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Vasco Patrício

EXECUTIVE 

In fact, one of the hardest parts is presenting.

Specifically, obtaining support in the boardroom.

It may be for an innovative initiative, to request a higher budget, or to suggest a revamp of a department or process.

And any executive worth their salt knows that objections will come. From anybody and for any reason.

Therefore, knowing how to properly present is essential.

One of the most important aspects of boardroom pitches is "executive presence".

It's hard to define, but it's a specific combination of being memorable, respected, liked, listened to.

Read more

EXECUTIVE 

In fact, one of the hardest parts is presenting.

Specifically, obtaining support in the boardroom.

It may be for an innovative initiative, to request a higher budget, or to suggest a revamp of a department or process.

And any executive worth their salt knows that objections will come. From anybody and for any reason.

Therefore, knowing how to properly present is essential.

One of the most important aspects of boardroom pitches is "executive presence".

It's hard to define, but it's a specific combination of being memorable, respected, liked, listened to.

Throughout my career, I've coached dozens of executive and distilled the major principles in this course.

Let's cover how you can attain excellent executive presence.

LET ME TELL YOU...

And by this, I mean,

So, here is a list of everything that this course covers:

  • What are the nine key pillars of executive presence, and the importance of each;

  • How to cultivate initiative. Why being known for doing more, putting in the effort, as well as taking initiative in terms of dealing with objections and convincing others all make you more present;

  • How to cultivate your appearance. Why your actual image, your credentials, your association with reputable institutions and your behavior in the face of high-status executive all count in terms of being more present;

  • How to cultivate salience and vision. Why both standing out in the pitches you make, as well having a strong vision of the future for your initiatives both make you a better and more respected communicator;

  • How to cultivate transparency. Why sharing small flaws or your personal emotions doesn't set you back, but actually helps you in terms of making you more authentic, more liked and more respected;

  • How to cultivate harmony. Why not being in a state of fighting yourself, and having complete alignment of your internals and externals all counts to make your pitches flow more and to make you seem more natural and without flaws;

  • How to cultivate grace under fire. Always keeping decorum in the face of attacks or stabbings, and why that makes you seem more powerful and respected;

  • How to cultivate rigidity. Why making more specific demands, or tolerating less from others all serve to make you more memorable and respected, in your communications, and in general as a person;

  • How to cultivate intellectual honesty. Why sharing the truth, including small problems and inconvenient details, even if they are against you, is actually refreshing and makes you more authentic, resulting in others liking you more;

  • How to cultivate tension and selectiveness. Why curating your words and actions, instead of rambling on, makes both your pitch and you in general more respected, more present, and makes others question you less;

MY 

Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.

If you think this course is a fit and can take your knowledge of how to protect yourself from manipulation to the next level... it would be a pleasure to have you as a student.

See on the other side.

Enroll now

What's inside

Learning objectives

  • You'll learn how to be more powerful and respected when pitching in the boardroom or speaking to executives
  • You'll learn techniques to increase your credibility, authority and likability with other executives
  • You'll learn how to leverage your subcommunication, body language and other elements for higher-quality pitches
  • You'll learn what types of behaviors make you be more respected and memorable when pitching in the boardroom, and which weaken you

Syllabus

Course Intro 2.0
Module Intro
Useful Information
Overview of the 9 Principles
Read more

Vasco's YouTube Channel:
https://www.youtube.com/c/VascoPatricio

Vasco's booking page (for consulting/coaching:
http://CoachingBooking.com/

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores the nine key pillars of executive presence, which can help professionals become more memorable, respected, and persuasive in their presentations
Covers techniques to cultivate initiative, appearance, salience, and vision, which are essential for executives aiming to make a strong impact
Examines the importance of transparency, harmony, and grace under fire, which are valuable for building trust and maintaining composure in challenging situations
Discusses rigidity and intellectual honesty, which can help executives establish boundaries, communicate authentically, and foster stronger relationships
Teaches tension and selectiveness, which are useful for curating words and actions to command respect and attention in executive settings
Includes modules on verbal, nonverbal, and behavioral aspects of executive presence, which may require learners to dedicate time to self-reflection and practice

