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Entrepreneurship

How To Launch A Lean Startup You Love

Kevin Starke

Being able to launch a lean startup you are truly passionate about and that helps others is a superpower. Period.

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Being able to launch a lean startup you are truly passionate about and that helps others is a superpower. Period.

Learn how to start your own business that creates a positive impact and completely changes the trajectory of your life vs. things remaining exactly how they are...

Most people are too scared to start their own social venture. They dream about making a difference, having control of their own future, but don't take the simple steps necessary to make it a reality. :(

What if I told you that starting your own business wasn't scary? Wasn't hard? And was something that you could do in the next 30 days without quitting your day job?

Good news - This is the truth.

This course provides the roadmap for you to follow so that you can overcome your fears, start your own social venture and begin taking control of your future.

The roadmap and all of the tactics, scripts and techniques are the product of years of testing and rely heavily on principles successful entrepreneurs have been using for years. I have personally used the strategies in this course to launch 5 successful social ventures - all securing their first paying customers within 30 days.

But don't just listen to me. Here's what other people have said:

“Kevin helped me clarify the problem I was solving for my customers, test my assumptions and validate demand. I'd recommend his course to anyone planning on investing time in a new venture."

- Daniel Lafferty - Principal at Yesco BC

A few of the things you'll learn in this course

  1. What you can do each day to increase your likelihood of success and happiness
  2. How to brainstorm pains you are truly passionate about solving
  3. Tactics for picking the best pains to begin solving today
  4. Strategies for brainstorming solutions that your customers will love
  5. Scripts to secure your first paying customers
  6. How to continue to run a successful lean social venture

Trust me, this is just a small sample of what you'll learn and by the end of this course you'll have the ingredients to develop the superpower of being a social entrepreneur.

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now.

Talk soon,

Enroll now

What's inside

Learning objectives

  • Implement simple rituals you can do everyday to become more successful and happy
  • Brainstorm pains you are passionate about solving
  • Prove customers have the pain you want to solve and will pay you to solve it
  • Brainstorm solutions to the pain that your customers will love
  • Build and test solutions for your customers
  • Secure your first paying customers

Syllabus

Introduction
Welcome!
My Story
How To Take This Course
Read more
Course Overview
Simple Daily Habits To Make You More Successful And Happy
Morning and Evening Rituals
Daily Pain Journal
How To Make This A Habit
Brainstorm pains you are passionate about solving
Why Should You Focus On Pains?
Brainstorming Pains You Want To Solve
Selecting The First Pain You Will Look Into Solving
How To Research Customer Pains Online
Preliminary Customer Discovery - How To Learn About Pains From Your Customer
Homework #1
How To Select The Pain You Want To Begin Validating
Thank You #1
Validate customers have the pain you want to solve
Intermediate Customer Discovery - Getting More Information From Customers
Where Should You Find Customers?
Homework #2
Exercises To Analyze What You Learned In Homework 2
How To Tell If Your Pain Is "Validated"
Thank You #2
Brainstorm solutions to the pain that your customers will love
Introduction To Solutions - How Do We Switch From Pains?
What Is A MVP?
MVP Examples
Exercises To Brainstorm Solutions
How To Build A MVP
Homework #3
Build and test solutions to the pain & secure your first paying customers
Intro To Testing
Testing Part 1: Hypothesis
Testing Part 2: Metric
Testing Part 3: Experiment
Homework #4
How To Review Your Experiment After It Is Completed
What Do You Do Next?
Thank You #3
Bonus Materials To Help You Succeed
Lifestyle vs. Investor Funded Businesses
Two Week Goal Setting
Beliefs - How To Make Sure You Hit Your Goals
Lecture Slides (And Images) For Sections 1 - 7
Section 1 - Introduction
Section 2 - Simple Daily Habits
Section 3 - Brainstorming Pains
Section 4 - Validating Pains
Section 5 - Brainstorming Solutions
Section 6 - Testing Solutions & Getting Paying Customers
Section 7 - Bonus Materials

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores social entrepreneurship, which is standard in social work
Develops social innovation skills, which are in high demand
May inspire learners to start side hustles
Teaches business basics that learners may not think apply to social ventures
Taught by Kevin Starke, who has significant experience as a social entrepeneur
May not be a good fit for learners looking for a more theoretical foundation in social entrepreneurship

