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Create a Google Video Ads Sequence Campaign

In this 2-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by showing a sequence of interconnected video ads based on previous interactions with the user. Note: This course works best for learners who are based in the North America region. Weâ€™re currently working on providing the same experience in other regions.

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Provides foundations for learners with no prior knowledge or experience with the topic

Suitable for individuals with a basic understanding of digital marketing concepts

Focuses on practical skills that can be applied immediately in the workplace

Taught by industry experts with extensive experience in video marketing

Helps learners develop a comprehensive understanding of video marketing strategies

Provides hands-on experience through project-based learning

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Reviews summary

Video ad campaign course

This 2-hour course on creating a Google Video Ads Sequence Campaign is highly rated by students, with five 5-star reviews. Students describe it as very helpful, with practical knowledge and skills for digital advertising.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Google Video Ads Sequence Campaign with these activities:

Review principles of marketing strategy and goal setting

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Strengthen your understanding of marketing strategy and goal setting to enhance your ability to create effective video campaigns.

Browse courses on Marketing Strategy

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Review your notes or textbooks on marketing strategy and goal setting.
Complete practice exercises or quizzes on marketing strategy concepts.
Develop a sample marketing strategy and goal-setting framework.

Attend industry webinars on video marketing best practices

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Expand your knowledge and connect with professionals in the video marketing industry through webinars.

Browse courses on Video Marketing

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Research and identify industry webinars on video marketing best practices.
Register and attend the webinars.
Take notes and actively participate in Q&A sessions.

Watch video tutorials on video marketing

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Watching video tutorials on video marketing will help you learn the basics of video marketing.

Browse courses on Video Marketing

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Find tutorials that cover the topics you're interested in
Watch the tutorials
Take notes
Practice what you've learned

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Review digital video and video analytics fundamentals

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Review the basics of digital video and video analytics concepts to enhance understanding of course materials.

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Re-read your notes on digital video formats, codecs, and delivery methods.
Review online articles and tutorials on video analytics metrics and techniques.
Complete practice exercises or quizzes on video analytics concepts.

Create a YouTube video marketing strategy

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Develop a comprehensive video marketing strategy on YouTube to reinforce your understanding of the course concepts.

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Identify your target audience and marketing goals
Research your competition and industry trends
Create high-quality video content that aligns with your goals
Optimize your videos for search and social media
Monitor your results and make adjustments as needed

Attend a YouTube Creator Workshop

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Gain valuable insights and practical knowledge by attending a YouTube Creator Workshop.

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Find a workshop that aligns with your interests
Register and attend the workshop
Take notes and apply what you learn

Practice using YouTube's video ad creation tools

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Gain hands-on experience with YouTube's advertising tools to enhance your understanding of the material in the course.

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Create a YouTube Ads account
Design and upload your video ad
Set your targeting and budget
Launch your ad campaign
Monitor your ad performance and make optimizations

Join a video marketing mastermind group

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Joining a video marketing mastermind group will allow you to connect with other professionals and learn from their experiences.

Browse courses on Video Marketing

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Find a group that's a good fit for you
Attend meetings regularly
Participate in discussions
Share your knowledge and expertise

Participate in a peer review group for video ad campaigns

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Provide and receive constructive feedback on video ad campaigns with your peers to enhance your learning experience.

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Find a peer review group or create your own
Share your video ad campaign for feedback
Provide feedback to others in the group

Utilize YouTube's video optimization tips

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Gain valuable insights on how to optimize your YouTube videos for search and discovery, increasing their visibility and reach.

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Review YouTube's official guidelines for video optimization.
Implement recommended optimization techniques, such as using relevant keywords in titles and descriptions.
Create engaging and informative video content that aligns with your target audience's interests.

Create a YouTube Ad Campaign

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Creating a YouTube ad campaign will help you practice the skills you'll learn in this course.

Browse courses on YouTube Advertising

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Choose a target audience
Set a budget
Create video ad content
Track and optimize your campaign

Follow tutorials on YouTube ad campaign creation

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Expand your understanding of YouTube ad campaign creation by following guided tutorials.

