Gestión de las empresas de alimentación y bebidas from Coursera

La administración de una empresa de alimentación y bebidas es una tarea fascinante.

Los productos de alimentación y bebidas están tan profundamente arraigados en la cultura de la mayoría de los países, que la fabricación y venta de ellos no es sólo una cuestión de hacer y vender productos buenos y sabrosos, sino hacer productos que nutran el cuerpo, el alma y el corazón de las personas. Teniendo en cuenta lo anteriormente expuesto, no es difícil ver que la tarea se convierte rápidamente compleja.

Este curso tiene un doble objetivo: en primer lugar, vamos a centrarnos en los desafíos contemporáneos que los gerentes y empresarios de las empresas de alimentos y bebidas deben ser capaces de enfrentar; en segundo lugar, vamos a ofrecer modelos y herramientas para planificar e implementar procesos apropiados para satisfacer a los clientes y construir una ventaja sobre la competencia.

El curso está compuesto por cuatro módulos y una introducción, cada uno explora uno de los dilemas que las empresas de alimentación y bebidas se enfrentan. Te será proporcionado un set de video lecciones y tendremos oradores invitados. En estas lecciones se hará una introducción accesible a temas específicos que será integrada con entrevistas a gerentes y expertos que darán ideas valiosas y ejemplos a los participantes.

Para mejorar tu experiencia de aprendizaje con nosotros, pondremos a tu disposición un documental sobre las excelencias del Distrito de Módena que estará en un formato específicamente desarrollado para este curso con el fin de darles la oportunidad de experimentar en primera persona lo que los estudiantes de nuestro campus experimentan durante los viajes de estudio en las empresas italianas y europeas.

A cada módulo le corresponde una prueba y la posibilidad de discutir con tus pares en los “discussion forums” que te darán la oportunidad de reflexionar sobre la variedad del mundo de alimentación y bebidas, sobre su complejidad, y sobre el poder de la red que construiremos juntos durante el curso.

Oradores Invitados:

Barilla - Giuseppe Morici, Presidente de la Región Europa - www.barilla.com

Heineken - Floris Cobelens, Director de Marketing - www.heineken.com

Masterchef Italia Sky - Nils Hartmann, Director de Producciones Originales en Sky Italia - www.masterchef.sky.it

TRDN - Martin Oetting, Director Ejecutivo - www.trnd.com

Eataly - Paolo Bongiovanni, Director de Marketing - www.eataly.it

Branca - Nicolò Branca, Propietario - www.branca.it

Berlucchi - Paolo Ziliani, Propietario - www.berlucchi.it

GROM - Federico Grom, Fundador y Propietario - www.grom.it/en

Winery Il Cavallante - Sergio Morpurgo, Propietario

Joia Restaurant - Alta Cucina Naturale - Pietro Leemann, Propietario y Chef - www.joia.it

ManpowerGroup Italia - Elena Gelosa, Director de Marketing y Comunicación -www.manpower.it

Proyecto Expo 2015 Chile - Guillermo Ariztía, Director del Pabellón chileno - www.expomilan.cl

Tetra Pak - Matthew Hatton, Director de Inteligencia del competidor - www.tetrapak.com

BioHombre - Matteo Panini, CEO - www.hombre.it

Acetaia Maletti - Carmen & Claudio Maletti

Cantine Riunite y CIV - Vanni Lusetti, CEO; Francesca Benini, Gerente de Ventas y Marketing; Elena Lottici, Gerente de Exportaciones; Mario Vandi, Director de Marketing - www.riunite.it

GlemGas - Marco Guerzoni, Gerente de Proyectos - www.glemgas.com

Bibendum Catering - LaFranceschetta58 - Sabrina Lazzereschi y Marta Pulini, Propietarios y Fundadores - www.bibendumcatering.it, www.franceschetta58.it

What's inside

Syllabus

Información sobre el curso

Aprender acerca de las complejidades de las empresas de alimentación y bebidas, y adquirir las competencias necesarias para trabajar en tal industria.

Producto vs. Mercado

Cómo los productos generan valor para el cliente y cómo los clientes valoran los productos y su calidad.

Tradición vs. Innovación

El papel de la tradición y la innovación a lo largo de la experiencia del cliente en la industria de alimentos y bebidas. El valor de las marcas en el dilema entre la tradición y la innovación.

Local vs. Global

Hay un valor en ser local en un mercado global y un valor en ser global en un mercado local. La función de las redes de distribución de alimentos y bebidas en los mercados internacionales.

Pequeño vs. Grande

Aprovechar la dimensión de una empresa y usarla como ventaja competitiva en los mercados de alimentos y bebidas. Planificar estrategias de crecimiento en diferentes mercados.

