Video Marketing for Lead Generation & B2B sales on LinkedIn from Udemy

If you are wondering how to create video marketing in 2021, or how to use video marketing for lead generation and B2C and B2B sales, then this course will help you find the answers and the skills that you need to create great videos for social media.

Social Media Video Marketing

How to be sure if this course is for you:

This course is definitely not for everyone. But it is for you if you want to create video content for your business. Particularly if your goal is to generate brand awareness, boost your personal brand, and generate leads through social media.

It is for you if you are a beginner and know nothing about video creation and video marketing for social media.

It is NOT for you if you are already creating good video content and you want to improve your skills… I bet you someone will enroll and complain later about a comment like “this video marketing course is for beginners, if you are already experienced don’t enroll, I wish I had known. ” it is sad, but it will happen. LOL

Why Video Marketing for Social Media

Videos are far more engaging than any other form of digital marketing content. It is not about what you or I might prefer, it is about making the most out of our efforts, and the video creation or video marketing will deliver better results than any other form of content.

Video marketing delivers more views and more engagement from your potential customers, and therefore more brand awareness and more rapport, which ultimately means an increase in high-quality leads and sales. No matter if you are in B2B sales or in B2C sales, video content will help you boost your brand.

How to create video marketing in 2021

When talking about video creation we can find a wide range of options and styles. And it can be overwhelming for someone that is just getting started with it.

That is why in this course you will learn the video marketing styles that we use to run lead generation campaigns for our clients. Our campaigns are mostly LinkedIn lead generation for B2B sales, but this video creation process works for any social media and industry.

And by the end of this course, you will know exactly what to do to create amazing videos into your digital content strategy, or better said into your lead generation strategy.

Lead Generation

You might be wondering why we are talking so much about lead generation if this is a video creation and video marketing course. Well, here is the thing, this course is not meant to teach you how to create video marketing content just because; our goal is for you to be able to create content so that you can generate more high-quality leads and increase your sales.

We are a lead generation agency, we run LinkedIn lead generation campaigns for professionals and companies from all over the world, and we know that when you include this kind of video marketing into your business development or lead generation strategies the results are awesome.

B2C and B2B sale

No matter if you are in B2B sales or in B2C, if you are a solopreneur, coach, or if you work in a 300 employees company, adding video content to your social media strategy will help you increase your brand awareness. And if your video creation strategy is focused on delivering value to your potential clients, then not only will you increase your brand awareness, but you will also achieve the pursued “know you, like you, and trust you” digital marketing dream.

Video Marketing is king and queen for digital marketing and social media.

SEE YOU INSIDE :D

What's inside

Learning objectives

How to create video marketing in 2021
You will be ready to create 1-3 videos per week, starting as soon as you are done with the course
How to use video for your social media digital marketing strategy
How to create professional-looking video ads with invideo

You will learn to capture your audience with engaging video marketing
You will be ready to boost your social media presence with video
You will learn how to use video marketing in social media for lead generation and b2c and b2b sales

How to create video marketing in 2021
You will be ready to create 1-3 videos per week, starting as soon as you are done with the course
How to use video for your social media digital marketing strategy
How to create professional-looking video ads with invideo
You will learn to capture your audience with engaging video marketing
You will be ready to boost your social media presence with video
You will learn how to use video marketing in social media for lead generation and b2c and b2b sales

Syllabus

Introduction to Social Media Video Marketing

What to expect from this Video Marketing course

Video Marketing Fundamentals

Introduction

A few details to navigate Udemy

What kind of videos should you create

Choosing a theme for your brand

Create your content calendar

How long should your videos be

How to get ideas

How to choose a title

Should you use captions?

Video thumbnails

Best time to share content

Trick to increase visibility

Talking Head Video Marketing

When to use talking head

What to talk about

How to record it

How to edit it

Example of editing with camtasia

Screencast Video Marketing

When to use screencast

The tools for screencast

Best tips for screencast

How to create professional looking video marketing content with InVideo

Intro to professional looking videos

Why InVideo

Quick tour through invideo

How to get started with your video

Example 1: Creating your video from a template 1

Example 2: Creating your video from a template 2

Example 3: Creating your video from a script 1

Organization - Video Management Spreadsheet

How to get your copy of the Downloadable Video Management Calendar

How to organize your ideas for videos

How to use the master sheet

How to use the social media sheets

Conclusion

Repurpose content

Bonus

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Covers a range of video marketing styles that are suitable for various businesses

