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Ross Maynard

This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes. We will also equip you with techniques to build trust, navigate through deadlocks, and conduct effective follow-ups post-negotiation.

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This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes. We will also equip you with techniques to build trust, navigate through deadlocks, and conduct effective follow-ups post-negotiation.

This course offers insights into the art of negotiation, providing you with the tools and strategies necessary for achieving successful agreements.

This course caters to a diverse audience, including managers, supervisors, team leaders, professionals across industries, and students of business studies. Whether you're leading teams in a corporate setting, overseeing projects, or studying business principles, the insights and skills gained from this course are applicable to various professional and academic contexts.

No prior knowledge or pre-course requirements are necessary for participation in this program. Learners of all backgrounds and experience levels are welcome to enroll. This accessibility ensures that individuals at different stages of their careers or academic journeys can benefit from the valuable negotiation skills and strategies offered in the course.

Participants will engage in a thorough exploration of business negotiation, covering its nature, structure, and success drivers. They will develop skills in setting clear objectives, allocating preparation time, and prioritizing influencing and trust-building for favorable outcomes. By course end, learners will adeptly navigate challenges, conclude negotiations successfully, and extract insights from both successes and failures.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops leadership skills in management, including prioritisation of resources, leading negotiations, and navigating deadlocks
Taught by instructors highly experienced in the field of negotiation, including lecturer and trainer Ross Maynard
Provides valuable insights into negotiation strategies and techniques, enhancing professional confidence
Geared towards a diverse audience, including managers, supervisors, professionals, and business students
Accessible to learners with varying backgrounds and experience levels, fostering inclusivity
Empowers learners to analyse negotiation successes and failures, enabling continuous improvement

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Reviews summary

Practical negotiation skills for beginners

According to students, this course is a highly effective starting point for mastering negotiation. Learners praise its accessible and clear presentation, making complex concepts easy to grasp. Many found the course's focus on practical application and actionable tools incredibly valuable, allowing them to immediately apply techniques in professional settings. A significant number of reviews highlight its success in building confidence in negotiation abilities. While universally praised for its beginner-friendly approach, some more experienced learners noted the content is introductory and might not offer advanced strategies beyond the fundamentals, suggesting it's best suited for those new to the subject.
Instructor's teaching style is clear, engaging, and structured.
"The instructor's approach made complex negotiation concepts very accessible."
"I loved how the instructor broke down the negotiation process into simple, understandable steps."
"The instructor is engaging, and the content is easy to digest. It gives a solid understanding of the basics."
"I found the concepts presented clearly, and the instructor easy to follow."
Significantly enhances self-assurance in negotiations.
"It really built my confidence, and I've already applied some techniques successfully in work meetings."
"I feel much more prepared for upcoming salary negotiations and professional discussions. The confidence-building aspect is real!"
"I enrolled to gain confidence for a new managerial role, and this course delivered beyond expectations."
Provides actionable tools for immediate real-world use.
"I particularly appreciated the emphasis on practical application and the structured framework provided for various scenarios."
"This course isn't just theory; it gives you tools you can use right away. It's transformed how I approach discussions."
"The focus on practical tools and applicable strategies is commendable. I especially liked the emphasis on identifying different negotiation styles."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Highly accessible for newcomers to negotiation.
"This course was truly enlightening! The instructor's approach made complex negotiation concepts very accessible."
"A good foundational course for beginners. The core concepts are well-explained, and the pace is manageable."
"As someone completely new to negotiation, this course was a game-changer. The step-by-step guidance... made it easy to grasp."
"The course demystifies negotiation, making it approachable and less intimidating."
Best suited for beginners, less for advanced learners.
"My only minor critique is that some examples felt a bit too generic, and I wished for more advanced case studies to challenge me further."
"The course covers the basics, but it didn't offer much new insight for someone with some prior experience in business."
"It's probably great for absolute beginners, but less so for intermediate learners."
"For those seeking advanced techniques, this might just be a starting point."
"I would suggest supplementing it with more advanced readings or practice if you're serious about mastering negotiation, but for a start, it's excellent."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Beginner’s Guide to Business Negotiation with these activities:
Review communication skills
Refine your communication skills to enhance your effectiveness in negotiation.
Browse courses on Communication Skills
Show steps
  • Take an online course or workshop on communication skills.
  • Practice active listening and clear articulation.
  • Seek feedback on your communication style.
Review basic negotiation principles
Ensure a solid foundation in negotiation by reviewing core principles and concepts.
Browse courses on Negotiation Skills
Show steps
  • Read introductory articles or textbooks on negotiation.
  • Recall and summarize key principles covered in previous courses or training.
  • Complete online quizzes or assessments to test your understanding.
Explore negotiation techniques
Gain a deeper understanding of negotiation techniques by exploring online tutorials and resources.
Browse courses on Negotiation Skills
Show steps
  • Identify reputable sources of information on negotiation.
  • Review tutorials and articles on various negotiation techniques.
  • Take notes on key concepts and strategies.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice negotiation exercises
Strengthen your negotiation skills through regular practice by completing exercises and simulations.
Browse courses on Negotiation Skills
Show steps
  • Find online negotiation simulations or exercises.
  • Complete the exercises regularly.
  • Analyze your performance and identify areas for improvement.
Participate in negotiation discussions
Enhance your negotiation abilities through peer discussions and knowledge exchange.
Browse courses on Negotiation Skills
Show steps
  • Join or start a study group or discussion forum focused on negotiation.
  • Engage in active discussions, sharing insights and experiences.
  • Provide feedback and support to fellow participants.
Review Ogilvy on Advertising
Review the classic book Ogilvy on Advertising to gain insights into the principles of effective advertising.
Show steps
  • Read the book carefully, taking notes on key concepts.
  • Summarize the main arguments and techniques presented in the book.
  • Consider how the principles apply to your own work or personal life.
Organize course materials
Establish a structured system for managing and reviewing course materials to improve retention and accessibility.
Browse courses on Organization
Show steps
  • Create a dedicated folder or notebook for course materials.
  • Organize materials by topic or module.
  • Review materials regularly and make annotations or summaries.
Create a negotiation role-playing scenario
Engage in role-playing to develop your negotiation skills by putting yourself in real-world scenarios.
Browse courses on Negotiation Skills
Show steps
  • Identify a specific negotiation situation.
  • Define the goals and objectives for each party involved.
  • Create a script or outline for the role-playing scenario.
  • Practice the scenario with a partner.
  • Reflect on the experience and identify areas for improvement.

