Create B2B Sales Cold Calling Scripts & Value Propositions from Udemy

>> The fastest-growing Sales Training Series on Udemy. Learn directly from an actual Sales Director of Training for a Fortune 500 Company. The material inside is currently being taught at the highest level in the Fortune 500 sales space. You can't afford to miss this. <<

How do you know if the talk tracks you're using to set appointments and close clients are good enough?

In this part of SALES in What you say to get clients interested in meeting with you is important and the better your sales skills are, the more effective you will become. At client meetings you have moments to connect what they care about most to what you could offer them. When closing, there is a transfer of excitement and the importance of them remembering why your product or service is special. Get ready to learn sales techniques of how to create and structure value propositions, phone cold calling talk tracks and elevator pitches that will result in higher commissions.

Peter, VP of Sales said: "Derek's series on Sales are great on their own, but when taken together they make for a rounded experience covering the sales cycle in great detail. Derek is highly competent as a sales trainer, and while I've taken a lot of sales courses on Udemy, the courses by Derek stands head and shoulders above the rest."

Jessica says: “This was a fantastic course. I've always had trouble putting my talk track together, and stumbled through my elevator pitch. I loved the tips, the process given AND the documents attached are super helpful. ”

Rachel says: “Really valuable videos. The instructor really explained the whole progress of how to create the value proposition in an easy to implement way, and the scenarios also made it easy for me to understand. The take aways were a great bonus too. ”

Colleen says: “Very informative and relevant to real life situations”

Chris says: “It's giving me a lot of good tips to keep me motivated and improve my sales.”

Learn directly from a highly successful Fortune 500 sales coach who has trained hundreds of sales reps, sales managers and vice presidents in their sales careers. The sales strategies you will learn are still being taught in the sales training classroom today.

What's inside

Learning objectives

Learn directly from an actual sales director of training for a fortune 500 company!
Learn the importance of value propositions and why they could be the key to increasing your sales results!!
Easily apply fundamental sales techniques that separate your product or service from other vendors
Understand the 4 step framework to use to create sales value propositions

Discover how to deliver a value proposition in a way your customer will remember it
How to create a cold calling talk track to set appointments from scratch!
How to create an elevator pitch for your product or service

Learn directly from an actual sales director of training for a fortune 500 company!
Learn the importance of value propositions and why they could be the key to increasing your sales results!!
Easily apply fundamental sales techniques that separate your product or service from other vendors
Understand the 4 step framework to use to create sales value propositions
Discover how to deliver a value proposition in a way your customer will remember it
How to create a cold calling talk track to set appointments from scratch!
How to create an elevator pitch for your product or service

Syllabus

Sales Skills #3: Sales Value Propositions Design, & Cold Calling Talk Tracks

Welcome to Cold Calling Scripts & Value Propositions

"Sorry, We Are Choosing Another Vendor..."

Value Proposition Basics

What Makes Your Product/Service Special?

Understanding the Criteria of Your Customer

A Special Message from Derek

Connecting the Dots

How to Create a Value Proposition

The Formula of a Value Proposition

Value Proposition DO's & DONT'S

Value Proposition Example #1

Value Proposition Example #2

Value Proposition Example#3

Creating a Cold Calling Talk Track to Set Appointments over the Phone

Structure of a Cold Calling Talk Track

Example Cold Calling Talk Track (with Template attached)

Creating a Elevator Pitch

Structure of an Elevator Pitch

Example Elevator Pitch (with Template attached)

Summary of Value Proposition Course

Summary of Course

Podcast Details and Get Coached by Derek

Value Propositions Assignment

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops indispensable sales skills that are fundamental to generating higher commissions in the sales industry

Provides foundational knowledge on creating value propositions and optimizing cold calling techniques

Offers expert guidance from an experienced Fortune 500 Sales Director of Training

Suitable for sales representatives, managers, and vice presidents seeking to advance their careers

Course materials and teachings align with current sales training practices employed by Fortune 500 companies

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create B2B Sales Cold Calling Scripts & Value Propositions with these activities:

Review Basics of Sales Techniques

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Review the foundational concepts of sales techniques to ensure a solid understanding before starting the course.

Browse courses on Sales Techniques

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Revisit key sales principles and models, such as the sales cycle and SPIN selling.
Recall common sales objections and strategies for handling them.
Practice active listening and communication skills in a sales context.

Comprehensive Course Notes

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Organize and expand your course notes to enhance your understanding of the material.

Browse courses on Note-Taking

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Review course lectures, readings, and assignments.
Summarize key concepts and insights in your own words.
Create a comprehensive set of notes that serve as a valuable study resource.

The Challenger Sale by Matthew Dixon and Brent Adamson

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Gain insights into effective sales techniques and strategies by reading this bestselling book.

View The Challenger Customer: Selling to the Hidden... on Amazon

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Read the book thoroughly, taking notes on key principles and strategies.
Consider how the concepts in the book align with your own sales experiences and goals.
Apply the lessons learned to your sales approach to improve your results.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Explore Value Proposition Templates

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Enhance your understanding of value propositions by exploring different templates and examples.

Browse courses on Value Proposition

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Research and identify various value proposition templates from credible sources.
Compare and analyze the different templates, noting their strengths and weaknesses.
Select a few templates that resonate with your sales approach and practice using them.