Nuevas perspectivas desde el mundo de la alimentación y bebidas

En esta sección puedes encontrar algunos materiales addicionales para descubrir algunas nuevas y interesantes perspectivas del mundo de la alimentación y bebidas

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dirigido a personas interesadas en la industria alimentaria y de bebidas, desde principiantes hasta profesionales experimentados

Orientado a comprender los desafíos contemporáneos que enfrentan los gerentes y empresarios de empresas de alimentos y bebidas

Proporciona modelos y herramientas para planificar e implementar procesos para satisfacer a los clientes y obtener una ventaja competitiva

Incluye invitados expertos de la industria para brindar información práctica y ejemplos del mundo real

Presenta un documental sobre las excelencias del Distrito de Módena para brindar una experiencia inmersiva

Abarca temas relevantes como producto y mercado, tradición e innovación, y local y global

Reviews summary

Experiencia de la industria de alimentos y bebidas

Este curso explora las complejidades de la administración en la industria de alimentos y bebidas y enseña habilidades valiosas. Los estudiantes aprenderán sobre marketing, valores de marca y estrategias comerciales inteligentes. El curso ofrece una perspectiva global del sector, destacando las diferencias en las prácticas comerciales entre las empresas locales y globales, pequeñas y grandes, y tradicionales y modernas.

Ofrece estudios de casos y entrevistas para proporcionar aplicaciones prácticas.

"Las lecciones se harán una accesible introducción a temas específicos que será integrada con entrevistas a gerentes y expertos que darán ideas valiosas y ejemplos a los participantes."

Entrevistas a líderes de la industria como Heinken y Barilla.

"Oradores Invitados:Barilla - Giuseppe Morici, Presidente de la Región Europa - www.barilla.comHeineken - Floris Cobelens, Director de Marketing - www.heineken.comMasterchef Italia Sky - Nils Hartmann, Director de Producciones Originales en Sky Italia - www.masterchef.sky.itTRDN - Martin Oetting, Director Ejecutivo - www.trnd.comEataly - Paolo Bongiovanni, Director de Marketing - www.eataly.itBranca - Nicolò Branca, Propietario - www.branca.itBerlucchi - Paolo Ziliani, Propietario - www.berlucchi.itGROM - Federico Grom, Fundador y Propietario - www.grom.it/enWinery Il Cavallante - Sergio Morpurgo, PropietarioJoia Restaurant - Alta Cucina Naturale - Pietro Leemann, Propietario y Chef - www.joia.itManpowerGroup Italia - Elena Gelosa, Director de Marketing y Comunicación -www.manpower.itProyecto Expo 2015 Chile - Guillermo Ariztía, Director del Pabellón chileno - www.expomilan.clTetra Pak - Matthew Hatton, Director de Inteligencia del competidor - www.tetrapak.comBioHombre - Matteo Panini, CEO - www.hombre.itAcetaia Maletti - Carmen & Claudio MalettiCantine Riunite y CIV - Vanni Lusetti, CEO; Francesca Benini, Gerente de Ventas y Marketing; Elena Lottici, Gerente de Exportaciones; Mario Vandi, Director de Marketing - www.riunite.itGlemGas - Marco Guerzoni, Gerente de Proyectos - www.glemgas.comBibendum Catering - LaFranceschetta58 - Sabrina Lazzereschi y Marta Pulini, Propietarios y Fundadores - www.bibendumcatering.it, www.franceschetta58.it"

Examina los cambios y desafíos contemporáneos en la industria de alimentos y bebidas.

"Este curso tiene un doble objetivo: en primer lugar, vamos a centrarnos en los desafíos contemporáneos que los gerentes y empresarios de las empresas de alimentos y bebidas deben ser capaces de enfrentar; en segundo lugar, vamos a ofrecer modelos y herramientas para planificar e implementar procesos apropiados para satisfacer a los clientes y construir una ventaja sobre la competencia."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Gestión de las empresas de alimentación y bebidas with these activities:

Networking and Mentorship

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Attend networking events to connect with individuals in the food and beverage industry and find potential mentors who can provide guidance and support.

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Research food and beverage industry networking events.
Prepare a brief elevator pitch to introduce yourself and your interests.
Attend networking events and connect with professionals.
Identify potential mentors and ask for their guidance.

Volunteer at a Food Bank

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Volunteer at a local food bank to gain hands-on experience in the food and beverage industry while making a positive impact in your community.

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Research food banks in your area.
Contact the food bank and inquire about volunteer opportunities.
Sign up for a volunteer shift.
Attend the volunteer orientation.
Complete your volunteer shift.

