Copywriting: Basics For Beginners from Udemy

Welcome to Copywriting: Fundamentals for Beginners.

The only course you need for learning the basics of writing to sell in 2023.

Here, you'll be able to easily learn the skills you need in order to take up a career in Copywriting. You will also gain some insight into how modern-day employers tend to hire new freelance contractors.

If you're not entirely sure what copywriting really is - no worries. My course is designed on a level that explains some of the most common misconceptions about copywriting in plain English. This course essentially gives you a chance to learn critical writing skills that you can apply later in your career.

In this course, you'll discover the fundamentals behind one of the most popular transferable skills, all in a course designed for complete beginners. Plus, I'll even share some of my own personal experiences to give you a fresh-eye perspective.

In less than 2 hours, you'll learn everything you need to know, from the complete basics, all the way to actually beginning your career as a freelance copywriter.

That's right. Your first step towards a new career as a copywriter takes less than an afternoon. And, as always, you have the option to request a refund if you do not find the course to your liking. However, I have full confidence that you will.

No Experience Necessary.

What's inside

Learning objectives

How to write engaging email copy
How to get started as a copywriter
How to get people responding to your emails

How to analyze your niche / market
How to begin your freelance copywriting career

How to write engaging email copy
How to get started as a copywriter
How to get people responding to your emails
How to analyze your niche / market
How to begin your freelance copywriting career

Syllabus

Welcome To The Course!

Welcome to Copywriting: Fundamentals For Beginners! In this lecture, I’ll go over everything that we’ll be covering throughout the course.

What Is Copywriting, Anyway?

In this lecture, we'll go over the basic fundamentals of copywriting, and what it really means to be a copywriter.

In this lecture, we'll cover the basics of a few different forms of online writing and how certain elements can be used for excellent copywriting results.

In this lecture, I'll discuss how you can apply your skills as a copywriter to a variety of industries, as well as the difference between a transferable skill & a profession.

A short quiz, followed by a summary of the section.

The Art of Creating Original, Authentic Copy.

In this lecture, I will teach you how to redefine your writing style to match that of a copywriter.

In this lecture, I'll discuss the most important element behind capturing the attention of your audience.

In this lecture, I'll discuss the importance of authenticating your copy & how to do so.

In this lecture, I'll discuss the importance of having consistently error-free copy & how to write it.

In this lecture, I'll discuss the efficiency of getting straight to the point with your copy.

In this lecture, we'll go over the differences between writing fancy & professional copy.

The Art of Writing Persuasive Copy That Sells.

In this lecture, we'll take a deeper look into the process of writing to promote & sell.

In this lecture, I'll discuss a few general guidelines that you can follow for better results.

In this lecture, we'll go over how you can identify and analyze your niche market for a more direct style of copy.

In this lecture, I'll be discussing the importance and use of keywords.

In this lecture, I'll discuss what a conversion is, as well as a call-to-action.

In this lecture, I'll be discussing the process of email marketing and writing effective sales letters.

In this lecture, I'll be discussing the true power of including a free promotional item within your offer.

In this lecture, I will teach you how to appeal to customers and clients with a few common traits that everyone looks for.

How to Begin Your Career as A Freelance Copywriter.

In this lecture, I'll be discussing the next step towards beginning your career as a freelance copywriter.

In this lecture, I will teach you everything you need to know about freelancing.

In this lecture, I'll be discussing a key strategy in gaining different insights & increasing your online presence.

In this lecture, I'll go over a few techniques that you can use in order to better connect with clients.

An Overall Course Summary, Included With 2 Bonus Lectures.

An overall summary of everything that we've covered throughout the course.

Gain new insight and motivation through these inspirational quotes from other professional copywriters.