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Reviews summary

Executive presence for pitches

According to learners, this course provides practical strategies and actionable advice for developing executive presence, particularly for strategy and initiative pitches. Many found the instructor's insights valuable and appreciated the course's structure around a clear framework, such as the 9 pillars. While it offers a solid foundation and helps in improving confidence and pitching skills, some students noted that applying the concepts effectively requires practice and real-world application outside the course materials.
Provides foundation, but needs application.
"The course gives you the knowledge, but you really need to put in the work to practice the techniques."
"Understanding the concepts is one thing; mastering them requires consistent application."
"Not a magic bullet, but a solid guide if you commit to practicing."
"Learned great techniques, now I need to apply them regularly."
Instructor shares valuable real-world insights.
"The instructor's experience shines through; his real-world examples were very insightful."
"Vasco provides valuable perspectives based on his coaching experience."
"Found the instructor knowledgeable and engaging."
"His insights into executive dynamics were spot on."
Tailored for executive and boardroom contexts.
"Highly relevant for anyone who needs to present to senior leadership or in boardroom settings."
"As a manager, I found the course directly applicable to my daily interactions and presentations."
"This course is essential for professionals looking to advance their careers through better communication."
"Perfectly targets the challenges of pitching strategies in a corporate environment."
Structured around key principles for presence.
"The 9 principles provide a clear and easy-to-understand framework for executive presence."
"Appreciated the structure that broke down presence into distinct, manageable areas."
"The course framework helped me understand the different facets of executive presence."
"The breakdown of verbal, nonverbal, and behavioral aspects is very helpful."
Offers actionable tips for executive pitches.
"The course provides very practical strategies that I can immediately apply to my next pitch."
"I learned actionable tips on how to improve my executive presence when presenting."
"Found the advice on handling objections particularly useful and applicable."
"Provides practical tools and strategies I can immediately apply."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Executive Presence for Strategy/Initiative Pitches with these activities:
Review 'The Quick and Easy Way to Effective Speaking'
Reinforce foundational public speaking skills to improve confidence and delivery during boardroom pitches.
View Melania on Amazon
Show steps
  • Read the book, highlighting key concepts.
  • Practice the techniques in low-stakes settings.
  • Reflect on how to apply these to pitches.
Review Body Language Basics
Strengthen understanding of nonverbal cues to enhance communication and project confidence during presentations.
Browse courses on Nonverbal Communication
Show steps
  • Watch videos on body language basics.
  • Practice mirroring and active listening.
  • Observe body language in real-life scenarios.
Practice Answering Difficult Questions
Improve ability to handle objections and maintain composure under pressure during boardroom pitches.
Show steps
  • Compile a list of potential objections.
  • Practice answering them concisely and confidently.
  • Record yourself and analyze your responses.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Mock Pitch Video
Develop and refine presentation skills by creating a video of a mock boardroom pitch.
Show steps
  • Write a script for a mock pitch.
  • Record yourself delivering the pitch.
  • Review the video and identify areas for improvement.
  • Re-record the pitch incorporating feedback.
Review 'Influence: The Psychology of Persuasion'
Understand the psychology of persuasion to increase influence and effectiveness in boardroom pitches.
Show steps
  • Read the book and take notes on key principles.
  • Identify how these principles apply to boardroom pitches.
  • Develop strategies to incorporate these principles.
Analyze Successful Pitches
Learn from successful examples by analyzing the strategies and techniques used in real-world boardroom pitches.
Show steps
  • Find videos or transcripts of successful pitches.
  • Identify the key elements that made them effective.
  • Document your findings and share with peers.
Mentor Junior Colleagues
Solidify understanding and improve communication skills by mentoring junior colleagues on effective pitching techniques.
Show steps
  • Offer to mentor junior colleagues on pitching.
  • Provide feedback on their pitch delivery.
  • Share your knowledge and experience.