Career center

Learners who complete The Beginner’s Guide to Business Negotiation will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Beginner’s Guide to Business Negotiation .
Classic text on project management that provides a comprehensive overview of the field. It great resource for anyone who wants to learn about project management or improve their skills.
This classic work on the psychology of persuasion has sold over 30 million copies worldwide and is considered a must-read for anyone interested in influencing others. Cialdini identifies six key principles of persuasion that can be used to increase the likelihood of getting people to say yes to your requests.
Specifically addressing challenging and high-stakes conversations, this book offers a structured approach to navigate difficult discussions, manage emotions, and achieve positive outcomes.
Provides a comprehensive framework for understanding and building trust in all aspects of life, from personal relationships to professional endeavors. It argues that trust learnable skill that dramatically impacts speed and cost. This book is highly valuable as a foundational text for gaining a broad understanding of Trust Building and is often referenced in business and leadership contexts.
A foundational text in management thought, Drucker outlines the practices that make an executive effective. classic that provides timeless principles on time management, prioritization, and decision-making, crucial for leaders at all levels.
Building on her research on psychological safety, Edmondson provides a practical guide for creating environments where team members feel safe to speak up, experiment, and challenge the status quo. This key contemporary topic in team building and essential for fostering innovation and growth.
Based on two decades of research, this book examines how companies build and maintain trust with their customers and stakeholders. It provides a data-driven approach to understanding the economic impact of trust and offers insights into recovering from trust breaches. is valuable for understanding organizational trust from a strategic perspective.
Offers a practical framework for giving and receiving feedback, which is crucial for building strong and effective teams. It emphasizes the importance of caring personally while challenging directly. This book is highly relevant for developing essential communication skills within teams and valuable reference tool for managers and team members alike. The revised and updated edition is particularly relevant for contemporary workplaces.
Sinek explores the concept of creating a 'Circle of Safety' where team members feel secure and supported. emphasizes the leader's role in fostering trust and cooperation, offering valuable insights into building strong, resilient teams.
This recent publication addresses the current trust deficit in various institutions and provides a framework for leaders to build trust in uncertain times. It offers practical levers for increasing trustworthiness and is highly relevant to contemporary challenges in leadership and society.
This collection of articles from the Harvard Business Review offers a range of perspectives on trust in business and leadership. It covers topics such as building trust through competence, the neuroscience of trust, and rebuilding relationships after trust is broken. It's a useful resource for gaining a broad understanding of key concepts and contemporary issues in organizational trust.
Comprehensive guide to project management that provides answers to common questions. It great resource for anyone who wants to learn more about project management or solve specific problems.
Provides a research-based approach to negotiation. It presents a number of innovative strategies and techniques that can help negotiators improve their outcomes.
Practical guide to agile project management that is full of tips and advice. It great resource for anyone who wants to learn how to use agile methods to improve their project management skills.
Practical guide to project management that is full of insights and advice. It great resource for anyone who wants to learn how to manage projects more effectively.
Considered a classic in leadership literature, Bennis explores the qualities that define leaders and the process of becoming one. offers deep insights into self-discovery and personal development as integral to leadership.
This comprehensive guide provides a thorough overview of both verbal and nonverbal communication, offering practical tips and exercises to enhance communication abilities for both personal and professional settings.
Based on her extensive research, Brené Brown provides a clear framework for understanding the components of trust through the acronym BRAVING (Boundaries, Reliability, Accountability, the Vault, Integrity, Non-judgment, and Generosity). offers a practical and insightful approach to building and assessing trust in personal and professional relationships.
Provides a comprehensive overview of negotiation in the context of international business. It covers a wide range of topics, from cultural differences to legal and ethical issues.
Considered a classic in the field, this book explores the distinction between working groups and real teams, and what it takes to create high-performing teams. It provides a solid understanding of the fundamentals of team performance and valuable resource for both broad understanding and deepening knowledge.
A comprehensive guide specifically for leading remote and hybrid teams, addressing challenges such as communication, trust, and culture in a virtual setting. is highly relevant to contemporary team building topics and provides actionable strategies for managers navigating the complexities of remote work.
