اللغة والمفاهيم التنظيمية from Coursera

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Syllabus

مقدمة عن الدورة التدريبية والوحدة 1 - استراتيجية الأعمال الأولى

تبدأ هذه الوحدة بقدمة عن الدورة التدريبية، ثم ستتعرف على المهمة والرؤية والقيم ودورها في المشهد العام للاستراتيجية. ستتعرف على إطار عمل VARS لتحليل نماذج الأعمال وإطار عمل SWOT لفهم ملاءمة إستراتيجية الأعمال واتساقها.

الوحدة 2 - استراتيجية الأعمال الثانية

تجمع هذه الوحدة بين الجوانب الداخلية والخارجية للتحليل الاستراتيجي لصياغة استراتيجية شاملة للشركة. ستتعرف على "الاستراتيجيتين العامتين" الرئيسيتين اللتين يمكن للشركات اتباعهما، ويمكن استكمالهما بنطاق واسع أو ضيق لتحقيق أربعة أنواع رئيسية لتحديد التمركز الإستراتيجي. كما ستتعرف على الاستراتيجيات "المزدوجة" وسبب وطريقة تكييف استراتيجية الشركة بحيث تجدد تمركزها الإستراتيجي.

الوحدة 3 - تسويق الابتكار وإدارته

في هذه الوحدة، ستتعلم تحديد "التسويق". سوف تستكشف احتياجات المستهلك وسترى كيف يلعب التسويق دورًا في إنشاء القيمة من خلال البحث عن احتياجات العملاء هذه وتلبيتها. ستتعرف أيضًا على المراحل المختلفة لدورة حياة المنتج.

الوحدة 4 - أساسيات المحاسبة وقياس الأداء

في هذه الوحدة، ستتعرف على أساسيات المحاسبة. أولا، ستكتشف الجوانب الرئيسية للمحاسبة المالية، بما في ذلك المنظورات المختلفة التي يمكن اعتمادها بشأن الوضع المالي للمؤسسة وأدائها من خلال البيانات المالية للشركة. وبعد ذلك، ستنظر في منظور غير مالي لوضع الشركة وأدائها من خلال مقاييس الأداء غير المالية.

الوحدة 5 - أساسيات تحليلات الأعمال

إن عقلك هو أهم أداة. قم بتهيئة عقلك من خلال التعرف على مختلف العقليات والمصطلحات لمعالجة مشكلات تحليل للأعمال.

الوحدة 6 - الاتصال بالبيانات

ستساعدك هذه الوحدة على اكتساب الأساس اللازم لتوصيل البيانات بصورة جيدة وستعرض لك طرق مختلفة للوصول إلى البيانات. كما ستتعرف على الأطر التي تساعد في توجيه تحليل التسويق الرقمي وأهميتها للتمثيل المرئي للبيانات. وأخيرًا، ستتعلم نهجًا للعثور على أنماط في البيانات من خلال التمثيل المرئي وإطارًا سيساعد المحللين على التخطيط الفعال لجمع البيانات وتحليلها، وتمثيلها في النهاية.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Alex Cowan, who are recognized for their work in business strategy and professional communication

Explores how to apply business frameworks and principles to make better decisions

Develops professional skills in business communication and strategy

Covers a wide range of topics, including business strategy, marketing, accounting, and data analysis

Provides a comprehensive overview of business principles and practices

May be particularly useful for individuals looking to advance their careers in business or consulting

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in اللغة والمفاهيم التنظيمية with these activities:

الانضمام إلى مجموعة دراسة مع زملاء آخرين

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ستساعدك هذه الجلسة على مراجعة المواد مع الزملاء الآخرين ومناقشة المفاهيم.

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اعثر على مجموعة دراسة أو قم بإنشائها
حضر جلسات المجموعة
مشاركة الملاحظات والمناقشات

بدء مشروع تجاري صغير

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ستمنحك هذه المهمة فرصة تطبيق مبادئ إدارة الأعمال في بيئة عملية.