Focuses on lead generation and sales, which is valuable for businesses

Teaches the use of InVideo, a professional video marketing tool

Suitable for both beginners with no video creation experience and those with some knowledge

Provides a downloadable video management calendar for organizing ideas and content

The course instructor is a lead generation agency rather than an expert in video marketing or social media

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Video Marketing for Lead Generation & B2B sales on LinkedIn with these activities:

Practice creating videos using a video editing software

Show steps

Get comfortable with a video editing software before the course

Browse courses on Video Creation

Show steps

Choose a video editing software and download it
Import some video footage or images into the software
Experiment with the basic editing tools, such as trimming, cropping, and adding effects

Review video editing basics

Show steps

Sharpen your video editing skills before starting this course to improve your video creation process.

Show steps

Review key film editing principles and techniques
Practice editing using basic tools and software

Explore video creation and editing using online tutorials

Show steps

Expand your video creation and editing skills by exploring online tutorials and experimenting with different techniques.

Browse courses on Video Editing

Show steps

Identify areas you want to improve in video creation or editing
Search for online tutorials that align with your learning needs
Follow the tutorials and practice the techniques
Experiment with different video creation and editing styles

Nine other activities

Expand to see all activities and additional details

Show all 12 activities

Identify mentors or experts in video creation and marketing

Show steps

Advance your video creation and marketing skills by seeking guidance from experienced mentors or industry experts.

Browse courses on Mentoring

Show steps

Identify individuals in your network or industry who have expertise in video creation and marketing
Research their accomplishments and contributions
Reach out to potential mentors and express your interest in learning from them
Establish a mutually beneficial mentoring relationship

Create Video Thumbnails

Show steps

Develop your ability to design eye-catching video thumbnails that grab attention and increase click-through rates.

Show steps

Experiment with different thumbnail designs
Analyze high-performing video thumbnails

Practice creating short videos for social media

Show steps

Put your video creation knowledge from the course into practice by creating short videos for social media.

Browse courses on Video Production

Show steps

Brainstorm your video content ideas
Create a storyboard or outline
Film your video content
Edit your video
Finalize and export your video

Attend workshops and industry events related to video creation and social media

Show steps

Expand your knowledge and network by attending workshops and industry events focused on video creation and social media trends.

Browse courses on Video Creation

Show steps

Research upcoming workshops and industry events related to video creation and social media
Register for events that align with your learning goals
Attend the events and actively participate in sessions
Connect with speakers and attendees
Share your insights and exchange ideas

Create a video marketing strategy for your business

Show steps

Develop a customized video marketing strategy that aligns with your business goals to optimize your video marketing efforts.

Show steps

Define your target audience
Identify your video marketing goals
Research your competition
Brainstorm your video content ideas
Create a video marketing budget

Develop a social media marketing campaign using videos

Show steps

Apply your video creation and marketing knowledge to launch a comprehensive social media marketing campaign centered around video content.

Browse courses on Social Media Marketing

Show steps

Define your campaign goals and target audience
Develop and create eye-catching video content
Choose the right social media platforms for your campaign
Create a social media content calendar
Monitor and track your campaign results

Follow Video Editing Tutorials

Show steps

Enhance your video editing skills by exploring tutorials that cover advanced techniques and industry best practices.

Show steps

Identify specific areas for improvement
Seek out tutorials that align with your skill level
Practice implementing the techniques learned

Mentor or volunteer to guide aspiring video creators

Show steps

Contribute to the community and reinforce your video creation knowledge by mentoring or volunteering to guide aspiring video creators.

Browse courses on Mentoring

Show steps

Identify opportunities to mentor or volunteer
Share your knowledge and expertise
Provide constructive feedback
Encourage and motivate aspiring video creators
Build relationships and connections within the video creation community

Develop a Video Marketing Strategy

Show steps

Apply your knowledge by crafting a comprehensive video marketing strategy that outlines your goals, target audience, and content plan.

Show steps

Define your target audience
Establish clear goals and objectives
Develop a content calendar
Identify key performance indicators (KPIs)

Career center

Learners who complete Video Marketing for Lead Generation & B2B sales on LinkedIn will develop knowledge and skills that may be useful to these careers:

Social Media Manager

In the role of a Social Media Manager, you will implement and manage social media marketing strategies to advance your company's goals and bring in new clients. As a Social Media Manager, it will be valuable to have skills and experience in creating video content. The skills you gain through this course in making videos that are engaging and capture the interest of an audience will help you create successful campaigns to grow your company and be an asset to your team.