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship: How To Launch A Lean Startup You Love with these activities:
Read "The Lean Startup" by Eric Ries
This book provides a foundational understanding of lean startup principles, offering valuable insights for your journey as a social entrepreneur.
Show steps
  • Purchase or borrow the book
  • Read the book in its entirety
  • Take notes and highlight important concepts
Review basic concepts of lean startup
Lean startup is fundamental to this course. Reviewing the core concepts will help prepare you for a thorough understanding of the material.
Browse courses on Lean Startup
Show steps
  • Read the course syllabus
  • Review articles or videos on lean startup principles
  • Take notes on the key concepts
Seek mentors who have experience in social entrepreneurship
Guidance from experienced mentors can accelerate your learning, provide valuable insights, and support your entrepreneurial journey.
Browse courses on Mentorship
Show steps
  • Identify potential mentors through your network or online platforms
  • Reach out to mentors and schedule introductory meetings
  • Establish regular communication and seek guidance on specific challenges
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a study group or mastermind for social entrepreneurs
Connecting with other individuals involved in social entrepreneurship fosters collaboration, knowledge sharing, and mutual support.
Browse courses on Social Entrepreneurship
Show steps
  • Search online for existing study groups or mastermind groups
  • Attend meetings regularly and actively participate in discussions
  • Share your experiences and learnings with the group
Practice developing customer personas
Creating customer personas is a fundamental aspect of lean startup. Engaging in exercises consolidates this knowledge and equips you with practical skills.
Browse courses on Customer Personas
Show steps
  • Find templates or examples of customer personas
  • Identify target customer groups for your startup idea
  • Develop detailed profiles for each customer persona, including demographics, motivations, and pain points
Attend industry conferences and networking events
Expanding your network within the social entrepreneurship community provides access to valuable connections, potential collaborations, and industry insights.
Browse courses on Networking
Show steps
  • Identify relevant conferences and events
  • Register and attend the events
  • Introduce yourself to other attendees and engage in meaningful conversations
Volunteer with a social impact organization
Volunteering provides practical experience in addressing social issues, enriching your understanding of the content covered in this course.
Browse courses on Social Impact
Show steps
  • Research organizations that align with your interests
  • Apply for volunteer opportunities
  • Commit to a regular volunteering schedule
Create a pitch deck for your social venture
Crafting a pitch deck not only refines your understanding of your venture's value proposition but also prepares you for potential investor interactions.
Browse courses on Pitch Decks
Show steps
  • Define your venture's mission, target audience, and unique value proposition
  • Develop slides that concisely convey your venture's key aspects
  • Practice presenting your pitch deck to gather feedback

