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Create a branding search campaign with Google Ads

Angelo Paolillo
In this 2-hour long project-based course, you will learn how to create a branding search campaign with Google Ads, using Search Engine Marketing innovatively for branding and awareness, brand protection, product and emotional branding. Note: This course...
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In this 2-hour long project-based course, you will learn how to create a branding search campaign with Google Ads, using Search Engine Marketing innovatively for branding and awareness, brand protection, product and emotional branding. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops industry-standard skills in search engine marketing
Instructed by Angelo Paolillo, an experienced instructor in brand building
Provides hands-on practice in creating branding search campaigns with Google Ads
Highly relevant for marketers seeking to enhance brand visibility and reputation
May require prior knowledge or experience in digital marketing to fully benefit
Note that the course's focus on the North American region may limit its applicability to learners in other areas

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Reviews summary

Brand awareness campaign essentials

Based on a small sample of reviews, students appreciate how this course teaches the basics of building brand awareness campaigns using Google Ads. Noted drawbacks include an absence of content regarding alternative campaign types and technical issues with cloud computing features.
Practical focus enables immediate application.
"everything is good"
Course simplifies concepts for learners.
"content was easy to understand..."
Difficulties with cloud computing features hinder learning.
"the cloud feature not working"
Course fails to cover more advanced topics.
"maybe a little more information on different campaigns..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a branding search campaign with Google Ads with these activities:
Join a Study Group to Discuss Course Concepts
Engaging in discussions with peers can enhance your understanding of course concepts and provide diverse perspectives.
Show steps
  • Find a study group or create your own with classmates.
  • Meet regularly to discuss course materials, share insights, and work on assignments together.
Read 'Brand Strategy for the Digital Age' by Russell Davies
Understanding brand strategy is crucial for effective brand building with Google Ads. This book provides a comprehensive overview of the topic.
Show steps
  • Read chapters 1-3 to grasp the fundamentals of brand strategy.
  • Analyze a case study in chapter 4 to apply the concepts to a real-world example.
  • Complete the exercises at the end of each chapter to reinforce your understanding.
Conduct Keyword Research for Your Branding Campaign
Effective keyword research is essential for reaching your target audience with your branding campaign. This activity will guide you through the process.
Browse courses on Keyword Research
Show steps
  • Use Google Keyword Planner to identify relevant keywords.
  • Analyze search volume and competition for your keywords.
  • Create a list of negative keywords to exclude irrelevant searches.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Brand Messaging Framework
Creating a brand messaging framework will help you articulate your brand's unique value proposition and ensure consistency in your messaging.
Browse courses on Brand Messaging
Show steps
  • Define your target audience and their pain points.
  • Identify your brand's core values and differentiators.
  • Craft a clear and concise brand message that resonates with your audience.
  • Develop a style guide to ensure consistency in your messaging.
Design a Google Ads Campaign for Brand Awareness
Putting your knowledge into practice, you will create a Google Ads campaign specifically designed to increase brand awareness.
Browse courses on Brand Awareness
Show steps
  • Set your campaign goals and target audience.
  • Choose the right ad formats and placements.
  • Create compelling ad copy and visuals.
  • Set your budget and bidding strategy.
  • Monitor and optimize your campaign performance.
Volunteer to Answer Questions in the Course Discussion Forum
Helping others reinforces your understanding of course concepts and contributes to a positive learning environment.
Browse courses on Mentoring
Show steps
  • Join the course discussion forum.
  • Regularly check for unanswered questions.
  • Provide thoughtful and informative responses to questions.
Contribute to Open-Source Projects Related to Search Engine Marketing
Contributing to open-source projects allows you to apply your skills, learn from others, and make a valuable contribution to the community.
Browse courses on Open Source
Show steps
  • Identify open-source projects related to search engine marketing.
  • Find a project that aligns with your skills and interests.
  • Start contributing to the project by fixing bugs, adding features, or improving documentation.

