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Angelo Paolillo
In this 2-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by...
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In this 2-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by showing a sequence of interconnected video ads based on previous interactions with the user. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
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Provides foundations for learners with no prior knowledge or experience with the topic
Suitable for individuals with a basic understanding of digital marketing concepts
Focuses on practical skills that can be applied immediately in the workplace
Taught by industry experts with extensive experience in video marketing
Helps learners develop a comprehensive understanding of video marketing strategies
Provides hands-on experience through project-based learning

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Reviews summary

Video ad campaign course

This 2-hour course on creating a Google Video Ads Sequence Campaign is highly rated by students, with five 5-star reviews. Students describe it as very helpful, with practical knowledge and skills for digital advertising.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Google Video Ads Sequence Campaign with these activities:
Review principles of marketing strategy and goal setting
Strengthen your understanding of marketing strategy and goal setting to enhance your ability to create effective video campaigns.
Browse courses on Marketing Strategy
Show steps
  • Review your notes or textbooks on marketing strategy and goal setting.
  • Complete practice exercises or quizzes on marketing strategy concepts.
  • Develop a sample marketing strategy and goal-setting framework.
Attend industry webinars on video marketing best practices
Expand your knowledge and connect with professionals in the video marketing industry through webinars.
Browse courses on Video Marketing
Show steps
  • Research and identify industry webinars on video marketing best practices.
  • Register and attend the webinars.
  • Take notes and actively participate in Q&A sessions.
Watch video tutorials on video marketing
Watching video tutorials on video marketing will help you learn the basics of video marketing.
Browse courses on Video Marketing
Show steps
  • Find tutorials that cover the topics you're interested in
  • Watch the tutorials
  • Take notes
  • Practice what you've learned
20 other activities
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Review digital video and video analytics fundamentals
Review the basics of digital video and video analytics concepts to enhance understanding of course materials.
Show steps
  • Re-read your notes on digital video formats, codecs, and delivery methods.
  • Review online articles and tutorials on video analytics metrics and techniques.
  • Complete practice exercises or quizzes on video analytics concepts.
Create a YouTube video marketing strategy
Develop a comprehensive video marketing strategy on YouTube to reinforce your understanding of the course concepts.
Browse courses on Digital Marketing
Show steps
  • Identify your target audience and marketing goals
  • Research your competition and industry trends
  • Create high-quality video content that aligns with your goals
  • Optimize your videos for search and social media
  • Monitor your results and make adjustments as needed
Attend a YouTube Creator Workshop
Gain valuable insights and practical knowledge by attending a YouTube Creator Workshop.
Browse courses on Content Creation
Show steps
  • Find a workshop that aligns with your interests
  • Register and attend the workshop
  • Take notes and apply what you learn
Practice using YouTube's video ad creation tools
Gain hands-on experience with YouTube's advertising tools to enhance your understanding of the material in the course.
Browse courses on Digital Advertising
Show steps
  • Create a YouTube Ads account
  • Design and upload your video ad
  • Set your targeting and budget
  • Launch your ad campaign
  • Monitor your ad performance and make optimizations
Join a video marketing mastermind group
Joining a video marketing mastermind group will allow you to connect with other professionals and learn from their experiences.
Browse courses on Video Marketing
Show steps
  • Find a group that's a good fit for you
  • Attend meetings regularly
  • Participate in discussions
  • Share your knowledge and expertise
Participate in a peer review group for video ad campaigns
Provide and receive constructive feedback on video ad campaigns with your peers to enhance your learning experience.
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Show steps
  • Find a peer review group or create your own
  • Share your video ad campaign for feedback
  • Provide feedback to others in the group
Utilize YouTube's video optimization tips
Gain valuable insights on how to optimize your YouTube videos for search and discovery, increasing their visibility and reach.
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Show steps
  • Review YouTube's official guidelines for video optimization.
  • Implement recommended optimization techniques, such as using relevant keywords in titles and descriptions.
  • Create engaging and informative video content that aligns with your target audience's interests.
Create a YouTube Ad Campaign
Creating a YouTube ad campaign will help you practice the skills you'll learn in this course.
