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Angelo Paolillo
In this 2-hour long project-based course, you will learn how to create a branding search campaign with Google Ads, using Search Engine Marketing innovatively for branding and awareness, brand protection, product and emotional branding.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/ruvb0o/create
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops industry-standard skills in search engine marketing
Instructed by Angelo Paolillo, an experienced instructor in brand building
Provides hands-on practice in creating branding search campaigns with Google Ads
Highly relevant for marketers seeking to enhance brand visibility and reputation
May require prior knowledge or experience in digital marketing to fully benefit
Note that the course's focus on the North American region may limit its applicability to learners in other areas
Save this course
Save Create a branding search campaign with Google Ads to your list so you can find it easily later:
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Reviews summary
Brand awareness campaign essentials
Based on a small sample of reviews, students appreciate how this course teaches the basics of building brand awareness campaigns using Google Ads. Noted drawbacks include an absence of content regarding alternative campaign types and technical issues with cloud computing features.
Practical focus enables immediate application.
"everything is good"
Course simplifies concepts for learners.
"content was easy to understand..."
Difficulties with cloud computing features hinder learning.
"the cloud feature not working"
Course fails to cover more advanced topics.
"maybe a little more information on different campaigns..."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a branding search campaign with Google Ads with these
activities:
Join a Study Group to Discuss Course Concepts
Show steps
Engaging in discussions with peers can enhance your understanding of course concepts and provide diverse perspectives.
Show steps
-
Find a study group or create your own with classmates.
-
Meet regularly to discuss course materials, share insights, and work on assignments together.
Read 'Brand Strategy for the Digital Age' by Russell Davies
Show steps
Understanding brand strategy is crucial for effective brand building with Google Ads. This book provides a comprehensive overview of the topic.
Show steps
-
Read chapters 1-3 to grasp the fundamentals of brand strategy.
-
Analyze a case study in chapter 4 to apply the concepts to a real-world example.
-
Complete the exercises at the end of each chapter to reinforce your understanding.
Conduct Keyword Research for Your Branding Campaign
Show steps
Effective keyword research is essential for reaching your target audience with your branding campaign. This activity will guide you through the process.
Browse courses on
Keyword Research
Show steps
-
Use Google Keyword Planner to identify relevant keywords.
-
Analyze search volume and competition for your keywords.
-
Create a list of negative keywords to exclude irrelevant searches.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Brand Messaging Framework
Show steps
Creating a brand messaging framework will help you articulate your brand's unique value proposition and ensure consistency in your messaging.
Browse courses on
Brand Messaging
Show steps
-
Define your target audience and their pain points.
-
Identify your brand's core values and differentiators.
-
Craft a clear and concise brand message that resonates with your audience.
-
Develop a style guide to ensure consistency in your messaging.
Design a Google Ads Campaign for Brand Awareness
Show steps
Putting your knowledge into practice, you will create a Google Ads campaign specifically designed to increase brand awareness.
Browse courses on
Brand Awareness
Show steps
-
Set your campaign goals and target audience.
-
Choose the right ad formats and placements.
-
Create compelling ad copy and visuals.
-
Set your budget and bidding strategy.
-
Monitor and optimize your campaign performance.
Volunteer to Answer Questions in the Course Discussion Forum
Show steps
Helping others reinforces your understanding of course concepts and contributes to a positive learning environment.
Browse courses on
Mentoring
Show steps
-
Join the course discussion forum.
-
Regularly check for unanswered questions.
-
Provide thoughtful and informative responses to questions.
Contribute to Open-Source Projects Related to Search Engine Marketing
Show steps
Contributing to open-source projects allows you to apply your skills, learn from others, and make a valuable contribution to the community.
Browse courses on
Open Source
Show steps
-
Identify open-source projects related to search engine marketing.
-
Find a project that aligns with your skills and interests.
-
Start contributing to the project by fixing bugs, adding features, or improving documentation.
