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Bekhruzbek Ochilov, MCSI, PAGRC

В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: планирование твитов и создание контентного календаря для твитов.

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В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: планирование твитов и создание контентного календаря для твитов.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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What's inside

Syllabus

Обзор проекта
В этом курсе-проекте продолжительностью 1 час вы получите следующие навыки: планирование твитов и создание контентного календаря для твитов.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Соответствует задачам индустрии
Низкий барьер входа подходит начинающим

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Создаем контентный календарь для твитов with these activities:
Разработайте календарь публикаций
Создание контентного календаря поможет вам организовать и спланировать публикации в Twitter, обеспечив согласованность и регулярность контента.
Show steps
  • Определите цели и задачи для своих публикаций в Twitter
  • Проведите исследование целевой аудитории, чтобы понять их интересы и потребности
  • Составьте список тем и идей для контента, которые будут актуальны для вашей аудитории
  • Используйте инструмент планирования контента, чтобы запланировать публикации наперед
Show all one activities

Career center

Learners who complete Создаем контентный календарь для твитов will develop knowledge and skills that may be useful to these careers:
Content Marketing Manager
A Content Marketing Manager plans and executes content marketing strategies to engage customers, increase brand awareness, and drive sales. This course can help Content Marketing Managers build a foundation in planning and creating content calendars for social media platforms like Twitter. It emphasizes the importance of researching target audiences, identifying relevant trends, and developing engaging content that resonates with the brand's voice. By mastering these skills, Content Marketing Managers can effectively manage and optimize their Twitter content to achieve marketing objectives.
Social Media Manager
A Social Media Manager develops and executes social media strategies to connect with target audiences, build brand awareness, and drive engagement. This course can be particularly valuable for Social Media Managers responsible for Twitter marketing. It provides a step-by-step approach to planning and creating a content calendar for Twitter, ensuring consistent and engaging content that aligns with the brand's overall marketing goals. By understanding how to effectively manage Twitter content, Social Media Managers can maximize their impact on this influential platform.
Marketing Manager
A Marketing Manager oversees all aspects of marketing, including strategy, planning, execution, and evaluation. This course can provide Marketing Managers with valuable insights into content planning and creation for Twitter, a crucial platform for reaching target audiences and building brand awareness. By understanding how to develop and manage a content calendar for Twitter, Marketing Managers can effectively align their social media efforts with their overall marketing objectives and achieve greater success.
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns to achieve marketing objectives. This course can be beneficial for Digital Marketing Specialists who are responsible for managing Twitter marketing. It provides a structured approach to planning and creating a content calendar for Twitter, ensuring that content is relevant, engaging, and aligned with the brand's overall digital marketing strategy. By mastering these skills, Digital Marketing Specialists can optimize their Twitter presence and achieve better campaign results.
Community Manager
A Community Manager builds and manages online communities to foster engagement, provide support, and promote brand loyalty. This course can be useful for Community Managers who leverage Twitter to engage with their target audience. It provides a framework for planning and creating a content calendar for Twitter, ensuring that content is informative, interactive, and aligned with the community's interests. By effectively managing Twitter content, Community Managers can build stronger relationships with their audience and enhance the community experience.
Public relations manager
A Public Relations Manager manages the public image of an organization or individual. This course can be helpful for Public Relations Managers who use Twitter as a platform for media relations and reputation management. It provides a structured approach to planning and creating a content calendar for Twitter, ensuring that content is timely, relevant, and aligned with the organization's overall public relations strategy. By effectively managing Twitter content, Public Relations Managers can proactively manage their organization's reputation and build positive relationships with key stakeholders.
Brand Manager
A Brand Manager develops and manages a brand's identity, ensuring consistency across all marketing channels. This course can be useful for Brand Managers who are responsible for managing the brand's presence on Twitter. It provides a framework for planning and creating a content calendar for Twitter, ensuring that content effectively communicates the brand's values, mission, and unique selling proposition. By managing Twitter content strategically, Brand Managers can enhance the brand's reputation, build customer loyalty, and achieve greater overall brand awareness.
Content Writer
A Content Writer creates and produces written content for various platforms, including websites, blogs, and social media. This course can be beneficial for Content Writers who are responsible for creating content for Twitter. It provides a step-by-step approach to planning and creating a content calendar for Twitter, ensuring that content is engaging, informative, and aligned with the brand's voice and style. By understanding how to create effective Twitter content, Content Writers can produce high-quality content that resonates with the target audience and achieves desired outcomes.
Social Media Analyst
A Social Media Analyst analyzes social media data to gain insights into audience behavior, campaign performance, and overall social media trends. This course can provide valuable knowledge for Social Media Analysts who are responsible for analyzing Twitter data. It emphasizes the importance of planning and creating a content calendar for Twitter as a foundation for effective data analysis. By understanding how to manage Twitter content strategically, Social Media Analysts can gather more meaningful data and derive actionable insights to improve social media campaigns and optimize overall digital marketing efforts.
Digital Marketer
A Digital Marketer plans and executes digital marketing campaigns to achieve specific business objectives. This course can provide a foundational understanding of Twitter content planning and creation for Digital Marketers. It covers the key elements of a content calendar for Twitter and emphasizes the alignment with overall digital marketing strategies. By mastering these skills, Digital Marketers can effectively utilize Twitter as a channel to reach target audiences, increase brand awareness, and drive conversions.
Business Analyst
A Business Analyst gathers and analyzes business data to identify areas for improvement and make recommendations for optimization. This course may be useful for Business Analysts who are involved in evaluating the effectiveness of social media campaigns on Twitter. It provides a structured approach to planning and creating a content calendar for Twitter, ensuring that content is aligned with business objectives and supports data-driven decision-making.
Marketing Consultant
A Marketing Consultant provides expert advice and guidance to businesses on all aspects of marketing strategy and implementation. This course can be helpful for Marketing Consultants who work with clients on developing and executing their Twitter marketing strategies. It offers a framework for planning and creating a content calendar for Twitter, ensuring that content is tailored to the client's target audience, brand identity, and overall marketing goals.
Account Manager
An Account Manager manages relationships with clients to ensure their satisfaction and drive business growth. This course can be useful for Account Managers who work with clients who leverage Twitter as part of their marketing efforts. It provides a step-by-step approach to planning and creating a content calendar for Twitter, ensuring that content aligns with the client's business objectives and helps them achieve their desired outcomes on the platform.
Communications Specialist
A Communications Specialist develops and executes communications strategies to convey messages effectively to target audiences. This course can provide a foundation for Communications Specialists who use Twitter as a platform for media relations and public engagement. It covers the importance of planning and creating a content calendar for Twitter, ensuring that content is timely, relevant, and aligned with the organization's overall communications goals.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Создаем контентный календарь для твитов.
Covers all aspects of social media marketing, including Twitter. It provides practical advice on how to create and implement a social media marketing campaign.
Step-by-step guide to using Twitter to grow your business. It covers topics such as creating a Twitter profile, building a following, and using Twitter to drive traffic to your website.
Comprehensive guide to using Twitter for marketing purposes. It covers topics such as creating a Twitter profile, developing a Twitter marketing strategy, and measuring your results.
Provides a comprehensive overview of social media marketing. It covers topics such as creating a social media marketing strategy, developing a content calendar, and measuring your results.
Provides 101 different ways to use Twitter for business. It covers topics such as using Twitter to generate leads, build relationships, and drive traffic to your website.

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