My parting advice from me to you.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops foundational writing skills that are transferable across professions and specializations

Instructs learners in best practices for email copywriting, especially for marketing and personalizing promotional emails

Guides learners through the anatomy of persuasive and effective copywriting, emphasizing structure and techniques

Provides practical instruction on how to get started as a freelance copywriter and cultivate a client base

Offers a concise and timely study of copywriting, from beginner-friendly concepts to a comprehensive framework

Introduces techniques for building a personal style and niche as a copywriter

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Copywriting: Basics For Beginners with these activities:

Review the basics of copywriting

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Strengthen your understanding of the core principles of copywriting before diving into the course material.

Browse courses on Copywriting

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Read articles or blog posts on copywriting basics.
Watch videos or tutorials on how to write effective copy.

Organize your course materials

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Establish a system for organizing your notes, assignments, and resources to enhance your learning experience.

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Create folders and subfolders for different sections of the course.
File your notes, assignments, and other materials in their respective folders.
Use color-coding or other visual cues for easy identification.

Review principles of persuasive writing

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Sharpen your skills in persuasive writing, essential for crafting compelling copy that drives conversions.

Browse courses on Persuasive Writing

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Revisit concepts such as ethos, pathos, and logos.
Analyze examples of effective persuasive writing.
Practice writing persuasive sentences and paragraphs.

Six other activities

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Show all nine activities

Read The Boron Letters

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Learn from one of the masters of copywriting by reading his influential book and gaining insights into his writing techniques.

View The Boron Letters on Amazon

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Read a chapter or two each week.
Take notes on the key concepts and ideas presented.
Apply the principles you learn to your own writing.

Attend industry meetups or conferences

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Connect with other professionals in the copywriting field, exchange ideas, and gain industry insights.

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Identify relevant industry events in your area.
Register for the events and attend in person.
Actively participate in discussions and networking opportunities.

Practice writing different types of copy

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Develop your copywriting skills by practicing writing various types of copy, such as email, web content, and social media posts.

Browse courses on Copywriting

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Choose a specific type of copy to focus on, such as email subject lines or landing page copy.
Brainstorm several examples of that type of copy.
Write each example, paying attention to clarity, impact, and persuasion.

Create a marketing campaign

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Apply your knowledge of email marketing and persuasive writing to create a marketing campaign that effectively targets your audience.

Browse courses on Marketing

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Identify your target audience and analyze their needs.
Develop a persuasive email copy that captures their attention and drives conversions.
Create a landing page that provides value and captures leads.
Monitor and track the results of your campaign and make adjustments as needed.

Write a sales letter

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Demonstrate your ability to write persuasive and effective sales copy by creating a compelling sales letter.

Browse courses on Copywriting

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Brainstorm ideas for a product or service to promote.
Research your target audience and their needs.
Draft the sales letter, paying attention to structure, flow, and persuasive techniques.
Revise and edit your sales letter for clarity, impact, and readability.

Contribute to open-source copywriting projects

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Gain practical experience and give back to the community by contributing to open-source projects focused on copywriting and content development.

Browse courses on Copywriting

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Identify open-source projects that align with your interests and skills.
Review the project guidelines and requirements.
Choose an area to contribute to, such as writing documentation, creating marketing materials, or improving website copy.
Submit your contributions for review and feedback.

Career center

Learners who complete Copywriting: Basics For Beginners will develop knowledge and skills that may be useful to these careers:

Copywriter

A Copywriter is responsible for creating persuasive and engaging written content, including website copy, email campaigns, and sales letters. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy, writing persuasive copy that sells, and getting started as a freelance Copywriter. Whether you're looking to start a new career as a Copywriter or advance your current skills, this course will provide you with the knowledge and tools you need to succeed.

See salaries and explore the career path for Copywriter

Content Writer

A Content Writer is responsible for developing and creating written content for a variety of media, including websites, blogs, articles, and social media. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy, writing persuasive copy that sells, and getting started as a freelance Copywriter. While this course is focused on copywriting, the skills you will learn can be applied to a variety of content writing roles.

