledge, ask questions, and learn from the experiences of others, expanding your understanding and staying up-to-date
Show steps
-
Search for Google Analytics 4 user groups on platforms like LinkedIn or Reddit
-
Join the official Google Analytics 4 community forum
Create blog post or article on Google Analytics 4
Show steps
Summarize the key concepts of Google Analytics 4, share your experiences or insights in implementing and using the tool, and publish it as a blog post or article, to solidify your learning and contribute to the community
Show steps
-
Choose a specific topic within Google Analytics 4 that you're interested in
-
Research and gather information from reputable sources
-
Write a draft blog post or article outlining the topic and sharing your insights
Participate in Google Analytics 4 challenges or competitions
Show steps
Test your skills and apply your knowledge of Google Analytics 4 by participating in competitions or challenges, receiving feedback from experts and expanding your knowledge through practical application
Show steps
-
Search for upcoming Google Analytics 4 challenges or competitions
-
Gather a team or work individually to develop solutions
Review digital analytics fundamentals
Show steps
Review the basic building blocks of digital analytics, such as key metrics, data sources, and analysis techniques, to strengthen your foundation and build a solid understanding of Google Analytics 4
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Read online articles and blog posts on digital analytics basics
- Watch online tutorials or videos on digital analytics fundamentals
Review the GA4 documentation
Show steps
The GA4 documentation is a comprehensive resource that students can refer to throughout the course to enhance their understanding.
Show steps
Show steps
Show steps
- Identify the specific sections of the documentation relevant to the topic being covered
- Read the documentation thoroughly and take notes
- Refer back to the documentation as needed
Watch GA4 YouTube tutorials
Show steps
YouTube tutorials offer a wide variety of content on GA4, making it easy for students to find specific topics and learn at their own pace.
Show steps
Show steps
Show steps
- Search for beginner-friendly GA4 tutorials on YouTube
- Watch the tutorials and take notes on key concepts
- Practice implementing the techniques shown in the tutorials
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Follow GA4 webinars
Show steps
Google Analytics 4 offers online webinars to introduce and teach the basics of its platform.
Show steps
Show steps
Show steps
- Identify a beginner-friendly webinar
- Attend the webinar live or watch the recording
- Take notes on the important concepts covered
Join a GA4 community or forum
Show steps
Participating in GA4 communities allows learners to connect with other users, ask questions, and stay up-to-date on the latest trends.
Show steps
Show steps
Show steps
- Find a relevant community or forum
- Join the community and introduce yourself
- Participate in discussions and ask questions
Practice using Google Analytics 4 interface
Show steps
Practice navigating the Google Analytics 4 interface, setting up custom reports, and exploring data, to familiarize yourself with the new tool and build proficiency in using its features
Show steps
Show steps
Show steps
- Create a Google Analytics 4 account and property
- Configure tracking code and implement it on a website or app
- Create custom reports for key metrics like website traffic, user engagement, and conversions
Follow guided tutorials on Google Analytics 4
Show steps
Follow online tutorials or workshops offered by Google or other reputable sources to learn about the latest features and best practices of Google Analytics 4, reinforcing your understanding and expanding your knowledge
Show steps
Show steps
Show steps
- Search for Google Analytics 4 tutorials on official Google resources or reputable educational platforms
- Enroll in guided workshops or online courses to learn from experts
Join a Google Analytics 4 user group or online forum
Show steps
Connect with other users of Google Analytics 4 in online forums or user groups to exchange knowledge, ask questions, and learn from the experiences of others, expanding your understanding and staying up-to-date
Show steps
Show steps
Show steps
- Search for Google Analytics 4 user groups on platforms like LinkedIn or Reddit
- Join the official Google Analytics 4 community forum
Create blog post or article on Google Analytics 4
Show steps
Summarize the key concepts of Google Analytics 4, share your experiences or insights in implementing and using the tool, and publish it as a blog post or article, to solidify your learning and contribute to the community
Show steps
Show steps
Show steps
- Choose a specific topic within Google Analytics 4 that you're interested in
- Research and gather information from reputable sources
- Write a draft blog post or article outlining the topic and sharing your insights
Participate in Google Analytics 4 challenges or competitions
Show steps
Test your skills and apply your knowledge of Google Analytics 4 by participating in competitions or challenges, receiving feedback from experts and expanding your knowledge through practical application
Show steps
Show steps
Show steps
- Search for upcoming Google Analytics 4 challenges or competitions
- Gather a team or work individually to develop solutions
Career center
Learners who complete Google Analytics 4 Fundamentals will develop knowledge and skills
that may be useful to these careers:
Web Analyst
Web Analyst
Web Analysts utilize their understanding of website and user behavior to help make informed recommendations on how to optimize websites, drive website traffic and sales, and create more engaging user experiences. Courses like Google Analytics 4 Fundamentals are excellent choices for those interested in becoming Web Analysts, as they teach how to use the tools and features of one of the most popular analytics platforms used by businesses. Gaining proficiency in these tools and concepts can help you to increase the effectiveness of your analytics work.