Career center

Learners who complete Entrepreneurship: How To Launch A Lean Startup You Love will develop knowledge and skills that may be useful to these careers:
Social Entrepreneur
Social Entrepreneurs combine a passion for solving societal issues with an entrepreneurial mindset. This course provides a step-by-step roadmap to launching a lean social venture, equipping individuals with the knowledge and skills to identify pressing pains, develop innovative solutions, and secure paying customers. By completing this course, Social Entrepreneurs can gain the confidence and expertise to create a positive impact on their communities while building a sustainable business.
Product Manager
Product Managers play a crucial role in developing and launching successful products. This course offers valuable insights into customer discovery, solution validation, and building minimum viable products (MVPs). By implementing the principles taught in this course, Product Managers can enhance their ability to identify customer needs, prioritize features, and deliver products that meet market expectations.
Business Analyst
Business Analysts bridge the gap between business and technology, ensuring that software solutions align with organizational objectives. This course provides a foundation in customer discovery, solution brainstorming, and MVP development. By leveraging these skills, Business Analysts can effectively gather requirements, analyze pain points, and contribute to the success of software projects.
Marketer
Marketers play a vital role in understanding customer needs and developing effective marketing campaigns. This course offers a comprehensive overview of customer discovery, solution validation, and securing paying customers. By applying these principles, Marketers can improve their ability to target the right audience, create compelling messaging, and drive business growth.
Entrepreneur
Entrepreneurs are driven individuals who create and manage their own businesses. This course provides a structured approach to launching a lean startup, including identifying customer pains, developing solutions, and securing paying customers. By completing this course, Entrepreneurs can gain the practical knowledge and confidence to turn their business ideas into reality.
Consultant
Consultants provide expert advice and support to organizations on various business matters. This course offers valuable insights into customer discovery, solution development, and building a successful consulting practice. By leveraging the principles taught in this course, Consultants can enhance their ability to identify client needs, deliver effective solutions, and build lasting client relationships.
Nonprofit Manager
Nonprofit Managers lead and manage organizations dedicated to social or environmental causes. This course provides a comprehensive overview of customer discovery, solution validation, and securing funding for nonprofit organizations. By applying these principles, Nonprofit Managers can enhance their ability to understand community needs, develop effective programs, and secure the resources necessary to achieve their mission.
UX Designer
UX Designers focus on creating user-centered products and experiences. This course offers valuable insights into customer discovery, solution brainstorming, and building MVPs. By implementing these principles, UX Designers can improve their ability to understand user needs, design intuitive interfaces, and contribute to the success of digital products.
Community Organizer
Community Organizers work to empower communities and address social issues. This course provides a structured approach to identifying community pains, developing solutions, and building support for community initiatives. By completing this course, Community Organizers can gain the skills and knowledge to effectively lead community change efforts.
Social Worker
Social Workers provide support and assistance to individuals and families facing various challenges. This course offers valuable insights into customer discovery, solution development, and advocating for vulnerable populations. By leveraging the principles taught in this course, Social Workers can enhance their ability to understand client needs, develop effective interventions, and improve the lives of those they serve.
Teacher
Teachers play a vital role in educating and inspiring students. This course offers a structured approach to identifying student needs, developing engaging lesson plans, and building a positive learning environment. By completing this course, Teachers can gain the skills and knowledge to effectively teach diverse learners and foster their academic and personal growth.
Customer Service Representative
Customer Service Representatives provide support and assistance to customers. This course offers valuable insights into customer discovery, solution validation, and building strong customer relationships. By leveraging the principles taught in this course, Customer Service Representatives can enhance their ability to understand customer needs, resolve issues effectively, and contribute to customer satisfaction.
Salesperson
Salespeople play a vital role in generating revenue for organizations. This course offers a structured approach to identifying customer needs, developing effective sales strategies, and closing deals. By completing this course, Salespeople can gain the skills and knowledge to effectively connect with prospects, build strong relationships, and achieve sales targets.
Project Manager
Project Managers plan and execute projects to achieve specific goals. This course offers valuable insights into customer discovery, solution development, and managing project teams. By leveraging the principles taught in this course, Project Managers can enhance their ability to define project scope, plan timelines, and deliver successful project outcomes.
Graphic designer
Graphic Designers create visual concepts and solutions for various purposes. This course may provide useful insights into brainstorming solutions, developing creative concepts, and presenting design work. By completing this course, Graphic Designers can enhance their ability to understand client needs and deliver visually appealing designs.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship: How To Launch A Lean Startup You Love.
Provides a step-by-step guide to building a successful startup using the Lean Startup methodology. It valuable resource for entrepreneurs who want to learn how to validate their ideas, build a minimum viable product, and get their startup off the ground.
Provides a comprehensive overview of the lean startup methodology, which is essential for entrepreneurs who want to launch a successful startup. It covers topics such as customer validation, product development, and marketing.
Provides a practical framework for developing and testing business models. It useful tool for entrepreneurs who want to create a successful and sustainable business.
Explores the challenges that large companies face when innovating. It provides insights into how to overcome these challenges and avoid the innovator's dilemma.
Provides a unique perspective on entrepreneurship and innovation. It valuable resource for entrepreneurs who want to create a truly original and successful business.
Provides a practical guide to getting your startup traction. It valuable resource for entrepreneurs who want to learn how to attract customers and build a sustainable business.
Provides a brutally honest account of the challenges and rewards of entrepreneurship. It valuable resource for entrepreneurs who want to learn how to overcome the obstacles and build a successful business.
Provides a step-by-step guide to getting customers for your startup. It covers topics such as marketing, sales, and customer service.
Provides a framework for understanding the challenges of bringing a new product to market. It valuable resource for entrepreneurs who want to learn how to cross the chasm between early adopters and mainstream customers.
Provides a practical guide to building successful products using the Lean Product Development process. It valuable resource for entrepreneurs who want to learn how to create products that meet the needs of their customers.
Provides a framework for developing and evaluating good strategies. It valuable resource for entrepreneurs who want to learn how to create a clear and concise strategy for their business.
Provides a blueprint for escaping the traditional 9-to-5 grind and creating a lifestyle of freedom and flexibility. It valuable resource for entrepreneurs who want to learn how to live a more fulfilling life.
Collection of essays on entrepreneurship and innovation. It valuable resource for entrepreneurs who want to learn how to create a truly original and successful business.
Provides a framework for understanding the challenges of bringing a new product to market. It valuable resource for entrepreneurs who want to learn how to cross the chasm between early adopters and mainstream customers.

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