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Erika Corson M. Ed
In this 1-hour long project-based course, you will create and utilize a branded email template customized to your business. This template is reusable for all future email campaigns using the free version of Mailchimp. You will create a personalized branding kit, set up your template with personalized branding, and send your first email with your new, branded template. This is one of multiple ways that Mailchimp can help business owners, like you, brand your company and make sending emails faster and more efficient.
Read more
In this 1-hour long project-based course, you will create and utilize a branded email template customized to your business. This template is reusable for all future email campaigns using the free version of Mailchimp. You will create a personalized branding kit, set up your template with personalized branding, and send your first email with your new, branded template. This is one of multiple ways that Mailchimp can help business owners, like you, brand your company and make sending emails faster and more efficient.
Read more
In this 1-hour long project-based course, you will create and utilize a branded email template customized to your business. This template is reusable for all future email campaigns using the free version of Mailchimp. You will create a personalized branding kit, set up your template with personalized branding, and send your first email with your new, branded template. This is one of multiple ways that Mailchimp can help business owners, like you, brand your company and make sending emails faster and more efficient.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/w8j4qa/creating
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What's inside
Syllabus
Creating and Utilizing a Branded Email Template in Mailchimp
By the end of this course, you will create and utilize a branded email template customized to your business. This is reusable for all future email campaigns using the free version of Mailchimp. You will create a personalized branding kit, set up your template with personalized branding, and send your first email with your new, branded template. This is one of multiple ways that Mailchimp can help business owners, like you, brand your company and make sending emails faster and more efficient.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Introduces a tool that is widely used by business owners
Teaches learners how to create a custom branding kit for easy, fast, and efficient email marketing
Bulk marketing tools are essential for marketing and sales teams
In-demand for business owners
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Creating and Utilizing a Branded Email Template in Mailchimp with these
activities:
Gather Resources and Tools
Show steps
Collect relevant resources and tools to support learning and success in the course.
Show steps
-
Download and review course materials
-
Identify and bookmark useful online resources
-
Explore complementary tools and software
Write Compelling Email Copy
Show steps
Craft persuasive and engaging email copy that resonates with the target audience.
Browse courses on
Email Copywriting
Show steps
-
Define the target audience and their needs
-
Use clear and concise language
-
Incorporate a strong call-to-action
Test and Optimize Email Templates
Show steps
Test and optimize email templates to ensure optimal deliverability and performance.
Show steps
-
Send test emails to different email clients
-
Monitor email analytics and metrics
-
Make adjustments and improvements based on testing results
One other activity
Expand to see all activities and additional details
Show all four activities
Send Targeted Email Campaigns
Show steps
Learn how to segment email lists and send targeted campaigns that increase engagement and conversion rates.
Browse courses on
Email Segmentation
Show steps
-
Segment email lists based on demographics, behavior, or interests
-
Create targeted email campaigns for each segment
-
Track and analyze campaign performance
Gather Resources and Tools
Show steps
Collect relevant resources and tools to support learning and success in the course.
Show steps
Show steps
Show steps
- Download and review course materials
- Identify and bookmark useful online resources
- Explore complementary tools and software
Write Compelling Email Copy
Show steps
Craft persuasive and engaging email copy that resonates with the target audience.
Browse courses on
Email Copywriting
Show steps
Show steps
Show steps
- Define the target audience and their needs
- Use clear and concise language
- Incorporate a strong call-to-action
Test and Optimize Email Templates
Show steps
Test and optimize email templates to ensure optimal deliverability and performance.
Show steps
Show steps
Show steps
- Send test emails to different email clients
- Monitor email analytics and metrics
- Make adjustments and improvements based on testing results
One other activity
Expand to see all activities and additional details
Show all four activities
Send Targeted Email Campaigns
Show steps
Learn how to segment email lists and send targeted campaigns that increase engagement and conversion rates.