Browse courses on YouTube Ads

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Search for tutorials on YouTube ad campaign creation.
Select a tutorial that aligns with your skill level and goals.
Follow the tutorial steps to create a sample YouTube ad campaign.

Participate in a hands-on video marketing workshop

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Accelerate your learning through a hands-on video marketing workshop, gaining practical experience and refining your skills.

Browse courses on Video Marketing

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Research and identify hands-on video marketing workshops.
Register and attend the workshop.
Actively participate in exercises and discussions.

Develop a video ad campaign for a business or organization

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Apply the concepts learned in the course by creating a comprehensive video ad campaign for a specific audience.

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Conduct thorough research and analysis
Develop a compelling creative concept
Create high-quality video content
Plan and execute your campaign
Monitor and evaluate your results

Leverage YouTube's audience targeting options

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Learn how to effectively target your YouTube video ads to specific demographics, interests, and behaviors, ensuring that your ads reach the most relevant audience.

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Identify your target audience based on factors such as demographics, interests, and online behavior.
Explore YouTube's audience targeting options, including demographics, interests, keywords, and remarketing.
Create targeted ad campaigns that align with the specific characteristics of your target audience.

Practice creating video ads using online tools

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Gain hands-on experience in video ad creation through practice drills.

Browse courses on Video Production

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Identify an online video editing tool that meets your needs.
Create a storyboard for your video ad.
Use the online tool to create and edit your video ad.

Write a blog post about video marketing

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Writing a blog post about video marketing will help you synthesize your knowledge and share it with others.

Browse courses on Video Marketing

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Choose a topic
Research your topic
Write your post
Publish your post

Conduct YouTube video ad performance analysis

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Practice analyzing the key performance indicators (KPIs) of your YouTube video advertising campaigns to improve campaign performance.

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Identify the relevant KPIs for your YouTube video campaigns based on your goals.
Gather data from YouTube Analytics and other relevant sources to track your KPIs.
Analyze the data to identify trends and areas for improvement.
Make adjustments to your campaigns based on your analysis to optimize performance.

Develop a video ad sequence for a real-world client

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Apply your knowledge to create a video ad sequence for a real-world client, enhancing your understanding of storytelling and audience engagement.

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Identify a potential client and their marketing goals.
Develop a video ad sequence that aligns with the client's brand and objectives.
Create a storyboard and script for your video ad sequence.
Produce and edit your video ad sequence.

Create and test different YouTube video ad formats

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Experiment with various YouTube video ad formats to determine which formats resonate most effectively with your target audience, leading to better campaign outcomes.

Browse courses on YouTube Advertising

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Explore the different YouTube video ad formats available, such as skippable in-stream ads, non-skippable in-stream ads, and bumper ads.
Create multiple versions of your video ad in different formats and target them to specific audience segments.
Track the performance of each ad format and analyze the results to identify the most effective ones.

Start a video marketing agency

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Starting a video marketing agency will allow you to apply the skills you've learned in this course in a real-world setting.

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Develop a business plan
Secure funding
Build a team
Market your agency

Analyze and refine YouTube video ad campaigns

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Regularly analyze and refine your YouTube video ad campaigns to identify areas for improvement and ensure that you are achieving your marketing goals.

Browse courses on Campaign Optimization

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Track key metrics such as views, engagement, and conversions to measure campaign performance.
Identify areas for improvement based on campaign data and industry benchmarks.
Make adjustments to your campaigns, such as optimizing targeting, refining ad creative, or adjusting budgets.

Contribute to open-source video marketing tools or projects

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Enhance your understanding and practical skills by contributing to open-source video marketing tools or projects, connecting with a wider community.

Browse courses on Open Source

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Identify open-source video marketing tools or projects that align with your interests.
Review the project documentation and codebase.
Identify potential contributions or improvements.
Submit a pull request or start working on your contribution.

Career center

Learners who complete Create a Google Video Ads Sequence Campaign will develop knowledge and skills that may be useful to these careers:

Marketing Director

The Marketing Director is responsible for developing and executing the overall marketing strategy for a company or organization. They would also be responsible for overseeing the development and execution of marketing campaigns. This course would be particularly useful to a Marketing Director because it would provide them with the skills and knowledge they need to create effective marketing campaigns. It would also help them understand how to target their campaigns to specific audiences.

