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徐小平,
杨壮,
王强,
and
张黎
《真格北大创业课》是真格基金与北京大学国家发展研究院首次联合开发的中文“慕课”（MOOC, Massive Open Online Course，大型公开在线课程)。课程以创业为主题，共分为三个部分：创业前的准备工作，创业中的要点，以及融资、众筹的技巧等。此课程的目的是让所有有创业意愿的或者刚刚起步的创业者更好地了解现在中国创业行业的氛围，以及创业初期不得不知的干货。每节课都凝结了真格基金业内专家和北京大学资深教授的丰富知识，也包括多位成功创业者的实践经验。完成本课程之时，你将能够为自己绝妙的创意找到切实可行的商业模式，组建能力出色行动高效的团队，撰写专业具体可执行的策划书。在课程的最后，我们希望所有的学员可以完成一份完整的商业计划书，把自己的创业想法有效地表达出来。成功完成慕课的学生会得到由Coursera提供的真格基金与北京大学联合认证的付费认证书，并且其商业计划书会得到真格基金的认真考虑。
课程特点：
• 真格基金与北京大学国家发展研究院联合开发的首部中文“慕课”
• 徐小平、王强领衔，多位来自国内知名机构的专家和成功创业公司的创始人亲授
• 北京大学国家发展研究院BiMBA商学院张黎院长、杨壮院长对创业者倾力指导
• 专注于创业的在线课程
• 注重实践，最鲜活的案例教学
Read more
《真格北大创业课》是真格基金与北京大学国家发展研究院首次联合开发的中文“慕课”（MOOC, Massive Open Online Course，大型公开在线课程)。课程以创业为主题，共分为三个部分：创业前的准备工作，创业中的要点，以及融资、众筹的技巧等。此课程的目的是让所有有创业意愿的或者刚刚起步的创业者更好地了解现在中国创业行业的氛围，以及创业初期不得不知的干货。每节课都凝结了真格基金业内专家和北京大学资深教授的丰富知识，也包括多位成功创业者的实践经验。完成本课程之时，你将能够为自己绝妙的创意找到切实可行的商业模式，组建能力出色行动高效的团队，撰写专业具体可执行的策划书。在课程的最后，我们希望所有的学员可以完成一份完整的商业计划书，把自己的创业想法有效地表达出来。成功完成慕课的学生会得到由Coursera提供的真格基金与北京大学联合认证的付费认证书，并且其商业计划书会得到真格基金的认真考虑。
课程特点：
• 真格基金与北京大学国家发展研究院联合开发的首部中文“慕课”
• 徐小平、王强领衔，多位来自国内知名机构的专家和成功创业公司的创始人亲授
• 北京大学国家发展研究院BiMBA商学院张黎院长、杨壮院长对创业者倾力指导
• 专注于创业的在线课程
• 注重实践，最鲜活的案例教学
Read more
《真格北大创业课》是真格基金与北京大学国家发展研究院首次联合开发的中文“慕课”（MOOC, Massive Open Online Course，大型公开在线课程)。课程以创业为主题，共分为三个部分：创业前的准备工作，创业中的要点，以及融资、众筹的技巧等。此课程的目的是让所有有创业意愿的或者刚刚起步的创业者更好地了解现在中国创业行业的氛围，以及创业初期不得不知的干货。每节课都凝结了真格基金业内专家和北京大学资深教授的丰富知识，也包括多位成功创业者的实践经验。完成本课程之时，你将能够为自己绝妙的创意找到切实可行的商业模式，组建能力出色行动高效的团队，撰写专业具体可执行的策划书。在课程的最后，我们希望所有的学员可以完成一份完整的商业计划书，把自己的创业想法有效地表达出来。成功完成慕课的学生会得到由Coursera提供的真格基金与北京大学联合认证的付费认证书，并且其商业计划书会得到真格基金的认真考虑。
课程特点：
• 真格基金与北京大学国家发展研究院联合开发的首部中文“慕课”
• 徐小平、王强领衔，多位来自国内知名机构的专家和成功创业公司的创始人亲授
• 北京大学国家发展研究院BiMBA商学院张黎院长、杨壮院长对创业者倾力指导
• 专注于创业的在线课程
• 注重实践，最鲜活的案例教学
• 充分利用碎片化时间学习，每节课15分钟以内，每周仅需1-2个小时学习时间
• 无需相关教育或工作背景，对所有人开放
参与本课程，您将收获：
• 12位知名公益专家亲自设计的教学内容、资料
• 加入讨论区，与业内专家、资深教授和同行互动的机会
• 对中国创业大环境的进一步了解
• 为自己绝妙的创意找到切实可行的商业模式
• 组建能力出色行动高效的团队
• 撰写专业具体可执行的策划书
• 您在课程结束时提交的商业计划书将得到真格基金的认真考虑
除此之外，完成课程的同学可以获得由课程平台提供方Coursera颁发的付费认证证书（电子版）。获得认证证书要求同学们总体得分超过80%，并需向Coursera支付$29美金的费用。您可以先免费注册课程，开始学习课程后再选择支付证书费用。
Register for this course and see more details by visiting:
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What's inside
Syllabus
Starting a company 创业前要做的准备
第一个模块讲述了创业前的准备工作，涉及到了初创者的精神和领导力，团队的重要性，如何招到牛人和组建团队，企业文化的建设，以及中国互联网的宏观市场分析和互联网+的基本概括。为准备创业或处于创业初期的创业者提供了基本的知识储备。
Running a company 创业中的要点
Read more
Syllabus
Starting a company 创业前要做的准备
第一个模块讲述了创业前的准备工作，涉及到了初创者的精神和领导力，团队的重要性，如何招到牛人和组建团队，企业文化的建设，以及中国互联网的宏观市场分析和互联网+的基本概括。为准备创业或处于创业初期的创业者提供了基本的知识储备。
Running a company 创业中的要点
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
从初创者的精神和领导力讲起，到团队建设、企业文化、互联网市场分析等方面都有涉及，为创业者提供了坚实的基础。
