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Aric Rindfleisch
Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients. Avec plus de 500 000 étudiants, le cours « Le marketing dans un monde numérique » est l’un des plus populaires de Coursera, et Class Central le considère comme l’un des 50 meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Vous pourrez :
• Comprendre comment les outils numériques modifient la nature du marketing
Read more
Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients. Avec plus de 500 000 étudiants, le cours « Le marketing dans un monde numérique » est l’un des plus populaires de Coursera, et Class Central le considère comme l’un des 50 meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Vous pourrez :
• Comprendre comment les outils numériques modifient la nature du marketing
Read more
Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients. Avec plus de 500 000 étudiants, le cours « Le marketing dans un monde numérique » est l’un des plus populaires de Coursera, et Class Central le considère comme l’un des 50 meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Vous pourrez :
• Comprendre comment les outils numériques modifient la nature du marketing
• Expliquer comment les outils numériques permettent aux clients de jouer un rôle plus actif dans le développement, la promotion, le placement et le prix des produits
• Acquérir un nouvel ensemble de concepts, d’outils et de récits pour améliorer vos activités de marketing digital
Ce cours fait partie de la suite de programmes en ligne du Gies College of Business, notamment l’iMBA et l’iMSM. Pour en savoir plus sur l’inscription à ces programmes et découvrir comment utiliser votre travail Coursera en cas d’admission dans un programme diplômant, consultez le site https://degrees.giesbusiness.illinois.edu/idegrees/.
Register for this course and see more details by visiting:
OpenCourser.com/course/qt686x/le
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Syllabus
VUE D’ENSEMBLE DU COURS ET COMMENT LES OUTILS NUMÉRIQUES CHANGENT LES PRODUITS
Dans ce premier module, vous découvrirez le cours, votre instructeur, vos camarades et notre environnement d’apprentissage. Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans le développement et le partage de produits.
Read more
Syllabus
VUE D’ENSEMBLE DU COURS ET COMMENT LES OUTILS NUMÉRIQUES CHANGENT LES PRODUITS
Dans ce premier module, vous découvrirez le cours, votre instructeur, vos camarades et notre environnement d’apprentissage. Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans le développement et le partage de produits.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Développe de solides compétences en marketing digital, essentielles pour réussir dans l'économie numérique
Propose une approche pratique du marketing digital, ancrant les apprenants dans des concepts et des outils réels
Explore comment les outils numériques transforment le marketing pour une compréhension approfondie des tendances du secteur
Enseigné par des professeurs renommés de l'Université de l'Illinois à Urbana-Champaign, reconnus pour leurs recherches et leur expertise dans le domaine du marketing
Couvre un large éventail de sujets de marketing, des fondamentaux aux concepts avancés, offrant une perspective complète
Nécessite des connaissances préalables en marketing, ce qui peut constituer une barrière pour les débutants absolus
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Reviews summary
Marketing digital: fondations claires
Selon les apprenants, ce cours offre une solide introduction au marketing numérique, loué pour ses explications claires et sa structure pertinente. L'instructeur est très pédagogue et les exemples concrets sont appréciés. Il fournit une excellente base pour les débutants, bien que les plus expérimentés le trouvent parfois trop généraliste. Des retours plus anciens signalent quelques exemples potentiellement datés. Globalement, le sentiment est largement positif concernant sa capacité à éclairer les changements du monde numérique.
Le contenu est pertinent pour le monde numérique actuel.
"Le cours est pertinent et donne de bonnes bases théoriques."
"Absolument fantastique ! Ce cours a totalement changé ma perspective sur le marketing."
"J'ai beaucoup appris sur la façon dont les outils numériques affectent la promotion et le placement."
L'instructeur est très pédagogue et ses explications sont claires.
"Les explications sont claires et les concepts bien structurés."
"L'instructeur est très pédagogue."
"J'ai vraiment apprécié la façon dont l'instructeur a présenté les exemples concrets."
Fournit une excellente base pour comprendre le marketing numérique.
"Ce cours est essentiel pour comprendre les bases du marketing numérique."
"Une introduction très solide au marketing à l'ère numérique."
"Un excellent cours pour les débutants en marketing numérique. Il couvre tous les aspects fondamentaux."
Certains exemples ou statistiques peuvent sembler datés.
"Le cours semblait un peu dépassé sur certains points, surtout les exemples. J'ai eu l'impression que certaines statistiques n'étaient pas à jour."
"J'aurais aimé un peu plus de cas pratiques ou d'études de cas récents."