Join a Study Group to Discuss Course Concepts
Show steps
Engaging in discussions with peers can enhance your understanding of course concepts and provide diverse perspectives.
Show steps
Show steps
Show steps
- Find a study group or create your own with classmates.
- Meet regularly to discuss course materials, share insights, and work on assignments together.
Read 'Brand Strategy for the Digital Age' by Russell Davies
Show steps
Understanding brand strategy is crucial for effective brand building with Google Ads. This book provides a comprehensive overview of the topic.
Show steps
Show steps
Show steps
- Read chapters 1-3 to grasp the fundamentals of brand strategy.
- Analyze a case study in chapter 4 to apply the concepts to a real-world example.
- Complete the exercises at the end of each chapter to reinforce your understanding.
Conduct Keyword Research for Your Branding Campaign
Show steps
Effective keyword research is essential for reaching your target audience with your branding campaign. This activity will guide you through the process.
Browse courses on
Keyword Research
Show steps
Show steps
Show steps
- Use Google Keyword Planner to identify relevant keywords.
- Analyze search volume and competition for your keywords.
- Create a list of negative keywords to exclude irrelevant searches.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Brand Messaging Framework
Show steps
Creating a brand messaging framework will help you articulate your brand's unique value proposition and ensure consistency in your messaging.
Browse courses on
Brand Messaging
Show steps
Show steps
Show steps
- Define your target audience and their pain points.
- Identify your brand's core values and differentiators.
- Craft a clear and concise brand message that resonates with your audience.
- Develop a style guide to ensure consistency in your messaging.
Design a Google Ads Campaign for Brand Awareness
Show steps
Putting your knowledge into practice, you will create a Google Ads campaign specifically designed to increase brand awareness.
Browse courses on
Brand Awareness
Show steps
Show steps
Show steps
- Set your campaign goals and target audience.
- Choose the right ad formats and placements.
- Create compelling ad copy and visuals.
- Set your budget and bidding strategy.
- Monitor and optimize your campaign performance.
Volunteer to Answer Questions in the Course Discussion Forum
Show steps
Helping others reinforces your understanding of course concepts and contributes to a positive learning environment.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Join the course discussion forum.
- Regularly check for unanswered questions.
- Provide thoughtful and informative responses to questions.
Contribute to Open-Source Projects Related to Search Engine Marketing
Show steps
Contributing to open-source projects allows you to apply your skills, learn from others, and make a valuable contribution to the community.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open-source projects related to search engine marketing.
- Find a project that aligns with your skills and interests.
- Start contributing to the project by fixing bugs, adding features, or improving documentation.
Career center
Learners who complete Create a branding search campaign with Google Ads will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers help businesses reach their target audiences online. They develop and execute digital marketing campaigns, including search engine marketing (SEM) campaigns. The Create a Branding Search Campaign with Google Ads course can help Digital Marketing Managers learn how to use SEM to build brand awareness and reach new customers.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand identity across all marketing channels, including online channels. The Create a Branding Search Campaign with Google Ads course can help Brand Managers learn how to use SEM to build brand awareness and protect their brand reputation.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They work with a variety of teams, including the sales team, to develop and implement marketing strategies. The Create a Branding Search Campaign with Google Ads course can help Marketing Managers learn how to use SEM to reach their target audiences and achieve their marketing goals.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and buying advertising space. They work with a variety of media outlets, including online media outlets, to place ads that will reach their target audiences. The Create a Branding Search Campaign with Google Ads course can help Advertising Managers learn how to use SEM to reach their target audiences and achieve their advertising goals.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work to build relationships with the media and other stakeholders to ensure that the company is portrayed in a positive light. The Create a Branding Search Campaign with Google Ads course can help Public Relations Managers learn how to use SEM to build brand awareness and protect their company's reputation.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They work to create and publish content that will engage the company's followers and build brand awareness. The Create a Branding Search Campaign with Google Ads course can help Social Media Managers learn how to use SEM to reach their target audiences and achieve their social media goals.
