We may earn an affiliate commission when you visit our partners.
Course image
Andreas Constantinou

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Read more

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

Enroll now

What's inside

Syllabus

Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
Read more
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
Build your own Digital Business Model
In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores digital business models, which are standard in many industries
Examines how Apple, Google, Facebook, Amazon, and other companies use digital business models
Discusses how developers are emerging as the new decision makers in industry
Teaches how developers can be the engine of digital business models
Provides a framework for building your own digital business model
Taught by Andreas Constantinou, a recognized expert in digital business models

Save this course

Save Digital Business Models to your list so you can find it easily later:
Save

Reviews summary

Highly rated entry level digital business course

Learners say the Digital Business Models course is largely positive, giving it high praise for its engaging video lessons, interesting interviews with industry experts, and plenty of practical examples. Key features include lectures, assignments, quizzes, and a final project. Many students say they highly recommend the course to anyone who wants to learn how digital businesses work or who is interested in developing their own digital business model.
Instructor is knowledgeable and passionate about the subject matter, and presents the material in a clear and engaging way
"I am surprised to see the level of education they are providing. I have not experienced such kind of mentor before and I thank Mr andreau that he has shared the knowledge with us."
"The course went pretty deep into the business models."
"The videos were great, using real examples and case studies."
Includes engaging assignments that challenge students to think critically about the material they are learning
"Assignments are to-the-point, at times challenging but always satisfying."
"The reason I am not giving it 5 stars is that the peer review mechanism did not always work."
"as the word count seems to be a recurrent criteria for grading assignments, why not introduce word count as a feature of the submission text box?"
Provides actionable advice on how learners can apply the concepts they learn to their own businesses or careers
"The content was pertinent to my work advising small businesses digitizing their business models."
"The quizzes were useful to internalize my learnings, and the assignment made me think and research companies in the industries I consult to."
"I learnt many things from this course. I am from a backward country there so is no high-quality education."
Uses case studies and examples from industry leading companies to illustrate key concepts
"Demonstrates how Internet companies are adapting to the current business environment and placing their product and services to create a lucrative business model."
"Well, explained scenarios and examples used to showcase different strategy taken up by Google, Facebook, Apple etc..."
"A recommended courses if one wants to know how Google and Whatsapp etc are making money."
Presents a structured model to use when evaluating or designing a business model
"Based on the C-D-C-D value chain, the explanation from traditional to digital was so much easier to understand."
"The most interesting module is perhaps the "build your digital business model"."
"It helped me acknowledge and understand the way business work in this era. I totally recommend it!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Business Models with these activities:
Review Software Development Concepts
Reviewing software development concepts will help you to refresh your knowledge and make sure that you are able to keep up with the material in this course.
Browse courses on Software Development
Show steps
  • Review your notes from previous software development courses.
  • Read articles and tutorials on software development.
  • Practice writing code.
Read 'The Innovator's Dilemma'
Reading 'The Innovator's Dilemma' will help you to understand the challenges that established companies face when they try to innovate.
Show steps
  • Purchase or borrow a copy of 'The Innovator's Dilemma'.
  • Read the book and take notes.
  • Discuss the book with your classmates or colleagues.
Attend a Digital Business Model Workshop
Attending a digital business model workshop will help you to learn from experts and network with other professionals in the field.
Browse courses on Digital Business Models
Show steps
  • Register for the workshop.
  • Find a digital business model workshop that is relevant to your interests.
  • Attend the workshop and participate in the activities.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Meet with Digital Business Model Experts
Meeting with digital business model experts will help you to learn from their experiences and get advice on your own business.
Browse courses on Digital Business Models
Show steps
  • Identify digital business model experts who you would like to meet.
  • Reach out to the experts and introduce yourself.
  • Schedule a meeting with the experts.
Review Digital Business Model Case Studies
Reviewing case studies of successful digital businesses will help you to understand how different companies have used digital technologies to create value and disrupt their industries.
Browse courses on Digital Business Models
Show steps
  • Find a case study of a successful digital business.
  • Analyze the case study to identify the key elements of the company's digital business model.
  • Discuss the case study with your classmates or colleagues.
Create a Digital Business Model Canvas
Creating your own Digital Business Model Canvas will help you to understand the different components of a digital business model and how they interact with each other.
Browse courses on Digital Business Models
Show steps
  • Identify the value proposition of your business.
  • Describe the target market for your business.
  • Define the key activities that your business will perform.
  • Identify the key resources that your business will need.
  • Describe the cost structure of your business.
  • Describe the revenue streams of your business.
Build a Prototype of a Digital Product
Building a prototype of a digital product will help you to test your ideas and get feedback from potential users.
Show steps
  • Define the scope of your prototype.
  • Create a wireframe or mock-up of your prototype.
  • Test your prototype with potential users.
  • Refine your prototype based on feedback.
Develop a Digital Business Model for a New Venture
Developing a digital business model for a new venture will help you to gain hands-on experience and apply the concepts that you have learned in this course.
Browse courses on Digital Business Models
Show steps
  • Define a problem that you want to solve with your new venture.
  • Describe the value proposition of your new venture.
  • Identify the target market for your new venture.
  • Develop a digital business model canvas for your new venture.
  • Create a prototype of your product or service.

