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Digital Business Models

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

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What's inside

Syllabus

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

Developers as the new Decision Makers

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

Developers as the Engine of Digital Business Models

In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

Build your own Digital Business Model

In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores digital business models, which are standard in many industries

Examines how Apple, Google, Facebook, Amazon, and other companies use digital business models

Discusses how developers are emerging as the new decision makers in industry

Teaches how developers can be the engine of digital business models

Provides a framework for building your own digital business model

Taught by Andreas Constantinou, a recognized expert in digital business models

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Reviews summary

Highly rated entry level digital business course

Learners say the Digital Business Models course is largely positive, giving it high praise for its engaging video lessons, interesting interviews with industry experts, and plenty of practical examples. Key features include lectures, assignments, quizzes, and a final project. Many students say they highly recommend the course to anyone who wants to learn how digital businesses work or who is interested in developing their own digital business model.

Instructor is knowledgeable and passionate about the subject matter, and presents the material in a clear and engaging way

"I am surprised to see the level of education they are providing. I have not experienced such kind of mentor before and I thank Mr andreau that he has shared the knowledge with us."

"The course went pretty deep into the business models."

"The videos were great, using real examples and case studies."

Includes engaging assignments that challenge students to think critically about the material they are learning

"Assignments are to-the-point, at times challenging but always satisfying."

"The reason I am not giving it 5 stars is that the peer review mechanism did not always work."

"as the word count seems to be a recurrent criteria for grading assignments, why not introduce word count as a feature of the submission text box?"

Provides actionable advice on how learners can apply the concepts they learn to their own businesses or careers

"The content was pertinent to my work advising small businesses digitizing their business models."

"The quizzes were useful to internalize my learnings, and the assignment made me think and research companies in the industries I consult to."

"I learnt many things from this course. I am from a backward country there so is no high-quality education."

Uses case studies and examples from industry leading companies to illustrate key concepts

"Demonstrates how Internet companies are adapting to the current business environment and placing their product and services to create a lucrative business model."

"Well, explained scenarios and examples used to showcase different strategy taken up by Google, Facebook, Apple etc..."

"A recommended courses if one wants to know how Google and Whatsapp etc are making money."

Presents a structured model to use when evaluating or designing a business model

"Based on the C-D-C-D value chain, the explanation from traditional to digital was so much easier to understand."

"The most interesting module is perhaps the "build your digital business model"."

"It helped me acknowledge and understand the way business work in this era. I totally recommend it!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Business Models with these activities:

Review Software Development Concepts

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Reviewing software development concepts will help you to refresh your knowledge and make sure that you are able to keep up with the material in this course.

Browse courses on Software Development

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Review your notes from previous software development courses.
Read articles and tutorials on software development.
Practice writing code.

Read 'The Innovator's Dilemma'

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Reading 'The Innovator's Dilemma' will help you to understand the challenges that established companies face when they try to innovate.

View The Disruptive Innovation Set (2 Books) on Amazon

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Purchase or borrow a copy of 'The Innovator's Dilemma'.
Read the book and take notes.
Discuss the book with your classmates or colleagues.

Attend a Digital Business Model Workshop

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Attending a digital business model workshop will help you to learn from experts and network with other professionals in the field.

Browse courses on Digital Business Models

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Register for the workshop.
Find a digital business model workshop that is relevant to your interests.
Attend the workshop and participate in the activities.

Five other activities

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Meet with Digital Business Model Experts

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Meeting with digital business model experts will help you to learn from their experiences and get advice on your own business.

Browse courses on Digital Business Models

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Identify digital business model experts who you would like to meet.
Reach out to the experts and introduce yourself.
Schedule a meeting with the experts.

Review Digital Business Model Case Studies

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Reviewing case studies of successful digital businesses will help you to understand how different companies have used digital technologies to create value and disrupt their industries.

Browse courses on Digital Business Models

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Find a case study of a successful digital business.
Analyze the case study to identify the key elements of the company's digital business model.
Discuss the case study with your classmates or colleagues.

Create a Digital Business Model Canvas

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Creating your own Digital Business Model Canvas will help you to understand the different components of a digital business model and how they interact with each other.

Browse courses on Digital Business Models

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Identify the value proposition of your business.
Describe the target market for your business.
Define the key activities that your business will perform.
Identify the key resources that your business will need.
Describe the cost structure of your business.
Describe the revenue streams of your business.

Build a Prototype of a Digital Product

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Building a prototype of a digital product will help you to test your ideas and get feedback from potential users.

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Define the scope of your prototype.
Create a wireframe or mock-up of your prototype.
Test your prototype with potential users.
Refine your prototype based on feedback.

Develop a Digital Business Model for a New Venture

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Developing a digital business model for a new venture will help you to gain hands-on experience and apply the concepts that you have learned in this course.

Browse courses on Digital Business Models

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Define a problem that you want to solve with your new venture.
Describe the value proposition of your new venture.
Identify the target market for your new venture.
Develop a digital business model canvas for your new venture.
Create a prototype of your product or service.