Browse courses on YouTube Advertising
Show steps
  • Choose a target audience
  • Set a budget
  • Create video ad content
  • Track and optimize your campaign
Follow tutorials on YouTube ad campaign creation
Expand your understanding of YouTube ad campaign creation by following guided tutorials.
Browse courses on YouTube Ads
Show steps
  • Search for tutorials on YouTube ad campaign creation.
  • Select a tutorial that aligns with your skill level and goals.
  • Follow the tutorial steps to create a sample YouTube ad campaign.
Participate in a hands-on video marketing workshop
Accelerate your learning through a hands-on video marketing workshop, gaining practical experience and refining your skills.
Browse courses on Video Marketing
Show steps
  • Research and identify hands-on video marketing workshops.
  • Register and attend the workshop.
  • Actively participate in exercises and discussions.
Develop a video ad campaign for a business or organization
Apply the concepts learned in the course by creating a comprehensive video ad campaign for a specific audience.
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Show steps
  • Conduct thorough research and analysis
  • Develop a compelling creative concept
  • Create high-quality video content
  • Plan and execute your campaign
  • Monitor and evaluate your results
Leverage YouTube's audience targeting options
Learn how to effectively target your YouTube video ads to specific demographics, interests, and behaviors, ensuring that your ads reach the most relevant audience.
Browse courses on Audience Targeting
Show steps
  • Identify your target audience based on factors such as demographics, interests, and online behavior.
  • Explore YouTube's audience targeting options, including demographics, interests, keywords, and remarketing.
  • Create targeted ad campaigns that align with the specific characteristics of your target audience.
Practice creating video ads using online tools
Gain hands-on experience in video ad creation through practice drills.
Browse courses on Video Production
Show steps
  • Identify an online video editing tool that meets your needs.
  • Create a storyboard for your video ad.
  • Use the online tool to create and edit your video ad.
Write a blog post about video marketing
Writing a blog post about video marketing will help you synthesize your knowledge and share it with others.
Browse courses on Video Marketing
Show steps
  • Choose a topic
  • Research your topic
  • Write your post
  • Publish your post
Conduct YouTube video ad performance analysis
Practice analyzing the key performance indicators (KPIs) of your YouTube video advertising campaigns to improve campaign performance.
Browse courses on Analytics
Show steps
  • Identify the relevant KPIs for your YouTube video campaigns based on your goals.
  • Gather data from YouTube Analytics and other relevant sources to track your KPIs.
  • Analyze the data to identify trends and areas for improvement.
  • Make adjustments to your campaigns based on your analysis to optimize performance.
Develop a video ad sequence for a real-world client
Apply your knowledge to create a video ad sequence for a real-world client, enhancing your understanding of storytelling and audience engagement.
Show steps
  • Identify a potential client and their marketing goals.
  • Develop a video ad sequence that aligns with the client's brand and objectives.
  • Create a storyboard and script for your video ad sequence.
  • Produce and edit your video ad sequence.
Create and test different YouTube video ad formats
Experiment with various YouTube video ad formats to determine which formats resonate most effectively with your target audience, leading to better campaign outcomes.
Browse courses on YouTube Advertising
Show steps
  • Explore the different YouTube video ad formats available, such as skippable in-stream ads, non-skippable in-stream ads, and bumper ads.
  • Create multiple versions of your video ad in different formats and target them to specific audience segments.
  • Track the performance of each ad format and analyze the results to identify the most effective ones.
Start a video marketing agency
Starting a video marketing agency will allow you to apply the skills you've learned in this course in a real-world setting.
Browse courses on Video Marketing
Show steps
  • Develop a business plan
  • Secure funding
  • Build a team
  • Market your agency
Analyze and refine YouTube video ad campaigns
Regularly analyze and refine your YouTube video ad campaigns to identify areas for improvement and ensure that you are achieving your marketing goals.
Browse courses on Campaign Optimization
Show steps
  • Track key metrics such as views, engagement, and conversions to measure campaign performance.
  • Identify areas for improvement based on campaign data and industry benchmarks.
  • Make adjustments to your campaigns, such as optimizing targeting, refining ad creative, or adjusting budgets.
Contribute to open-source video marketing tools or projects
Enhance your understanding and practical skills by contributing to open-source video marketing tools or projects, connecting with a wider community.
Browse courses on Open Source
Show steps
  • Identify open-source video marketing tools or projects that align with your interests.
  • Review the project documentation and codebase.
  • Identify potential contributions or improvements.
  • Submit a pull request or start working on your contribution.