Written by a former speechwriter for President Obama, this book delves into the art of leadership communication, providing insights into crafting powerful messages, inspiring teams, and effectively managing stakeholder relationships.
Focuses on the specific challenges and opportunities of leading teams with diverse backgrounds and perspectives. This highly relevant contemporary topic in team building, addressing the increasing diversity in modern workplaces. It provides valuable insights for fostering inclusive and high-performing diverse teams.
This concise book offers a clear and practical definition of trust in the workplace and outlines the four distinctions of trust: Sincerity, Reliability, Competence, and Care. It's an excellent primer for anyone looking for a straightforward approach to understanding and building trust professionally.
Building on the concepts of emotional intelligence, this book focuses on how leaders can create resonance and drive performance through their emotional leadership. Provides practical insights and is suitable for those looking to deepen their understanding of the behavioral aspects of leadership.
Based on a true story from a US Navy submarine, this book presents a compelling case for a leader-leader model rather than a leader-follower model. It's highly practical and offers actionable strategies for empowering teams and fostering ownership.
Examines the dynamics of virtual teams, including communication strategies, technology use, and building trust in a remote setting. is directly relevant to the challenges of contemporary team building in a globalized and increasingly remote work environment.
Focuses specifically on building trust in professional advisory relationships. It outlines a trust equation and provides practical guidance for consultants, service professionals, and anyone in a client-facing role. It's a valuable resource for those looking to deepen their understanding of trust in a business context and is often used as a reference tool.
A seminal work that highlights the critical role of emotional intelligence in leadership effectiveness. Understanding and managing emotions in oneself and others key component of successful leadership, making this book valuable for deepening one's understanding.
Written by former Navy SEALs, this book translates military leadership principles to business and life. It emphasizes taking ownership of everything in your world, offering a tough yet practical approach to leadership and problem-solving.
Presents a clear and accessible framework of leadership principles. It's a popular guide for developing leadership skills and is often recommended for those seeking a structured approach to understanding the fundamentals of influence.
A follow-up to 'The Five Dysfunctions of a Team,' this book focuses on the qualities of individuals who contribute to a healthy team: humble, hungry, and smart. It helps in identifying and developing individuals who will be strong team contributors. is valuable for deepening the understanding of team composition and individual roles.
Drawing on the experiences of the US military in Iraq, this book explores how large organizations can adapt to complex, rapidly changing environments by adopting principles of decentralized decision-making and shared consciousness. It's highly relevant for understanding contemporary team building challenges in dynamic contexts and provides valuable insights for leaders dealing with large or distributed teams. is more valuable as additional reading for those looking to deepen their understanding of how team principles scale in complex systems.
Provides a model for understanding the factors that influence an individual's decision to trust in an organizational context. It explores how leaders can intentionally create environments where trust can flourish. This book offers a deeper dive into the psychological underpinnings of trust in the workplace.
Drawing on research from the University of Michigan, this book identifies key attributes of high-trust leaders and organizations. It emphasizes the importance of optimism, honesty, possibility, purpose, and humility in building a culture of trust. provides actionable insights for leaders seeking to cultivate trust.
Focusing on interpersonal communication, this book explores the dynamics of relationships, active listening, conflict resolution, and emotional intelligence, providing insights into building and maintaining strong connections.
Focuses on the critical importance of execution in achieving results. It provides a practical guide for leaders on how to build the capabilities for execution within an organization, essential for translating strategy into action.
Provides a comprehensive overview of the power of rapport and how you can use it to build strong relationships and achieve your goals. Schafer covers a wide range of topics, including how to build rapport with people from different cultures, how to handle difficult conversations, and how to use rapport to influence others.
Delves into the scientific basis of trust, exploring the psychological and neurological factors that influence how we trust. It provides an evidence-based understanding of trust dynamics and offers insights into repairing broken trust. This book is valuable for those seeking a deeper, science-informed understanding of trust.
Specifically addresses the dynamics of trust and betrayal within organizations. It provides practical strategies for building, repairing, and maintaining trust among colleagues and leaders. It's a useful resource for navigating challenging interpersonal situations in the workplace.
Drawing inspiration from the world-renowned TED Talks platform, this book analyzes the storytelling techniques used by successful speakers, offering practical tips and exercises to enhance storytelling abilities and captivate audiences.

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