This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing.
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This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing.
This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing.
In this project-based course, you will learn how to set up a HubSpot Marketing Professional account with a 14-day free trial and add contact records, develop effective ChatGPT prompts for the creation of a marketing automation strategy, design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch and create a campaign performance dashboard to visualise marketing automation performance.
To achieve this, you'll step into the shoes of a Marketing Automation Specialist at BrightRetail, a small B2C e-commerce company, tasked with developing and executing a marketing automation strategy to generate and nurture leads for a marketing campaign.
This project is unique because it combines ChatGPT's capabilities with HubSpot's marketing automation software, offering you the opportunity to elevate traditional marketing automation processes, resulting in enhanced efficiency and effectiveness.
To succeed in this project, you need a HubSpot Marketing Professional account using HubSpot’s 14-day free trial, a free or paid ChatGPT account and knowledge of email marketing.
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Activities
Set up a HubSpot Marketing Professional Trial Account
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Creates a foundation for working with HubSpot's marketing automation tools.
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Marketing Automation
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Create a new HubSpot account using the 14-day free trial.
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Add contact records to your HubSpot account.
Develop Effective ChatGPT Prompts
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Demonstrates how to effectively use ChatGPT to generate marketing automation strategy.
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ChatGPT
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Identify the specific goals of your marketing automation campaign.
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Craft clear and concise prompts that align with your campaign objectives.
Design and Publish a Lead Nurturing Workflow
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Provides practical experience in designing and implementing automated lead nurturing campaigns.
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Lead Nurturing
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Map out the customer journey and identify key touchpoints.
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Create automated email sequences with relevant content and calls-to-action.
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Set up lead scoring and segmentation rules to personalize the customer experience.
Five other activities
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Experiment with Different HubSpot Marketing Automation Features
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Offers an opportunity to explore and practice various HubSpot features to enhance marketing automation skills.
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Email Marketing
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Explore the HubSpot Marketing Automation dashboard and its features.
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Create and test different automated workflows.
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Monitor campaign performance and make adjustments as needed.
Compile a Case Study of Successful Marketing Automation Campaigns
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Encourages critical thinking and analysis of real-world marketing automation implementation.
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Marketing Automation
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Research and identify successful marketing automation campaigns.
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Analyze the strategies, tactics, and results of each campaign.
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Compile a report summarizing the key learnings and best practices.
Develop a Marketing Automation Strategy
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Provides an opportunity to apply knowledge and develop a comprehensive marketing automation strategy.
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Marketing Automation
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-
Define the target audience and marketing goals.
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Identify the appropriate marketing automation tools and channels.
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Plan and implement a multi-channel marketing automation campaign.
Participate in a Marketing Automation Challenge
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Promotes collaborative learning and encourages students to showcase their skills in a competitive environment.
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Marketing Automation
Show steps
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Identify relevant marketing automation challenges or competitions.
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Collaborate with a team to develop and execute a marketing automation campaign.
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Submit your project and receive feedback from industry experts.
Mentor Junior Marketing Professionals
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Enhances leadership skills and provides an opportunity to share knowledge and experience with aspiring marketing professionals.
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Mentoring
Show steps
-
Identify opportunities to mentor junior professionals within the field.
-
Provide guidance on marketing automation strategies and best practices.
-
Share industry insights and support their professional growth.
Set up a HubSpot Marketing Professional Trial Account
Show steps
Creates a foundation for working with HubSpot's marketing automation tools.
Browse courses on
Marketing Automation
Show steps
- Create a new HubSpot account using the 14-day free trial.
- Add contact records to your HubSpot account.
Develop Effective ChatGPT Prompts
Show steps
Demonstrates how to effectively use ChatGPT to generate marketing automation strategy.
Browse courses on
ChatGPT
Show steps
- Identify the specific goals of your marketing automation campaign.
- Craft clear and concise prompts that align with your campaign objectives.
Design and Publish a Lead Nurturing Workflow
Show steps
Provides practical experience in designing and implementing automated lead nurturing campaigns.
Browse courses on
Lead Nurturing
Show steps
- Map out the customer journey and identify key touchpoints.
- Create automated email sequences with relevant content and calls-to-action.
- Set up lead scoring and segmentation rules to personalize the customer experience.
Experiment with Different HubSpot Marketing Automation Features
Show steps
Offers an opportunity to explore and practice various HubSpot features to enhance marketing automation skills.
Browse courses on
Email Marketing
Show steps
- Explore the HubSpot Marketing Automation dashboard and its features.
- Create and test different automated workflows.
- Monitor campaign performance and make adjustments as needed.
Compile a Case Study of Successful Marketing Automation Campaigns
Show steps
Encourages critical thinking and analysis of real-world marketing automation implementation.
Browse courses on
Marketing Automation
Show steps
- Research and identify successful marketing automation campaigns.
- Analyze the strategies, tactics, and results of each campaign.
- Compile a report summarizing the key learnings and best practices.
Develop a Marketing Automation Strategy
Show steps
Provides an opportunity to apply knowledge and develop a comprehensive marketing automation strategy.
Browse courses on
Marketing Automation
Show steps
- Define the target audience and marketing goals.
- Identify the appropriate marketing automation tools and channels.
- Plan and implement a multi-channel marketing automation campaign.
Participate in a Marketing Automation Challenge
Show steps
Promotes collaborative learning and encourages students to showcase their skills in a competitive environment.
Browse courses on
Marketing Automation
Show steps
- Identify relevant marketing automation challenges or competitions.
- Collaborate with a team to develop and execute a marketing automation campaign.
- Submit your project and receive feedback from industry experts.
Mentor Junior Marketing Professionals
Show steps
Enhances leadership skills and provides an opportunity to share knowledge and experience with aspiring marketing professionals.
Browse courses on
Mentoring
Show steps
- Identify opportunities to mentor junior professionals within the field.
- Provide guidance on marketing automation strategies and best practices.
- Share industry insights and support their professional growth.
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