Data Analyst
Data Analyst
Data Analysts use their skills in data collection, analysis, and interpretation to help businesses make informed decisions. Google Analytics 4 Fundamentals can be a great starting point for Data Analysts, as it teaches how to track and analyze website traffic and user behavior. The course is a great option for those interested in working with data to help businesses understand their customers and make better decisions.
Marketing Analyst
Marketing Analyst
Marketing Analysts use their understanding of consumer behavior and marketing trends to help businesses develop and execute marketing campaigns that meet their objectives. Google Analytics 4 Fundamentals is a great option for those who want to break into this field, as it teaches how to use one of the leading analytics platforms to track and measure the effectiveness of marketing campaigns. With the digital marketing skills you gain from this course, you can provide key insights into a marketing campaign's success.
Business Analyst
Business Analyst
Business Analysts help businesses identify and solve problems by analyzing data, identifying trends, and developing solutions. Google Analytics 4 Fundamentals can be a useful addition to a Business Analyst's toolkit, as it helps build a foundation in using data to solve business problems. Understanding how to use analytics tools and interpret data can help you to make more informed recommendations that drive business success.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan, execute, and track the success of digital marketing campaigns. They use their understanding of digital marketing channels, consumer behavior, and analytics to help businesses achieve their marketing goals. Google Analytics 4 Fundamentals is a great choice for aspiring Digital Marketing Managers, as it teaches how to use Google Analytics 4, a leading analytics platform used by businesses to track and measure the effectiveness of their marketing campaigns.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. They use their understanding of customer needs, market trends, and product development to help businesses create products that meet the needs of their customers. Google Analytics 4 Fundamentals can be a helpful resource for Product Managers, as it teaches how to use analytics to track and measure the success of new products. This information can be used to make informed decisions about product development and marketing.
UX Researcher
UX Researcher
UX Researchers use their understanding of user experience (UX) principles and analytics to help businesses create products and services that are easy to use and enjoyable. Google Analytics 4 Fundamentals can be a useful tool for UX Researchers, as it teaches how to use analytics to track and measure user behavior. This information can be used to identify areas for improvement and make recommendations that can help businesses create a better user experience.
Operations Analyst
Operations Analyst
Operations Analysts use their understanding of business processes and analytics to help businesses improve their efficiency and effectiveness. Google Analytics 4 Fundamentals can be a useful tool for Operations Analysts, as it teaches how to use analytics to track and measure the performance of business processes. This information can be used to identify areas for improvement and make recommendations that can help businesses run more smoothly.
Market Research Analyst
Market Research Analyst
Market Research Analysts use their understanding of market research methods and analytics to help businesses understand their customers and make informed decisions. Google Analytics 4 Fundamentals can be a useful tool for Market Research Analysts, as it teaches how to use analytics to track and measure customer behavior. This information can be used to develop marketing campaigns and products that are tailored to the needs of the target market.
