Drug Commercialization
Drug Development Product Management,
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.
Get a Reminder
Rating | 4.4★ based on 56 ratings |
---|---|
Length | 5 weeks |
Effort | 3-4 hours/week |
Starts | Jun 26 (45 weeks ago) |
Cost | $59 |
From | University of California San Diego via Coursera |
Instructors | Joseph D. Ma, Williams S. Ettouati, Pharm.D. |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Science |
Tags | Life Sciences Clinical Science Healthcare Management |
Get a Reminder
Similar Courses
What people are saying
drug commercialization
Good basic course covering most important topics in drug commercialization.
Definitely recommend it to anyone looking to get a good overview of the Drug commercialization process.
Gives you a holistic understanding of the drug commercialization process.
It accomplishes the goal of giving a better understanding of the process of Drug Commercialization with specific examples A very nice introduction to "Drug commercialization".
Very resourceful Foundation concepts were fantastic but the course is getting a little dated with some of the presented materials Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.
The course was very interesting and cover differents topics to give me an overview of drug commercialization in USA.
Read more
very informative
Very informative and easy to understand.
Very informative and helpful course.
Read more
make it
It has input from leading industry experts that make it relevant.
Sometimes, the content should be more accurate, and in order to make it more useful for (future) workers on the pharmaceutical industry, I think this scheme should be followed in all subjects: present a topic --> main keys to follow when working on this area --> practical examples.
Read more
great course
It was alright, couldve given more examples and cases Great course with the introduction of all needed concepts to guide through business concepts of Pharma!
Very comprehensive 101 course, good for folks who are new to ways of working of pharma industry Great course with well prepared lecturers and content.
Read more
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Email Marketing Strategy $65k
Manager of Marketing Strategy $80k
Manager - Marketing & Strategy $80k
Marketing and Growth Strategy $82k
Marketing Strategy Manager 2 $85k
Marketing and Strategy Analyst $92k
Manager Marketing Strategy $96k
Marketing Specialist - Product Marketing Strategy $116k
Acquisition Manager, Marketing Strategy $124k
Marketing and Product Strategy $149k
Digital Marketing Strategy $177k
Corporate Strategy & Marketing $181k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
Rating | 4.4★ based on 56 ratings |
---|---|
Length | 5 weeks |
Effort | 3-4 hours/week |
Starts | Jun 26 (45 weeks ago) |
Cost | $59 |
From | University of California San Diego via Coursera |
Instructors | Joseph D. Ma, Williams S. Ettouati, Pharm.D. |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Science |
Tags | Life Sciences Clinical Science Healthcare Management |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course