Strategic Business Management - Microeconomics from Coursera

This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

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Weds business strategy with the principles of microeconomics

Offers a valuable toolbox together with cases and lessons across all major functions of business management

Relevant to learners who are entering or are currently in professional roles in business or business management

Taught by Dr. Peter Navarro, a recognized expert in business and public policy

Examines microeconomic principles and demonstrates how they can be applied to common business issues and challenges

Helps learners to build a strong foundation in the essentials of business management and microeconomic principles

Reviews summary

Strategic business management and microeconomics

This course is a comprehensive and well-taught study of strategic business management and the principles of microeconomics. Students report that the course is challenging but rewarding and say the work is worth the effort. Students recommend this course to anyone in business or aspiring to be in the field.

It was not easy but it was worth it.

"It is a very awesome and difficult course"

"This course have been awesome and I know that I have gain a lot of insight and knowledge that cannot be taken away from me."

Great visuals and interesting subject matter.

"Excellent course. Very well taught, great visuals and interesting subject matter."

Very well taught.

"Curso fantástico, muito abrangente e aborda questões bem relevantes ao tema. Muito Bom !!!"

"The best course I’ve done does far, great lecture with good delivery and great content. Appreciations"

There are almost no reading resources.

"The course itself is very good, but there are almost no reading resources."

Career center

Learners who complete Strategic Business Management - Microeconomics will develop knowledge and skills that may be useful to these careers:

Economist

Economists study the production, distribution, and consumption of goods and services. They use economic models to analyze economic data and make predictions about the future. The Strategic Business Management - Microeconomics course can help prepare learners for a career as an Economist by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze economic data, develop economic models, and make predictions about the future.

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Chief Executive Officer (CEO)

CEOs are responsible for the overall success of an organization. They set the strategic direction of the company and oversee all aspects of its operations. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a CEO by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to develop strategic plans, lead organizations, and manage change.

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Strategy Consultant

Strategy Consultants help organizations develop and implement long-term strategies. They analyze business problems, identify opportunities, and develop recommendations for growth. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Strategy Consultant by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze business problems, develop strategic plans, and manage change.

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Chief Operating Officer (COO)

COOs are responsible for the day-to-day operations of an organization. They oversee the company's production, marketing, and sales functions. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a COO by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to manage operations, develop marketing campaigns, and manage sales teams.

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Investment Banker

Investment Bankers provide financial advice to corporations and governments. They help companies raise capital and advise on mergers and acquisitions. The Strategic Business Management - Microeconomics course can help prepare learners for a career as an Investment Banker by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze financial data, make recommendations on investments, and manage risk.

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Financial Analyst

Financial Analysts use their knowledge of economics and finance to make recommendations on investments. They analyze financial data to identify trends and make recommendations on how to allocate funds. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Financial Analyst by providing them with a strong foundation in microeconomics and business strategy. This course will help learners develop the skills they need to analyze financial data, make recommendations on investments, and manage risk.

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Chief Financial Officer (CFO)

CFOs are responsible for the financial health of an organization. They oversee the company's financial planning, budgeting, and reporting. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a CFO by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to manage financial resources, develop financial plans, and report on financial performance.

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Chief Technology Officer (CTO)

CTOs are responsible for the technology strategy of an organization. They oversee the company's research and development, IT infrastructure, and technology operations. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a CTO by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to develop technology strategies, manage IT infrastructure, and lead research and development teams.

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Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to bring products to market. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Product Manager by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze market trends, develop product concepts, and manage product launches.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They analyze market trends and develop strategies to reach target audiences. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Marketing Manager by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze market trends, develop marketing campaigns, and manage budgets.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. They work with teams to develop budgets, timelines, and deliverables. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Project Manager by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to plan and execute projects, manage budgets, and lead teams.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. They develop sales strategies, train sales reps, and manage customer relationships. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Sales Manager by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to develop sales strategies, lead sales teams, and manage customer relationships.

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Data Scientist

Data Scientists use data to solve business problems. They analyze data to identify trends and patterns, and develop models to predict future outcomes. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Data Scientist by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze data, develop models, and solve business problems.

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Business Analyst

A Business Analyst, or BA, combines knowledge of business processes with information technology. Business Analysts are responsible for analyzing an organization's business needs and determining how technology can be used to improve efficiency. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a BA by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze business problems, design solutions, and implement change.

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Management Consultant

Management Consultants help organizations improve their performance. They analyze business problems and make recommendations on how to improve efficiency and productivity. The Strategic Business Management - Microeconomics course can help prepare learners for a career as a Management Consultant by providing them with a strong foundation in business strategy and microeconomics. This course will help learners develop the skills they need to analyze business problems, design solutions, and implement change.

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