Drug Commercialization from Coursera

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization.

This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success.

In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected .

Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses.

This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.

What's inside

Syllabus

Welcome!

Pharmacoeconomics in Drug Development, Jan Hirsch, Ph.D.

Intellectual Property Strategy & BioSimilars, Williams Ettouati, Pharm.D.

Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.

Managed Markets and Sales Strategy, Doral Fredericks, Pharm.D., MBA

Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.

Business Models and Portfolio Management

Catherine Godrecka-Bareau, CFA Director Strategy & Portfolio Management, Biosimilars, Merck

Academic Industry partnership "Various models, Various outcomes", Remi Brouard, M.D.

From Start up to Success in Biotech, Barry Quart, Pharm.D.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by renowned instructors Joseph Ma and Williams Ettouati, who are recognized for their expertise in drug commercialization

Explores post-marketing clinical trials, offering valuable insights into the long-term effects of drugs

Provides comprehensive coverage of key aspects of drug commercialization, including pharmacoeconomics, marketing, intellectual property, and strategic alliances

Taught by both faculty and industry experts, ensuring a balanced and practical approach to drug commercialization

Covers the entire drug commercialization process, from pre-marketing strategy to post-launch management

Recommended as part of a series on drug discovery, development, and commercialization, providing a comprehensive understanding of the drug lifecycle

Reviews summary

Informative drug marketing course

According to students, Drug Commercialization is a well-received course with engaging assignments and impressive presenters. Students praise the interesting topics and discussion points. One critique is that the data in the course is outdated.

Students find the course engaging.

"Very interesting topic and discussion points."

The data in the course is outdated.

"most of the data is totally outdated"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Drug Commercialization with these activities:

Intro to Pharmacoeconomics

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Review basics of pharmacoeconomics to prepare for this course

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Read the article titled 'Introduction to Pharmacoeconomics' by Guérin and Chaoui.
Complete the practice exercises. Explain concepts like opportunity cost and discounting.

Assemble course materials

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Start by collecting everything you'll need for the class. This might include textbooks, lecture notes, and other materials.

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Gather materials
Sort and organize materials

Identify Mentors in Drug Commercialization

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Connect with professionals to gain guidance and support throughout your career journey in drug commercialization

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Attend industry events and conferences to network with professionals in drug commercialization.
Reach out to individuals working in the field and request informational interviews to learn about their experiences and perspectives.

12 other activities

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Review of Marketing Management

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This book will familiarize you with the fundamentals of marketing to better prepare for this course

View Marketing Management on Amazon

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Read Chapters 1 & 2 of the book 'Marketing Management' by Kotler and Keller.
Summarize the key concepts of marketing management.

Follow tutorials on the latest drug development technologies

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Following tutorials on the latest drug development technologies will help you stay up-to-date on the latest advances in the field. These tutorials will also provide you with hands-on experience in using these technologies.

Browse courses on Drug Development

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Identify a tutorial on a specific drug development technology
Follow the steps in the tutorial
Apply what you have learned to a real-world drug development project

Review statistics

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Make sure you're comfortable with statistics, which are used extensively in drug commercialization.

Browse courses on Statistics

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Review probability and distributions
Practice hypothesis testing

Learn about SAS

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SAS is a powerful tool for data analysis. Learn how to use it to analyze drug commercialization data.

Browse courses on SAS

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Enroll in a tutorial or online course
Practice using SAS on sample datasets

Practice creating marketing plans for different drug products

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Creating marketing plans for different drug products will help you develop your skills in market analysis, segmentation, and targeting. These exercises will also give you experience in developing marketing campaigns and budgets.

Browse courses on Marketing Strategy

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Identify the target market for a specific drug product
Develop a marketing strategy for the target market
Create a marketing plan that includes a budget and timeline

Discuss topics with classmates

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Join a study group or discussion forum to connect with other students and discuss class topics.

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Identify discussion partners
Choose topics to discuss

Mentor Students in Drug Commercialization

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Share knowledge and insights with other students to reinforce the concepts learned in this course.

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Volunteer to mentor students enrolled in an undergraduate or graduate program in pharmacy or business.
Provide guidance on topics related to drug commercialization, such as marketing, intellectual property, and market access.

Analyze case studies

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Apply your knowledge of drug commercialization by analyzing real-world case studies.

Browse courses on Case Studies

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Read through the case study
Identify the key issues
Develop a solution

Compile a portfolio of drug development case studies

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Creating a portfolio of case studies will help you understand and apply drug development strategies. Gather case studies of successful drug launches and analyze them to identify common patterns and best practices.

Browse courses on Case Studies

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Identify case studies of successful drug launches
Analyze the case studies to identify common patterns and best practices
Summarize your findings in a written report or presentation

Managed Markets Strategy Paper

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Develop a comprehensive strategy for a managed markets environment, solidifying your understanding of the topic.

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Research managed markets and their impact on the pharmaceutical industry.
Identify key stakeholders and their interests in managed markets.
Develop a strategy to position a pharmaceutical product in a managed market environment.

Tutor other students

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By helping others, you'll reinforce your own learning.

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Identify tutoring opportunities
Prepare materials and lesson plans

Volunteer at a drug company

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Gain practical experience in the drug commercialization industry.