Content Marketer
Content Marketer
Content Marketers are responsible for creating and distributing content that will attract and engage a target audience. They work to develop a variety of content, including blog posts, articles, and videos. The Create a Branding Search Campaign with Google Ads course can help Content Marketers learn how to use SEM to reach their target audiences and achieve their content marketing goals.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for planning and executing email marketing campaigns. They work to create and send emails that will reach their target audiences and achieve their marketing goals. The Create a Branding Search Campaign with Google Ads course can help Email Marketing Managers learn how to use SEM to reach their target audiences and achieve their email marketing goals.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
SEO Specialists are responsible for optimizing websites for search engines. They work to improve a website's ranking in search results pages (SERPs) for relevant keywords. The Create a Branding Search Campaign with Google Ads course may help SEO Specialists learn how to use SEM to improve their website's ranking in SERPs.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites. They work to create websites that are user-friendly and meet the needs of the client. The Create a Branding Search Campaign with Google Ads course may help Web Developers learn how to use SEM to drive traffic to their website.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content, such as logos, brochures, and websites. They work to create visual content that is visually appealing and meets the needs of the client. The Create a Branding Search Campaign with Google Ads course may help Graphic Designers learn how to use SEM to reach their target audiences and achieve their design goals.
Copywriter
Copywriter
Copywriters are responsible for creating written content, such as blog posts, articles, and website copy. They work to create written content that is engaging and informative. The Create a Branding Search Campaign with Google Ads course may help Copywriters learn how to use SEM to reach their target audiences and achieve their writing goals.
Journalist
Journalist
Journalists are responsible for gathering and reporting news. They work to write articles that are informative and engaging. The Create a Branding Search Campaign with Google Ads course may help Journalists learn how to use SEM to reach their target audiences and achieve their journalistic goals.
Teacher
Teacher
Teachers are responsible for educating students. They work to create lesson plans and teach students a variety of subjects. The Create a Branding Search Campaign with Google Ads course may help Teachers learn how to use SEM to reach their students and achieve their teaching goals.
Librarian
Librarian
Librarians are responsible for managing libraries and providing access to information. They work to help people find the information they need and to promote literacy. The Create a Branding Search Campaign with Google Ads course may help Librarians learn how to use SEM to reach their target audiences and achieve their library goals.
For more career information including salaries, visit:
OpenCourser.com/course/ruvb0o/create
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a branding search campaign with Google Ads.
Classic work on branding. It provides a framework for understanding how brands are built and managed. It must-read for anyone who wants to learn more about branding.
Save
Provides a comprehensive overview of brand management. It covers all aspects of branding, from strategy to implementation. It valuable resource for anyone who is interested in learning more about branding.
Explores the concept of brand relevance. It argues that brands that are relevant to consumers are more likely to be successful. It provides a framework for assessing brand relevance and developing strategies to improve it.
Explores the concept of the brand gap. It argues that the brand gap is the difference between what a company wants its brand to be and what consumers perceive it to be. It provides a framework for closing the brand gap and creating a strong and consistent brand identity.
Save
Practical guide to branding. It provides a step-by-step process for creating and managing a brand. It valuable resource for anyone who is looking to start or grow a business.
Provides a step-by-step guide to developing a brand personality. It covers topics such as brand values, brand attributes, and brand behavior. It valuable resource for anyone who is looking to create a strong and consistent brand personality for their business.
Provides a practical guide to brand storytelling. It covers topics such as how to develop a brand story, how to tell your brand story, and how to measure the effectiveness of your brand storytelling. It valuable resource for anyone who is looking to create a strong and compelling brand story that will resonate with their customers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ruvb0o/create
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Good to know
Develops industry-standard skills in search engine marketing
Instructed by Angelo Paolillo, an experienced instructor in brand building
Provides hands-on practice in creating branding search campaigns with Google Ads
Highly relevant for marketers seeking to enhance brand visibility and reputation
May require prior knowledge or experience in digital marketing to fully benefit
Note that the course's focus on the North American region may limit its applicability to learners in other areas
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