Cold Calling Role-Playing Exercises

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Gain practical experience in cold calling by engaging in role-playing exercises.

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Prepare a cold calling script based on the course materials and industry best practices.
Find a partner to practice role-playing the cold calling process.
Take turns playing the roles of the salesperson and the prospect, providing feedback and constructive criticism.

Develop a Comprehensive Elevator Pitch

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Solidify your understanding of elevator pitches by creating a comprehensive one for your product or service.

Browse courses on Elevator Pitch

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Identify the key value proposition and unique selling points of your product or service.
Craft a concise and compelling statement that captures the essence of your offering.
Practice delivering your elevator pitch in a clear and engaging manner.

Value Proposition Analysis Group Discussion

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Engage with peers to analyze and refine your value propositions.

Browse courses on Value Proposition

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Form a group of 3-5 classmates with diverse sales experiences.
Share your initial value propositions for feedback and critique.
Collaborate to identify areas for improvement and develop more compelling value propositions.

Attend Industry Sales Conference

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Expand your knowledge and network by attending an industry sales conference.

Browse courses on Networking

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Research and identify an industry sales conference that aligns with your learning goals.
Attend keynote speeches, breakout sessions, and workshops to gain insights from experts.
Connect with other sales professionals to exchange ideas and build your network.

Mentor Junior Salespeople

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Deepen your understanding of sales by mentoring junior salespeople and sharing your knowledge and experience.

Browse courses on Mentoring

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Identify a junior salesperson who is eager to learn and develop.
Provide guidance and support on sales techniques, industry trends, and career development.
Regularly meet with your mentee to discuss progress, challenges, and opportunities.

Career center

Learners who complete Create B2B Sales Cold Calling Scripts & Value Propositions will develop knowledge and skills that may be useful to these careers:

Business Development Manager

A Business Development Manager is responsible for developing and executing sales strategies to generate new business for a company. This course can help Business Development Managers create effective sales scripts and value propositions that will help them win new clients. The course also provides tips on how to cold call and deliver elevator pitches, which are both essential skills for Business Development Managers.

See salaries and explore the career path for Business Development Manager

Sales Manager

A Sales Manager is responsible for leading and managing a team of sales representatives. This course can help Sales Managers develop the skills they need to motivate and train their team, as well as create effective sales strategies. The course also provides tips on how to close deals and manage customer relationships, which are both essential skills for Sales Managers.

See salaries and explore the career path for Sales Manager

Account Manager

An Account Manager is responsible for managing relationships with existing customers. This course can help Account Managers develop the skills they need to build strong relationships with customers and identify opportunities for upselling and cross-selling. The course also provides tips on how to handle customer complaints and resolve issues, which are both essential skills for Account Managers.

See salaries and explore the career path for Account Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to generate leads and drive sales. This course can help Marketing Managers develop the skills they need to create effective marketing content and campaigns. The course also provides tips on how to use social media and other digital marketing channels to reach target audiences, which are both essential skills for Marketing Managers.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager is responsible for developing and managing products. This course can help Product Managers develop the skills they need to create successful products that meet the needs of customers. The course also provides tips on how to conduct market research and identify product opportunities, which are both essential skills for Product Managers.

See salaries and explore the career path for Product Manager

Project Manager

A Project Manager is responsible for planning, executing, and completing projects. This course can help Project Managers develop the skills they need to manage projects effectively and efficiently. The course also provides tips on how to communicate with stakeholders and manage risks, which are both essential skills for Project Managers.

See salaries and explore the career path for Project Manager

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course can help Business Analysts develop the skills they need to gather and analyze data, and make recommendations for improvements. The course also provides tips on how to communicate with stakeholders and write effective reports, which are both essential skills for Business Analysts.

See salaries and explore the career path for Business Analyst

Consultant

A Consultant is responsible for providing advice and guidance to clients on a variety of business issues. This course can help Consultants develop the skills they need to understand client needs and develop effective solutions. The course also provides tips on how to communicate with clients and build strong relationships, which are both essential skills for Consultants.

See salaries and explore the career path for Consultant

Entrepreneur

An Entrepreneur is responsible for starting and running their own business. This course can help Entrepreneurs develop the skills they need to create a successful business plan and launch their business. The course also provides tips on how to market and sell their products or services, which are both essential skills for Entrepreneurs.

See salaries and explore the career path for Entrepreneur

Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations on investments. This course may be useful for Financial Analysts who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Financial Analyst

Human Resources Manager

A Human Resources Manager is responsible for managing the human resources department of a company. This course may be useful for Human Resources Managers who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Human Resources Manager

Information Technology Manager

An Information Technology Manager is responsible for managing the information technology department of a company. This course may be useful for Information Technology Managers who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Information Technology Manager

Operations Manager

An Operations Manager is responsible for managing the operations of a company. This course may be useful for Operations Managers who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Operations Manager

Purchasing Manager

A Purchasing Manager is responsible for managing the purchasing department of a company. This course may be useful for Purchasing Managers who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Purchasing Manager

Quality Assurance Manager

A Quality Assurance Manager is responsible for managing the quality assurance department of a company. This course may be useful for Quality Assurance Managers who want to develop their skills in creating value propositions and cold calling.

See salaries and explore the career path for Quality Assurance Manager