涉及产品开发、商业模式、营销战略等方面，助于创业企业快速发展。
内容涵盖商业计划书撰写、融资估值、众筹形式、法律知识，指导创业者科学融资。
授课专家包括徐小平、王强等知名投资人和创业导师，具备深厚的行业经验。
来自北京大学国家发展研究院的教授指导，确保课程内容学术严谨、前沿。
每周仅需1-2个小时学习时间，适合忙碌的创业者和兼职学习者。
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Reviews summary
真格北大创业实战指南
根据学员们的普遍反馈，真格—北大在线创业课堂提供了一个扎实的创业入门框架。多位学员特别赞赏了授课老师们的行业经验和实战见解，尤其是来自真格基金的专家和成功创业者。课程内容被认为涵盖了创业前、中、后期（包括融资）的关键环节，且结构清晰，视频时长适中，符合碎片化学习习惯。撰写商业计划书的最终作业被许多人视为课程的一大亮点，不仅整合了所学知识，还提供了潜在的机会。尽管课程适合广泛的受众，部分有经验的创业者可能会觉得基础内容较多。总体而言，这门课被认为是对创业感兴趣或刚起步者的一个非常有价值的起点。
对新手友好，但对有经验者可能基础。
"对于像我这样完全没有创业经验的小白来说，这门课是很好的启蒙。"
"课程从基础讲起，逐步深入，逻辑清晰，适合零基础学习。"
"作为一个已经有过创业经历的人，有些内容对我来说稍显基础，但回顾温习也不错。"
"如果想学非常深入的某个领域（如法律细节），可能需要补充其他资料。"
视频短小精悍，适合碎片化学习。
"每节课的时间都不长，上下班路上或午休时间就能学一点，很方便。"
"课程设计考虑到上班族的时间特点，这一点非常人性化。"
"短视频的形式让我能保持专注，不容易感到疲惫。"
"利用碎片化时间学习创业知识，效率很高。"
最终作业帮助整合知识并有机会。
"撰写商业计划书的过程是课程的升华，把零散的知识串起来了。"
"知道完成的BP有机会被真格基金看到，这本身就是很大的动力和价值。"
"这个作业不仅是提交，更是一个自我梳理和验证创业想法的过程。"
"如果没有这个作业，课程的实践性会打折扣，很赞的设计。"
涵盖创业关键环节，案例鲜活有启发。
"课程内容非常全面，从准备到融资都讲到了，对初学者非常友好。"
"通过课程中学到的工具和方法，我开始思考自己的商业模式可行性。"
"那些鲜活的创业案例分析，让我更容易理解理论知识如何应用于实践。"
"关于商业计划书的指导非常具体，对我整理创业思路帮助很大。"
授课专家和教授的经验非常有价值。
"老师讲的都非常棒，徐老师、王老师，还有各个创业导师，都是实战经验。"
"能够听到真格基金的投资人和成功创业者亲自授课，感觉受益匪浅。"
"北京大学教授对理论的梳理也很到位，结合实战派，内容很互补。"
"各位老师的真知灼见让我对创业有了更清晰的认知和信心。"
社区讨论不够活跃或深度不足。
"课程内容很好，但讨论区的活跃度感觉没有想象中那么高。"
"希望在讨论区能看到更多同学之间深入的交流和互相反馈。"
"有几次在论坛提问，回复比较慢或者得到的帮助有限。"
"感觉讨论区可以引导得更好，让学员之间的链接更强。"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 真格—北大在线创业课堂 with these
activities:
创业项目初探
Show steps
帮助你理解创业过程的各个阶段。
Show steps
-
选择一个创业项目点子。
-
项目中存在的挑战和机遇
-
确定目标受众。
-
制定一个简单的商业计划。
与同学讨论商业计划书
Show steps
帮助你从不同角度理解创业计划。
Show steps
-
找一个同学讨论你的商业计划书。
-
互相提供反馈意见。
撰写一份商业计划书
Show steps
帮助你把你的创业创意转变成一份全面的商业计划书。
Show steps
-
概述你的业务。
-
描述你的产品或服务。
-
分析你的市场。
-
制定你的营销和销售策略。
-
预测你的财务状况。
Show all three activities
创业项目初探
Show steps
帮助你理解创业过程的各个阶段。
Show steps
Show steps
Show steps
- 选择一个创业项目点子。
- 项目中存在的挑战和机遇
- 确定目标受众。
- 制定一个简单的商业计划。
与同学讨论商业计划书
Show steps
帮助你从不同角度理解创业计划。
Show steps
Show steps
Show steps
- 找一个同学讨论你的商业计划书。
- 互相提供反馈意见。
撰写一份商业计划书
Show steps
帮助你把你的创业创意转变成一份全面的商业计划书。
Show steps
Show steps
Show steps
- 概述你的业务。
- 描述你的产品或服务。
- 分析你的市场。
- 制定你的营销和销售策略。
- 预测你的财务状况。
Show all three activities
Career center
Learners who complete 真格—北大在线创业课堂 will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
An Entrepreneur may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course because it covers topics such as finding a commercially viable business model for an idea, assembling a productive and effective team, and writing a professional and executable business plan. The course's information on raising money, including writing a business plan, fundraising, and the basics of commercial law, may be of special interest.
