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Content Marketing Strategy

M.Joseph Christy, Pankaj Kumar Jalan, Rabindra Mohanty, and Mukti Prakash Behera

Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance.

The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.

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What's inside

Learning objectives

Effective content promotion &success measurement
Introduction to content marketing
Digital marketing ecosystem & content marketing
The role of customer segmentation & persona
Content marketing tools

Content marketing channels
Skills for effective content marketing strategy
Content creation framework
Resources and tools for effective content marketing

Effective content promotion &success measurement
Introduction to content marketing
Digital marketing ecosystem & content marketing
The role of customer segmentation & persona
Content marketing tools
Content marketing channels
Skills for effective content marketing strategy
Content creation framework
Resources and tools for effective content marketing

Syllabus

Week 1 :Introduction to Content Marketing

Introduction &History of content marketing. The need for customer engagement and content marketing. Analysis of the digital eco-system. The role of social media marketing in customer engagement.

Week 2 : Content Creation Strategy

The role of appropriate content – Aligning content with customer segment/persona. Content Marketing Process. Content marketing tools for the Digital Era. Resources and Tools for effective Content Marketing.

Week 3 : Content Promotion Strategy

Leveraging storytelling in content. Content promotion in social media. Content creation and marketing skills.

Week 4 : Qualitative & Quantitative Assessment

Assessing the quality of content – providing appropriate content and value. Aiming for engagement, impressions and conversions. Managing ROI - Balance Quantitative and Qualitative Metrics.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills for leveraging storytelling in content creation

Explores the role of appropriate content, aligning it with customer segment and persona

Provides a framework for effective content creation

Taught by Mukti Prakash Behera, Pankaj Kumar Jalan, Rabindra Mohanty, and M.Joseph Christy

Emphasizes the importance of providing relevant and engaging content to enhance customer loyalty

Assesses the quality of content based on engagement, impressions, and conversions

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Content Marketing Strategy with these activities:

Volunteer for a non-profit organization

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Volunteer your time to support a cause you care about.

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Research local non-profit organizations and identify one that aligns with your interests.
Contact the organization and inquire about volunteer opportunities.
Attend volunteer training and orientation sessions.
Consistently fulfill your volunteer commitment.

Review basics of marketing

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Re-familiarize yourself with key marketing concepts to build a stronger foundation for learning digital marketing.

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Review notes or textbooks from previous marketing courses
Complete online quizzes or practice questions on marketing fundamentals
Attend a workshop or webinar on marketing basics

Conduct a content audit

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Audit and review existing brand assets, including website, social media profiles, and marketing materials.

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Gather your team and prepare a content inventory spreadsheet.
Categorize each content piece by type (e.g., blog post, infographic, video).
Review each piece of content for quality and relevance.
Identify opportunities to improve or update existing content.

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Find a mentor in the content marketing field

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Identify and connect with an experienced professional who can provide guidance and support.

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Attend industry events and conferences to network with potential mentors.
Reach out to people in your professional network for referrals.
Contact potential mentors directly and express your interest in learning from them.
Establish a regular meeting schedule with your mentor.

Take a course on content writing

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Enroll in an online course or workshop to enhance your content writing skills.

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Research and choose a course that aligns with your learning objectives.
Set aside dedicated time for learning and completing assignments.
Actively participate in discussions and engage with your instructors.

Compile a collection of content marketing resources

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Create a repository of valuable resources related to content marketing.

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Identify and gather articles, blog posts, videos, and other resources on content marketing.
Organize the resources into categories or themes.
Create a central location to store and access the resources, such as a shared folder or website.

Develop a content calendar

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Plan and organize your content creation and promotion efforts for the next 3-6 months.

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Identify your target audience and their content preferences.
Determine the frequency and format of your content.
Create a content calendar template and populate it with your planned content.
Integrate your content calendar with your team's workflow and communication tools.

Learn about digital marketing tools

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Gain practical experience using the tools and technologies essential for effective digital marketing.

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Complete online tutorials on Google Analytics, Hootsuite, or other digital marketing tools
Attend a workshop or webinar on digital marketing tools
Experiment with free trials of different digital marketing platforms

Participate in a content critique group

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Join or start a group where you can share your content with others and receive feedback.

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Find or create a group of peers who are also interested in content marketing.
Establish guidelines for the group, including frequency of meetings and feedback.
Bring your content to the group for review and critique.
Provide constructive feedback to other members of the group.

Create a content calendar

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Put your understanding of content marketing into practice by developing a plan for creating and distributing valuable content.

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Define your target audience and content goals
Research and identify relevant content topics
Create a schedule for content creation and distribution

Attend a conference or industry event on content marketing

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Connect with experts and learn about the latest trends and best practices in content marketing.

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Research upcoming industry events focused on content marketing
Register and attend the event

Create a content marketing case study

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Document and analyze a successful content marketing campaign.

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Choose a content marketing campaign that you have been involved in.
Gather data on the campaign's performance, including metrics such as website traffic, leads, and conversions.
Analyze the data to identify the key factors that contributed to the campaign's success.
Write a case study that outlines the campaign's goals, strategies, and results.

Volunteer as a tutor or mentor for junior marketers

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Share your knowledge and reinforce your understanding of content marketing by guiding others.