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استكشاف أفكار العمل
إعداد خطة عمل
بدء العمل
إدارة العمليات المالية
تقييم الأداء وإجراء التعديلات

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Career center

Learners who complete اللغة والمفاهيم التنظيمية will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts help companies make better decisions by analyzing data and identifying trends. This course can help you develop the skills you need to be a successful Business Analyst, such as data analysis, problem solving, and communication. You will also learn about the key concepts and frameworks used in business, which will give you a strong foundation for your career.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants help companies improve their performance by providing advice on strategy, operations, and technology. This course can help you develop the skills you need to be a successful Management Consultant, such as problem solving, communication, and teamwork. You will also learn about the key concepts and frameworks used in business, which will give you a strong foundation for your career.

See salaries and explore the career path for Management Consultant

Financial Analyst

Financial Analysts help companies make investment decisions by analyzing financial data. This course can help you develop the skills you need to be a successful Financial Analyst, such as financial modeling, data analysis, and communication. You will also learn about the key concepts and frameworks used in finance, which will give you a strong foundation for your career.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. This course can help you develop the skills you need to be a successful Marketing Manager, such as marketing strategy, market research, and digital marketing. You will also learn about the key concepts and frameworks used in marketing, which will give you a strong foundation for your career.

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Product Manager

Product Managers develop and manage products from concept to launch. This course can help you develop the skills you need to be a successful Product Manager, such as product development, market research, and project management. You will also learn about the key concepts and frameworks used in product management, which will give you a strong foundation for your career.

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Operations Manager

Operations Managers oversee the day-to-day operations of a company. This course can help you develop the skills you need to be a successful Operations Manager, such as supply chain management, inventory control, and quality control. You will also learn about the key concepts and frameworks used in operations management, which will give you a strong foundation for your career.

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Sales Manager

Sales Managers lead and manage sales teams. This course can help you develop the skills you need to be a successful Sales Manager, such as sales strategy, customer relationship management, and negotiation. You will also learn about the key concepts and frameworks used in sales management, which will give you a strong foundation for your career.

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Human Resources Manager

Human Resources Managers oversee the human resources department of a company. This course can help you develop the skills you need to be a successful Human Resources Manager, such as employee relations, compensation and benefits, and recruiting. You will also learn about the key concepts and frameworks used in human resources management, which will give you a strong foundation for your career.

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Information Technology Manager

Information Technology Managers oversee the information technology department of a company. This course can help you develop the skills you need to be a successful Information Technology Manager, such as IT infrastructure management, cybersecurity, and cloud computing. You will also learn about the key concepts and frameworks used in information technology management, which will give you a strong foundation for your career.

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Project Manager

Project Managers plan and execute projects from start to finish. This course can help you develop the skills you need to be a successful Project Manager, such as project planning, risk management, and stakeholder management. You will also learn about the key concepts and frameworks used in project management, which will give you a strong foundation for your career.

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Business Development Manager

Business Development Managers generate new business for their companies. This course can help you develop the skills you need to be a successful Business Development Manager, such as market research, lead generation, and sales negotiation. You will also learn about the key concepts and frameworks used in business development, which will give you a strong foundation for your career.

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Data Scientist

Data Scientists use data to solve business problems. This course can help you develop the skills you need to be a successful Data Scientist, such as data analysis, machine learning, and artificial intelligence. You will also learn about the key concepts and frameworks used in data science, which will give you a strong foundation for your career.

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Software Engineer

Software Engineers design, develop, and maintain software systems. This course may help you build a foundation for a career as a Software Engineer by providing you with an understanding of the key concepts and frameworks used in software development. However, it is important to note that this course does not teach programming or software development itself.

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Accountant

Accountants prepare and interpret financial statements for businesses. This course may provide you with a basic understanding of accounting principles, but it is not a substitute for a formal accounting education. If you are interested in a career as an Accountant, you should consider pursuing a degree in accounting.

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Lawyer

Lawyers advise clients on legal matters and represent them in court. This course does not provide legal training and is not a substitute for a law degree. If you are interested in a career as a Lawyer, you should consider pursuing a degree in law.

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