真格—北大在线创业课堂 from Coursera

《真格北大创业课》是真格基金与北京大学国家发展研究院首次联合开发的中文“慕课”（MOOC, Massive Open Online Course，大型公开在线课程)。课程以创业为主题，共分为三个部分：创业前的准备工作，创业中的要点，以及融资、众筹的技巧等。此课程的目的是让所有有创业意愿的或者刚刚起步的创业者更好地了解现在中国创业行业的氛围，以及创业初期不得不知的干货。每节课都凝结了真格基金业内专家和北京大学资深教授的丰富知识，也包括多位成功创业者的实践经验。完成本课程之时，你将能够为自己绝妙的创意找到切实可行的商业模式，组建能力出色行动高效的团队，撰写专业具体可执行的策划书。在课程的最后，我们希望所有的学员可以完成一份完整的商业计划书，把自己的创业想法有效地表达出来。成功完成慕课的学生会得到由Coursera提供的真格基金与北京大学联合认证的付费认证书，并且其商业计划书会得到真格基金的认真考虑。

课程特点：

• 真格基金与北京大学国家发展研究院联合开发的首部中文“慕课”

• 徐小平、王强领衔，多位来自国内知名机构的专家和成功创业公司的创始人亲授

• 北京大学国家发展研究院BiMBA商学院张黎院长、杨壮院长对创业者倾力指导

• 专注于创业的在线课程

• 注重实践，最鲜活的案例教学

• 充分利用碎片化时间学习，每节课15分钟以内，每周仅需1-2个小时学习时间

• 无需相关教育或工作背景，对所有人开放

参与本课程，您将收获：

• 12位知名公益专家亲自设计的教学内容、资料

• 加入讨论区，与业内专家、资深教授和同行互动的机会

• 对中国创业大环境的进一步了解

• 为自己绝妙的创意找到切实可行的商业模式

• 组建能力出色行动高效的团队

• 撰写专业具体可执行的策划书

• 您在课程结束时提交的商业计划书将得到真格基金的认真考虑

除此之外，完成课程的同学可以获得由课程平台提供方Coursera颁发的付费认证证书（电子版）。获得认证证书要求同学们总体得分超过80%，并需向Coursera支付$29美金的费用。您可以先免费注册课程，开始学习课程后再选择支付证书费用。

What's inside

Syllabus

Starting a company 创业前要做的准备

第一个模块讲述了创业前的准备工作，涉及到了初创者的精神和领导力，团队的重要性，如何招到牛人和组建团队，企业文化的建设，以及中国互联网的宏观市场分析和互联网+的基本概括。为准备创业或处于创业初期的创业者提供了基本的知识储备。

Running a company 创业中的要点

第二模块进入到了创业中的要点，包括了怎么去做好一个产品，不同的商业模式，以及初创企业的营销战略。本模块的内容将助力初创企业进一步快速发展。

Raising money 融资

第三个模块是有关融资的一些重要知识。内容从如何写商业计划书开始，到融资和估值判断，众筹形式，以及创业融资时需要了解的基本法律知识，指导创业者在保护好自身的条件下更好的进行融资估值。

Final Assignment: Create a business plan 撰写商业计划书

撰写商业计划书并进行同伴评阅。

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

从初创者的精神和领导力讲起，到团队建设、企业文化、互联网市场分析等方面都有涉及，为创业者提供了坚实的基础。

涉及产品开发、商业模式、营销战略等方面，助于创业企业快速发展。

内容涵盖商业计划书撰写、融资估值、众筹形式、法律知识，指导创业者科学融资。

授课专家包括徐小平、王强等知名投资人和创业导师，具备深厚的行业经验。

来自北京大学国家发展研究院的教授指导，确保课程内容学术严谨、前沿。

每周仅需1-2个小时学习时间，适合忙碌的创业者和兼职学习者。

Reviews summary

University-partnership entrepreneurship course

This online course is a collaboration between venture capital firm ZhenFund and Peking University's National Development Research Institute (BiMBA). According to reviewers, it provides a thorough overview of the Chinese entrepreneurial landscape, covering topics from team building and product development to fundraising and valuation. Students also praised the course's practical focus, with many reviewers noting that they gained valuable insights and skills that they could apply to their own ventures. Overall, this course is highly recommended for anyone interested in starting or growing a business in China.

Provides real-world examples and case studies.

"最鲜活的案例教学"

Covers all aspects of starting and running a business.

"涉及到了初创者的精神和领导力，团队的重要性，如何招到牛人和组建团队，企业文化的建设，以及中国互联网的宏观市场分析和互联网+的基本概括。"

Led by experienced entrepreneurs and investors.

"徐小平、王强领衔，多位来自国内知名机构的专家和成功创业公司的创始人亲授"

Students can share and critique business plans.

"作业互评真是哈的机制。"

"精华全在最后的作业互评"

Some issues with video and audio quality.