See salaries and explore the career path for Marketing Director

Advertising Manager

Advertising Managers are responsible for the development, execution, and coordination of marketing campaigns. They might also be responsible for budgeting, planning, and marketing operations. This course would be particularly useful to an Advertising Manager because it would provide them with the necessary skills and knowledge to create effective video ad campaigns. It would also help them understand how to target their ads to specific audiences, which would allow them to maximize their return on investment.

See salaries and explore the career path for Advertising Manager

Video Producer

Video Producers are responsible for the production of video content. This may include writing, directing, editing, and producing videos. This course would be particularly useful to a Video Producer because it would provide them with the skills and knowledge they need to create engaging and effective video content.

See salaries and explore the career path for Video Producer

Digital Marketing Manager

Digital Marketing Managers combine creative and analytical skills to create and execute online marketing campaigns and manage a company's digital presence. This course would provide a foundation for Digital Marketing Managers in understanding and using video marketing to engage a target audience.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers are responsible for the development and execution of social media marketing campaigns. Also, they maintain and manage a company's social media presence. This course would provide Social Media Managers with the skills and knowledge they need to create effective social media campaigns that would include video content.

See salaries and explore the career path for Social Media Manager

Content Creator

Content Creators are responsible for creating, developing, and delivering content for a variety of platforms. This could include text, images, video, and social media. This course would help Content Creators learn how to create effective video content that would engage audiences.

See salaries and explore the career path for Content Creator

Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of a company or organization. Also, they communicate with the media and the public on behalf of their client. This course may be useful to Public Relations Specialists as it could help them understand how to create and use video content to engage with their target audiences.

See salaries and explore the career path for Public Relations Specialist

Event Planner

Event Planners are responsible for the planning and execution of events. This could include conferences, trade shows, and corporate events. This course might be useful to Event Planners as it could help them understand how to create and use video content to promote their events.

See salaries and explore the career path for Event Planner

Salesperson

Salespeople are responsible for selling products or services to customers. This course might be useful to Salespeople as it could help them understand how to create and use video content to engage with their customers.

See salaries and explore the career path for Salesperson

Human Resources Manager

Human Resources Managers are responsible for the management of human resources within a company or organization. Responsibilities can include recruitment, employee relations, and training. This course might be useful to Human Resources Managers as it could help them understand how to create and use video content to attract and retain employees.

See salaries and explore the career path for Human Resources Manager

Customer Service Representative

Customer Service Representatives are responsible for providing customer support. This could include answering questions, resolving complaints, and providing information. This course might be useful to Customer Service Representatives as it could help them understand how to create and use video content to provide customer service.

See salaries and explore the career path for Customer Service Representative

Office Manager

Office Managers are responsible for the day-to-day operations of an office environment. This could include managing the budget, purchasing supplies, and coordinating with vendors. This course might be useful to Office Managers as it could help them understand how to create and use video content to promote their company or organization.

See salaries and explore the career path for Office Manager

Financial Analyst

Financial Analysts are responsible for analyzing financial data and providing recommendations to clients. Responsibilities can include evaluating investments, developing financial models, and forecasting financial performance. This course might be useful to Financial Analysts as it could help them understand how to create and use video content to present their findings to clients.

See salaries and explore the career path for Financial Analyst

Web Developer

Web Developers are responsible for the design and development of websites. Responsibilities can include creating the layout of a website, writing code, and testing the website to ensure it is functional. This course might be useful to Web Developers as it could help them understand how to create and use video content to promote their websites.

See salaries and explore the career path for Web Developer

Software Engineer

Software Engineers are responsible for the design, development, and maintenance of software applications. Responsibilities can include writing code, testing software, and working with other engineers to develop new features. This course might be useful to Software Engineers as it could help them understand how to create and use video content to explain complex technical concepts.

See salaries and explore the career path for Software Engineer

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Google Video Ads Sequence Campaign.

The Science of Storytelling

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Provides insights into how to use storytelling principles to formulate marketing messages, which can be used in video ad campaigns.

Create a Google Video Ads Sequence Campaign

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Reviews summary

Video ad campaign course

Activities

Career center

Reading list

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