Management e Marketing nel turismo from edX

Il turismo è una delle industrie più dinamiche e in evoluzione in tutto il mondo. In questo corso esamineremo le principali tematiche, strategiche e di marketing, delle imprese della filiera. Tale settore è infatti strategico in Italia, una delle prime destinazioni quotate in tutto il mondo, con oltre 200 milioni di presenze ogni anno.

Il corso fornisce agli studenti le core competences e gli strumenti metodologici di base necessari per analizzare le politiche strategiche e di marketing delle imprese operanti nel settore turistico. Il percorso formativo si propone di trasmettere le capacità operative nonché le soft skills necessarie ad applicare concretamente le conoscenze e le metodologie acquisite durante il corso, composto da 10 macro-argomenti che sono riassunti tenendo conto dei diversi settori: dalle imprese di trasporto a quelle ricettive, dalle imprese di ristorazione al settore crocieristico, passando per le agenzie di viaggio, i tour operator ed in generale il destination management.

The scope of this course is to analyze the main strategic and marketing topics of one of the most dynamic business in Italy: tourism. Our country is in fact one of the most popular destinations in the whole world, with more than 200 million tourists per year. By the end of this MOOC, the students will be able to analyze touristic businesses in terms of strategy and marketing policies thanks to the core competences and methodology that they will be provided with. The lessons will cover 10 macro-areas such as transport companies, tourist accommodation, food industry, cruise industry, travel agencies, tour operators and destination management, and they all pursue the object of enriching the users with both the operational and soft skills required in this field.

What's inside

Learning objectives

• comprendere la complessità delle sfide affrontate dall'industria del turismo• comprendere le dinamiche tattiche delle aziende e le fonti del vantaggio competitivo sostenibile• l’implementazione di processi imprenditoriali e manageriali nel settore turistico• come si può operare un efficace destination management.

In this course you will develop your critical eye over:• the complex challenges of the touristic industry;• company tactics and the sources of the sustainable competitive advantage;• the implementation of the entrepreneurial and management processes;• how to build an efficient destination management.

• comprendere la complessità delle sfide affrontate dall'industria del turismo• comprendere le dinamiche tattiche delle aziende e le fonti del vantaggio competitivo sostenibile• l’implementazione di processi imprenditoriali e manageriali nel settore turistico• come si può operare un efficace destination management.
In this course you will develop your critical eye over:• the complex challenges of the touristic industry;• company tactics and the sources of the sustainable competitive advantage;• the implementation of the entrepreneurial and management processes;• how to build an efficient destination management.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

È un corso di livello intermedio-avanzato, che richiede una conoscenza di base del settore turistico

Si concentra sulle principali sfide strategiche e di marketing che le imprese del settore turistico devono affrontare

Fornisce strumenti metodologici di base per analizzare le politiche strategiche e di marketing delle imprese del settore turistico

Trasmette le capacità operative e le soft skill necessarie per applicare concretamente le conoscenze e le metodologie acquisite

Copre una vasta gamma di argomenti, dalle imprese di trasporto a quelle ricettive, dalla ristorazione al settore crocieristico

È tenuto da Valentina Della Corte, un'esperta del settore turistico

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Management e Marketing nel turismo with these activities:

Partecipare a un gruppo di studio con altri studenti del corso

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Migliorare la comprensione del materiale del corso attraverso la collaborazione e la discussione.

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Formarsi un gruppo di studio con compagni di corso
Incontrarsi regolarmente per discutere il materiale del corso
Aiutarsi a vicenda con i compiti e gli esami

Compilare un elenco di risorse per l'avvio di un'impresa turistica

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Fornire risorse preziose per gli aspiranti imprenditori del turismo.

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Ricercare informazioni su finanziamenti, permessi e licenze
Raccogliere consigli da esperti del settore
Creare un elenco completo di risorse

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Career center

Learners who complete Management e Marketing nel turismo will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager that specializes in the tourism industry can use lessons from the Management e Marketing nel turismo course to help build a foundation for understanding the strategic and marketing topics specific to the field of tourism. This course can provide insights into the challenges the industry faces, as well as how to implement entrepreneurial and management processes in a tourism business. Since an understanding of marketing is essential, the course's examination of marketing tactics and sources of sustainable competitive advantage may be particularly useful for those who want to become a Marketing Manager in the tourism sector.

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Tourism Consultant

Someone hoping to become a Tourism Consultant may find the Management e Marketing nel turismo course helpful for learning how to analyze businesses and destinations strategically and from a marketing perspective. The course's lessons on effective destination management may be particularly relevant for those who want to become Tourism Consultants focused on helping destinations improve their tourism strategy.

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Travel Agent

Travel Agents can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

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Destination Marketing Manager

The Management e Marketing nel turismo course may be helpful for someone who wants to become a Destination Marketing Manager because it provides lessons that cover many aspects of the tourism industry, including destination management. Lessons on the complex challenges of the industry and how to implement entrepreneurial and management processes could be particularly relevant to someone in this role.

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Tour Operator

The Management e Marketing nel turismo course can help someone hoping to become a Tour Operator to develop a foundation for understanding the strategic and marketing aspects of the tourism industry. Lessons on the sources of sustainable competitive advantage may be particularly relevant for someone aiming to become a successful Tour Operator.

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Hotel Manager

Those looking to become a Hotel Manager may find the Management e Marketing nel turismo course useful for learning about the strategic and marketing challenges that businesses in the tourism industry face. The course's lessons on how to implement entrepreneurial and management processes in a tourism business may be particularly relevant for aspiring Hotel Managers.

See salaries and explore the career path for Hotel Manager

Cruise Director

A Cruise Director may find the Management e Marketing nel turismo course helpful because it provides lessons on the strategic and marketing challenges that the cruise industry faces. The course's lessons on effective destination management can also be relevant for Cruise Directors who are responsible for planning and managing excursions and activities for cruise passengers.

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Event Planner

Event Planners who work in the tourism industry can take the Management e Marketing nel turismo course to develop a deeper understanding of the strategic and marketing aspects of tourism. Lessons on the different sectors of the industry, from transportation companies to tourist accommodations, may be particularly relevant for Event Planners who need to coordinate with various businesses in the tourism sector.

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Marketing Specialist

Marketing Specialists in the tourism industry may find the Management e Marketing nel turismo course helpful for learning about the strategic and marketing challenges that businesses in the tourism industry face. The course's lessons on how to implement marketing tactics and gain a sustainable competitive advantage may be particularly relevant for those who want to become successful Marketing Specialists in the tourism sector.

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Public Relations Specialist

The Management e Marketing nel turismo course can help someone hoping to become a Public Relations Specialist in the tourism industry to develop a foundation for understanding the strategic and marketing aspects of tourism. Lessons on the sources of sustainable competitive advantage and how to implement entrepreneurial and management processes may be particularly relevant for someone in this role.

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Sales Manager

Sales Managers in the tourism industry can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business Development Managers in the tourism industry can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

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Account Manager

Account Managers in the tourism industry can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

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Project Manager

Project Managers in the tourism industry can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

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Operations Manager

Operations Managers in the tourism industry can benefit from taking the Management e Marketing nel turismo course because it can help them develop a deeper understanding of the tourism industry as a whole. Understanding the dynamics of the different sectors of the industry, from transportation companies to tourist accommodations, may help them better serve their clients and help businesses in the tourism sector.

See salaries and explore the career path for Operations Manager