Career center

Learners who complete Executive Presence for Strategy/Initiative Pitches will develop knowledge and skills that may be useful to these careers:
Chief Executive Officer
A chief executive officer must possess strong executive presence to lead effectively. This course can be invaluable for a chief executive officer by providing insight on how to be more powerful, respected, and memorable when pitching ideas in the boardroom. The course's focus on cultivating vision, intellectual honesty, and grace under fire directly relates to the responsibilities of a CEO, who must often inspire confidence and trust. The modules on verbal and nonverbal communication will help the CEO to better connect with stakeholders; the course can help make pitches resonate, leading to better results for the company.
Chief Strategy Officer
A chief strategy officer is often the one making pitches within the organization to gain buy-in for new initiatives. The course's emphasis on developing executive presence directly supports their need to influence other executives. This course offers practical techniques to help the strategy officer become more memorable, respected, and persuasive when presenting. This is critical for persuading others to embrace new strategic paths. The modules on cultivating vision can help a chief strategy officer communicate a strategic direction with clarity and influence. The course also covers how to deal with objections effectively, which is essential for getting important initiatives approved.
Management Consultant
A management consultant often needs to present strategic recommendations to executive leadership and clients. This course on executive presence can help a management consultant to be more memorable, respected, and persuasive when proposing solutions. The course's focus on cultivating initiative, appearance, salience, vision, transparency, harmony, and other key pillars can greatly enhance a consultant's ability to influence stakeholders. Specifically, the course's modules that cover verbal and nonverbal communication help a consultant convey concepts with more clarity and impact, and the section on dealing with objections gives a consultant tools to handle pushback with grace.
Business Development Manager
A business development manager is regularly tasked with presenting new business opportunities or strategies. This course offers a set of skills to make a business development manager more effective during these presentations. The focus on developing executive presence, credibility, and authority directly supports the need to influence key decision makers. The course's modules on cultivating vision and intellectual honesty can help a business development manager to articulate their strategies with more persuasion. The course's attention to verbal and nonverbal communication will help a business development manager project confidence and inspire trust, which is very important when doing business development.
Marketing Director
A marketing director frequently needs to pitch marketing campaigns or strategies to executives for approval. This course can help them refine their skills to be more impactful in the boardroom. The modules on cultivating vision and salience will help a marketing director communicate their marketing ideas with clarity and influence. The course's focus on presenting with credibility, authority, and likability will help a marketing director be persuasive. The section on handling objections is especially helpful when presenting new marketing strategies to executive leadership, who often ask challenging questions.
Nonprofit Director
A nonprofit director often needs to pitch ideas to a board of directors or potential donors, and this course can provide techniques to do so more effectively. This course's teaching on how to be more powerful and respected when pitching ideas will benefit a nonprofit director by enhancing their ability to influence key stakeholders. The focus on vision and intellectual honesty will help the director convey their goals persuasively. Additionally, the course's modules on verbal and nonverbal communication will help a director connect on a deeper level with both potential donors and board members. The ability to handle objections with poise from the course can help a director navigate difficult conversations.
Public relations manager
A public relations manager often needs to present their strategic plans to clients, media outlets, or internal stakeholders. The course helps them influence key stakeholders through developing their executive presence. This course can help a public relations manager present with poise and conviction. The modules focusing on verbal and nonverbal communication will help them to better deliver their message. The course's instruction on being memorable helps the public relations manager maintain a professional appearance in high-stakes situations, which is critical when handling media relations or public statements.
Project Manager
Project managers often pitch for resources, budgets, and support for their initiatives. This course will enhance a project manager's ability to communicate their plans and inspire confidence in stakeholders. The course's modules on cultivating initiative and vision, coupled with its advice on verbal and nonverbal communication, will help a project manager present with greater impact. The techniques in the course on how to handle objections with grace are particularly important for a project manager, who may face pushback when implementing new projects. The course will help a project manager become a more effective communicator.
Sales Manager
A sales manager frequently presents strategies and sales plans to their team and potentially to upper management, so the course on executive presence can be very relevant to them. This course helps a sales manager convey their plans with clarity, confidence, and charisma. The course can help the sales manager to get their team to buy into the strategies that the manager is presenting. The focus on cultivating salience, tension, and selectiveness may assist in making their presentations more memorable, while the modules on verbal and nonverbal communication will enhance their ability to connect with their team. A greater executive presence from the sales manager can create a higher level of respect.
Academic Department Head
An academic department head often needs to present proposals or initiatives to a university administration or faculty committees. This course can be highly beneficial for them to gain buy-in from varied stakeholders. The course's emphasis on executive presence, coupled with the practical advice in the modules on verbal and nonverbal communication techniques, can significantly improve a department head's ability to influence. The course's focus on sharing the truth with intellectual honesty promotes trust and collaboration. The section on how to deal with objections with grace will help a department head handle pushback with poise and professionalism.
Training and Development Manager
A training and development manager often needs to pitch new training programs to the management team, so the course can be relevant to them. The modules on verbal and nonverbal communication, combined with the course focus on executive presence, can help a training and development manager to better convey these plans. The course can help a manager to be more authoritative, credible, and likable, which can increase the chances that their pitches to implement new training programs will be accepted. The course's focus on cultivating harmony and transparency can help a training and development manager build trust with decision-makers.
Fundraiser
A fundraiser needs to make compelling pitches to potential donors in order to convince them to invest in a cause. This course provides skills that will help a fundraiser be more effective at these pitches. The modules on vision and authenticity can help a fundraiser make a more convincing argument. The course's emphasis on being memorable and respectable helps a fundraiser build both rapport and trust with potential donors. The focus on how to create tension and be selective can assist a fundraiser in making their message more engaging and in inspiring more investment.
Human Resources Director
A human resources director must be able to present new policies or initiatives, so this course can be of use to them. This course’s modules on cultivating vision and intellectual honesty will help a human resources director present ideas with more clarity. The course’s teachings on how to cultivate grace under fire and deal with objections are particularly helpful for a human resources director who often has to manage difficult conversations. The course’s focus on how to be more respected and memorable will help the director influence executives and employees alike.
Venture Capitalist
A venture capitalist is regularly pitched by entrepreneurs who are seeking funding; as such, this course may help a venture capitalist better understand the dynamics of a pitch. The course's emphasis on executive presence, credibility, and authority can help a venture capitalist to better assess the pitches that are presented. The course's detailed breakdown of the many elements that make a pitch more powerful will help a venture capitalist be more discerning. By understanding what to look for in a great pitch, a venture capitalist will better be able to evaluate the entrepreneurs who they meet.
Policy Analyst
A policy analyst often presents their analysis and policy recommendations to decision makers and stakeholders, and this course can teach them how to do that more effectively. The course helps a policy analyst become a more persuasive presenter. The focus on intellectual honesty, transparency, and vision can help a policy analyst communicate their recommendations with more clarity and impact. The course's modules on verbal and nonverbal communication will help the policy analyst better connect with their audience. By taking this course, a policy analyst can learn to present their ideas with more influence.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Executive Presence for Strategy/Initiative Pitches.
Explores the psychology behind persuasion, providing insights into how to influence others effectively. Understanding these principles can significantly enhance your ability to convince executives and gain support for your initiatives. It provides additional depth to the course by explaining the underlying reasons why certain communication strategies are effective. This book is commonly used by industry professionals.

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