Introducción a la Hotelería y el Turismo from Coursera

El turismo es una de las actividades más motivadoras para cualquier persona. Nos colma de entusiasmo, de deseos de conocer nuevos sitios y establecer nuevos vínculos. El viaje inicia mucho antes de emprenderlo: cuando lo soñamos, cuando nos imaginamos recorriendo lugares, degustando sabores, conociendo nuevas culturas. En él disfrutamos, investigamos, descubrimos y por sobre todo, nos asombramos con experiencias por revelar. “Una vez al año ve a algún lugar en el que nunca hayas estado antes” (Dalai Lama), es una de las frases que seguramente nos despierta el deseo de emprender un viaje prontamente para develar nuevos rumbos.

En este curso online analizaremos las principales características de este fenómeno. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial.

Aprenderás la importancia de incorporar buenas prácticas en turismo y hospitalidad; respetando la diversidad cultural, el medioambiente, el patrimonio material e inmaterial, y así generar un turismo consciente y sustentable.

Objetivos del curso:

- Comprender la complejidad del fenómeno turístico.

- Reconocer la importancia de la interrelación entre el turista y el ambiente natural, socioeconómico y cultural.

- Comprender las características de las empresas de transporte, hotelería, y de los servicios gastronómicos como parte integrante del sistema turístico, en entornos digitales.

- Aprender el lenguaje técnico específico del sector.

- Identificar las técnicas, las estrategias y los marcos de acción para alcanzar un desarrollo sostenible del turismo.

What's inside

Syllabus

Conceptos de turismo y hotelería

En el primer módulo nos acercaremos a las nociones de turismo y hotelería. Tipos y clasificación. El turista y sus motivaciones. ¿Por qué nos gusta viajar?. La historia del turismo y la hotelería: origen y evolución.

Turismo como fenómeno socioeconómico y actividad de servicios. Componentes del mercado turístico

Esta semana desarrollaremos oferta y demanda turística, servicio y producto turístico, estacionalidad, flujos de viajes, comportamiento y perfil del turista. También veremos el aporte económico del turismo en el desarrollo local y la implicancia del sector hotelero en la economía y los desafíos que presenta.

Nuevas modalidades en la actividad turística. Inversión, conectividad y transformación digital en el sector

Turismo y calentamiento global: adaptación y mitigación. Sitios patrimoniales y turismo sustentable

En este último módulo veremos el clima como factor de preferencia en los viajes. A su vez, profundizaremos en los impactos negativos del turismo y el medioambiente, y las recomendaciones de Naciones Unidas al sector turístico. Por otra parte, revisaremos los requisitos necesarios para practicar un turismo sustentable y la importancia del turismo en la huella ecológica.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Está diseñado en español, lo que lo hace accesible para hispanohablantes

Cubre los fundamentos del turismo y la hospitalidad, lo que lo hace accesible para principiantes

Explora la interrelación entre el turismo y el medio ambiente, la sociedad y la cultura

Examina las estrategias y técnicas para el desarrollo sostenible del turismo

Proporciona una base para comprender el impacto económico y cultural del turismo

Desarrolla el lenguaje técnico y los conceptos necesarios para el sector turístico

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introducción a la Hotelería y el Turismo with these activities:

Revise marketing and sales concepts

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Reviewing marketing and sales concepts will build a stronger foundation for the course.

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Review your notes from a previous marketing course.
Read a few chapters from a sales textbook.
Take a practice quiz on marketing or sales concepts.

Revise the history and evolution of tourism and hospitality

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Warming up your knowledge of the origins and growth of tourism and hospitality will better prepare you to understand the current state of the industry.

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Read an overview of the history of tourism
Summarize the key milestones in the evolution of hospitality

Review 'Marketing Management' by Philip Kotler

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This book provides a comprehensive overview of marketing concepts and strategies.

View Marketing 6.0 on Amazon

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Read the book.
Take notes on the key concepts and ideas.
Complete the practice exercises at the end of each chapter.

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Learn about consumer behaviour

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Tutorials on consumer behaviour will provide additional insights into the course material.

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Find a few online tutorials on consumer behaviour.
Watch the tutorials and take notes.
Complete any practice exercises or quizzes that are included with the tutorials.

Discuss marketing case studies with classmates

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Discussing case studies with classmates can provide different perspectives on marketing concepts.

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Find a few marketing case studies to discuss.
Meet with a group of classmates to discuss the case studies.
Share your insights and perspectives on the case studies.

Create a marketing plan for a new product

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Creating a marketing plan will provide hands-on experience in applying the concepts learned in the course.

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Choose a new product to market.
Conduct research on the target market for the product.
Develop a marketing strategy for the product.
Create a marketing budget for the product.
Write a marketing plan for the product.

Attend a marketing or sales workshop

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Attending a workshop can provide additional insights and skills in marketing or sales.

