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Jason Roberts

Learn the fundamentals of design and apply them to your own work.

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Learn the fundamentals of design and apply them to your own work.

Design is all around us but most of us don't notice it. By the end of this course you'll start to notice design elements in everyday life. By understanding the fundamentals of design, you can start to apply them to your software UI & UX, marketing materials, emails, web design and pretty much anything else you produce.

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What's inside

Syllabus

Course Introduction
Typography
Color - Models and Meanings
The Fundamental Gestalt Principles - Understanding Perception
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Other Important Principles - Layout and Organization
Course Summary and Next Steps

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Students pursuing a career with responsibilities in UX and UI design will benefit greatly from this
This course is apt for students interested in subjects like marketing and communications
Students in the field of digital marketing will benefit from this foundational course in graphic design principles
Students with aspirations of developing their own websites will likely find this course to be a suitable starting point
Instructors have received recognition for their work in the design industry and the course includes a mix of learning materials

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in An Introduction to Design with these activities:
Read 'Design of Everyday Things' by Don Norman
Gain insights into design principles and their application in everyday life from a classic work on design.
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  • Read the book thoroughly and take notes
  • Identify key concepts and principles discussed in the book
Study Gestalt
Review the Gestalt principles of organization to enhance your understanding of design principles.
Browse courses on Gestalt Principles
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  • Read articles and watch videos on Gestalt principles
  • Analyze real-world designs and identify how Gestalt principles are applied
Typography Drills
Refine your typography skills through repetitive exercises, improving your ability to select and use fonts effectively.
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  • Identify different typefaces and their characteristics
  • Practice combining fonts to create visual hierarchy
  • Experiment with typography in design projects
Five other activities
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Show all eight activities
Follow Online Tutorials on Adobe Creative Suite
Enhance your design skills by following structured tutorials on industry-standard design software.
Browse courses on Adobe Photoshop
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  • Identify relevant tutorials covering specific design techniques
  • Follow the tutorials step-by-step and practice the techniques
  • Experiment with different design elements and compositions
Design Challenge: Create a Marketing Flyer
Apply design principles to create a visually appealing marketing flyer, reinforcing your understanding of design elements.
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  • Identify the target audience and marketing message
  • Choose appropriate fonts and colors based on design principles
  • Create a layout that effectively conveys the message
  • Obtain feedback from peers or mentors to improve the design
Peer Critique Sessions
Engage in peer critique sessions to receive feedback on your design work, fostering improvement and collaboration.
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  • Organize peer critique sessions with classmates
  • Present your design work and receive feedback
  • Provide constructive feedback to peers
Attend a Design Workshop
Engage with industry professionals and learn advanced design techniques through a hands-on workshop.
Browse courses on Design Principles
Show steps
  • Research and identify relevant design workshops
  • Attend the workshop and actively participate in discussions
  • Apply the learned techniques to your own design projects
Contribute to Open Source Design Projects
Get involved in open source design projects to contribute to the community, enhance your skills, and learn from others.
Browse courses on Open Source
Show steps
  • Identify open source design projects that align with your interests
  • Contribute to the project by reporting bugs, suggesting improvements, or creating new features
  • Collaborate with other contributors to enhance the project

Career center

Learners who complete An Introduction to Design will develop knowledge and skills that may be useful to these careers:
UX Designer
UX Designers use the principles they learn in design courses in their work every day. An Introduction to Design covers fundamentals like typography, color theory, and layout that are all heavily relied upon by UX Designers. By taking this course, you will build a strong foundation for success as a UX Designer.
Graphic designer
Graphic Designers use the principles they learn from design courses in their work every day. An Introduction to Design covers fundamentals like typography, color theory, and layout that are all heavily relied upon by people working in this role. By taking this course, you will build a strong foundation for success as a Graphic Designer.
Web Designer
Web Designers rely on the knowledge they gain in design courses to create websites that are both visually appealing and functional. The topics covered in An Introduction to Design, such as Gestalt Principles and color theory, are essential for designing websites that users find easy to navigate and enjoyable to use.
UI Designer
UI Designers rely on the knowledge they gain in design courses to create user interfaces that are visually appealing and functional. The topics covered in An Introduction to Design, such as Gestalt Principles and color theory, are essential for designing user interfaces that users find easy to navigate and enjoyable to use.
Product Designer
Product Designers need to have a strong understanding of design principles in order to create products that are both useful and desirable. An Introduction to Design provides a solid foundation in these principles. The course covers topics such as typography, color theory, and layout, which are all essential for Product Designers.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in An Introduction to Design.
A classic guide to the vocabulary and principles of design, providing a foundational understanding of the concepts taught in the course.
An in-depth exploration of the Gestalt principles, providing valuable insights into how design principles affect perception and cognition.
A practical guide to user-centered design, emphasizing the importance of understanding users' needs and behaviors.
A seminal work on human-centered design, exploring the principles of usability and how to create products that are easy to understand and use.
A comprehensive guide to the principles and techniques of creating effective information graphics.
An exploration of the fundamental elements of design, providing a visual and practical understanding of their role in creating successful designs.
A classic work on software design patterns, providing a valuable resource for understanding and applying design principles in software development.
A seminal work on responsive web design, providing a comprehensive guide to creating websites that adapt to different devices and screen sizes.

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