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Angelo Paolillo
In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Read more
In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Read more
In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/uvw8d9/create
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What's inside
Syllabus
Project Overview
In this project you will create a Google Ads Search Campaign, understand the fundamentals of online search marketing strategies and the important things to pay attention to, creating account structure and themed ad groups, keywords and match types, compelling ads and conversion tracking.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps beginners build a foundation in Google Ads search campaigns
Strong industry fit for those in advertising and marketing
Suited for learners in the North America region
Taught by an Angelo Paolillo, an experienced instructor
Includes hands-on labs and interactive materials
Focuses on creating compelling and effective search ads
Save this course
Save Create a Google Ads Search Campaign to your list so you can find it easily later:
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Reviews summary
Beginner-friendly google ads search campaign course
Learners largely agree that this beginner-friendly course provides engaging assignments and a detailed walkthrough on creating a Google Ads Search Campaign. Students find the content to be informative and helpful for beginners. Overall, they highly recommend this course for those looking to gain a solid foundation in Google Ads.
The course uses real-world examples to reinforce learning.
"It helped me understand better with a real world example and opportunity to apply and practice it alongside the lesson."
Interactive hands-on assignments allow students to apply their knowledge.
"it's a very exiting experienc and a new skil to get with this project"
"This is very helpful and knowledgeable project that could be implemented in real-world life"
Concepts are well-explained and easy to understand.
"Concepts are nicely explained."
"Excelente proyecto, para conocimientos basicos de la creacion de compañas en google ads."
"The course is absolutely amazing I enjoyed the content"
This course is tailored towards beginners and assumes little to no prior knowledge.
"Great for beginner. Easy to understand."
"The course is significantly well designed to enhance the skills of ads search campaign which will really help to drive marketing ambitions of small scale startups and ventures."
Some learners found the course to be outdated, with an interface that no longer matches the current Google Ads platform.
"Super outdated. None of the platforms are the same, needs to be massively updated."
"Google Ads campaign very good courses"
"This is based on a 2020 user interface, but Google has since updated it interface so most of the buttons, links, etc. are not where the instructor says they are.
"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Google Ads Search Campaign with these
activities:
Follow an Online Course on Google Ads Search Campaigns
Show steps
Enhance your understanding of search campaigns by following a structured online course.
Show steps
-
Identify a reputable online course or platform offering content on Google Ads search campaigns.
-
Follow the course curriculum, completing each module and practicing the techniques taught.
-
Engage in discussions or forums to ask questions and share insights with other learners.
Keyword Research Drills
Show steps
Refine your understanding of keyword research by completing a series of practice drills.
Browse courses on
Keyword Research
Show steps
-
Visit a keyword research tool and practice finding different types of keywords.
-
Analyze the search volume and competition for a set of chosen keywords.
-
Develop a list of targeted keywords that are relevant to your chosen search campaign.
Organize a Study Group for Google Ads Search Campaigns
Show steps
Enhance your understanding through collaborative learning and peer support.
Show steps
-
Gather a group of peers who are also interested in learning about Google Ads search campaigns.
-
Establish regular meeting times and create a structured agenda for each session.
-
Take turns presenting different aspects of search campaigns, leading discussions, and sharing insights.
Two other activities
Expand to see all activities and additional details
Show all five activities
Support a Peer in Their Google Ads Search Campaign
Show steps
Reinforce your knowledge by assisting a fellow student with their search campaign.
Show steps
-
Connect with a peer group or online forum dedicated to Google Ads search campaigns.
-
Offer guidance to others by answering questions, sharing best practices, and providing constructive feedback.
-
Engage in collaborative discussions and learn from the experiences of others.
Participate in a Google Ads Search Campaign Competition
Show steps
Challenge yourself by participating in a competition that tests your skills in search campaign creation.
Show steps
-
Research and identify relevant Google Ads search campaign competitions.
-
Craft a compelling campaign strategy and execute it within the competition guidelines.
-
Track and analyze your results, making adjustments as necessary.
Follow an Online Course on Google Ads Search Campaigns
Show steps
Enhance your understanding of search campaigns by following a structured online course.
Show steps
Show steps
Show steps
- Identify a reputable online course or platform offering content on Google Ads search campaigns.
- Follow the course curriculum, completing each module and practicing the techniques taught.
- Engage in discussions or forums to ask questions and share insights with other learners.
Keyword Research Drills
Show steps
Refine your understanding of keyword research by completing a series of practice drills.
Browse courses on
Keyword Research
Show steps
Show steps
Show steps
- Visit a keyword research tool and practice finding different types of keywords.
- Analyze the search volume and competition for a set of chosen keywords.
- Develop a list of targeted keywords that are relevant to your chosen search campaign.
Organize a Study Group for Google Ads Search Campaigns
Show steps
Enhance your understanding through collaborative learning and peer support.
Show steps
Show steps
Show steps
- Gather a group of peers who are also interested in learning about Google Ads search campaigns.
- Establish regular meeting times and create a structured agenda for each session.
- Take turns presenting different aspects of search campaigns, leading discussions, and sharing insights.
Two other activities
Expand to see all activities and additional details
Show all five activities
Support a Peer in Their Google Ads Search Campaign
Show steps
Reinforce your knowledge by assisting a fellow student with their search campaign.