Marketing Manager
Marketing Manager
A Marketing Manager may benefit from taking the 'Zhenge-Beida Online Entrepreneurial Classroom' course to gain knowledge of how to create a successful product, the different business models available, and marketing strategies for startups. The course's focus on 'Internet Plus' is also relevant to modern marketing strategies.
Product Manager
Product Manager
A Product Manager may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its content on developing successful products and marketing strategies for startups. Additionally, the course's emphasis on 'Internet Plus' may be of interest to those in the technology industry.
Business Analyst
Business Analyst
A Business Analyst may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course beneficial due to its coverage of business planning, financial analysis techniques, and industry research methods. The course's focus on the Chinese entrepreneurial landscape and its discussion of 'Internet Plus' may also be of interest.
Financial Analyst
Financial Analyst
A Financial Analyst may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in the financial sector in China.
Consultant
Consultant
A Consultant may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of startup strategies and fundraising techniques. The course's focus on the Chinese entrepreneurial landscape and its discussion of 'Internet Plus' may also be of interest to those working in consulting firms that serve technology startups.
Investment Banker
Investment Banker
An Investment Banker may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its coverage of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in investment banking in China.
Venture Capitalist
Venture Capitalist
A Venture Capitalist may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course beneficial due to its discussion of fundraising strategies, investment due diligence, and startup valuation methods. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in venture capital firms that invest in technology startups in China.
Private Equity Investor
Private Equity Investor
A Private Equity Investor may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its coverage of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in private equity firms that invest in technology startups in China.
Corporate Strategy Manager
Corporate Strategy Manager
A Corporate Strategy Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of business planning, industry research methods, and financial analysis techniques. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in strategy roles at corporations that operate in China or have interests in the Chinese market.
Business Development Manager
Business Development Manager
A Business Development Manager may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of business planning, marketing strategies, and financial analysis techniques. The course's discussion of 'Internet Plus' may also be of interest to those working in business development roles in the technology industry.
Sales Manager
Sales Manager
A Sales Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of marketing strategies and sales techniques. The course's focus on the Chinese entrepreneurial landscape may also be of interest to those working in sales roles at companies that operate in China or have interests in the Chinese market.
Operations Manager
Operations Manager
An Operations Manager may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of business planning, financial analysis techniques, and industry research methods. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in operations roles at companies that operate in China or have interests in the Chinese market.
Project Manager
Project Manager
A Project Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of business planning, project management techniques, and financial analysis methods. The course's focus on the Chinese entrepreneurial landscape may also be of interest to those working in project management roles at companies that operate in China or have interests in the Chinese market.
Technology Consultant
Technology Consultant
A Technology Consultant may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its discussion of emerging technologies, industry trends, and business planning techniques. The course's emphasis on 'Internet Plus' may also be of interest to those working in consulting roles that focus on the technology industry.
For more career information including salaries, visit:
OpenCourser.com/course/oaxvru/Zhen
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
真格—北大在线创业课堂.
Save
这本书探讨了创造新市场和建立垄断业务的原则。它为企业家提供了有关如何思考颠覆性和创造真正创新的见解。
Save
本书介绍了一种商业模式画布工具，帮助创业者快速搭建和验证他们的商业模式。
Save
本书分析了大企业在面对颠覆性创新时的困境，提出了“创新者的窘境”理论，帮助企业家理解市场动态和避免陷入陷阱。
Practical guide to building successful startups, emphasizing the importance of customer feedback and iterative development.
Provides a framework for developing and validating business models, helping entrepreneurs refine their ideas and increase their chances of success.
Explores the challenges faced by large companies in adapting to disruptive innovations, offering insights into how to avoid the 'innovator's dilemma'.
This biography of Elon Musk provides an in-depth look at his entrepreneurial journey, showcasing his visionary leadership and relentless pursuit of innovation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/oaxvru/Zhen
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