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Research and identify opportunities
Apply and interview for a position

Career center

Learners who complete Drug Commercialization will develop knowledge and skills that may be useful to these careers:

Pharmaceutical Product Manager

As a pharmaceutical product manager, you'll lead teams of marketers, scientists, and regulatory experts to launch, market, and manage the lifecycle of new drugs and therapies. This course will give you insights into how drugs are commercialized and how to develop and execute marketing strategies for new products. You'll also learn about the regulatory landscape and how to manage intellectual property rights. The course may also be useful for you if you want to learn more about the pharmaceutical industry and how drugs are developed.

See salaries and explore the career path for Pharmaceutical Product Manager

Market Research Analyst

As a market research analyst, you'll conduct research to assess market trends, consumer behavior, and competitive landscapes for pharmaceutical products. This course can help you build a strong foundation in the principles of market research and develop the skills you need to collect, analyze, and interpret data. You'll also learn about the ethical and regulatory considerations associated with conducting market research in the healthcare industry.

See salaries and explore the career path for Market Research Analyst

Sales Representative

As a pharmaceutical sales representative, you'll be responsible for promoting and selling pharmaceutical products to healthcare professionals. This course will provide you with the knowledge and skills you need to effectively communicate with healthcare professionals and educate them about new drugs and therapies. You'll also learn about the regulatory and ethical considerations associated with pharmaceutical sales and marketing.

See salaries and explore the career path for Sales Representative

Clinical Research Associate

As a clinical research associate, you'll be responsible for managing clinical trials for new drugs and therapies. This course may be useful for you if you want to learn more about the clinical development process and how to manage clinical trials. You'll also learn about the ethical and regulatory considerations associated with clinical research.

See salaries and explore the career path for Clinical Research Associate

Regulatory Affairs Specialist

As a regulatory affairs specialist, you'll be responsible for ensuring that pharmaceutical products comply with regulatory requirements. This course can help you build a strong foundation in the principles of regulatory affairs and develop the skills you need to navigate the regulatory landscape. You'll also learn about the ethical and legal considerations associated with regulatory affairs.

See salaries and explore the career path for Regulatory Affairs Specialist

Medical Science Liaison

As a medical science liaison, you'll be responsible for providing scientific information about pharmaceutical products to healthcare professionals. This course will give you insights into the role of medical science liaisons and how to effectively communicate with healthcare professionals. You'll also learn about the ethical and regulatory considerations associated with medical science liaison work.

See salaries and explore the career path for Medical Science Liaison

Pharmacist

As a pharmacist, you'll be responsible for dispensing medications and providing patient counseling. This course may be useful for you if you want to learn more about the role of pharmacists in drug development and commercialization. You'll also learn about the ethical and legal considerations associated with pharmacy practice.

See salaries and explore the career path for Pharmacist

Health Economist

As a health economist, you'll be responsible for conducting research to evaluate the economic impact of healthcare interventions. This course may be useful for you if you want to learn more about the role of health economists in drug development and commercialization. You'll also learn about the ethical and legal considerations associated with health economics.

See salaries and explore the career path for Health Economist

Data Analyst

As a data analyst, you'll be responsible for collecting, analyzing, and interpreting data to support drug development and commercialization. This course may be useful for you if you want to learn more about the role of data analysts in the pharmaceutical industry. You'll also learn about the ethical and legal considerations associated with data analysis.

See salaries and explore the career path for Data Analyst

Clinical Trial Manager

As a clinical trial manager, you'll be responsible for managing clinical trials for new drugs and therapies. This course may be useful for you if you want to learn more about the clinical development process and how to manage clinical trials. You'll also learn about the ethical and regulatory considerations associated with clinical research.

See salaries and explore the career path for Clinical Trial Manager

Biostatistician

As a biostatistician, you'll be responsible for designing and analyzing statistical studies to support drug development and commercialization. This course may be useful for you if you want to learn more about the role of biostatisticians in the pharmaceutical industry. You'll also learn about the ethical and legal considerations associated with biostatistics.

See salaries and explore the career path for Biostatistician

Pharmaceutical Marketing Manager

As a pharmaceutical marketing manager, you'll be responsible for developing and executing marketing campaigns for new drugs and therapies. This course will give you insights into the principles of pharmaceutical marketing and how to develop and execute effective marketing campaigns. You'll also learn about the ethical and regulatory considerations associated with pharmaceutical marketing.

See salaries and explore the career path for Pharmaceutical Marketing Manager

Intellectual Property Lawyer

As an intellectual property lawyer, you'll be responsible for protecting the intellectual property rights of pharmaceutical companies. This course will give you insights into the principles of intellectual property law and how to protect intellectual property rights in the pharmaceutical industry. You'll also learn about the ethical and legal considerations associated with intellectual property law.

See salaries and explore the career path for Intellectual Property Lawyer

Patent Agent

As a patent agent, you'll be responsible for preparing and filing patent applications for new drugs and therapies. This course will give you insights into the principles of patent law and how to prepare and file patent applications. You'll also learn about the ethical and legal considerations associated with patent law.

See salaries and explore the career path for Patent Agent

Technology Transfer Specialist

As a technology transfer specialist, you'll be responsible for transferring technology from universities and research institutions to pharmaceutical companies. This course may be useful for you if you want to learn more about the technology transfer process and how to negotiate technology transfer agreements. You'll also learn about the ethical and legal considerations associated with technology transfer.

See salaries and explore the career path for Technology Transfer Specialist