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Sivakishore Reddy

Become a Digital Advertising Expert with Google Ads & Microsoft Ads (Bing Ads)

Join 1000+ students already mastering the art of digital advertising.

Whether you're just starting out or looking to level up your advertising game, this course is your comprehensive guide to becoming a pro in Google Ads and Microsoft Ads (formerly Bing Ads).

What’s Included:

Read more

Become a Digital Advertising Expert with Google Ads & Microsoft Ads (Bing Ads)

Join 1000+ students already mastering the art of digital advertising.

Whether you're just starting out or looking to level up your advertising game, this course is your comprehensive guide to becoming a pro in Google Ads and Microsoft Ads (formerly Bing Ads).

What’s Included:

  • 1000+ Students Trained

  • Updated for 2025

  • 100+ Real-World Examples

  • Advanced Strategies & Optimization Techniques

  • Complete Coverage of Google Ads & Microsoft Ads — From Beginner to Pro

Note: Bing Ads is now known as Microsoft Ads.

What You'll Master:

Google Ads - From A to Z

  • Learn campaign setup, optimization, and ad performance tactics.

  • Use Google Ads Editor to streamline and scale your campaigns.

  • Manage products via Google Merchant Center for Shopping Ads.

  • Apply data-driven strategies to boost ROI.

Microsoft Ads (Bing Ads) - Expand Your Reach

  • Create and manage high-converting campaigns.

  • Leverage Microsoft Ads Editor and Merchant Center.

  • Compare and adapt strategies between Google & Microsoft platforms.

Google Ads Manager Accounts

  • Efficiently handle multiple client or business accounts.

  • Learn time-saving workflows for managing at scale.

Search Ads 360

  • Dive deep into Search Ads 360 for large-scale campaign management.

  • Cross-platform optimization for even greater ad impact.

Real-World Practice & Pro Tools:

  • Work with 100+ hands-on examples.

  • Get personalized feedback to sharpen your ad skills.

  • Apply real strategies used by top advertisers.

Who Should Enroll:

  • Aspiring digital marketers and complete beginners

  • Marketing professionals seeking platform mastery

  • Business owners or freelancers managing client ad accounts

By the End of This Course, You’ll Be Able To:

  • Run and optimize campaigns on Google Ads and Microsoft Ads

  • Use tools like Ads Editors, Merchant Centers, and Manager Accounts

  • Execute advanced strategies for scaling campaigns

  • Confidently manage multiple ad accounts

  • Drive measurable results for your business or clients

Why This Course?

  • Hands-On Learning: 100+ real-world examples to put theory into action

  • All Skill Levels Welcome: Clear, actionable steps from beginner to advanced

  • Fully Updated for 2025: Reflects the latest platform changes and tools

  • Taught by Experts: Learn proven strategies used by successful advertisers

Ready to Start?

Join over 1000+ students who have transformed their digital advertising careers.Master Google Ads & Microsoft Ads—Sign up today and start driving real results.

Enroll now

What's inside

Learning objectives

  • Complete google ads - basic to advanced concepts with practical examples**
  • Complete microsoft ads - basic to advanced concepts with practical examples**
  • Bing ads is now called as microsoft ads
  • Search ads 360 (sa360) - permium tool for paid search
  • Google ads manager account (previously mcc - my client center).
  • Proven strategies, and best practices for client goals (ecommerce & service industries).
  • 100+ real world examples to understand how things are done.
  • How to do performance analysis for different levels in google ads & bing ads
  • Knowledge to build full fledged campaigns strategically.
  • Understanding google ads and microsoft ads algorithms.
  • Microsoft excel & google sheet, formulas related to paid advertising.
  • #*everything about google ads*#
  • #*everything about microsoft ads (bing ads)*#
  • Google ads - paid search campaign
  • Google ads - shopping campaign
  • Google ads - phone call campaign
  • Google ads - performance max campaign
  • Google ads - display campaign
  • Google ads - demand gen campaign
  • Google ads - video campaign
  • Google merchant center
  • Complete google ads editor
  • Microsoft ads - paid search campaign
  • Microsoft ads - shopping campaign
  • Microsoft ads - performance max campaign
  • Microsoft ads - audience campaign (display, native & video ads)
  • Complete microsoft ads editor
  • Microsoft merchant center
  • Google ads & microsoft ads remarketing setup.
  • Show more
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Syllabus

Introduction
Day 2 - Introduction to Paid Advertising
Lesson 1 - Evolution of advertising
Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid Search
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Activities

Coming soon We're preparing activities for 2025 Master Google Ads, Bing Ads and SA360 in Live Accounts. These are activities you can do either before, during, or after a course.

Career center

Learners who complete 2025 Master Google Ads, Bing Ads and SA360 in Live Accounts will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.
This guide offers a comprehensive introduction to the Google Ads platform, covering everything from setup and targeting to bidding and campaign management. If you're new to Google Ads, this great starting point.
Must-read for any business that wants to take their Google Ads campaigns to the next level. It covers advanced topics such as retargeting, conversion optimization, and cross-device tracking.
Comprehensive guide to using Google Ads to generate leads for your business. It covers everything you need to know, from creating effective ads to tracking your results.
Comprehensive guide to using Google Ads (formerly known as Google AdWords) for beginners. It covers everything you need to know, from setting up your account to creating effective campaigns.
If you're a complete beginner to Google Ads, this book great place to start. It covers everything you need to know to get up and running, from creating your first campaign to tracking your results.
Comprehensive guide to using Google Ads to promote your retail business. It covers everything you need to know, from setting up your account to creating effective campaigns.
Covers all aspects of content marketing, including digital advertising. It provides a step-by-step guide on how to create and execute successful content advertising campaigns.
Covers all aspects of affiliate marketing, including affiliate advertising. It provides a step-by-step guide on how to create and execute successful affiliate advertising campaigns.
Covers all aspects of SEO, including search engine advertising. It provides a step-by-step guide on how to create and execute successful SEO campaigns.
Covers all aspects of mobile marketing, including mobile advertising. It provides a step-by-step guide on how to create and execute successful mobile advertising campaigns.
Offers a comprehensive introduction to programmatic advertising, explaining the essential technologies and the ecosystem involved. It's ideal for gaining a foundational understanding of automated media buying, covering concepts like real-time bidding, data, and ad targeting. While concise, it's a valuable resource for beginners and can serve as a quick reference.
Covers all aspects of social media marketing, including social media advertising. It provides a step-by-step guide on how to create and execute successful social media advertising campaigns.
Covers all aspects of inbound marketing, including digital advertising. It provides a step-by-step guide on how to create and execute successful inbound advertising campaigns.
This classic book on military strategy is also a valuable resource for digital advertisers. It provides insights into the principles of strategy, deception, and psychology that can be applied to digital advertising campaigns.
Is not specifically about digital advertising, but it great resource for anyone who wants to learn how to create compelling stories. Storytelling is an essential skill for digital advertisers, as it allows them to connect with their audience on an emotional level.
Covers all aspects of digital marketing, including digital advertising. It practical guide that provides step-by-step instructions on how to create and execute successful digital advertising campaigns.
Provides a comprehensive overview of digital advertising, covering topics such as planning, execution, and measurement. It valuable resource for anyone who wants to learn more about this rapidly growing field.
Focuses on the importance of answering customer questions through content to build trust and drive sales. While centered on content marketing, the principles are highly relevant to digital advertising, emphasizing understanding the customer's needs and providing value. It offers a practical approach to creating relevant messaging for digital ad campaigns.

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