Show steps
Show steps
Show steps
- Connect with a peer group or online forum dedicated to Google Ads search campaigns.
- Offer guidance to others by answering questions, sharing best practices, and providing constructive feedback.
- Engage in collaborative discussions and learn from the experiences of others.
Participate in a Google Ads Search Campaign Competition
Show steps
Challenge yourself by participating in a competition that tests your skills in search campaign creation.
Show steps
Show steps
Show steps
- Research and identify relevant Google Ads search campaign competitions.
- Craft a compelling campaign strategy and execute it within the competition guidelines.
- Track and analyze your results, making adjustments as necessary.
Career center
Learners who complete Create a Google Ads Search Campaign will develop knowledge and skills
that may be useful to these careers:
Paid Media Specialist
Paid Media Specialist
Paid Media Specialists work to help businesses generate leads and sales through online advertising campaigns. By creating a Google Ads Search Campaign, you will learn the fundamentals of online search marketing strategies and how to create compelling ads. This knowledge can help you succeed as a Paid Media Specialist, as you will be able to plan and execute effective advertising campaigns that reach your target audience.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns that help businesses achieve their goals. By creating a Google Ads Search Campaign, you will learn how to create effective ad group structures, keywords, and compelling ads. This knowledge can help you succeed as a Digital Marketing Manager, as you will be able to develop and implement successful digital marketing campaigns that drive traffic and generate leads.
Marketing Analyst
Marketing Analyst
Marketing Analysts help businesses understand the effectiveness of their marketing campaigns. By creating a Google Ads Search Campaign, you will learn how to track and measure the results of your advertising campaigns. This knowledge can help you succeed as a Marketing Analyst, as you will be able to provide valuable insights that can help businesses improve their marketing performance.
Sales Manager
Sales Manager
Sales Managers lead and motivate teams of sales representatives to achieve sales targets. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that generate leads and sales. This knowledge can help you succeed as a Sales Manager, as you will be able to develop and execute sales strategies that drive revenue.
Account Manager
Account Manager
Account Managers work with clients to help them achieve their business goals through advertising campaigns. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that meet the needs of your clients. This knowledge can help you succeed as an Account Manager, as you will be able to develop and maintain strong relationships with your clients.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as an Advertising Manager, as you will be able to develop and implement effective advertising campaigns that drive results.
Marketing Director
Marketing Director
Marketing Directors are responsible for overseeing the development and execution of marketing campaigns. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that meet the needs of your organization. This knowledge can help you succeed as a Marketing Director, as you will be able to develop and implement successful marketing campaigns that drive brand awareness and generate leads.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing brand strategy. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that build brand awareness and generate leads. This knowledge can help you succeed as a Brand Manager, as you will be able to develop and implement successful branding campaigns that drive results.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of an organization. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Public Relations Manager, as you will be able to develop and implement effective advertising campaigns that drive results.
Copywriter
Copywriter
Copywriters are responsible for writing advertising copy for a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Copywriter, as you will be able to develop and implement effective advertising campaigns that drive results.
Creative Director
Creative Director
Creative Directors are responsible for developing and executing creative campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Creative Director, as you will be able to develop and implement effective advertising campaigns that drive results.
Media Planner
Media Planner
Media Planners are responsible for planning and executing advertising campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Media Planner, as you will be able to develop and implement effective advertising campaigns that drive results.
Art Director
Art Director
Art Directors are responsible for developing and executing creative campaigns across a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as an Art Director, as you will be able to develop and implement effective advertising campaigns that drive results.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content for a variety of channels, including online, offline, and social media. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Graphic Designer, as you will be able to develop and implement effective advertising campaigns that drive results.
Web Developer
Web Developer
Web Developers are responsible for developing and maintaining websites. By creating a Google Ads Search Campaign, you will learn how to create and manage advertising campaigns that reach your target audience and achieve your marketing goals. This knowledge can help you succeed as a Web Developer, as you will be able to develop and implement effective advertising campaigns that drive results.
For more career information including salaries, visit:
OpenCourser.com/course/uvw8d9/create
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Google Ads Search Campaign.
This handbook provides in-depth coverage of advanced Google Ads topics, including campaign optimization, bid strategies, and performance analysis.
Save
This classic book provides a detailed guide to search engine optimization, including keyword research and selection, on-page and off-page optimization techniques, and link building.
This guide provides in-depth coverage of link building strategies, including link outreach, content marketing, and social media.
Save
This course provides a comprehensive overview of digital marketing, covering search marketing along with other channels and strategies.
This textbook provides a broader perspective on digital marketing, covering search marketing along with other channels and strategies.
Save
This textbook provides a comprehensive overview of marketing principles and strategies, including the role of search marketing.
This guide provides a basic introduction to Google AdWords for beginners, covering account setup, campaign creation, and ad optimization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/uvw8d9/create
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Language
English
Good to know
Helps beginners build a foundation in Google Ads search campaigns
Strong industry fit for those in advertising and marketing
Suited for learners in the North America region
Taught by an Angelo Paolillo, an experienced instructor
Includes hands-on labs and interactive materials
Focuses on creating compelling and effective search ads
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