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John Scotland

"Should be essential training for anybody working in online content provision, from bloggers to PRs (and everyone in between. ). I had no previous knowledge or experience but within 20 minutes I was filming interviews and b-roll footage"

Jo Waters - PR Communications Specialist (BBC, Digital UK, Arts Council England)

(Or anyone with a passion or message they want to share)

The video revolution is not some distant event about to happen in the future, in fact it's already happened…yesterday. And today it's in full bloom, exploding supersonic fast across the social media and web landscape.

Read more

"Should be essential training for anybody working in online content provision, from bloggers to PRs (and everyone in between. ). I had no previous knowledge or experience but within 20 minutes I was filming interviews and b-roll footage"

Jo Waters - PR Communications Specialist (BBC, Digital UK, Arts Council England)

(Or anyone with a passion or message they want to share)

The video revolution is not some distant event about to happen in the future, in fact it's already happened…yesterday. And today it's in full bloom, exploding supersonic fast across the social media and web landscape.

# Simple tips to plan your video to save you hours and achieve fast results.

# Discover the accessories and apps that will improve the look and feel of your videos for minimum cost.

# Discover the 3 x step picture drill to achieve amazing video quality.

# Embrace the 5 x filming habits and dramatically improve your videos.

# Discover the essential tools you really need and save both time and money.

# Learn the shooting matrix for making your videos visually exciting and cinematic.

# Learn how to edit your videos using Apple's free software and our easy tips to create impact.

# Capture the DNA of your brand with video for posting on your website and social media platforms.

# Attract your ideal clients, grow your online community and build your credibility with the power of video.

# Full of practical exercises along the way so that in no time you'll be creating your first video... the first of many.

# Lifetime access and free updates.

If you're not using online video you need to get moving now or you'll be left behind. Once you decide to take action and ride this wave the benefits to your brand are massive.

Online video not only boosts sales and increases your SEO ranking but has been shown to create a long-lasting and positive impression of your company, helping customers to understand and engage with your brand.

" this course brings us a complete playbook for success in this ever more popular medium of content creation."

Dave Thackeray - Communications Director/ UK Ambassador of European Podcast Award

It's expensive to hire a video production company and poor quality homemade videos can do more harm than good to your brand.

Busy professionals like yourself need a game-plan that they can implement fast.

This is a well-tested and trusted programme designed to give you a roadmap so you don't get lost or overwhelmed. A practical step by step blueprint to help you produce high-quality short videos for your website and social media platforms using tools you already have at your disposal.

The iPad and iPhone are ideal for getting your foot on the video content ladder. We'll give you simple tools and techniques so YOU can shoot amazing videos that will help give your brand a high end look and feel, as well as grow your army of followers.

"He actually makes this process look fun and easy. What I also appreciated is the exercise after each bit that helps you play around and to experience the specific part of video creation that you are learning about."

Erika Gombosova - Natural Woman Blog (NYC)

It's also ideal for PR Professionals, educators and students who want to get started on creating video content to populate their website and social media platforms.

If you're prepared to embrace a new mindset and take action this course will allow you to start producing eye-catching video content straight away and take your brand to new audiences worldwide.

Start your journey today and begin putting this game-plan into action, you may even have some fun along the way.

Enroll now

What's inside

Learning objectives

  • Shoot amazing videos with your ipad or iphone using techniques and tricks that will help give your brand a high end look and feel.
  • Plan your videos with clarity using the 5 x index card planning method.
  • Discover the essential tools you really need and save both time and money
  • Become super fast at video editing on your ipad using the chef mindset
  • become a prolific video content producer today with this easy step by step blueprint

Syllabus

Online video Landscape

In this lecture we will establish our game-plan for the course and see a sample of a video that will be used as a case study through out the course to illustrate the video production process.

Read more

Your first mission should you accept it.

Find out how the Chef mindset will make you more productive when making videos.

Planning your video will save you hours if not days of your precious time in making your video.If you try to skip this part of the process at the beginning you will pay for it many times over later on when you arrive at the editing stage.

Check out the "Resource and Downloads" Section to download the "Video Planning Template".

Now it's time to start getting your plan together and complete so your ready to take effective action.

The two main criteria for buying essential gear is to improve stabilisation of video and sound quality. Let's look at the different options, starting with stabilisation and then exploring tools to improve sound quality.

Go to the "Resources and Downloads" Section to download the PDF "Essential Tools" for links to different tool options.

