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Angelo Paolillo
In this 2-hour long project-based course, you will learn how to create a a Google Ads Video Campaign with standard in-stream ads, set up strategy and goals, targeting by people and content and adjusting options.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/6gjjrz/create
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for beginners who want to learn how to launch video ad campaigns
Develops skills that are highly relevant in the marketing industry
Taught by Angelo Paolillo, an expert in digital marketing
Provides a project-based approach to learning about Google Ads Video Campaigns
Covers standard in-stream ads, strategy, goals, targeting, and optimization
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Reviews summary
Beginner-friendly google ads video campaign course
The "Create a Google Ads Video Campaign" course is a valuable learning resource for those seeking to create successful video campaigns. With clear instructions and guidance from industry professionals, learners can confidently apply their newfound skills to real-world scenarios.
Instructions are easy to follow.
"The instructions are easy to follow."
Course is helpful and effective.
"it was a great experience :)"
"Very helpful"
"very helpful."
Perfect for beginners.
"I learnt so much about Google Ads in such a short span of time."
Can be more understandable.
"Can be little more understandable."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Google Ads Video Campaign with these
activities:
Practice defining in-stream video ads
Show steps
Help reinforce your understanding of in-stream video ads and their key features.
Browse courses on
Google Ads
Show steps
-
Review the Google Ads documentation on in-stream video ads.
-
Create a list of the key features of in-stream video ads.
-
Write a short definition of in-stream video ads.
Follow a tutorial on targeting options for in-stream video ads
Show steps
Enhance your understanding of targeting options for in-stream video ads through guided tutorials.
Show steps
-
Find a tutorial on targeting options for in-stream video ads.
-
Follow the steps in the tutorial.
-
Test your understanding by completing a practice exercise.
Show all two activities
Practice defining in-stream video ads
Show steps
Help reinforce your understanding of in-stream video ads and their key features.
Browse courses on
Google Ads
Show steps
Show steps
Show steps
- Review the Google Ads documentation on in-stream video ads.
- Create a list of the key features of in-stream video ads.
- Write a short definition of in-stream video ads.
Follow a tutorial on targeting options for in-stream video ads
Show steps
Enhance your understanding of targeting options for in-stream video ads through guided tutorials.
Show steps
Show steps
Show steps
- Find a tutorial on targeting options for in-stream video ads.
- Follow the steps in the tutorial.
- Test your understanding by completing a practice exercise.
Show all two activities
Career center
Learners who complete Create a Google Ads Video Campaign will develop knowledge and skills
that may be useful to these careers:
Video Marketing Manager
Video Marketing Manager
Video Marketing Managers are responsible for planning, executing, and measuring the success of video marketing campaigns. This course in Create a Google Ads Video Campaign can help you develop the skills you need to succeed in this role, such as how to create and execute a video marketing strategy, how to track and measure the results of your campaigns, and how to use Google Ads to promote your videos. With the skills you gain from this course, you will be well-prepared to launch and manage successful video marketing campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns, including video marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create and execute a digital marketing strategy, how to track and measure the results of your campaigns, and how to use Google Ads to promote your digital content. With the skills you gain from this course, you will be well-prepared to launch and manage successful digital marketing campaigns that include video.
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for planning and executing social media marketing campaigns, including video marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create and execute a social media marketing strategy, how to track and measure the results of your campaigns, and how to use Google Ads to promote your social media content. With the skills you gain from this course, you will be well-prepared to launch and manage successful social media marketing campaigns that include video.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns, including video marketing campaigns. This course can help you develop the skills you need to succeed in this role, such as how to create and execute a content marketing strategy, how to track and measure the results of your campaigns, and how to use Google Ads to promote your content. With the skills you gain from this course, you will be well-prepared to launch and manage successful content marketing campaigns that include video.