"L'aspect 'monde numérique' évolue vite, et le cours pourrait bénéficier de mises à jour régulières."
Peut être trop général pour les professionnels expérimentés.
"Pour quelqu'un avec une expérience préalable en marketing digital, il y a peu de nouveautés révolutionnaires. Je cherchais des stratégies plus avancées."
"Le contenu est intéressant, mais je l'ai trouvé un peu trop généraliste."
"C'est idéal pour les débutants, mais pas pour les experts."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Le marketing dans un monde numérique with these
activities:
Create a Marketing Resource Binder
Show steps
Keep your marketing notes, handouts, and resources organized and accessible by creating a marketing resource binder.
Browse courses on
Marketing
Show steps
-
Purchase a binder and dividers
-
Create sections for different topics, such as marketing fundamentals, digital marketing, and customer relationship management
-
File your notes, handouts, and resources in the appropriate sections
-
Review your binder regularly to reinforce your learning
Reread Principles of Marketing
Show steps
Review the fundamentals of marketing to refresh your knowledge and better prepare you for the course material.
Show steps
-
Read Chapters 1-5 of Principles of Marketing
-
Take notes on the key concepts and theories discussed in each chapter
-
Complete the practice exercises at the end of each chapter
Volunteer for a Marketing Non-Profit Organization
Show steps
Gain practical marketing experience and make a positive impact in your community by volunteering for a marketing non-profit organization.
Browse courses on
Marketing
Show steps
-
Research marketing non-profit organizations in your area
-
Identify an organization that you are passionate about and that aligns with your skills and interests
-
Contact the organization and inquire about volunteer opportunities
-
Complete the volunteer application and training process
-
Participate in marketing activities and projects for the organization
Five other activities
Expand to see all activities and additional details
Show all eight activities
Learn How to Use Digital Marketing Tools
Show steps
Expand your digital marketing skillset by learning how to use popular digital marketing tools, such as Google Analytics and social media advertising platforms.
Browse courses on
Digital Marketing Tools
Show steps
-
Identify the digital marketing tools that you want to learn
-
Find online tutorials or courses that teach how to use these tools
-
Follow the tutorials and complete the exercises
-
Experiment with the tools on your own to gain practical experience
Solve Marketing Case Studies
Show steps
Test your understanding of marketing concepts and theories by solving real-world marketing case studies.
Browse courses on
Marketing Case Studies
Show steps
-
Find marketing case studies online or in textbooks
-
Read the case study carefully and identify the key marketing issues
-
Develop a solution to the marketing problem presented in the case study
-
Write a brief report summarizing your solution
Develop a Marketing Plan for a Local Business
Show steps
Apply the concepts you learn in the course to a real-world scenario by developing a marketing plan for a local business.
Browse courses on
Marketing Plan
Show steps
-
Identify a local business that you are familiar with
-
Conduct a SWOT analysis of the business
-
Develop a marketing strategy that aligns with the business's goals and objectives
-
Create a detailed marketing plan that outlines your proposed strategies and tactics
-
Present your marketing plan to the business owner or manager
Attend Marketing Industry Events
Show steps
Connect with other marketing professionals and learn about the latest trends in the industry by attending marketing industry events.
Browse courses on
Marketing
Show steps
-
Research upcoming marketing industry events in your area
-
Register for the events that you are interested in
-
Attend the events and network with other attendees
-
Follow up with the people you meet after the event
Participate in Marketing Workshops
Show steps
Enhance your marketing skills and knowledge by participating in marketing workshops that cover specific topics, such as digital marketing, social media marketing, or customer relationship management.
Browse courses on
Marketing
Show steps
-
Identify marketing workshops that align with your interests and learning goals
-
Register for the workshops that you want to attend
-
Attend the workshops and actively participate in the activities and discussions
-
Apply the knowledge and skills you learn in the workshops to your own marketing efforts
Create a Marketing Resource Binder
Show steps
Keep your marketing notes, handouts, and resources organized and accessible by creating a marketing resource binder.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Purchase a binder and dividers
- Create sections for different topics, such as marketing fundamentals, digital marketing, and customer relationship management
- File your notes, handouts, and resources in the appropriate sections
- Review your binder regularly to reinforce your learning
Reread Principles of Marketing
Show steps
Review the fundamentals of marketing to refresh your knowledge and better prepare you for the course material.