Discover the 3 x step picture drill. 3 x very simple steps that will greatly improve the quality of your video footage.

Embedding these habits into your filming will save you time and improve the videos you make.

Utilise the Filming matrix to take your video from potentially boring to dynamic and exciting to watch.

Simple preparation that will save you from some pitfalls when you start filming.

When you first come to edit, it can seem like a huge task. The key is to break it down in chunks.

The 3 x step workflow breaks the process down into 3 x activity groups, or activity zones. Each activity zone leads seamless into the other and will reduce overwhelm for you.

Lets explore...

Get an overview of the app we will be using to edit your videos in this course.

Your workspace is like the kitchen, here you will prepare, make and decorate your video. Knowing where everything is will save you time and allow you to get on with enjoying the editing process.

  • Basically we are going to filter down the amount of footage we have to work with, this will save you a huge amount of time later

This is the heart of editing, where we start to give your video it's shape, flow and structure.

Variety of shots enhance your video,, using this technique you can create the illusion of 2 x cameras, even though you only filmed with one.

Learn this effect for adding a stylised look to your clips, a popular technique used in Hollywood films.

Adding text to make your video look pro is simple and easy with these steps.

The secret sauce that will give your video a high end look.

A useful tool to learn to add that little bit extra to your videos.

Music is a powerful tool to use in video, learn the basics in this short lecture.

Now your ready to share your video with the world, learn the best method to do this that will save you time.

Plenty of inspiration for you to explore in this PDF.

The all in one resource for getting your video plan fast while giving your video focus and clarity.

Make sure you know what ingredients you need to get with this resource.

When you first buy gear and tools make it your first priority to get the basics in place first.

The fast breakdown of the essentials you need to put into action when filming.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides a practical, step-by-step blueprint for producing high-quality short videos using readily available tools, making it accessible for beginners
Focuses on using iPhones and iPads, which are common and accessible tools, to create video content for websites and social media platforms
Emphasizes planning and efficient editing techniques, which can save learners time and effort in the video creation process
Teaches video editing using Apple's free software, lowering the barrier to entry for those without access to professional editing tools
Requires learners to acquire accessories and apps to improve video quality, which may incur additional costs

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Reviews summary

Practical mobile video creation guide

According to learners, this course is a highly practical guide for anyone looking to create video content using just their iPhone or iPad. Students found the approach to be easy-to-follow, making it great for beginners with little to no prior video experience. The course effectively covers the essential steps from planning to editing. Learners particularly highlighted the useful planning methods and actionable editing techniques taught. While it provides a solid foundation, some reviewers noted that it might be too basic for those seeking advanced skills or already familiar with mobile video.
Ideal for newcomers, potentially basic for experienced.
"If you had no previous knowledge or experience but within 20 minutes I was filming interviews..."
"Found this course too simplistic. I already knew most of this."
"Good solid introduction. Perfect for a beginner or someone needing a refresher."
"This course is a great place to start if you've never made videos before."
Suggestions for affordable and essential tools.
"The gear suggestions were helpful and affordable."
"Discover the accessories and apps that will improve... for minimum cost."
"Discover the essential tools you really need and save both time and money."
Offers helpful tips and workflow for editing.
"I loved the editing tips, especially the 'chef mindset' - it made the process less intimidating."
"Good basic editing workflow presented using free software."
"Become super fast at video editing on your iPad using the chef mindset"
"The editing section gave me a solid process to follow."
Provides practical techniques to plan your videos.
"The planning section saved me so much time."
"The 5 x step planning method is incredibly useful for giving your video focus and clarity."
"Planning your video will save you hours if not days of your precious time..."
"The lessons on planning alone are worth the price of admission."
Breaks down video creation into easy steps.
"This course was fantastic! It broke down video making on my iPhone into simple, actionable steps."
"He actually makes this process look fun and easy. What I also appreciated is the exercise after each bit..."
"Highly recommend for anyone starting out!"
"This course was simple and easy to understand, perfect for a complete beginner like me."
Some specific details may need occasional updates.
"Also, the app they use has updated, so some parts were slightly out of sync."
"Apps change quickly, this course may need updates occasionally to stay perfectly current."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Video Making Secrets with your iPhone and iPad with these activities:
Review iPhone/iPad Camera Basics
Reviewing the basics of using the iPhone or iPad camera will help you better understand the advanced techniques taught in the course.
Show steps
  • Explore the native camera app settings on your device.
  • Practice shooting photos and videos in different lighting conditions.
  • Familiarize yourself with the different shooting modes.
Read 'The Five C's of Cinematography'
Reading this book will provide a strong foundation in cinematography principles.
View Melania on Amazon
Show steps
  • Obtain a copy of 'The Five C's of Cinematography'.
  • Read the book, focusing on the core principles of cinematography.
  • Consider how these principles can be applied to iPhone/iPad filmmaking.
Read 'iPhone Filmmaking Pro: How to Make a Movie with Your iPhone'
Reading this book will provide a more in-depth understanding of iPhone filmmaking techniques.
Show steps
  • Obtain a copy of 'iPhone Filmmaking Pro'.
  • Read the book, focusing on chapters relevant to the course syllabus.
  • Take notes on key concepts and techniques.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a 'Before & After' Video
Creating a 'before & after' video will demonstrate your ability to apply the course's techniques to improve video quality.
Show steps
  • Film a short video clip with poor lighting, sound, or composition.
  • Apply the techniques learned in the course to improve the clip.
  • Edit the 'before' and 'after' clips together into a single video.
  • Add text or voiceover explaining the improvements made.
Practice the 'Filming Matrix'
Practicing the filming matrix will help you become more comfortable with different shot types and camera movements, improving the visual appeal of your videos.
Show steps
  • Review the filming matrix from the course materials.
  • Choose a scene or subject to film.
  • Shoot the scene using different shot types and camera movements from the matrix.
  • Review your footage and identify areas for improvement.
Create a Short Film
Creating a short film will allow you to apply the techniques learned in the course and develop your filmmaking skills.
Show steps
  • Brainstorm ideas for a short film concept.
  • Write a script or outline for your film.
  • Shoot the film using your iPhone or iPad.
  • Edit the film using editing software.
  • Share your film online and get feedback.
Produce a Video Tutorial
Creating a video tutorial will help you solidify your understanding of a specific filmmaking technique and share your knowledge with others.
Show steps
  • Choose a specific filmmaking technique to teach.
  • Plan the structure and content of your tutorial.
  • Record the tutorial using your iPhone or iPad.
  • Edit the tutorial and add voiceover or text annotations.
  • Publish the tutorial on YouTube or another video platform.