See salaries and explore the career path for Social Media Manager

Marketing Manager

As a Marketing Manager, it will be your job to plan, develop, and execute marketing campaigns. Additionally, you will oversee the marketing budget. The videos you create in this course will be highly applicable to the role of a Marketing Manager. You can expect to use videos in these campaigns, and this course will teach you how to create the content for the videos. The more authentic and engaging your marketing content is, the more successful it will be. This course will help you in both of those areas.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will build and manage a team of Sales Representatives. Your goal will be to ensure that sales goals are met. Using video in the sales process has been shown to increase conversion rates. If you take this course, you will learn how to create videos that capture viewer attention and persuade them to take your desired action. This skill will make you a stronger Sales Manager because your team will be able to close more deals with a higher success rate.

See salaries and explore the career path for Sales Manager

Advertising Manager

In the field of advertising, a core responsibility of an Ad Manager is to create advertising campaigns that promote products or services. By learning and practicing video creation in this course, you will become more effective as an Advertising Manager because knowing how to create engaging videos will increase your success in presenting products and services in the best possible light. Having the ability to create videos for digital campaigns will give you a strong competitive advantage as well.

See salaries and explore the career path for Advertising Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of an organization or individual. They develop and implement public relations campaigns to maintain a positive reputation and build relationships with the public. Through this course, you will learn how to create videos that project the image you want to convey to the public and use them tobuild stronger relationships.

See salaries and explore the career path for Public relations manager

Content Manager

If you become a Content Manager, you will plan, create, and manage content for a variety of platforms. In this role, the creation of video content is crucial. This course will teach you how to create videos that are engaging and informative, which are two of the most important qualities of successful content.

See salaries and explore the career path for Content Manager

Communications Manager

As a Communications Manager, your goal will be to develop communications plans and strategies that align with the overall business objectives. You will also be responsible for managing internal and external communications. Taking this course will help you create videos for internal and external communications purposes. Whether you need to promote a new product or service, announce a new policy, or share information about your company's culture, videos can be a powerful tool. With the knowledge in video creation that you will gain in this course, you will be able to create videos that resonate with your audience.

See salaries and explore the career path for Communications Manager

Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns. You will also need to track and measure the results of these campaigns. Videos are becoming increasingly popular in digital marketing and are a great way to engage with your audience. In this course, you will learn how to create videos that are relevant to your target audience, and how to use them to achieve your marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

Brand Managers develop and manage a company's brand. They are responsible for creating and maintaining a consistent brand identity across all channels. By taking this course, you will be able to create videos that boost your brand's presence online. By integrating these videos into your brand strategy, you can create a more cohesive and recognizable brand.

See salaries and explore the career path for Brand Manager

Data Analyst

As a Data Analyst, you will use data to solve business problems and make informed decisions. You will need to be able to collect, clean, and analyze data. This course may be useful for you because videos can be a great way to present data in a clear and concise way. Additionally, being able to interpret data in engaging videos can enhance your written reports as well.

See salaries and explore the career path for Data Analyst

Web Developer

Web Developers design and develop websites. They are responsible for the look, feel, and functionality of a website. This course may be useful for you because videos can be used to explain complex concepts in a clear and concise way. Creating videos to add to your portfolio may also help you stand out from other applicants.

See salaries and explore the career path for Web Developer

Project Manager

Project Managers plan, execute, and close projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality. This course may be useful for you creating videos to explain project plans and progress to stakeholders.

See salaries and explore the career path for Project Manager

Software Engineer

Software Engineers design, develop, and maintain software systems. They are responsible for the functionality and reliability of software programs. This course may be useful for you because videos can be used to explain complex concepts in a clear and concise way. Creating videos to add to your portfolio may also help you stand out from other applicants.

See salaries and explore the career path for Software Engineer

Business Analyst

Business Analysts work with businesses to identify and solve business problems. They use their knowledge of business processes and technology to improve efficiency and effectiveness. This course may be useful for you because videos can be used to explain complex concepts in a clear and concise way.

See salaries and explore the career path for Business Analyst

Operations Manager

Operations Managers plan, organize, and direct the operations of an organization. They are responsible for ensuring that the organization runs smoothly and efficiently. This course may be useful for you because videos can be used to explain complex concepts in a clear and concise way.

See salaries and explore the career path for Operations Manager