Video Producer
Video Producer
Video Producers are responsible for planning, shooting, and editing video content. This course can help you develop the skills you need to succeed in this role, such as how to create and execute a video production plan, how to use video editing software, and how to promote your videos. With the skills you gain from this course, you will be well-prepared to launch and manage successful video production projects.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data. This course can help you develop the skills you need to succeed in this role, such as how to collect and analyze data, how to interpret data, and how to present data to stakeholders. With the skills you gain from this course, you will be well-prepared to support marketing campaigns with data-driven insights.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. This course can help you develop the skills you need to succeed in this role, such as how to collect and analyze data, how to interpret data, and how to present data to stakeholders. With the skills you gain from this course, you will be well-prepared to support business decisions with data-driven insights.
Web Developer
Web Developer
Web Developers are responsible for designing, developing, and maintaining websites. This course can help you develop the skills you need to succeed in this role, such as how to create and execute a website design plan, how to use web development tools, and how to promote your website. With the skills you gain from this course, you will be well-prepared to launch and manage successful website development projects that may include video.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to create and execute a project plan, how to manage a project team, and how to track and measure the progress of a project. With the skills you gain from this course, you will be better prepared to manage successful projects that may include video.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to create and execute a graphic design plan, how to use graphic design software, and how to promote your work. With the skills you gain from this course, you will be better prepared to launch and manage successful graphic design projects that may include video.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with clients. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to build and maintain relationships with clients, how to resolve client issues, and how to track and measure the performance of a client relationship. With the skills you gain from this course, you will be better prepared to manage relationships with clients who may be interested in video marketing.
Business Analyst
Business Analyst
Business Analysts are responsible for understanding the needs of a business and developing solutions to meet those needs. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to conduct a business analysis, how to develop a solution, and how to present your findings to stakeholders. With the skills you gain from this course, you will be better prepared to support businesses in making decisions about video marketing.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating a sales team to achieve sales goals. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to create and execute a sales plan, how to manage a sales team, and how to track and measure the performance of a sales team. With the skills you gain from this course, you will be better prepared to lead and motivate a sales team to achieve video marketing goals.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to conduct a marketing assessment, how to develop a marketing plan, and how to present your findings to clients. With the skills you gain from this course, you will be better prepared to provide marketing advice to businesses about video marketing.
Media Buyer
Media Buyer
Media Buyers are responsible for purchasing advertising space for their clients. This course may be useful in helping you develop the skills you need to succeed in this role, such as how to negotiate advertising rates, how to place advertising orders, and how to track and measure the performance of advertising campaigns. With the skills you gain from this course, you will be better prepared to purchase advertising space for video marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/6gjjrz/create
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Google Ads Video Campaign.
Provides a comprehensive guide to creating and managing Google Ads video campaigns. It covers everything from setting up your campaign to targeting your audience and measuring your results.
Save
Comprehensive guide to video marketing. It covers everything from creating videos to promoting them and measuring your results.
Provides a broad overview of digital marketing, including a section on video advertising. It's a good starting point for beginners who want to understand the basics before diving into more specialized topics.
Save
Provides a foundation in marketing analytics, which is essential for measuring the effectiveness of video campaigns. It teaches how to use data to make better marketing decisions.
Provides detailed instructions on how to use Google Analytics to track and measure the results of video campaigns. It's a valuable resource for anyone who wants to improve the performance of their video advertising.
Provides a basic overview of search engine marketing, which can be helpful for understanding the basics of Google Ads video campaigns.
Provides a framework for developing and executing a marketing strategy, which can be useful for planning and implementing video advertising campaigns.
Provides insights into brand building and design, which can be helpful for creating effective video ads that resonate with audiences.
Provides techniques for effective storytelling, which is essential for creating engaging video ads.
Provides principles of persuasion, which can be applied to creating effective video ads.
Save
Explores the factors that make ideas and products go viral, which can be useful for creating video ads that are likely to be shared and remembered.
Save
Provides insights into how to create memorable and persuasive messages, which can be applied to video advertising.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/6gjjrz/create
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Good to know
Suitable for beginners who want to learn how to launch video ad campaigns
Develops skills that are highly relevant in the marketing industry
Taught by Angelo Paolillo, an expert in digital marketing
Provides a project-based approach to learning about Google Ads Video Campaigns
Covers standard in-stream ads, strategy, goals, targeting, and optimization
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