Browse courses on Content Marketing

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Identify opportunities to volunteer as a tutor or mentor
Prepare lesson plans or materials to share with mentees

Write a blog post or article on a content marketing topic

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Demonstrate your understanding of content marketing by creating a valuable piece of content for others to consume.

Browse courses on Content Creation

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Choose a specific content marketing topic to write about
Research and gather information to support your arguments
Write and edit your blog post or article

Career center

Learners who complete Content Marketing Strategy will develop knowledge and skills that may be useful to these careers:

Content Marketing Manager

**Content Marketing Managers** plan, execute, and measure the success of content marketing campaigns. They are responsible for creating and distributing engaging content that attracts and retains customers. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to create effective content that drives results.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Manager

**Digital Marketing Managers** oversee all aspects of a company's digital marketing strategy. They are responsible for developing and executing campaigns that reach target audiences through a variety of channels, including content marketing. This course provides a comprehensive overview of content marketing strategy, which is a key component of digital marketing. It will help you develop the skills and knowledge you need to create successful content marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

**Social Media Managers** are responsible for creating and managing a company's social media presence. They develop and execute social media campaigns, create engaging content, and interact with customers on social media platforms. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to create effective content that drives results on social media.

See salaries and explore the career path for Social Media Manager

Content Strategist

**Content Strategists** develop and execute content strategies that help businesses achieve their marketing and business goals. They are responsible for creating content that is relevant, engaging, and persuasive. This course provides a comprehensive overview of content marketing strategy, which is a key component of content strategy. It will help you develop the skills and knowledge you need to create successful content strategies that drive results.

See salaries and explore the career path for Content Strategist

Copywriter

**Copywriters** create written content for a variety of purposes, including marketing, advertising, and public relations. They are responsible for writing persuasive and engaging content that sells products or services. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to create effective content that drives results.

See salaries and explore the career path for Copywriter

Marketing Manager

**Marketing Managers** are responsible for developing and executing marketing strategies that help businesses achieve their marketing and business goals. They are responsible for a variety of marketing activities, including content marketing. This course provides a comprehensive overview of content marketing strategy, which is a key component of marketing. It will help you develop the skills and knowledge you need to create successful marketing campaigns that drive results.

See salaries and explore the career path for Marketing Manager

Public relations manager

**Public Relations Managers** are responsible for managing a company's public image and reputation. They develop and execute public relations campaigns, create press releases, and interact with the media. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to create effective content that drives results.

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Brand Manager

**Brand Managers** are responsible for managing a company's brand. They develop and execute brand strategies, create brand messaging, and oversee brand marketing campaigns. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to create effective content that drives results.

See salaries and explore the career path for Brand Manager

Marketing Consultant

**Marketing Consultants** provide marketing advice and services to businesses. They help businesses develop and execute marketing strategies, create marketing materials, and implement marketing campaigns. This course provides a comprehensive overview of content marketing strategy, which is a key component of marketing. It will help you develop the skills and knowledge you need to provide valuable advice to your clients.

See salaries and explore the career path for Marketing Consultant

Digital Marketing Analyst

**Digital Marketing Analysts** analyze digital marketing data to measure the success of marketing campaigns. They track key metrics, such as website traffic, social media engagement, and conversion rates. This course provides a strong foundation in content marketing strategy, which is essential for success in this role. It will help you develop the skills and knowledge you need to analyze data and make recommendations that drive results.

See salaries and explore the career path for Digital Marketing Analyst

SEO Specialist

**SEO Specialists** optimize websites for search engines. They help businesses improve their visibility in search results, drive traffic to their websites, and generate leads. This course provides a strong foundation in content marketing strategy, which is an important component of SEO. It will help you develop the skills and knowledge you need to create content that is both search engine friendly and engaging.

See salaries and explore the career path for SEO Specialist

SEM Specialist

**SEM Specialists** manage search engine marketing campaigns. They help businesses create and manage ads, track results, and optimize campaigns. This course provides a strong foundation in content marketing strategy, which is an important component of SEM. It will help you develop the skills and knowledge you need to create content that is both search engine friendly and engaging.

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PPC Specialist

**PPC Specialists** manage pay-per-click advertising campaigns. They help businesses create and manage ads, track results, and optimize campaigns. This course provides a strong foundation in content marketing strategy, which is an important component of PPC. It will help you develop the skills and knowledge you need to create content that is both search engine friendly and engaging.

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Inbound Marketing Manager

**Inbound Marketing Managers** develop and execute inbound marketing strategies. They help businesses attract, engage, and convert leads into customers. This course provides a strong foundation in content marketing strategy, which is an essential component of inbound marketing. It will help you develop the skills and knowledge you need to create effective content that drives results.

See salaries and explore the career path for Inbound Marketing Manager

Email Marketing Manager

**Email Marketing Managers** develop and execute email marketing campaigns. They help businesses build relationships with their customers, promote their products and services, and drive sales. This course provides a strong foundation in content marketing strategy, which is an important component of email marketing. It will help you develop the skills and knowledge you need to create effective content that drives results.

See salaries and explore the career path for Email Marketing Manager

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Content Marketing Strategy.

Brandscaping

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Provides a comprehensive overview of content marketing, covering everything from strategy to execution. It valuable resource for anyone looking to learn more about content marketing or improve their existing strategy.

Content Marketing Strategy

What's inside

Learning objectives

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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