Business Intelligence Analyst
Business Intelligence Analyst
Business Intelligence Analysts use their understanding of data analysis and business intelligence tools to help businesses make informed decisions. Google Analytics 4 Fundamentals may be a useful resource for Business Intelligence Analysts, as it teaches how to use analytics to track and measure the performance of business processes. This information can be used to identify areas for improvement and make recommendations that can help businesses make better decisions.
Information Architect
Information Architect
Information Architects design and organize websites and other information systems. They use their understanding of information architecture principles and analytics to create systems that are easy to use and navigate. Google Analytics 4 Fundamentals may be a useful resource for Information Architects, as it teaches how to use analytics to track and measure the performance of websites and other information systems. This information can be used to identify areas for improvement and make recommendations that can help businesses create better systems.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They use their understanding of computer science and software development to create software that meets the needs of users. Google Analytics 4 Fundamentals may be a useful resource for Software Engineers, as it teaches how to use analytics to track and measure the performance of software applications. This information can be used to identify areas for improvement and make recommendations that can help businesses create better software.
Quantitative Analyst
Quantitative Analyst
Quantitative Analysts use their understanding of mathematics and statistics to help businesses make informed decisions. Google Analytics 4 Fundamentals may be a useful resource for Quantitative Analysts, as it teaches how to use analytics to track and measure the performance of business processes. This information can be used to develop quantitative models and make recommendations that can help businesses make better decisions.
Data Scientist
Data Scientist
Data Scientists use their understanding of data science techniques and algorithms to help businesses make informed decisions. Google Analytics 4 Fundamentals can be a helpful tool for Data Scientists, as it teaches how to track and analyze large amounts of data. This information can be used to develop data-driven insights and make recommendations that can help businesses make better decisions.
Actuary
Actuary
Actuaries use their understanding of mathematics, statistics, and financial theory to help businesses make informed decisions about risk and uncertainty. Google Analytics 4 Fundamentals may be a useful resource for Actuaries, as it teaches how to use analytics to track and measure the performance of business processes. This information can be used to develop actuarial models and make recommendations that can help businesses make better decisions about risk and uncertainty.
For more career information including salaries, visit:
OpenCourser.com/course/m3psty/google
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Google Analytics 4 Fundamentals.
Save
Great resource for anyone who wants to learn more about advanced features of Google Analytics 4. It covers topics such as custom dimensions and metrics, advanced segmentation, and data visualization.
Great resource for anyone who wants to learn how to use Google Analytics 4 to its full potential. It covers topics such as advanced segmentation, custom reporting, and data visualization.
Save
Great introduction to Google Analytics 4. It covers everything you need to know to get started with the platform.
Great resource for data analysts who want to learn how to use Google Analytics 4 to track and analyze data. It covers topics such as data collection, data processing, and data visualization.
Save
Great resource for anyone who wants to learn how to use Google Analytics 4 to track and analyze ecommerce data. It covers topics such as product performance, customer behavior, and conversion optimization.
Save
Great resource for marketers who want to learn how to use Google Analytics 4 to track and analyze marketing data. It covers topics such as campaign performance, audience segmentation, and attribution.
Save
Classic guide to web analytics. It covers everything from the basics of data collection to advanced techniques for analyzing data.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/m3psty/google
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Time
137 hours
Level
Introductory
Via
Pluralsight
Instructor
David LaFontaine
Language
English
Good to know
Teaches the new Google Analytics 4 suite, which is the current industry standard for website and app analytics
Covers the new user interface and configuration settings for Google Analytics 4
Provides hands-on labs and interactive materials to help learners apply what they learn
Explores the Analysis Hub and Lifecycle Reports, which are new features in Google Analytics 4
Develops skills and knowledge needed for a web traffic analyst role
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