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Ross Maynard

This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes. We will also equip you with techniques to build trust, navigate through deadlocks, and conduct effective follow-ups post-negotiation.

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This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes. We will also equip you with techniques to build trust, navigate through deadlocks, and conduct effective follow-ups post-negotiation.

This course offers insights into the art of negotiation, providing you with the tools and strategies necessary for achieving successful agreements.

This course caters to a diverse audience, including managers, supervisors, team leaders, professionals across industries, and students of business studies. Whether you're leading teams in a corporate setting, overseeing projects, or studying business principles, the insights and skills gained from this course are applicable to various professional and academic contexts.

No prior knowledge or pre-course requirements are necessary for participation in this program. Learners of all backgrounds and experience levels are welcome to enroll. This accessibility ensures that individuals at different stages of their careers or academic journeys can benefit from the valuable negotiation skills and strategies offered in the course.

Participants will engage in a thorough exploration of business negotiation, covering its nature, structure, and success drivers. They will develop skills in setting clear objectives, allocating preparation time, and prioritizing influencing and trust-building for favorable outcomes. By course end, learners will adeptly navigate challenges, conclude negotiations successfully, and extract insights from both successes and failures.

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Syllabus

The Beginner’s Guide to Business Negotiation
This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops leadership skills in management, including prioritisation of resources, leading negotiations, and navigating deadlocks
Taught by instructors highly experienced in the field of negotiation, including lecturer and trainer Ross Maynard
Provides valuable insights into negotiation strategies and techniques, enhancing professional confidence
Geared towards a diverse audience, including managers, supervisors, professionals, and business students
Accessible to learners with varying backgrounds and experience levels, fostering inclusivity
Empowers learners to analyse negotiation successes and failures, enabling continuous improvement

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Beginner’s Guide to Business Negotiation with these activities:
Review communication skills
Refine your communication skills to enhance your effectiveness in negotiation.
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  • Take an online course or workshop on communication skills.
  • Practice active listening and clear articulation.
  • Seek feedback on your communication style.
Review basic negotiation principles
Ensure a solid foundation in negotiation by reviewing core principles and concepts.
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  • Read introductory articles or textbooks on negotiation.
  • Recall and summarize key principles covered in previous courses or training.
  • Complete online quizzes or assessments to test your understanding.
Explore negotiation techniques
Gain a deeper understanding of negotiation techniques by exploring online tutorials and resources.
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  • Identify reputable sources of information on negotiation.
  • Review tutorials and articles on various negotiation techniques.
  • Take notes on key concepts and strategies.
Five other activities
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Practice negotiation exercises
Strengthen your negotiation skills through regular practice by completing exercises and simulations.
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  • Find online negotiation simulations or exercises.
  • Complete the exercises regularly.
  • Analyze your performance and identify areas for improvement.
Participate in negotiation discussions
Enhance your negotiation abilities through peer discussions and knowledge exchange.
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  • Join or start a study group or discussion forum focused on negotiation.
  • Engage in active discussions, sharing insights and experiences.
  • Provide feedback and support to fellow participants.
Review Ogilvy on Advertising
Review the classic book Ogilvy on Advertising to gain insights into the principles of effective advertising.
Show steps
  • Read the book carefully, taking notes on key concepts.
  • Summarize the main arguments and techniques presented in the book.
  • Consider how the principles apply to your own work or personal life.
Organize course materials
Establish a structured system for managing and reviewing course materials to improve retention and accessibility.
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  • Create a dedicated folder or notebook for course materials.
  • Organize materials by topic or module.
  • Review materials regularly and make annotations or summaries.
Create a negotiation role-playing scenario
Engage in role-playing to develop your negotiation skills by putting yourself in real-world scenarios.
Browse courses on Negotiation Skills
Show steps
  • Identify a specific negotiation situation.
  • Define the goals and objectives for each party involved.
  • Create a script or outline for the role-playing scenario.
  • Practice the scenario with a partner.
  • Reflect on the experience and identify areas for improvement.

Career center

Learners who complete The Beginner’s Guide to Business Negotiation will develop knowledge and skills that may be useful to these careers:

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