Show steps
Show steps
Show steps
- Read Chapters 1-5 of Principles of Marketing
- Take notes on the key concepts and theories discussed in each chapter
- Complete the practice exercises at the end of each chapter
Volunteer for a Marketing Non-Profit Organization
Show steps
Gain practical marketing experience and make a positive impact in your community by volunteering for a marketing non-profit organization.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research marketing non-profit organizations in your area
- Identify an organization that you are passionate about and that aligns with your skills and interests
- Contact the organization and inquire about volunteer opportunities
- Complete the volunteer application and training process
- Participate in marketing activities and projects for the organization
Five other activities
Expand to see all activities and additional details
Show all eight activities
Learn How to Use Digital Marketing Tools
Show steps
Expand your digital marketing skillset by learning how to use popular digital marketing tools, such as Google Analytics and social media advertising platforms.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Identify the digital marketing tools that you want to learn
- Find online tutorials or courses that teach how to use these tools
- Follow the tutorials and complete the exercises
- Experiment with the tools on your own to gain practical experience
Solve Marketing Case Studies
Show steps
Test your understanding of marketing concepts and theories by solving real-world marketing case studies.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Find marketing case studies online or in textbooks
- Read the case study carefully and identify the key marketing issues
- Develop a solution to the marketing problem presented in the case study
- Write a brief report summarizing your solution
Develop a Marketing Plan for a Local Business
Show steps
Apply the concepts you learn in the course to a real-world scenario by developing a marketing plan for a local business.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify a local business that you are familiar with
- Conduct a SWOT analysis of the business
- Develop a marketing strategy that aligns with the business's goals and objectives
- Create a detailed marketing plan that outlines your proposed strategies and tactics
- Present your marketing plan to the business owner or manager
Attend Marketing Industry Events
Show steps
Connect with other marketing professionals and learn about the latest trends in the industry by attending marketing industry events.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research upcoming marketing industry events in your area
- Register for the events that you are interested in
- Attend the events and network with other attendees
- Follow up with the people you meet after the event
Participate in Marketing Workshops
Show steps
Enhance your marketing skills and knowledge by participating in marketing workshops that cover specific topics, such as digital marketing, social media marketing, or customer relationship management.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify marketing workshops that align with your interests and learning goals
- Register for the workshops that you want to attend
- Attend the workshops and actively participate in the activities and discussions
- Apply the knowledge and skills you learn in the workshops to your own marketing efforts
Career center
Learners who complete Le marketing dans un monde numérique will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager plans and oversees the execution of marketing campaigns that leverage digital channels, such as the internet, social media, and mobile devices. This course, with its focus on understanding how digital tools are changing the marketing landscape, can help Digital Marketing Managers develop and implement more effective campaigns. Additionally, its emphasis on how digital tools empower customers provides valuable insights into how to engage with target audiences in the digital age.
Social Media Manager
Social Media Manager
A Social Media Manager develops and executes social media strategies to promote a brand or organization. This course can help Social Media Managers understand how digital tools are changing the social media landscape and how to use these tools to engage with customers and build relationships. Its focus on how digital tools empower customers can also help Social Media Managers create more effective and engaging content.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager plans and oversees the creation and distribution of content to attract and engage a target audience. This course can help Content Marketing Managers understand how digital tools are changing the content marketing landscape and how to use these tools to create and distribute more effective content. Its focus on how digital tools empower customers can also help Content Marketing Managers create content that is more relevant and engaging.
Marketing Analyst
Marketing Analyst
A Marketing Analyst analyzes marketing data to identify trends and insights that can be used to improve marketing campaigns. This course can help Marketing Analysts understand how digital tools are changing the marketing landscape and how to use these tools to collect and analyze data more effectively. Its focus on how digital tools empower customers can also help Marketing Analysts understand how customer behavior is changing in the digital age.
E-commerce Manager
E-commerce Manager
An E-commerce Manager plans and oversees the operation of an online store. This course can help E-commerce Managers understand how digital tools are changing the e-commerce landscape and how to use these tools to create and manage more effective online stores. Its focus on how digital tools empower customers can also help E-commerce Managers understand how to meet the needs of online shoppers.
Product Manager
Product Manager
A Product Manager is responsible for the development and marketing of a product. This course can help Product Managers understand how digital tools are changing the product development and marketing landscape and how to use these tools to create and market more successful products. Its focus on how digital tools empower customers can also help Product Managers understand how to develop products that meet the needs of customers in the digital age.
