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Sean McMinn
and
Delian Gaskell
The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing written English language and communication skills for doing business in Asia. The second is to examine the impact of cross-cultural interactions and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.
Read more
The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing written English language and communication skills for doing business in Asia. The second is to examine the impact of cross-cultural interactions and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.
Read more
The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing written English language and communication skills for doing business in Asia. The second is to examine the impact of cross-cultural interactions and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.
This course is part of a series developed by the same instructors. Enroll in EBA101x English for Doing Business in Asia – Speaking to continue developing your English language communication skills. Learn about business presentations, audience, format, pronunciation, rhythm and more.
Register for this course and see more details by visiting:
OpenCourser.com/course/t61wr8/english
What's inside
Learning objectives
- Plan, research and structure a piece of writing according to the needs of a specific reader and purpose
- Write a series of coherent and cohesive paragraphs, in which topic sentences containing controlling ideas are expanded with details, examples and explanations
- Identify the purpose of a written document to meet the audience’s needs
- Organize a written document to suit the audience and purpose
- Develop an understanding of cross-cultural issues, style, and genre for business communication purposes
- Plan, research and structure a piece of writing according to the needs of a specific reader and purpose
- Write a series of coherent and cohesive paragraphs, in which topic sentences containing controlling ideas are expanded with details, examples and explanations
- Identify the purpose of a written document to meet the audience’s needs
- Organize a written document to suit the audience and purpose
- Develop an understanding of cross-cultural issues, style, and genre for business communication purposes
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches written business communication skills for Asia, which may be useful for career advancement
Examines the impact of globalization and cross-cultural interactions on English communications, which is relevant in an increasingly interconnected business world
Offers a simulation set in Asia, which allows for practical application of learned skills
Taught by instructors Sean McMinn and Delian Gaskell, both of whom have expertise in business communication
Focuses on non-native speakers, which caters to a specific audience with particular needs
Part of a series that includes a companion course on business communication skills in Asia, which may be beneficial for learners seeking comprehensive training
Save this course
Save English for Doing Business in Asia – Writing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in English for Doing Business in Asia – Writing with these
activities:
Review core English writing skills
Show steps
Helps refresh core writing skills in English to prepare for course materials
Browse courses on
English Writing
Show steps
-
Review grammar rules
-
Practice basic sentence composition
Read Henry Kissinger's 'World Order'
Show steps
Gain insights into the complexities of international relations and global affairs. Kissinger's analysis of geopolitical power dynamics will enrich your understanding of the cultural dynamics in play when conducting business in Asia.
View
Leadership: Six Studies in World Strategy
on Amazon
Show steps
-
Read the book thoroughly
-
Take notes on key concepts and ideas
-
Discuss the book with peers or a mentor
-
Apply the lessons to your analysis of business communication in Asia
Review English Grammar and Sentence Structure
Show steps
Reinforces strong grammar and sentence structure foundation for effective written communication.
Browse courses on
English Grammar
Show steps
-
Review online grammar resources or textbooks
-
Practice applying grammar rules through writing exercises
-
Seek feedback on your writing from a native English speaker or experienced writer
Five other activities
Expand to see all activities and additional details
Show all eight activities
Cultural Etiquette and Business Practices in Asia
Show steps
Enhances understanding of cultural etiquette and business practices to facilitate effective communication and interactions in Asian business settings.
Show steps
-
Explore online resources, such as webinars and articles, on Asian business etiquette and practices
-
Attend a workshop or seminar led by experts on Asian business culture
-
Engage with business professionals from Asia through networking events or online forums
Practice writing paragraphs
Show steps
Writing practice helps solidify understanding of paragraph structure and development
Browse courses on
Paragraph Writing
Show steps
-
Identify topic sentences
-
Brainstorm supporting details
-
Create a coherent paragraph draft
Build a lexical reference for cross-cultural terms
Show steps
Cultivate an understanding of the nuances in cross-cultural communication by compiling a reference of frequently-used phrases, idioms, and terminology specific to different Asian cultures.
Show steps
-
Identify frequently used terms and phrases
-
Research cultural contexts and meanings
-
Organize and categorize the terms
-
Share the glossary with peers for feedback
Organize a study group for business English simulations
Show steps
Enhance practical communication skills by practicing in simulated business scenarios with peers. Collaborate on developing strategies, negotiating, and exchanging ideas in English.