"课程编辑比较粗糙。（1-画面与讲师论述无法对应；2-抠像与ppt重叠，阅读困难；3-内容框架逻辑不清晰）"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 真格—北大在线创业课堂 with these activities:

创业项目初探

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帮助你理解创业过程的各个阶段。

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选择一个创业项目点子。
项目中存在的挑战和机遇
确定目标受众。
制定一个简单的商业计划。

与同学讨论商业计划书

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帮助你从不同角度理解创业计划。

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找一个同学讨论你的商业计划书。
互相提供反馈意见。

撰写一份商业计划书

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帮助你把你的创业创意转变成一份全面的商业计划书。

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概述你的业务。
描述你的产品或服务。
分析你的市场。
制定你的营销和销售策略。
预测你的财务状况。

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Career center

Learners who complete 真格—北大在线创业课堂 will develop knowledge and skills that may be useful to these careers:

Entrepreneur

An Entrepreneur may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course because it covers topics such as finding a commercially viable business model for an idea, assembling a productive and effective team, and writing a professional and executable business plan. The course's information on raising money, including writing a business plan, fundraising, and the basics of commercial law, may be of special interest.

See salaries and explore the career path for Entrepreneur

Marketing Manager

A Marketing Manager may benefit from taking the 'Zhenge-Beida Online Entrepreneurial Classroom' course to gain knowledge of how to create a successful product, the different business models available, and marketing strategies for startups. The course's focus on 'Internet Plus' is also relevant to modern marketing strategies.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its content on developing successful products and marketing strategies for startups. Additionally, the course's emphasis on 'Internet Plus' may be of interest to those in the technology industry.

See salaries and explore the career path for Product Manager

Business Analyst

A Business Analyst may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course beneficial due to its coverage of business planning, financial analysis techniques, and industry research methods. The course's focus on the Chinese entrepreneurial landscape and its discussion of 'Internet Plus' may also be of interest.

See salaries and explore the career path for Business Analyst

Financial Analyst

A Financial Analyst may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in the financial sector in China.

See salaries and explore the career path for Financial Analyst

Consultant

A Consultant may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of startup strategies and fundraising techniques. The course's focus on the Chinese entrepreneurial landscape and its discussion of 'Internet Plus' may also be of interest to those working in consulting firms that serve technology startups.

See salaries and explore the career path for Consultant

Investment Banker

An Investment Banker may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its coverage of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in investment banking in China.

See salaries and explore the career path for Investment Banker

Venture Capitalist

A Venture Capitalist may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course beneficial due to its discussion of fundraising strategies, investment due diligence, and startup valuation methods. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in venture capital firms that invest in technology startups in China.

See salaries and explore the career path for Venture Capitalist

Private Equity Investor

A Private Equity Investor may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its coverage of financial analysis techniques, valuation methods, and fundraising strategies. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in private equity firms that invest in technology startups in China.

See salaries and explore the career path for Private Equity Investor

Corporate Strategy Manager

A Corporate Strategy Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of business planning, industry research methods, and financial analysis techniques. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in strategy roles at corporations that operate in China or have interests in the Chinese market.

See salaries and explore the career path for Corporate Strategy Manager

Business Development Manager

A Business Development Manager may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of business planning, marketing strategies, and financial analysis techniques. The course's discussion of 'Internet Plus' may also be of interest to those working in business development roles in the technology industry.

See salaries and explore the career path for Business Development Manager

Sales Manager

A Sales Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of marketing strategies and sales techniques. The course's focus on the Chinese entrepreneurial landscape may also be of interest to those working in sales roles at companies that operate in China or have interests in the Chinese market.

See salaries and explore the career path for Sales Manager

Operations Manager

An Operations Manager may benefit from the 'Zhenge-Beida Online Entrepreneurial Classroom' course by gaining knowledge of business planning, financial analysis techniques, and industry research methods. The course's emphasis on the Chinese entrepreneurial landscape may also be of interest to those working in operations roles at companies that operate in China or have interests in the Chinese market.

See salaries and explore the career path for Operations Manager

Project Manager

A Project Manager may find the 'Zhenge-Beida Online Entrepreneurial Classroom' course useful for its discussion of business planning, project management techniques, and financial analysis methods. The course's focus on the Chinese entrepreneurial landscape may also be of interest to those working in project management roles at companies that operate in China or have interests in the Chinese market.

See salaries and explore the career path for Project Manager

Technology Consultant

A Technology Consultant may be interested in the 'Zhenge-Beida Online Entrepreneurial Classroom' course for its discussion of emerging technologies, industry trends, and business planning techniques. The course's emphasis on 'Internet Plus' may also be of interest to those working in consulting roles that focus on the technology industry.

See salaries and explore the career path for Technology Consultant

真格—北大在线创业课堂

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Reviews summary

University-partnership entrepreneurship course

Activities

Career center

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