Browse courses on
Email Segmentation
Show steps
Show steps
Show steps
- Segment email lists based on demographics, behavior, or interests
- Create targeted email campaigns for each segment
- Track and analyze campaign performance
Career center
Learners who complete Creating and Utilizing a Branded Email Template in Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Marketer
Email Marketer
An Email Marketer is responsible for crafting and delivering effective email campaigns that drive business goals. The course, Creating and Utilizing a Branded Email Template in Mailchimp, can help you build a strong foundation in email marketing by teaching you how to create branded templates, set up automated campaigns, and track results. With this knowledge, you can create and manage successful email campaigns that nurture leads, promote products, and drive sales.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and managing content that attracts, engages, and converts leads and customers. The course, Creating and Utilizing a Branded Email Template in Mailchimp, can help you build a strong foundation in email marketing, which is a valuable channel for content distribution. By completing this course, you can learn how to create branded email templates that effectively deliver your content to your target audience.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and overseeing all digital marketing efforts. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which is a key component of digital marketing. By completing this course, you can expand your knowledge of email marketing and learn how to create branded templates that align with your overall marketing strategy.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity, reputation, and marketing strategy. The course, Creating and Utilizing a Branded Email Template in Mailchimp, can help you build a strong foundation in email marketing, which is a valuable channel for brand building. By completing this course, you can learn how to create branded email templates that effectively communicate your brand's message and values to your target audience.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications strategies that support business objectives. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which is a key component of marketing communications. By completing this course, you can expand your knowledge of email marketing and learn how to create branded templates that align with your overall marketing communications strategy.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for planning, executing, and overseeing all social media marketing efforts. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your social media marketing efforts. By completing this course, you can learn how to create branded email templates that align with your overall marketing strategy and drive traffic to your social media channels.
Growth Marketer
Growth Marketer
A Growth Marketer is responsible for developing and executing strategies to drive sustainable growth for a company. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can be a key channel for growth. By completing this course, you can expand your knowledge of email marketing and learn how to create branded email templates that effectively attract and convert new customers.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing go-to-market strategies for new and existing products. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your product marketing efforts. By completing this course, you can learn how to create branded email templates that effectively promote your products and drive sales.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides advice and guidance to businesses on marketing strategy and execution. The course, Creating and Utilizing a Branded Email Template in Mailchimp, can help you build a strong foundation in email marketing, which is a valuable service to offer clients. By completing this course, you can expand your knowledge of email marketing and learn how to create branded email templates that align with your clients' overall marketing goals.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which is a key area of marketing analytics. By completing this course, you can expand your knowledge of email marketing and learn how to analyze email campaign data to measure and improve results.
Editor
Editor
An Editor reviews, edits, and proofreads written content to ensure clarity, accuracy, and consistency. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your editing skills. By completing this course, you can learn how to create branded email templates that are well-written and error-free.
Copywriter
Copywriter
A Copywriter creates written content that persuades and motivates audiences to take action, such as purchasing a product or signing up for a service. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your copywriting skills. By completing this course, you can learn how to create branded email templates that effectively deliver your persuasive messages to your target audience.
UX Writer
UX Writer
A UX Writer creates user-centric content for websites, apps, and other digital products. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your UX writing skills. By completing this course, you can learn how to create branded email templates that provide users with a clear and concise user experience.
Freelance Writer
Freelance Writer
A Freelance Writer writes content for various clients, such as articles, blog posts, website pages, and more. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can be a valuable channel for promoting your freelance writing services. By completing this course, you can learn how to create branded email templates that effectively showcase your skills and experience.
Technical Writer
Technical Writer
A Technical Writer creates instruction manuals, user guides, and other technical documentation. The course, Creating and Utilizing a Branded Email Template in Mailchimp, may be useful for you as it provides a solid understanding of email marketing, which can complement your technical writing skills. By completing this course, you can learn how to create branded email templates that effectively deliver your technical documentation to your target audience.
For more career information including salaries, visit:
OpenCourser.com/course/w8j4qa/creating
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Creating and Utilizing a Branded Email Template in Mailchimp.
Serves as a practical reference guide for email marketers, covering best practices for creating and implementing successful email templates that align with branding.
Offers a comprehensive overview of email marketing, emphasizing the importance of branding and providing valuable tips for developing branded email templates.
Provides a beginner-friendly introduction to email marketing, including guidance on creating branded email templates that are visually appealing and effective.
Specifically tailored for small businesses, this book provides a step-by-step guide to creating effective email campaigns. It covers email design, automation, and analytics, empowering small business owners to maximize their email marketing efforts.
Serves as a practical guide to email marketing best practices, offering actionable advice on crafting compelling emails, optimizing campaigns, and building strong customer relationships through email.
Serves as a reference guide, providing answers to common questions and challenges faced in email marketing. It offers practical solutions and insights from industry experts.
Offers insights into using email marketing to drive e-commerce sales. It provides strategies for nurturing leads, increasing cart conversions, and building customer loyalty through targeted email campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/w8j4qa/creating
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Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Erika Corson M. Ed
Language
English
Good to know
Introduces a tool that is widely used by business owners
Teaches learners how to create a custom branding kit for easy, fast, and efficient email marketing
Bulk marketing tools are essential for marketing and sales teams
In-demand for business owners
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