Show steps
-
Find a group of 3-5 peers
-
Set up a regular meeting schedule
-
Prepare study material based on simulation scenarios
-
Practice role-playing and participating in group discussions
-
Provide constructive feedback to each other
Join a study group
Show steps
Discussing course materials with peers enhances comprehension and provides support
Show steps
-
Find a study partner or group
-
Schedule regular meetings
-
Review course notes and assignments together
-
Discuss and clarify concepts
Review core English writing skills
Show steps
Helps refresh core writing skills in English to prepare for course materials
Browse courses on
English Writing
Show steps
Show steps
Show steps
- Review grammar rules
- Practice basic sentence composition
Read Henry Kissinger's 'World Order'
Show steps
Gain insights into the complexities of international relations and global affairs. Kissinger's analysis of geopolitical power dynamics will enrich your understanding of the cultural dynamics in play when conducting business in Asia.
View
Leadership: Six Studies in World Strategy
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly
- Take notes on key concepts and ideas
- Discuss the book with peers or a mentor
- Apply the lessons to your analysis of business communication in Asia
Review English Grammar and Sentence Structure
Show steps
Reinforces strong grammar and sentence structure foundation for effective written communication.
Browse courses on
English Grammar
Show steps
Show steps
Show steps
- Review online grammar resources or textbooks
- Practice applying grammar rules through writing exercises
- Seek feedback on your writing from a native English speaker or experienced writer
Five other activities
Expand to see all activities and additional details
Show all eight activities
Cultural Etiquette and Business Practices in Asia
Show steps
Enhances understanding of cultural etiquette and business practices to facilitate effective communication and interactions in Asian business settings.
Show steps
Show steps
Show steps
- Explore online resources, such as webinars and articles, on Asian business etiquette and practices
- Attend a workshop or seminar led by experts on Asian business culture
- Engage with business professionals from Asia through networking events or online forums
Practice writing paragraphs
Show steps
Writing practice helps solidify understanding of paragraph structure and development
Browse courses on
Paragraph Writing
Show steps
Show steps
Show steps
- Identify topic sentences
- Brainstorm supporting details
- Create a coherent paragraph draft
Build a lexical reference for cross-cultural terms
Show steps
Cultivate an understanding of the nuances in cross-cultural communication by compiling a reference of frequently-used phrases, idioms, and terminology specific to different Asian cultures.
Show steps
Show steps
Show steps
- Identify frequently used terms and phrases
- Research cultural contexts and meanings
- Organize and categorize the terms
- Share the glossary with peers for feedback
Organize a study group for business English simulations
Show steps
Enhance practical communication skills by practicing in simulated business scenarios with peers. Collaborate on developing strategies, negotiating, and exchanging ideas in English.
Show steps
Show steps
Show steps
- Find a group of 3-5 peers
- Set up a regular meeting schedule
- Prepare study material based on simulation scenarios
- Practice role-playing and participating in group discussions
- Provide constructive feedback to each other
Join a study group
Show steps
Discussing course materials with peers enhances comprehension and provides support
Show steps
Show steps
Show steps
- Find a study partner or group
- Schedule regular meetings
- Review course notes and assignments together
- Discuss and clarify concepts
Career center
Learners who complete English for Doing Business in Asia – Writing will develop knowledge and skills
that may be useful to these careers:
Technical Writer
Technical Writer
Technical Writers transform complex material into clear and accessible content for a variety of audiences. This course can help budding Technical Writers develop the necessary skills to create technical documentation that effectively communicates information across different cultures and business contexts. By learning to adapt their writing to specific readers and purposes, Technical Writers can ensure their documents are well-received and easily understood by a global audience.
Copywriter
Copywriter
Copywriters craft persuasive and engaging written content for marketing and advertising campaigns. This course can provide Copywriters with a solid foundation in cross-cultural communication, enabling them to create compelling copy that resonates with diverse audiences in Asia. By understanding the nuances of different cultures and business environments, Copywriters can effectively tailor their messages to maximize impact and achieve desired results.
Content Strategist
Content Strategist
Content Strategists plan, create, and manage content across multiple platforms and channels. This course can help Content Strategists develop the skills to create effective written content that aligns with business goals and target audiences in Asia. By learning to identify audience needs and organize content strategically, Content Strategists can ensure their content is relevant, engaging, and achieves the desired outcomes.
Grant Writer
Grant Writer
Grant Writers develop and submit grant proposals to secure funding for various projects and organizations. This course can help Grant Writers improve their proposal writing skills by providing a framework for planning, researching, and structuring effective written documents. By understanding cross-cultural communication and audience needs, Grant Writers can adapt their proposals to meet the specific requirements of funding agencies and increase their chances of success.
Editor
Editor
Editors review, revise, and improve written content to ensure clarity, accuracy, and consistency. This course can help Editors develop the skills to effectively edit written documents for a variety of purposes and audiences in Asia. By understanding the conventions and expectations of different cultures and business environments, Editors can ensure that written content is error-free, well-written, and meets the intended goals.