Career center

Learners who complete Create a Google Video Ads Sequence Campaign will develop knowledge and skills that may be useful to these careers:
Marketing Director
The Marketing Director is responsible for developing and executing the overall marketing strategy for a company or organization. They would also be responsible for overseeing the development and execution of marketing campaigns. This course would be particularly useful to a Marketing Director because it would provide them with the skills and knowledge they need to create effective marketing campaigns. It would also help them understand how to target their campaigns to specific audiences.
Advertising Manager
Advertising Managers are responsible for the development, execution, and coordination of marketing campaigns. They might also be responsible for budgeting, planning, and marketing operations. This course would be particularly useful to an Advertising Manager because it would provide them with the necessary skills and knowledge to create effective video ad campaigns. It would also help them understand how to target their ads to specific audiences, which would allow them to maximize their return on investment.
Video Producer
Video Producers are responsible for the production of video content. This may include writing, directing, editing, and producing videos. This course would be particularly useful to a Video Producer because it would provide them with the skills and knowledge they need to create engaging and effective video content.
Digital Marketing Manager
Digital Marketing Managers combine creative and analytical skills to create and execute online marketing campaigns and manage a company's digital presence. This course would provide a foundation for Digital Marketing Managers in understanding and using video marketing to engage a target audience.
Social Media Manager
Social Media Managers are responsible for the development and execution of social media marketing campaigns. Also, they maintain and manage a company's social media presence. This course would provide Social Media Managers with the skills and knowledge they need to create effective social media campaigns that would include video content.
Content Creator
Content Creators are responsible for creating, developing, and delivering content for a variety of platforms. This could include text, images, video, and social media. This course would help Content Creators learn how to create effective video content that would engage audiences.
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of a company or organization. Also, they communicate with the media and the public on behalf of their client. This course may be useful to Public Relations Specialists as it could help them understand how to create and use video content to engage with their target audiences.
Event Planner
Event Planners are responsible for the planning and execution of events. This could include conferences, trade shows, and corporate events. This course might be useful to Event Planners as it could help them understand how to create and use video content to promote their events.
Salesperson
Salespeople are responsible for selling products or services to customers. This course might be useful to Salespeople as it could help them understand how to create and use video content to engage with their customers.
Human Resources Manager
Human Resources Managers are responsible for the management of human resources within a company or organization. Responsibilities can include recruitment, employee relations, and training. This course might be useful to Human Resources Managers as it could help them understand how to create and use video content to attract and retain employees.
Customer Service Representative
Customer Service Representatives are responsible for providing customer support. This could include answering questions, resolving complaints, and providing information. This course might be useful to Customer Service Representatives as it could help them understand how to create and use video content to provide customer service.
Office Manager
Office Managers are responsible for the day-to-day operations of an office environment. This could include managing the budget, purchasing supplies, and coordinating with vendors. This course might be useful to Office Managers as it could help them understand how to create and use video content to promote their company or organization.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and providing recommendations to clients. Responsibilities can include evaluating investments, developing financial models, and forecasting financial performance. This course might be useful to Financial Analysts as it could help them understand how to create and use video content to present their findings to clients.
Web Developer
Web Developers are responsible for the design and development of websites. Responsibilities can include creating the layout of a website, writing code, and testing the website to ensure it is functional. This course might be useful to Web Developers as it could help them understand how to create and use video content to promote their websites.
Software Engineer
Software Engineers are responsible for the design, development, and maintenance of software applications. Responsibilities can include writing code, testing software, and working with other engineers to develop new features. This course might be useful to Software Engineers as it could help them understand how to create and use video content to explain complex technical concepts.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Google Video Ads Sequence Campaign.
Provides strategies and insights into creating compelling stories, including through the use of video, which key component of the course.
Provides a comprehensive overview of marketing management concepts and strategies, which can provide context for the course's focus on video ad campaigns.
Examines how established companies can face challenges in adapting to new technologies and market disruptions, providing insights relevant to staying ahead in the dynamic digital marketing landscape.
Encourages innovative and ambitious thinking, providing inspiration for those looking to create a significant impact with their marketing campaigns.
Serves as an overview of foundational concepts of digital marketing, which is beneficial for beginners or those needing a refresher.

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