See salaries and explore the career path for Content Writer

Marketing Specialist

A Marketing Specialist is responsible for developing and executing marketing campaigns, including creating written content, managing social media, and running email campaigns. This course provides a solid foundation in copywriting principles, including writing persuasive copy that sells and getting started as a freelance Copywriter. While this course focuses on copywriting, the skills you learn can be applied to a variety of marketing roles.

See salaries and explore the career path for Marketing Specialist

Advertising Copywriter

An Advertising Copywriter is responsible for creating persuasive and engaging written content for advertising campaigns, including print ads, TV commercials, and social media ads. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy, writing persuasive copy that sells, and getting started as a freelance Copywriter. Whether you're looking to start a new career as an Advertising Copywriter or advance your current skills, this course will provide you with the knowledge and tools you need to succeed.

See salaries and explore the career path for Advertising Copywriter

Technical Writer

A Technical Writer is responsible for creating clear and concise documentation for a variety of technical products and services, including software, hardware, and medical devices. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy, writing persuasive copy that sells, and getting started as a freelance Copywriter. While this course focuses on copywriting, the skills you learn can be applied to a variety of technical writing roles.

See salaries and explore the career path for Technical Writer

Freelance Writer

A Freelance Writer is a self-employed writer who provides written content for a variety of clients, including businesses, organizations, and individuals. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy, writing persuasive copy that sells, and getting started as a freelance Copywriter. Whether you're looking to start a new career as a Freelance Writer or advance your current skills, this course will provide you with the knowledge and tools you need to succeed.

See salaries and explore the career path for Freelance Writer

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of a company or organization, including writing press releases, managing media relations, and developing public relations campaigns. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy and writing persuasive copy that sells. While this course focuses on copywriting, the skills you learn can be applied to a variety of public relations roles.

See salaries and explore the career path for Public Relations Specialist

Social Media Manager

A Social Media Manager is responsible for developing and executing social media strategies, including creating written content, managing social media accounts, and running social media campaigns. This course provides a solid foundation in copywriting principles, including writing persuasive copy that sells and getting started as a freelance Copywriter. While this course focuses on copywriting, the skills you learn can be applied to a variety of social media marketing roles.

See salaries and explore the career path for Social Media Manager

Journalist

A Journalist is responsible for gathering, writing, and reporting news and information for a variety of media outlets, including newspapers, magazines, and websites. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy and writing persuasive copy that sells. While this course focuses on copywriting, the skills you learn can be applied to a variety of journalism roles.

See salaries and explore the career path for Journalist

Editor

An Editor is responsible for reviewing, editing, and proofreading written content for a variety of purposes, including books, articles, and websites. This course provides a solid foundation in copywriting principles, including the art of creating original and authentic copy. While this course focuses on copywriting, the skills you learn can be applied to a variety of editing roles.

See salaries and explore the career path for Editor

Author

An Author is responsible for writing and publishing books, articles, and other written works. This course may be useful for Authors who are looking to improve their writing skills, particularly in the area of writing persuasive copy that sells.

See salaries and explore the career path for Author

Teacher

A Teacher is responsible for educating students in a variety of subjects, including English, math, science, and social studies. This course may be useful for Teachers who are looking to improve their writing skills, particularly in the area of creating original and authentic copy.

See salaries and explore the career path for Teacher

Librarian

A Librarian is responsible for managing and organizing library collections, as well as providing reference and research assistance to patrons. This course may be useful for Librarians who are looking to improve their writing skills, particularly in the area of creating clear and concise documentation.

See salaries and explore the career path for Librarian

Customer Service Representative

A Customer Service Representative is responsible for providing customer service to customers, including answering questions, resolving complaints, and processing orders. This course may be useful for Customer Service Representatives who are looking to improve their writing skills, particularly in the area of writing clear and concise emails.

See salaries and explore the career path for Customer Service Representative

Salesperson

A Salesperson is responsible for selling products or services to customers. This course may be useful for Salespeople who are looking to improve their writing skills, particularly in the area of writing persuasive copy that sells.

See salaries and explore the career path for Salesperson