Researcher
Researcher
Researchers conduct studies and gather information to inform decision-making and problem-solving. This course can help Researchers develop the skills to effectively communicate their findings in written form, ensuring that their research is accessible and impactful. By understanding cross-cultural communication and audience needs, Researchers can present their findings in a clear and persuasive manner, maximizing the impact of their work.
Business Analyst
Business Analyst
Business Analysts identify and analyze business needs and processes to improve efficiency and effectiveness. This course can help Business Analysts develop the skills to communicate their findings and recommendations in clear and concise written documents. By understanding cross-cultural communication and audience needs, Business Analysts can effectively engage with stakeholders and ensure that their insights are understood and acted upon.
Project Manager
Project Manager
Project Managers plan, execute, and monitor projects to achieve specific goals. This course can help Project Managers develop the skills to communicate effectively in written form with team members, stakeholders, and clients. By understanding cross-cultural communication and audience needs, Project Managers can ensure that project plans, updates, and reports are clear, concise, and well-received.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing strategies to promote products or services. This course can help Marketing Managers improve their written communication skills, enabling them to create effective marketing materials, proposals, and reports. By understanding cross-cultural communication and audience needs, Marketing Managers can tailor their written content to resonate with target audiences and achieve marketing goals.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams to achieve revenue targets. This course may be useful for Sales Managers who need to effectively communicate with clients and stakeholders in writing. By understanding cross-cultural communication and audience needs, Sales Managers can adapt their written communication to build rapport, close deals, and drive sales.
Customer Success Manager
Customer Success Manager
Customer Success Managers ensure that customers are satisfied with products or services and achieve their desired outcomes. This course may be useful for Customer Success Managers who need to effectively communicate with customers in writing. By understanding cross-cultural communication and audience needs, Customer Success Managers can build strong relationships, resolve issues, and drive customer success.
Account Manager
Account Manager
Account Managers manage relationships with existing clients to ensure satisfaction and drive revenue growth. This course may be useful for Account Managers who need to effectively communicate with clients in writing. By understanding cross-cultural communication and audience needs, Account Managers can build strong relationships, identify up-selling opportunities, and increase client retention.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities to drive growth. This course may be useful for Business Development Managers who need to effectively communicate with potential clients and partners in writing. By understanding cross-cultural communication and audience needs, Business Development Managers can build strong relationships, identify potential opportunities, and close deals.
Entrepreneur
Entrepreneur
Entrepreneurs start and manage their own businesses. This course may be useful for Entrepreneurs who need to effectively communicate with investors, partners, and customers in writing. By understanding cross-cultural communication and audience needs, Entrepreneurs can build strong relationships, secure funding, and grow their businesses.
Consultant
Consultant
Consultants provide expert advice and guidance to organizations on a variety of business issues. This course may be useful for Consultants who need to effectively communicate with clients and stakeholders in writing. By understanding cross-cultural communication and audience needs, Consultants can build strong relationships, deliver valuable insights, and drive positive outcomes.
For more career information including salaries, visit:
OpenCourser.com/course/t61wr8/english
Reading list
We've selected 35 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
English for Doing Business in Asia – Writing.
Save
This classic book provides a comprehensive guide to writing well. It valuable resource for anyone who wants to improve their writing skills.
Considered a standard textbook for business communication, this book will be a great reference for many aspects of written communication addressed in this course. It potential replacement for this course.
Provides a practical framework for understanding and navigating cultural differences in business settings. It offers insights into the cultural dimensions that shape communication and behavior, enabling effective communication and collaboration with colleagues and clients from diverse cultural backgrounds.
Is extremely useful for understanding the various elements of a written document for business. It details how to develop and organize a document for different purposes.
Save
Provides a humorous and inspiring guide to writing well. It valuable resource for anyone who wants to overcome their fear of writing and improve their writing skills.
Save
Provides a framework for developing effective business strategies. It helps to distinguish between good and bad strategies, and provides guidance on crafting clear and actionable plans, which is essential for successful business communication in Asia.
Promotes a lean approach to entrepreneurship, emphasizing the importance of testing ideas quickly and iterating based on feedback. It provides a framework for building successful businesses with limited resources, which can be valuable for startups and small businesses in Asia.
Shares insights from the author's experience as a successful entrepreneur and venture capitalist. It provides practical advice on building and scaling a business, including how to navigate challenges and make tough decisions, which can be valuable for entrepreneurs in Asia.
This classic guide to writing provides timeless principles and advice on clarity, conciseness, and style. It valuable resource for anyone who wants to improve their writing skills.
Save
This insightful and practical guide offers essential advice on writing nonfiction that is clear, engaging, and effective. It valuable resource for business writers who want to improve their writing skills and connect with their audience.