Career center

Learners who complete Digital Business Models will develop knowledge and skills that may be useful to these careers:
Director of Digital Strategy
The Director of Digital Strategy is responsible for developing and implementing an organization's digital strategy. They work with other executives to identify opportunities for digital growth and develop plans to capitalize on them. This course can help Directors of Digital Strategy understand the different types of digital business models and how they can be used to create value. It can also help them develop the skills needed to lead digital transformation initiatives and measure the success of digital initiatives.
Digital Business Consultant
Digital Business Consultants help organizations develop and implement digital business models. They work with clients to identify opportunities for digital growth and develop plans to capitalize on them. This course can help Digital Business Consultants understand the different types of digital business models and how they can be used to create value. It can also help them develop the skills needed to lead digital transformation initiatives and measure the success of digital initiatives.
Chief Technology Officer
The Chief Technology Officer (CTO) is responsible for the overall technology strategy and vision of an organization. They work with other executives to develop and implement technology solutions that support the business's goals. This course can help CTOs understand how digital business models can be used to create competitive advantage and drive innovation. It can also help them develop the skills needed to lead technology teams and make informed decisions about technology investments.
Data Scientist
Data Scientists use data to solve business problems. They work with large amounts of data to identify patterns and trends that can be used to improve decision-making. This course can help Data Scientists understand how digital business models can be used to create competitive advantage and drive innovation. It can also help them develop the skills needed to use data to measure the success of digital initiatives.
Product Manager
Product Managers are responsible for the development and management of products. They work with engineers and designers to create products that meet the needs of customers. This course can help Product Managers understand how digital business models can be used to create successful products. It can also help them develop the skills needed to lead product teams and make informed decisions about product development.
Operations Manager
Operations Managers are responsible for the day-to-day operations of an organization. They work with other managers to ensure that the organization runs smoothly and efficiently. This course can help Operations Managers understand how digital business models can be used to improve operational efficiency and drive innovation. It can also help them develop the skills needed to lead operations teams and measure the success of operational initiatives.
Financial Analyst
Financial Analysts help organizations make informed financial decisions. They work with other analysts to analyze financial data and develop financial models. This course can help Financial Analysts understand how digital business models can be used to create financial value and drive innovation. It can also help them develop the skills needed to lead financial analysis initiatives and measure the success of financial decisions.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. They work with other marketers to create marketing materials and strategies that reach target audiences. This course can help Marketing Managers understand how digital business models can be used to create successful marketing campaigns. It can also help them develop the skills needed to lead marketing teams and measure the success of marketing initiatives.
Sales Manager
Sales Managers are responsible for leading sales teams and achieving sales goals. They work with salespeople to develop sales strategies and close deals. This course can help Sales Managers understand how digital business models can be used to create successful sales strategies. It can also help them develop the skills needed to lead sales teams and measure the success of sales initiatives.
Business Analyst
Business Analysts help organizations understand their business needs and develop solutions to meet those needs. They work with stakeholders to gather requirements and develop plans for business improvement. This course can help Business Analysts understand how digital business models can be used to improve business processes and drive innovation. It can also help them develop the skills needed to lead business analysis initiatives and measure the success of business improvement projects.
Software Engineer
Software Engineers design, develop, and test software applications. They work with other engineers to create software that meets the needs of users. This course can help Software Engineers understand how digital business models can be used to create successful software products. It can also help them develop the skills needed to work on software teams and contribute to the development of innovative software products.
Account Manager
Account Managers are responsible for managing relationships with clients. They work with clients to develop and implement business solutions. This course may be useful for Account Managers who want to understand how digital business models can be used to create value for clients and drive innovation. It can also help them develop the skills needed to lead account management teams and measure the success of account management initiatives.
Customer Service Manager
Customer Service Managers are responsible for the management of customer service within an organization. They work with other managers to develop and implement customer service policies and procedures. This course may be useful for Customer Service Managers who want to understand how digital business models can be used to improve customer service processes and drive innovation. It can also help them develop the skills needed to lead customer service teams and measure the success of customer service initiatives.
Human Resources Manager
Human Resources Managers are responsible for the management of human resources within an organization. They work with other managers to develop and implement HR policies and procedures. This course may be useful for Human Resources Managers who want to understand how digital business models can be used to improve HR processes and drive innovation. It can also help them develop the skills needed to lead HR teams and measure the success of HR initiatives.
Project Manager
Project Managers are responsible for the management of projects within an organization. They work with other managers to develop and implement project plans. This course may be useful for Project Managers who want to understand how digital business models can be used to improve project processes and drive innovation. It can also help them develop the skills needed to lead project teams and measure the success of project initiatives.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Business Models.
Explores the rise of platform businesses, which are transforming the way we do business.
Practical guide to building and launching a successful startup, with a focus on customer development and lean principles.
Classic work on marketing and selling technology products, providing insights into the challenges of crossing the chasm from early adopters to mainstream customers.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Digital Business Models.
Understanding Large Language Models in Business
Most relevant
Innovating in a Digital World
Digital business - Grow on digital world
Services Marketing: Concepts & Applications
Introduction to Digital Transformation
Case studies in business analytics with ACCENTURE
Digital Transformation for Management Consultants
Unix Tools: Data, Software and Production Engineering
Innovative Business Models for Expanding Broadband and...
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser