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Create a Google Ads Search Campaign

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Helps beginners build a foundation in Google Ads search campaigns

Strong industry fit for those in advertising and marketing

Suited for learners in the North America region

Taught by an Angelo Paolillo, an experienced instructor

Includes hands-on labs and interactive materials

Focuses on creating compelling and effective search ads

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Reviews summary

Practical google ads campaign fundamentals

According to learners, this course offers a highly practical and hands-on approach to creating a Google Ads search campaign. Students consistently praise its clear, step-by-step guidance, making it excellent for beginners to grasp the foundational concepts of online search marketing, including ad group structure, keyword targeting, and compelling ad design. While largely positive, some reviews suggest it provides a quick overview and may be too basic for experienced professionals seeking advanced optimization techniques. It's best utilized as a solid introductory course, with a noted focus on the North America region.

A quick and efficient learning experience for busy professionals.

"Its 2-hour length makes it a great quick learning experience."

"I appreciated the focused, bite-sized modules that got straight to the point."

"Very efficient for learning the essentials without overwhelming detail."

Generally up-to-date, but minor UI changes may occur.

"The steps provided were largely current, which is crucial given how often Google Ads changes."

"I found some minor user interface differences from the course videos, but it wasn't hard to adapt."

"The information seemed largely accurate for the current Google Ads platform and features."

Ideal for those new to Google Ads and digital marketing.

"Perfect for someone just starting out with Google Ads, very clear."

"As a complete beginner, I found this course incredibly helpful and easy to follow."

"Provides a solid foundational understanding of search campaigns."

Focuses on actionable, step-by-step campaign setup.

"I could immediately apply what I learned to set up my first campaign."

"The project-based format was very effective for understanding the process."

"Helped me create my first Google Ads search campaign with confidence."

Best suited for learners operating in the North American market.

"I noted that the course specifically mentions being best for the North America region, which was relevant for my use case."

"Some examples and interface elements felt tailored to a North American audience, though the core principles still apply broadly."

"Prospective students outside North America should be aware of its primary regional focus."

Lacks depth for advanced strategies or complex scenarios.

"I wish it covered more advanced bidding strategies and analytics beyond the basics."

"The course is a good start, but it doesn't dive deep into optimization techniques."

"Don't expect extensive coverage beyond setting up the initial campaign framework."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Google Ads Search Campaign with these activities:

Follow an Online Course on Google Ads Search Campaigns

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Enhance your understanding of search campaigns by following a structured online course.

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Identify a reputable online course or platform offering content on Google Ads search campaigns.
Follow the course curriculum, completing each module and practicing the techniques taught.
Engage in discussions or forums to ask questions and share insights with other learners.

Keyword Research Drills

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Refine your understanding of keyword research by completing a series of practice drills.

Browse courses on Keyword Research

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Visit a keyword research tool and practice finding different types of keywords.
Analyze the search volume and competition for a set of chosen keywords.
Develop a list of targeted keywords that are relevant to your chosen search campaign.

Organize a Study Group for Google Ads Search Campaigns

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Enhance your understanding through collaborative learning and peer support.

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Gather a group of peers who are also interested in learning about Google Ads search campaigns.
Establish regular meeting times and create a structured agenda for each session.
Take turns presenting different aspects of search campaigns, leading discussions, and sharing insights.

Two other activities

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Support a Peer in Their Google Ads Search Campaign

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Reinforce your knowledge by assisting a fellow student with their search campaign.

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Connect with a peer group or online forum dedicated to Google Ads search campaigns.
Offer guidance to others by answering questions, sharing best practices, and providing constructive feedback.
Engage in collaborative discussions and learn from the experiences of others.

Participate in a Google Ads Search Campaign Competition

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Challenge yourself by participating in a competition that tests your skills in search campaign creation.

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Research and identify relevant Google Ads search campaign competitions.
Craft a compelling campaign strategy and execute it within the competition guidelines.
Track and analyze your results, making adjustments as necessary.

Career center

Learners who complete Create a Google Ads Search Campaign will develop knowledge and skills that may be useful to these careers:

Paid Media Specialist

Paid Media Specialists work to help businesses generate leads and sales through online advertising campaigns. By creating a Google Ads Search Campaign, you will learn the fundamentals of online search marketing strategies and how to create compelling ads. This knowledge can help you succeed as a Paid Media Specialist, as you will be able to plan and execute effective advertising campaigns that reach your target audience.

See salaries and explore the career path for Paid Media Specialist

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns that help businesses achieve their goals. By creating a Google Ads Search Campaign, you will learn how to create effective ad group structures, keywords, and compelling ads. This knowledge can help you succeed as a Digital Marketing Manager, as you will be able to develop and implement successful digital marketing campaigns that drive traffic and generate leads.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Marketing Analysts help businesses understand the effectiveness of their marketing campaigns. By creating a Google Ads Search Campaign, you will learn how to track and measure the results of your advertising campaigns. This knowledge can help you succeed as a Marketing Analyst, as you will be able to provide valuable insights that can help businesses improve their marketing performance.

See salaries and explore the career path for Marketing Analyst

Account Manager

Account Managers work with clients to help them achieve their business goals through advertising campaigns. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that meet the needs of your clients. This knowledge can help you succeed as an Account Manager, as you will be able to develop and maintain strong relationships with your clients.

See salaries and explore the career path for Account Manager

Sales Manager

Sales Managers lead and motivate teams of sales representatives to achieve sales targets. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that generate leads and sales. This knowledge can help you succeed as a Sales Manager, as you will be able to develop and execute sales strategies that drive revenue.

See salaries and explore the career path for Sales Manager

Advertising Manager

Advertising Managers plan and execute advertising campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as an Advertising Manager, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Advertising Manager

Marketing Director

Marketing Directors are responsible for overseeing the development and execution of marketing campaigns. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that meet the needs of your organization. This knowledge can help you succeed as a Marketing Director, as you will be able to develop and implement successful marketing campaigns that drive brand awareness and generate leads.

See salaries and explore the career path for Marketing Director

Brand Manager

Brand Managers are responsible for developing and managing brand strategy. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that build brand awareness and generate leads. This knowledge can help you succeed as a Brand Manager, as you will be able to develop and implement successful branding campaigns that drive results.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of an organization. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Public Relations Manager, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Public relations manager

Media Planner

Media Planners are responsible for planning and executing advertising campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Media Planner, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Media Planner

Creative Director

Creative Directors are responsible for developing and executing creative campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Creative Director, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Creative Director

Copywriter

Copywriters are responsible for writing advertising copy for a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Copywriter, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Copywriter

Art Director

Art Directors are responsible for developing and executing creative campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as an Art Director, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Art Director

Graphic Designer

Graphic Designers are responsible for creating visual content for a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Graphic Designer, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Graphic Designer

Web Developer

Web Developers are responsible for developing and maintaining websites. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Web Developer, as you will be able to develop and implement effective advertising campaigns that drive results.

See salaries and explore the career path for Web Developer

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Google Ads Search Campaign.

Advanced Google AdWords

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This handbook provides in-depth coverage of advanced Google Ads topics, including campaign optimization, bid strategies, and performance analysis.

Advanced Google AdWords

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Advanced Google AdWords

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The Art of SEO

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This classic book provides a detailed guide to search engine optimization, including keyword research and selection, on-page and off-page optimization techniques, and link building.

The Art of SEO: Mastering Search Engine Optimization

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The Art of SEO: Mastering Search Engine Optimization

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The Art of SEO: Mastering Search Engine...

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The Art of SEO

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(中文) SEO Art (Chinese Edition)

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The Art of SEO

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