This handbook provides a comprehensive overview of business communication. It covers a wide range of topics, including writing, speaking, listening, and non-verbal communication. It valuable resource for anyone who wants to improve their business communication skills.
This handbook provides a comprehensive overview of business communication. It covers a wide range of topics, including writing, speaking, listening, and non-verbal communication. It valuable resource for anyone who wants to improve their business communication skills.
Provides a comprehensive overview of business communication. It covers a wide range of topics, including writing, speaking, listening, and non-verbal communication. It valuable resource for anyone who wants to improve their business communication skills.
This short book popular writing style guide that is useful for improving clarity and conciseness. It should be used as a supplement to any course on business writing.
Explores the challenges that established companies face when faced with disruptive technologies. It provides insights into how to manage innovation and adapt to changing market dynamics, which can be valuable for businesses operating in the rapidly evolving Asian market.
Provides insights into entrepreneurship and innovation. It shares lessons from successful startups and offers guidance on building and scaling new businesses, which can be valuable for those looking to start or grow a business in Asia.
Provides insights into the challenges of marketing and selling technology products to mainstream customers. It offers strategies for crossing the chasm between early adopters and mainstream adoption, which can be valuable for businesses operating in the Asian technology market.
Save
Provides practical advice on how to acquire customers for a startup or small business. It offers a step-by-step framework for developing and executing customer acquisition strategies, which can be valuable for businesses looking to grow in the Asian market.
Save
Explores the changing nature of work and careers in the digital age. It provides insights into how to build and manage a successful career in a networked world, which can be valuable for professionals looking to advance their careers in Asia.
A highly-rated book on how to write effectively and avoid common pitfalls. Supports instruction on writing at a professional level.
This practical guide teaches writers to avoid jargon, clichés, and other forms of ineffective writing. It offers clear and concise advice on how to write persuasive and impactful business documents.
Offers insights into the problem-solving and communication methods used by McKinsey & Company, a leading management consulting firm. It provides a structured approach to analyzing business situations, developing solutions, and communicating findings effectively, which can be valuable for written business communication in the Asian context.
Teaches a structured approach to organizing and writing clear and concise documents for business communication.
Save
Challenges the extrovert ideal and celebrates the strengths of introverts. It provides insights into how introverts can succeed in a world that often values extroversion, which can be valuable for professionals in Asia who may face cultural expectations to be more outgoing.
Provides practical guidance on writing clear, concise, and effective business documents, including emails, reports, proposals, and presentations. It covers essential writing principles, techniques, and best practices to enhance the written communication skills needed in business in general and in Asia specifically.
Provides a comprehensive overview of business communication. It covers a wide range of topics, including writing, speaking, listening, and non-verbal communication. It valuable resource for anyone who wants to improve their business communication skills.
Presents fundamental principles of marketing and branding. It provides guidance on developing and executing effective marketing strategies, which can be valuable for understanding the marketing landscape in Asia and communicating effectively with Asian consumers.
Save
Provides advice on how to make your writing more memorable and persuasive, which may be helpful in preparing business proposals included in this course.
Save
Will help with understanding the cultural issues of business communication in this course.
This influential book offers a practical approach to writing clear and concise prose. It valuable resource for business writers who want to improve their writing style and make their documents more readable.
Save
Provides a comprehensive overview of intercultural business communication, including strategies for effective communication across cultures.
Provides insights into the cultural differences that can impact business communication, which will be helpful in this course.
Provides a comprehensive overview of doing business in China. It covers a variety of topics, such as market entry, legal issues, and cultural etiquette. It valuable resource for students who want to learn more about the challenges of doing business in China.
Provides a collection of essays on intercultural communication. It valuable resource for students who want to learn more about the challenges of communicating across cultures.
This comprehensive handbook provides a state-of-the-art overview of intercultural communication research. It valuable resource for scholars and students who want to learn more about this field.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/t61wr8/english
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Effort
3 to 4 hours per week for 7 weeks
Level
Introductory
Via
edX
Institution
The Hong Kong University of Science and Technology
Instructors
Sean McMinn
Delian Gaskell
Session
January 2, 2024
- July 30, 2024
Language
English
Transcript
English
Good to know
Teaches written business communication skills for Asia, which may be useful for career advancement
Examines the impact of globalization and cross-cultural interactions on English communications, which is relevant in an increasingly interconnected business world
Offers a simulation set in Asia, which allows for practical application of learned skills
Taught by instructors Sean McMinn and Delian Gaskell, both of whom have expertise in business communication
Focuses on non-native speakers, which caters to a specific audience with particular needs
Part of a series that includes a companion course on business communication skills in Asia, which may be beneficial for learners seeking comprehensive training
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