Career center

Learners who complete Create a branding search campaign with Google Ads will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Managers help businesses reach their target audiences online. They develop and execute digital marketing campaigns, including search engine marketing (SEM) campaigns. The Create a Branding Search Campaign with Google Ads course can help Digital Marketing Managers learn how to use SEM to build brand awareness and reach new customers.
See salaries and explore the career path for Digital Marketing Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand identity across all marketing channels, including online channels. The Create a Branding Search Campaign with Google Ads course can help Brand Managers learn how to use SEM to build brand awareness and protect their brand reputation.
See salaries and explore the career path for Brand Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They work with a variety of teams, including the sales team, to develop and implement marketing strategies. The Create a Branding Search Campaign with Google Ads course can help Marketing Managers learn how to use SEM to reach their target audiences and achieve their marketing goals.
See salaries and explore the career path for Marketing Manager
Advertising Manager
Advertising Managers are responsible for planning and buying advertising space. They work with a variety of media outlets, including online media outlets, to place ads that will reach their target audiences. The Create a Branding Search Campaign with Google Ads course can help Advertising Managers learn how to use SEM to reach their target audiences and achieve their advertising goals.
See salaries and explore the career path for Advertising Manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work to build relationships with the media and other stakeholders to ensure that the company is portrayed in a positive light. The Create a Branding Search Campaign with Google Ads course can help Public Relations Managers learn how to use SEM to build brand awareness and protect their company's reputation.
See salaries and explore the career path for Public relations manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They work to create and publish content that will engage the company's followers and build brand awareness. The Create a Branding Search Campaign with Google Ads course can help Social Media Managers learn how to use SEM to reach their target audiences and achieve their social media goals.
See salaries and explore the career path for Social Media Manager
Content Marketer
Content Marketers are responsible for creating and distributing content that will attract and engage a target audience. They work to develop a variety of content, including blog posts, articles, and videos. The Create a Branding Search Campaign with Google Ads course can help Content Marketers learn how to use SEM to reach their target audiences and achieve their content marketing goals.
See salaries and explore the career path for Content Marketer
Email Marketing Manager
Email Marketing Managers are responsible for planning and executing email marketing campaigns. They work to create and send emails that will reach their target audiences and achieve their marketing goals. The Create a Branding Search Campaign with Google Ads course can help Email Marketing Managers learn how to use SEM to reach their target audiences and achieve their email marketing goals.
See salaries and explore the career path for Email Marketing Manager
Search Engine Optimization (SEO) Specialist
SEO Specialists are responsible for optimizing websites for search engines. They work to improve a website's ranking in search results pages (SERPs) for relevant keywords. The Create a Branding Search Campaign with Google Ads course may help SEO Specialists learn how to use SEM to improve their website's ranking in SERPs.
See salaries and explore the career path for Search Engine Optimization (SEO) Specialist
Web Developer
Web Developers are responsible for designing and developing websites. They work to create websites that are user-friendly and meet the needs of the client. The Create a Branding Search Campaign with Google Ads course may help Web Developers learn how to use SEM to drive traffic to their website.
See salaries and explore the career path for Web Developer
Graphic designer
Graphic Designers are responsible for creating visual content, such as logos, brochures, and websites. They work to create visual content that is visually appealing and meets the needs of the client. The Create a Branding Search Campaign with Google Ads course may help Graphic Designers learn how to use SEM to reach their target audiences and achieve their design goals.
See salaries and explore the career path for Graphic designer
Copywriter
Copywriters are responsible for creating written content, such as blog posts, articles, and website copy. They work to create written content that is engaging and informative. The Create a Branding Search Campaign with Google Ads course may help Copywriters learn how to use SEM to reach their target audiences and achieve their writing goals.
See salaries and explore the career path for Copywriter
Journalist
Journalists are responsible for gathering and reporting news. They work to write articles that are informative and engaging. The Create a Branding Search Campaign with Google Ads course may help Journalists learn how to use SEM to reach their target audiences and achieve their journalistic goals.
See salaries and explore the career path for Journalist
Teacher
Teachers are responsible for educating students. They work to create lesson plans and teach students a variety of subjects. The Create a Branding Search Campaign with Google Ads course may help Teachers learn how to use SEM to reach their students and achieve their teaching goals.
See salaries and explore the career path for Teacher
Librarian
Librarians are responsible for managing libraries and providing access to information. They work to help people find the information they need and to promote literacy. The Create a Branding Search Campaign with Google Ads course may help Librarians learn how to use SEM to reach their target audiences and achieve their library goals.
See salaries and explore the career path for Librarian

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a branding search campaign with Google Ads.
Cover image
Strategic Market Management
Save
Classic work on branding. It provides a framework for understanding how brands are built and managed. It must-read for anyone who wants to learn more about branding.
Strategic Market Management
Kindle Edition
$$$
Strategic Market Management (Strategic Market...
Paperback
$$$
Strategic Market Management, Evaluation Copy
Paperback
$$$$
Marketing Management
Save
Provides a comprehensive overview of brand management. It covers all aspects of branding, from strategy to implementation. It valuable resource for anyone who is interested in learning more about branding.
Marketing Management
Kindle Edition
$$$
Marketing Management -- Revel Access Code
Printed Access Code
$$$$
Marketing Management -- Revel + Print Combo Access...
Printed Access Code
$$$$
Cover image
Strategic Brand Management
Save
Explores the concept of brand relevance. It argues that brands that are relevant to consumers are more likely to be successful. It provides a framework for assessing brand relevance and developing strategies to improve it.
Strategic Brand Management: Building, Measuring,...
Paperback
$$$
Strategic Brand Management, 5TH edition
Paperback
$$
Strategic Brand Management: Building, Measuring,...
Kindle Edition
$$$
The 46 Rules of Genius
Save
Explores the concept of the brand gap. It argues that the brand gap is the difference between what a company wants its brand to be and what consumers perceive it to be. It provides a framework for closing the brand gap and creating a strong and consistent brand identity.
The 46 Rules of Genius
Paperback
Check
The 46 Rules of Genius
Kindle Edition
Check
Cover image
Octavo
Save
Practical guide to branding. It provides a step-by-step process for creating and managing a brand. It valuable resource for anyone who is looking to start or grow a business.
Octavo
Paperback
Check
Octavo
Kindle Edition
Check
Cover image
Brand New: The Shape of Brands to Come
Save
Provides a step-by-step guide to developing a brand personality. It covers topics such as brand values, brand attributes, and brand behavior. It valuable resource for anyone who is looking to create a strong and consistent brand personality for their business.
Brand New: The Shape of Brands to Come
Kindle Edition
$$
Cover image
The Storytelling Edge
Save
Provides a practical guide to brand storytelling. It covers topics such as how to develop a brand story, how to tell your brand story, and how to measure the effectiveness of your brand storytelling. It valuable resource for anyone who is looking to create a strong and compelling brand story that will resonate with their customers.
The Storytelling Edge: How to Transform Your...
Kindle Edition
$$

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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Good to know
Develops industry-standard skills in search engine marketing
Instructed by Angelo Paolillo, an experienced instructor in brand building
Provides hands-on practice in creating branding search campaigns with Google Ads
Highly relevant for marketers seeking to enhance brand visibility and reputation
May require prior knowledge or experience in digital marketing to fully benefit
Note that the course's focus on the North American region may limit its applicability to learners in other areas
Share and help others discover this course.
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