Sales Manager
Sales Manager
A Sales Manager oversees the sales team and is responsible for achieving sales goals. This course can help Sales Managers understand how digital tools are changing the sales landscape and how to use these tools to improve sales performance. Its focus on how digital tools empower customers can also help Sales Managers understand how to meet the needs of customers in the digital age.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) is responsible for managing relationships with customers. This course can help CRMs understand how digital tools are changing the customer relationship management landscape and how to use these tools to build and maintain stronger relationships with customers. Its focus on how digital tools empower customers can also help CRMs understand how to meet the needs of customers in the digital age.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. This course can help Public Relations Managers understand how digital tools are changing the public relations landscape and how to use these tools to build and maintain a positive public image. Its focus on how digital tools empower customers can also help Public Relations Managers understand how to communicate with the public in the digital age.
Market Researcher
Market Researcher
A Market Researcher conducts research to understand the needs of customers and to identify market opportunities. This course can help Market Researchers understand how digital tools are changing the market research landscape and how to use these tools to conduct more effective research. Its focus on how digital tools empower customers can also help Market Researchers understand how to reach and engage with customers in the digital age.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and overseeing advertising campaigns. This course can help Advertising Managers understand how digital tools are changing the advertising landscape and how to use these tools to create and deliver more effective advertising campaigns. Its focus on how digital tools empower customers can also help Advertising Managers understand how to reach and engage with customers in the digital age.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand. This course can help Brand Managers understand how digital tools are changing the branding landscape and how to use these tools to build and manage stronger brands. Its focus on how digital tools empower customers can also help Brand Managers understand how to connect with customers and build relationships in the digital age.
Digital Strategist
Digital Strategist
A Digital Strategist develops and implements digital strategies for organizations. This course can help Digital Strategists understand how digital tools are changing the business landscape and how to use these tools to develop and implement more effective digital strategies. Its focus on how digital tools empower customers can also help Digital Strategists understand how to meet the needs of customers in the digital age.
Entrepreneur
Entrepreneur
An Entrepreneur starts and runs their own business. This course can help Entrepreneurs understand how digital tools are changing the business landscape and how to use these tools to start and grow their own businesses. Its focus on how digital tools empower customers can also help Entrepreneurs understand how to reach and engage with customers in the digital age.
Consultant
Consultant
A Consultant provides expert advice to organizations on a variety of topics. This course can help Consultants understand how digital tools are changing the business landscape and how to use these tools to provide more effective consulting services. Its focus on how digital tools empower customers can also help Consultants understand how to meet the needs of clients in the digital age.
For more career information including salaries, visit:
OpenCourser.com/course/qt686x/le
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Le marketing dans un monde numérique.
Provides a practical guide to digital marketing, covering all the key aspects of the field, from strategy to implementation. It is particularly useful for students who want to learn how to use digital marketing to achieve their business goals.
Provides a framework for building successful startups using the lean startup methodology. It is particularly useful for students who want to learn how to build a successful startup with limited resources.
Save
Classic in the field of marketing and provides a comprehensive overview of the key concepts and theories. It is particularly useful for students who are new to the field or who want to refresh their knowledge.
Provides a framework for understanding why successful companies can fail when they are confronted with disruptive technologies. It is particularly useful for students who want to learn how to avoid the pitfalls of the innovator’s dilemma.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. It is particularly useful for students who want to learn how to cross the chasm between early adopters and mainstream customers.
Save
Provides a practical guide to getting customers for your startup. It is particularly useful for students who want to learn how to build a successful startup with limited resources.
Provides a comprehensive overview of social media marketing, covering all the key aspects of the field, from strategy to implementation. It is particularly useful for students who want to learn how to use social media to achieve their business goals.
Provides a candid look at the challenges of building a successful startup. It is particularly useful for students who want to learn how to build a successful startup with limited resources.
Provides a unique perspective on the challenges of building a successful startup. It is particularly useful for students who want to learn how to build a successful startup with limited resources.
Provides a practical guide to using the lean product methodology to develop successful products. It is particularly useful for students who want to learn how to build successful products with limited resources.
Provides a practical guide to using the value proposition canvas to create products and services that customers want. It is particularly useful for students who want to learn how to build successful products with limited resources.
Save
Provides a controversial look at the challenges of building a successful startup. It is particularly useful for students who want to learn how to build a successful startup with limited resources.
Save
Provides a practical guide to starting a successful business with limited resources. It is particularly useful for students who want to learn how to build a successful business with limited resources.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qt686x/le
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Rating
4.6
Effort
28 hours to complete
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Aric Rindfleisch
Language
Français
Transcripts
English
Español
Português
Deutsch
Italiano
العربية
Pусский
فارسی
tiếng Việt
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