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Anousheh Alamir, Manuel Hensmans, and Adrien Lafosse

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Topics Covered

  • Definition of innovation strategy
  • The shift towards open innovation
  • The innovation pyramid
  • The five types of innovation
  • The shift from product strategy to platform strategy
  • The building blocks of platform innovation
  • The rapidly accelerating innovation pace in emerging markets
  • The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place

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