Career center

Learners who complete Video Making Secrets with your iPhone and iPad will develop knowledge and skills that may be useful to these careers:
Blogger
Bloggers create online content by documenting their thoughts and expertise; this course provides the skills to better reach their audience. The course was essentially designed for bloggers, as noted in the course description. A blogger who takes this course will learn how to easily make high quality video content, helping them to stand out in a crowded online world. The course's emphasis on readily available technology and its step-by-step approach, make it particularly useful for a blogger. By using mobile devices to produce compelling videos, a blogger can enhance engagement and grow their audience. This course is highly relevant to a blogger.
Public Relations Specialist
Public relations specialists manage a brand's image, and video has become a critical tool in public relations. The course’s content is especially relevant for a public relations specialist since the course’s description mentions PR professionals as beneficiaries. This course helps PR professionals create compelling video content using their mobile devices. They will learn to produce videos for websites and social media, enhancing brand engagement and reaching wider audiences. The course helps the PR specialist to create a well-tested game plan, without having to hire an outside video company. This course is highly relevant to a public relations specialist.
Online Educator
An online educator creates and delivers educational content, often using video, which makes this course highly relevant. This course teaches users how to make professional looking videos with an iPhone or iPad. These skills are essential to the modern online educator. Instruction on video planning, filming techniques, and editing, allows online educators to be more impactful and enhance engagement. The course provides a blueprint to create videos without hiring a production company. This course has great relevance for an online educator.
Freelance Videographer
A freelance videographer works independently to create video content, and this course provides the essential skills needed to rapidly produce high quality content. This course teaches the entire process of video creation from using a mobile device, which is convenient for a freelance videographer. The course helps users plan videos, improve the quality of their results, and learn to edit quickly. The course’s emphasis on affordable tools and step by step instruction would greatly benefit a freelance videographer. This course is highly relevant to a freelance videographer.
Content Creator
A content creator develops engaging material for various platforms, and this course provides a solid foundation for producing high-quality video content, a crucial part of modern content creation. The course’s focus on using mobile devices simplifies the production process and maximizes efficiency. By learning to plan videos, improve video quality, and master editing techniques, a content creator can produce professional-looking content, and grow their audience. This course may be useful for a content creator, who will need to create impactful videos to connect with their viewers.
Digital Storyteller
A digital storyteller crafts narratives through various digital media, and video is a vital tool in this process. This course helps a digital storyteller learn practical skills in producing professional looking video content. By learning to plan videos, improve video quality, and master editing techniques with just a mobile device, a digital storyteller can create engaging content. The course emphasizes a step by step approach that helps those with no experience in video to easily begin creating. The course may very well be useful to a digital storyteller.
Social Media Manager
Social media managers oversee a brand's presence on various platforms, and video is a critical component of that management. This course's focus on creating impactful videos with readily available devices like iPhones and iPads is directly relevant to a social media manager. The course helps develop skills in planning, shooting, and editing video content. It also shows how to utilize video to engage online communities and build credibility. Social media managers can enhance their content strategy by creating high quality, engaging videos. This course may be useful in that it emphasizes the creation of video for web and social media platforms.
Marketing Specialist
Marketing specialists are tasked with driving brand awareness and engagement, and this course provides skills that enhance a marketing specialist's capabilities. This course provides a roadmap for creating high-quality video content using mobile devices. This directly addresses the need for effective video in modern marketing campaigns. Learning to plan, shoot, and edit videos helps a marketing specialist create content that engages audiences and aligns with brand messaging. The course's instruction on using video to increase SEO ranking is especially relevant to successful marketing strategies. This course may be useful to a marketing specialist.