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Find a marketing or sales workshop to attend.
Register for the workshop.
Attend the workshop and participate in the activities.

Volunteer at a marketing or sales event

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Volunteering at an event can provide practical experience in marketing or sales.

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Find a marketing or sales event to volunteer at.
Sign up to volunteer for the event.
Attend the event and help out with marketing or sales activities.

Career center

Learners who complete Introducción a la Hotelería y el Turismo will develop knowledge and skills that may be useful to these careers:

Heritage Tourism Manager

A Heritage Tourism Manager develops and manages tourism programs that promote and preserve cultural and historical heritage. This course provides an overview of the tourism industry, the role of heritage tourism in promoting cultural understanding, and the importance of sustainable tourism practices, all of which are useful for a Heritage Tourism Manager to know.

See salaries and explore the career path for Heritage Tourism Manager

Tourism Researcher

A Tourism Researcher conducts research on tourism trends and patterns, and analyzes data to identify opportunities for tourism development. This course provides an overview of the tourism industry, the different types of tourism, and the importance of sustainable tourism practices, all of which are useful for a Tourism Researcher to know.

See salaries and explore the career path for Tourism Researcher

Tourism Consultant

A Tourism Consultant provides expert advice and guidance to tourism businesses and organizations. This course provides an overview of the tourism industry, the different types of tourism, and the importance of sustainable tourism practices, all of which are useful for a Tourism Consultant to know.

See salaries and explore the career path for Tourism Consultant

Tourism Policy Analyst

A Tourism Policy Analyst researches and analyzes tourism policy issues, and makes recommendations to government agencies and policymakers. This course provides an overview of the tourism industry, the role of government in tourism, and the importance of sustainable tourism practices, all of which are useful for a Tourism Policy Analyst to know.

See salaries and explore the career path for Tourism Policy Analyst

Tourism Marketing Manager

A Tourism Marketing Manager develops and implements marketing campaigns to promote tourism destinations and attract visitors. The course provides an overview of the tourism industry, the different types of tourism, and the role of marketing in tourism, all of which are useful for a Tourism Marketing Manager to know.

See salaries and explore the career path for Tourism Marketing Manager

Hospitality Educator

A Hospitality Educator teaches courses in hospitality management and tourism at colleges and universities. This course provides an overview of the tourism industry, the different types of tourism, and the importance of sustainable tourism practices, all of which are useful for a Hospitality Educator to know.

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Tour Operator

A Tour Operator develops, packages, and markets tours combining transport, accommodations, and activities, and sells the packages to the public. This course provides an overview of the tourism industry, from the history of tourism, to the impact of tourism on local economies, to the importance of sustainable tourism practices, all of which are valuable for a Tour Operator to know.

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Ecotourism Manager

An Ecotourism Manager develops and manages tourism programs that promote and preserve natural and cultural heritage. This course provides an overview of the tourism industry, the role of ecotourism in promoting environmental conservation, and the importance of sustainable tourism practices, all of which are useful for an Ecotourism Manager to know.

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Travel Agent

A Travel Agent plans and schedules group or individual travel and arranges all travel-related services to enhance clients' trips. This course helps build a foundation for the travel industry, the different types of travel, and how the tourism industry operates, all of which are highly relevant to Travel Agents.

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Sustainability Manager

A Sustainability Manager develops and implements sustainability programs for organizations, including those in the tourism industry. This course provides an overview of the tourism industry, the impact of tourism on the environment, and the importance of sustainable tourism practices, which are all useful for a Sustainability Manager to know.

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Hotel Manager

A Hotel Manager plans, directs, and coordinates hotel operations, ensuring that guests have a positive experience. This course provides an overview of the hotel industry, the different types of hotels, and the role of technology in the hospitality industry, all of which are useful for a Hotel Manager to know.

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Cruise Director

A Cruise Director plans, organizes, and directs the activities and entertainment on a cruise ship. This course provides an overview of the tourism industry, the role of cruise ships in tourism, and the importance of customer service, all of which are useful for a Cruise Director to know.

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Airline Operations Manager

An Airline Operations Manager plans, directs, and coordinates the operations of an airline, ensuring that flights are safe, efficient, and profitable. This course provides an overview of the tourism industry, the role of airlines in tourism, and the importance of customer service, all of which are useful for an Airline Operations Manager to know.

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Concierge

A Concierge provides personalized services and information to the guests of a hotel, residential building, or private club. This course gives an overview of the hospitality industry and the role of hotels within it, as well as the concept of customer service, all of which are key for Concierges.

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Event Planner

An Event Planner plans, organizes, and executes events, such as weddings, conferences, and corporate events. This course provides an overview of the tourism industry, the role of events in tourism, and the importance of sustainable tourism practices, all of which are useful for an Event Planner to know.

See salaries and explore the career path for Event Planner