The Food Revolution: How Your Diet Can Help Save The World

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Read The Food Revolution to gain insights into the impact of food choices on personal health and the environment.

View La fuente de la longevidad (Spanish Edition) on Amazon

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Read the book.
Take notes on the key points.
Write a summary of the book.

Four other activities

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Understanding Food & Beverage Markets

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Review the key concepts of this module, which will include reviewing the materials on product/market fit and brand value.

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Reread the assigned textbook chapters on this module.
Rewatch the lecture videos on the module.
Review old notes, assignments and other materials from the module.
Complete practice questions and exercises.

Food and Beverage Marketing Case Studies

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Practice analyzing and solving marketing problems in the food and beverage industry by completing case studies.

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Find a few case studies on food and beverage marketing.
Read the case studies carefully and identify the key marketing challenges.
Develop and evaluate potential solutions to the marketing challenges.
Present your findings and recommendations.

Food and Beverage Industry Blog

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Consider starting a blog on a specific topic related to the food and beverage industry to showcase your knowledge and expertise.

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Research and identify a niche topic in the food and beverage industry.
Create a blog and develop a content calendar.
Write and publish high-quality blog posts on a regular basis.
Promote your blog on social media and other online channels.
Engage with your audience and respond to comments.

SWOT Analysis: Barilla

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Conduct a SWOT analysis on Barilla, one of the leading pasta manufacturers in the world. Present your analysis in a one-page report.

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Review the company's website, annual reports, and other relevant sources to gather information about Barilla's strengths, weaknesses, opportunities, and threats.
Identify the key internal and external factors that are impacting Barilla's business.
Develop a SWOT matrix to summarize your findings.
Write a one-page report that presents your SWOT analysis and provides recommendations for Barilla's future growth.

Career center

Learners who complete Gestión de las empresas de alimentación y bebidas will develop knowledge and skills that may be useful to these careers:

Food Technologist

The course covers a wide range of topics that are highly relevant to the work of a Food Technologist, including product development, quality control, and food safety. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Food Technologist.

See salaries and explore the career path for Food Technologist

Product Manager

The course covers a wide range of topics that are highly relevant to the work of a Product Manager in the food and beverage industry, including product development, marketing, and sales. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Product Manager.

See salaries and explore the career path for Product Manager

Marketing Manager

The course covers a wide range of topics that are highly relevant to the work of a Marketing Manager in the food and beverage industry, including marketing strategy, branding, and advertising. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Sales Manager

The course covers a wide range of topics that are highly relevant to the work of a Sales Manager in the food and beverage industry, including sales strategy, negotiation, and customer relationship management. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Sales Manager.

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Operations Manager

The course covers a wide range of topics that are highly relevant to the work of an Operations Manager in the food and beverage industry, including production planning, inventory management, and quality control. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as an Operations Manager.

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Research and Development Manager

The course covers a wide range of topics that are highly relevant to the work of a Research and Development Manager in the food and beverage industry, including product development, innovation, and technology. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Research and Development Manager.

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Quality Assurance Manager

The course covers a wide range of topics that are highly relevant to the work of a Quality Assurance Manager in the food and beverage industry, including food safety, quality control, and regulatory compliance. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Quality Assurance Manager.

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Supply Chain Manager

The course covers a wide range of topics that are highly relevant to the work of a Supply Chain Manager in the food and beverage industry, including supply chain management, logistics, and inventory management. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Supply Chain Manager.

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Management Consultant

The course covers a wide range of topics that are highly relevant to the work of a Management Consultant in the food and beverage industry, including business strategy, organizational behavior, and financial analysis. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Management Consultant.

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Entrepreneur

The course covers a wide range of topics that are highly relevant to the work of an Entrepreneur in the food and beverage industry, including business planning, marketing, and sales. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as an Entrepreneur.

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Investment Banker

The course covers a wide range of topics that are highly relevant to the work of an Investment Banker in the food and beverage industry, including financial analysis, valuation, and mergers and acquisitions. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as an Investment Banker.

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Food Writer

The course covers a wide range of topics that are highly relevant to the work of a Food Writer, including food history, culture, and trends. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Food Writer.

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Chef

The course covers a wide range of topics that are highly relevant to the work of a Chef, including food preparation, cooking techniques, and menu planning. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Chef.

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Waiter/Waitress

The course covers a wide range of topics that are highly relevant to the work of a Waiter/Waitress, including customer service, food and beverage knowledge, and table management. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Waiter/Waitress.

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Bartender

The course covers a wide range of topics that are highly relevant to the work of a Bartender, including cocktail making, mixology, and customer service. The course will also provide you with a deep understanding of the food industry, which will be invaluable in your career as a Bartender.

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