Communications Director
A communications director is responsible for overseeing a company's internal and external communications, and this course offers practical skills for that role. This course's focus is on creating high-quality video content which is highly relevant for a communications director. This course helps a communications director develop skills to create engaging videos for a variety of purposes, from internal communications to external branding. The course’s step by step approach and practical techniques for filming and editing videos make it particularly useful. This course may be useful for a communications director.
Brand Strategist
A brand strategist develops the overall strategy for a brand, and video has become a crucial element of successful modern brands. This course helps brand strategists understand how to create impactful videos using a mobile device. The course's focus on video creation for websites and social media platforms aligns with the needs of a brand strategist. The course will guide the user to understand how a well planned video can enhance a brand's presence and engagement. This course may be useful to a brand strategist.
Small Business Owner
Small business owners often handle many duties including content creation, and this course provides an accessible means of producing high quality video. This course teaches how to create video content using mobile devices, without having to rely on expensive outside companies. The course helps those with no prior experience in video quickly learn how to plan, shoot, and edit informative, professional looking videos. The instruction on how video can boost SEO ranking is particularly helpful to a small business owner. This course may be useful to a small business owner.
Training Specialist
Training specialists create training programs, and video is a popular method of delivery. This course provides skills to create video content using mobile devices that is essential to an effective training program. This course helps a training specialist plan, shoot and edit videos that are instructional and engaging to the viewer. The course helps to produce high quality videos without the expense of a traditional video production company. This course may be useful to a training specialist.
Digital Marketing Consultant
A digital marketing consultant advises clients on all aspects of online marketing, and this course offers a valuable skill set in video marketing. This course helps a digital marketing consultant create professional-looking video content with mobile devices, a cost effective solution for small businesses. The course helps develop planning, shooting, and editing skills, which are all essential to effective digital marketing strategies. The course’s focus on the creation of video content for web and social media platforms, aligns well with the needs of a digital marketing consultant. This course may be useful to a digital marketing consultant.
Instructional Designer
Instructional designers develop learning materials, and this course may help them learn how to integrate video into their materials. This course provides skills that allow an instructional designer to produce video using a mobile device, with a focus on creating engaging videos. The course will guide them to plan videos, improve the quality of their work, and learn to edit quickly with an easy step by step approach. The course may very well be helpful to an instructional designer.
E-Learning Developer
An e-learning developer is responsible for designing, developing, and implementing online learning programs, and this course provides a foundational understanding of incorporating video into content. This course will help an e-learning developer learn how to produce high quality video content with a mobile device. The course offers a step by step approach to filming and editing, making it easy for those with no prior experience to begin quickly. The course will show how to use video to enhance the online learning experience. This course may be useful to an e-learning developer.

Featured in The Course Notes

This course is mentioned in our blog, The Course Notes. Read one article that features Video Making Secrets with your iPhone and iPad:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Video Making Secrets with your iPhone and iPad.
Provides a comprehensive guide to filmmaking using iPhones. It covers topics such as camera settings, lighting, sound, and editing. Reading this book will give you a deeper understanding of the technical aspects of iPhone filmmaking and complement the course material. It useful reference for advanced techniques.

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