Career center

Learners who complete Digital Business Models will develop knowledge and skills that may be useful to these careers:

Director of Digital Strategy

The Director of Digital Strategy is responsible for developing and implementing an organization's digital strategy. They work with other executives to identify opportunities for digital growth and develop plans to capitalize on them. This course can help Directors of Digital Strategy understand the different types of digital business models and how they can be used to create value. It can also help them develop the skills needed to lead digital transformation initiatives and measure the success of digital initiatives.

See salaries and explore the career path for Director of Digital Strategy

Digital Business Consultant

Digital Business Consultants help organizations develop and implement digital business models. They work with clients to identify opportunities for digital growth and develop plans to capitalize on them. This course can help Digital Business Consultants understand the different types of digital business models and how they can be used to create value. It can also help them develop the skills needed to lead digital transformation initiatives and measure the success of digital initiatives.

See salaries and explore the career path for Digital Business Consultant

Chief Technology Officer

The Chief Technology Officer (CTO) is responsible for the overall technology strategy and vision of an organization. They work with other executives to develop and implement technology solutions that support the business's goals. This course can help CTOs understand how digital business models can be used to create competitive advantage and drive innovation. It can also help them develop the skills needed to lead technology teams and make informed decisions about technology investments.

See salaries and explore the career path for Chief Technology Officer

Data Scientist

Data Scientists use data to solve business problems. They work with large amounts of data to identify patterns and trends that can be used to improve decision-making. This course can help Data Scientists understand how digital business models can be used to create competitive advantage and drive innovation. It can also help them develop the skills needed to use data to measure the success of digital initiatives.

See salaries and explore the career path for Data Scientist

Product Manager

Product Managers are responsible for the development and management of products. They work with engineers and designers to create products that meet the needs of customers. This course can help Product Managers understand how digital business models can be used to create successful products. It can also help them develop the skills needed to lead product teams and make informed decisions about product development.

See salaries and explore the career path for Product Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of an organization. They work with other managers to ensure that the organization runs smoothly and efficiently. This course can help Operations Managers understand how digital business models can be used to improve operational efficiency and drive innovation. It can also help them develop the skills needed to lead operations teams and measure the success of operational initiatives.

See salaries and explore the career path for Operations Manager

Financial Analyst

Financial Analysts help organizations make informed financial decisions. They work with other analysts to analyze financial data and develop financial models. This course can help Financial Analysts understand how digital business models can be used to create financial value and drive innovation. It can also help them develop the skills needed to lead financial analysis initiatives and measure the success of financial decisions.

See salaries and explore the career path for Financial Analyst

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. They work with other marketers to create marketing materials and strategies that reach target audiences. This course can help Marketing Managers understand how digital business models can be used to create successful marketing campaigns. It can also help them develop the skills needed to lead marketing teams and measure the success of marketing initiatives.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading sales teams and achieving sales goals. They work with salespeople to develop sales strategies and close deals. This course can help Sales Managers understand how digital business models can be used to create successful sales strategies. It can also help them develop the skills needed to lead sales teams and measure the success of sales initiatives.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts help organizations understand their business needs and develop solutions to meet those needs. They work with stakeholders to gather requirements and develop plans for business improvement. This course can help Business Analysts understand how digital business models can be used to improve business processes and drive innovation. It can also help them develop the skills needed to lead business analysis initiatives and measure the success of business improvement projects.

See salaries and explore the career path for Business Analyst

Software Engineer

Software Engineers design, develop, and test software applications. They work with other engineers to create software that meets the needs of users. This course can help Software Engineers understand how digital business models can be used to create successful software products. It can also help them develop the skills needed to work on software teams and contribute to the development of innovative software products.

See salaries and explore the career path for Software Engineer

Account Manager

Account Managers are responsible for managing relationships with clients. They work with clients to develop and implement business solutions. This course may be useful for Account Managers who want to understand how digital business models can be used to create value for clients and drive innovation. It can also help them develop the skills needed to lead account management teams and measure the success of account management initiatives.

See salaries and explore the career path for Account Manager

Customer Service Manager

Customer Service Managers are responsible for the management of customer service within an organization. They work with other managers to develop and implement customer service policies and procedures. This course may be useful for Customer Service Managers who want to understand how digital business models can be used to improve customer service processes and drive innovation. It can also help them develop the skills needed to lead customer service teams and measure the success of customer service initiatives.

See salaries and explore the career path for Customer Service Manager

Human Resources Manager

Human Resources Managers are responsible for the management of human resources within an organization. They work with other managers to develop and implement HR policies and procedures. This course may be useful for Human Resources Managers who want to understand how digital business models can be used to improve HR processes and drive innovation. It can also help them develop the skills needed to lead HR teams and measure the success of HR initiatives.

See salaries and explore the career path for Human Resources Manager

Project Manager

Project Managers are responsible for the management of projects within an organization. They work with other managers to develop and implement project plans. This course may be useful for Project Managers who want to understand how digital business models can be used to improve project processes and drive innovation. It can also help them develop the skills needed to lead project teams and measure the success of project initiatives.

See salaries and explore the career path for Project Manager

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Business Models.

The Innovator's Dilemma, with a New Foreword

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Classic work on innovation, providing insights into why large companies often struggle to adapt to new technologies.

The Innovator's Dilemma, with a New Foreword: When...

Digital Business Models

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Highly rated entry level digital business course

Activities

Career center

Reading list

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